BBDM1013 Business

Communication

Chapter 1 - 1
Coursework (50%):

Individual Assignment (100 marks)

Individual Presentation (100 marks)

You need 50 marks in order to pass coursework.

Final Examination (50%):

• Answer ALL 4 Essay Questions (100 marks)

You need 50 marks in order to pass Final Exam.

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Point of Contact:

Whatsapp: 012-5586900

Email:
p2520@tarc.edu.my

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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 -
 Chapter 1

Achieving Success Through

Effective Business
Communication

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 Learning Objectives

1. Understand why communication matters

2. Define professional communication
3. Explore the communication process
4. Review communication technology

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 Understanding Why
Communication Matters

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For Your Career
•Pursue Ambitions
•Express Ideas

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For Your Company
Conversations
Marketplace Ties
and Trends

Productivity Financial
and Problems Outcomes

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For Your Company
Potential
Decision Making
Problems

Marketing Employee
Messages Engagement

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Effective Communication

•Practical
•Factual
•Concise
•Clear
•Persuasive
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Communicating as
a Professional

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 What Employers Expect

Today’s employers expect you to be competent at a wide

range of communication tasks:

•Organizing ideas and information logically and

completely
•Expressing ideas and information coherently and
persuasively
•Actively listening to others

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 What Employers Expect

•Communicating effectively with people from diverse

backgrounds and experiences

•Using communication technologies effectively and

efficiently

•Following accepted standards of grammar, spelling, and

other aspects of high-quality writing and speaking
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 What Employers Expect

•Communicating in a civilized manner that

reflects contemporary expectations of business
etiquette
•Communicating ethically, even when choices
aren’t crystal clear
•Managing your time wisely and using resources
efficiently
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 Communicating in an
Organizational Context
Upward

Downward Formal Horizontal

Interaction Informal Grapevine

Social Media
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Formal Communication
 Formal Communication
Types Remarks Examples

Downward Instruction from Superior to Senior Manager instructs

subordinate Sales Executive to design
a flyer

Upward Subordinate reporting to Superior An Account clerk reports

to Account Manager

Lateral Interaction between persons of similar Meeting attended by all

rank Branch Managers
 Exploring the
Communication Process

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Communication Model
1. Sender has an idea

2. Sender encodes the idea

3. Sender produces the message

4. Sender transmits the message

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Communication Model
5. Audience receives the message

6. Audience decodes the message

7. Audience responds to the message

8. Audience provides feedback

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Communication Barriers

Noise and Competing

Distractions Messages

Message Channel
Filtering Breakdowns
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Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 -
Audience Mindset
•Receiving
•Decoding
•Responding

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 E.g. of culture influence in
encoding
ENGLISH STATEMENT ACTUAL MEANING
MADE BY JAPANESE PERSON IN AMERICAN

I see. No.
Ah. No.
Ah-hah. No.
Yes. No.

That is difficult. That is completely impossible.

That is the stupidest thing I ever

That is very interesting.
heard.
We will feed your proposal to a
We will study your proposal.
goat.

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Social Communication
Business Business
Communication 1.0 Communication 2.0
“We talk, you listen” “Let’s have a conversation”

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 Business Communication
2.0 Model

Traditional Hybrid Social Media

Approach Method Approach

Strategic Customer Project

Policies
Plans Support Updates

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 Using Technology in
Business Communication

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https://answergarden.ch/1665431
Maintain Perspective

•Getting Tasks Done

•Communicating

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 Information Overload

Less More
Productive Stressful

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Productivity Issues

•Policies
•Guidelines
•Training

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Reconnect with People

Maintaining
Relationships

Solving Tough
Problems

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