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Davis Kitchen Supply Produces Stoves For Commercial Kitchens TH
Davis Kitchen Supply Produces Stoves For Commercial Kitchens TH
commercial kitchens Th
Davis Kitchen Supply produces stoves for commercial kitchens Th
Davis Kitchen Supply produces stoves for commercial kitchens. The costs to manufacture and
market the stoves at the company’s normal volume of 6,000 units per month are shown in the
following table.
Unless otherwise stated, assume that no connection exists between the situation described in
each question; each is independent. Unless otherwise stated, assume a regular selling price of
$370 per unit. Ignore income taxes and other costs that are not mentioned in the table or in the
question itself.
Required
a. Market research estimates that volume could be increased to 7,000 units, which is well within
production capacity limitations if the price were cut from $370 to $325 per unit. Assuming that
the cost behavior patterns implied by the data in the table are correct, would you recommend
taking this action? What would be the impact on monthly sales, costs, and income?
b. On March 1, the federal government offers Davis a contract to supply 1,000 units to military
bases for a March 31 delivery. Because of an unusually large number of rush orders from its
regular customers, Davis plans to produce 8,000 units during March, which will use all available
capacity. If it accepts the government order, it would lose 1,000 units normally sold to regular
customers to a competitor. The government contract would reimburse its “share of March
manufacturing costs” plus pay a $50,000 fixed fee (profit). (No variable marketing costs would
be incurred on the government’s units.) What impact would accepting the government contract
have on March income? (Part of your problem is to figure out the meaning of “share of March
manufacturing costs.”)
c. Davis has an opportunity to enter a highly competitive foreign market. An attraction of the
foreign market is that its demand is greatest when the domestic market’s demand is quite low;
thus, idle production facilities could be used without affecting domestic business. An order for
2,000 units is being sought at a below-normal price to enter this market. For this order, shipping
costs will total $40 per unit; total (marketing) costs to obtain the contract will be $4,000. No other
variable marketing costs would be required on this order, and it would not affect domestic
business. What is the minimum unit price that Davis should consider for this order of 2,000
units?
d. An inventory of 460 units of an obsolete model of the stove remains in the stockroom. These
must be sold through regular channels (thus incurring variable marketing costs) at reduced
prices or the inventory will soon be valueless. What is the minimum acceptable selling price for
these units?
e. A proposal is received from an outside contractor who will make and ship 2,000 stoves per
month directly to Davis’s customers as orders are received from Davis’s sales force. Davis’s
fixed marketing costs would be unaffected, but its variable marketing costs would be cut by 20
ANSWER
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