Market Share

Market share is based on the contribution of the business in the market. The basis of getting
the production capacity is based on the capacity of the proposed business to produce the
product. To get the market share, the unsatisfied demand is divided by production capacity.
We got the 1 year production capacity by interviewing and conducting surverys on other
eateries or food houses on their production capacity.

TABLE!

Year Unsatisfied Production Market Share

Demand Capacity %
1 Breakfast 19,740 5000 25.33%
Lunch 7,510 1902 25.33%
Dinner 15,115 3929 25.33%
2 Breakfast 19,996 5065 25.33%
Lunch 7,187 1820 25.33%
Dinner 15,188 3847 25.33%
3 Breakfast 20,373 5160 25.33%
Lunch 6,980 1768 25.33%
Dinner 15,365 3892 25.33%

Projected Selling Price

The proponents will increase the price every year by P5.00 due to the assumption that
the cost of raw materials, direct labor and corresponding overhead will increase yearly. Table
shows the projected selling price per viand for the first three (3) years.

Projected Selling Price per Viand

Year 1 Year 2 Year 3

Breakfast 30 35 40

Lunch 30 35 40

Dinner 40 45 50