Making a consumer guide

Introduction

Nivea is a personal care brand that provides specialised body care and skin care products.
Nivea has entered the household products of almost everybody and has established a trust
among the consumers. It has become one of the family products because of its trust that it has
build over hundred years. Nivea provides a wide range of personal care products such as bath
care, body care, deodorant, lip balm, sunscreen etc. In our project we chose Nivea cream.

Information about the various brands of the Nivea cream:

Adverts:

Nivea cream is a skin cream with a rich formula that cares and protects for all skin types. The
classic, preservative-free formula was created in 1911.
One thing that we at Nivea are exceptionally good at, is creams. We have our classic Nivea
Cream in the blue tin which no household should go without. Then there is the moisturizing
Nivea soft cream with Vitamin E and Jojoba Oil. Of course we can’t forget our Nivea Men
Cream, especially crafted for men. Take care of yourself and choose the right cream for your
skin needs.

First Nivea Cream 1911

Labels, leaflets of Nivea cream:

The word Nivea comes from Latin word niveus which means snow-white. Nivea has always
tried to keep its products too close to its customers. Nivea cream launched in 1911 and
revolutionised skin care as the first stable oil-and-water-based cream in the world. Nivea
expanded its product portfolio to include deodorant, face creams, sun protection and a men's
line. Nivea was voted Germany's most trusted brand in 2016 in a Reader's Digest survey.
Nivea have already established their name in beauty and skin-care products and is widely
recognised.

Analysing of Nivea cream from the ecological point of view:

Almost all businesses are working towards a greener environment and Beiersdorf is one of the
companies that commit itself to be ecological and socially responsible. As Nivea is under
Beiersdorf, it also promotes products safety and sustainability such as the material that is used
for its packaging. It aims to reduce materials use while maintaining stability and quality.

In terms of the environment, Nivea has always been mindful, but stepped its game up in 2004
with the introduction of a new environmentally-friendly packaging initiative. By designing a
new, environmentally-friendly bottle, Nivea will save 350 tons of plastic per year, reduce
label material usage by 23%, and reduce the number of pallets used by 12,500 per year which,
by extension, saves up to 65,000 gallons of gasoline per year. Additionally, Nivea formulas
use over 80% non-fossil ingredients in formulas an impressive boast that not many.
The ingredients of Nivea cream:

Aqua, Paraffinum Liquidum, Cera Microcristallina, Glycerin, Lanolin Alcohol (Eucerit®),

Paraffin, Panthenol, Magnesium Sulfate, Decyl Oleate, Octyldodecanol, Aluminum Stearates,
Citric Acid, Magnesium Stearate, Limonene, Geraniol, Hydroxycitronellal, Linalool,
Citronellol, Benzyl Benzoate, Cinnamyl Alcohol, Parfum.

The ingredients worth avoiding are:

 Mineral Oil (said to block pores, disrupt hormones and damage the skin, this oil is best
left for industrial uses only).
 Paraffin (harmful to the skin and hormone balance, a known carcinogen).
 Alcohol (tends to dry out the skin and leads to the formation of free radicals, speeding
up the signs of aging).
 Magnesium Sulfate (sulfates are always bad for your skin and health in general).
 Aluminum Stearate (known to disrupt reproduction hormones, also a known
carcinogen).

Packaging:

Marketing:

60 mL and 150 mL Retailer Stockist: Chemist Warehouse, Discount Department Stores &
Selected Pharmacies.