Entrepreneurship

BUSINESS PLAN

Group HA RUFON
12 HUMSS – A Disiplina
Alfonso, Rianne Joy S.
Dayag, Mary Louise C.
De Castro, Ma. Carmen T.
Andrade, Anjelho B.
Macapagal, Joseph G.
Rufon, John Michael C.

Business Logo
 Business Name
WINGS OF GRACE
Wings of Grace is a new small business where it is structured as a
limited partnership, operating under entrepreneurs John Michael Rufon
and Ma. Carmen De Castro. It is located in Marikina City, Metro
Manila, and will begin operations in October. It gives service to every
individual such as teenagers, adults, etc., who are craving too much on
chicken wings.
The Wings of Grace entrepreneurs noticed the cravings of teenagers,
adults, and any individual for chicken wings. This small business will
soon hire a professional chef and offers cheap price with good quality or
substantial services for the buyers to satisfy their cravings. Furthermore,
Wings of Grace has a mission to serve every individual who inquires or
undergoes in our food business. The Wings of Grace hopes to earn
P15,000 by the end of one year and P75,000 by the end of five years. To
achieve a small business’ goal and mission, the Wings of Grace offers
referral credit.

Etymology
Creation of Logo
Color
We use a black and white color for the design to make it simpler and to
have an elegant and minimal vibe for the product.
Design
The design was based on the name of the business, since we use the
word "Wings" and the word "Grace", we use the figure of wings that is
similar to the chicken and to the wings of an angel.
Font
Considering the font, we come up with this because of the readability of
it. It looks very simple but if we apply the practicality and beneficiality,
it is no doubt that the majority can read and understand the name of our
business.

Origin of the Business

The rise of the chicken wings in today's pandemic is what gives the
income to people especially to those who have been cut off from their
jobs and just stay at home. This gives us an idea of why we chose
chicken wings as a business in our subject Entrepreneurship. It is
popular with people nowadays, since we are in a Modified General
Community Quarantine. To lessen or prevent the number of people
eating outside, we decided to come up with an online business that will
surely satisfy the customer's safety and convenience.

SWOT Analysis
Strengths
• Wings of Grace has a large variety of chicken wing flavors.
• The customers can suggest some love letter or poem be sent to their
loved ones.
• They sell platters where you buy a certain amount of wings, and also
mojos so you can share them with your friends and family.
 • Experienced staff and Strong delivery system.

Weaknesses
• Lack of trust among the public.
• High fat, high-calorie food can turn off health-conscious people.

Opportunities
• Introduce more variety of the menu. Other food business has no
innovation in terms of what Wings of Grace had; encouragement
“poem” for the customers.

Threats
• There are a lot of other restaurants along the same street.
• Competitors that have the same business.
• Numerous customers that might be surprise and cause of panic.

PESTEL Analysis
POLITICAL ECONOMIC SOCIAL FACTOR
FACTOR FACTOR • Quick delivery
• Wings of Grace • Wings of Grace • Free inspirational
operates in ensures poems piece for
Metro Manila affordability and each buyer
especially in quality through • Target all people
Marikina City. products and • Price friendly
• Since Wings of services to its
Grace food consumers.
business is just a • Through high
small business, demand of food
 permits like DTI during the
permit doesn't pandemic, the
necessary for a advanced
while. technology lessens
• In terms of labor and material
political policies, costs.
Wings of Grace • Wings of Grace
food business is also generates jobs
surely willing to in the skills of
follow the rules workforce that
and regulation of enhances skills
FDA and the and abilities.
Government
when it is
necessary.

TECHNOLOGICAL LEGAL FACTOR ENVIRONMENTAL

FACTOR • Business permit FACTOR
• Wings of grace • Quality and expiry • Wings of Grace
is also offering of a product. focus and
advanced • Staff and other prioritize on
technology for hygiene condition. marketing the
deliveries. • Consumer data eco-friendly
• You can now protection nature of their
order your food regulations. packaging.
through online • Health and safety • Using a
making the of the significant
whole process customer/employe amount of paper
faster for e. for writing the
customers. poem.
• Because of • The weather
technology it can condition may
create packaging, significantly
food labels, and affect the ability
the production of to manage the
food. transportation of
the product.