Solved: Clean N Brite is a multiproduct company with

several manufacturi
Clean N Brite is a multiproduct company with several manufacturi

Clean-N-Brite is a multiproduct company with several manufacturing plants. The Cincinnati plant
manufactures and distributes two household cleaning and polishing compounds, regular and
heavy-duty, under the HouseSafe label. The forecasted operating results for the first six months
of 2011, when 100,000 cases of each compound are expected to be manufactured and sold,
are presented in the following statement:

The sales price per case for the regular compound will be $20 and for the heavyduty will be $30
during the first six months of 2011. The manufacturing costs by case of product follow.

Each product is manufactured on a separate production line. Annual normal manufacturing

capacity is 200,000 cases of each product. However, the plant is capable of producing 250,000
cases of regular compound and 350,000 cases of heavy-duty compound annually.

The following schedule reflects top management consensus regarding the price/ volume
alternatives for the HouseSafe products for the last six months of 2011, which are essentially
the same as those during its first six months.

Top management believes the expected loss for the first six months reflects a tight profit margin
caused by intense competition and that many competitors will be forced out of this market by
next year, so the companys profits should improve.

a. What unit selling price should Clean-N-Brite select for each House Safe compound for the
remaining six months of 2011? Support your answer with appropriate calculations.

b. Without prejudice to your answer for requirement (a), assume that the optimum price/volume
alternatives for the last six months will be a selling price of $23 and volume level of 50,000
cases for the regular compound and a selling price of $35 and volume of 35,000 cases for the
heavy-duty compound.

1. Should Clean-N-Brite consider closing its Cincinnati operations until 2012 to minimize its
losses? Support your answer with appropriate calculations.

2. Identify and discuss the qualitative factors that should be considered in deciding whether the
Cincinnati plant should be closed during the last six months of 2011.

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ANSWER
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