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Business Plan of Promise Land National Polytechnic Final
Business Plan of Promise Land National Polytechnic Final
(PLANAP)
The Education and Healthcare industry is a subset of, is perhaps one of the fastest growing and largest
industries in the world because the wealth of any nation depends on the education and health of the nation.
There is hardly any country where the education and health care industry is not handled with all seriousness.
As a matter of fact, the education and healthcare industry is known to gulp over 22 percent of gross domestic
product (GDP) of most developed countries.
The education and healthcare industry comprise of operators who are registered and or licensed as general
medical and surgical hospitals that provide surgical, nonsurgical diagnostic and medical treatment to inpatients
with medical conditions or primary, secondary and tertiary education to the public.
It is recorded that 24434 students passed the GCE A/L and BT exams for 2019, 138583 passed the BAC 2019
exams, 3621 passed the technical GCE A/L for 2019, making a total of over 166639 students qualified for
higher education. Of this total, 41495 enrolled in the 13 main universities in Cameroon according to
languagecourse.net. Adding to this, 4000 sat for the HND exams in 2015 as per allafrica.com in 2019. These
statistics shows us that investing in the sector is lucrative.
In general, medic clinics maintain inpatient beds and usually provide other services such as outpatient services,
operating room services and pharmacy services while schools provide either general or professional lecture
rooms including special workshops for practical lessons.
There is also a very large market for healthcare service providers in the country and of course in most parts of
the world. For instance, the World Health Organization (W.H.O) estimated that there are about 9.2 million
physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry personnel, 2.6 million
pharmacists and other pharmaceutical personnel, and over 1.3 million community health workers worldwide.
This goes to show that the health care industry is indeed one of the largest segments of the workforce of any
nation. This estimate is more on the education sector as the UNESCO in 2014 published an estimation of 80
million teaching staff from primary to tertiary leaning (statistics from ourworldindata.org). this number may
have likely increased greatly in 2020.
It is on record that in 2011, healthcare costs paid to hospitals, physicians, nursing homes, diagnostic
laboratories, pharmacies, medical device manufacturers and other players in the health care system business
value chain, consumed an estimated value of 11.9 percent of the Gross Domestic Product (GDP) of Cameroon.
This indeed is the largest of any country in the world. As a matter of fact, experts project that the healthcare
share of the GDP of this country will continue to grow, reaching 19.6 percent of GDP by 2022.
If you are determined and you are ready to go all the way, you will surely succeed in establishing your Hospital
and polytechnic in Cameroon and you will be glad you did because it is indeed a profitable line of business.
– Executive Summary
Promise Land National Polytechnic (PLANAP) is a standard, licensed and government approved education
provider that will be located in Bamessing Ndop, North West Region of Cameroon. We have been able to
acquire a two hectare piece of land to construct 30 class rooms, two amphitheatre lecture halls, an
PLANAP will be boosted by a 600 patient capacity giant practicing ultra modern hospital to provide health
care services like inpatient care, outpatient care, anatomical pathology services, diagnostic X-ray services,
clinical laboratory services, operating room services and other medical services and practice. This hospital will
be staffed with well trained medical personnel and equipped to service the market segments that require the
healthcare services we will be offering. Also, the hospital will serve as a permanent day to day training ground
for our medical students to blend theory with practical realities.
We are in the polytechnic business to deliver excellent education in both theory and practical to all those who
will be interested in our offers. We will also ensure that we will comply with the laws on higher learning and
health regulations in Cameroon. Our employees will be well trained and qualified to handle the wide range of
challenges in the education and health sectors.
The Promise Land National Polytechnic will be an arm of the Promise Land Deliverance Ministry and so is the
Hospital. The hospital will operate on a 24 hours on 7 days a week basis while the school opens its doors at
7am – 8pm for lectures; our hospital will be opened round the clock to attend to patients. Our employees are
going to be well trained to operate within the framework of our organization’s corporate culture and also to
meet the needs of all our patients.
Our student culture will be one of its kinds with emphasis on neatness, maturity and professionalism. Our
focus shall be to blend theory with practical. We will operate a surveyance camera system on our facilities to
maintain security and discipline.
PLANAP is a church business that is owned and managed by the church through the education and health
board headed by the general overseer Nkonganyi Francoline. He is a seasoned Human Resource Manager with
close to ten years of experience working for a state Corporation and will be aided by experienced Professors,
lecturers, administrator, medical doctors, engineers etc within the rank of the Board.
Our Services
Polytechnic
PLANAP is also in the polytechnic business of ensuring that our students are well taught both in the classroom
and in the workshop to enable them become the best in their respective fields of specialization. We are not just
training people but future leaders that will shape the phase of the economy wherever they find themselves after
graduation. We will be surrounded with a team of experts who know what it takes to give our students value
for their money.
Hospital
PLANAP –Hospital is in the hospital business of ensuring that our patients are well taken care of and our
services will be carried out by highly trained professional doctors, dentists, surgeons, opticians, nurses, nurse’s
aides, mental health counselors, chiropractors, medication management counselors, physical therapists and
other health and non – health workers, who know what it takes to give our patients value for their money.
Inpatient care
Outpatient care
Anatomical pathology services
Diagnostic X-ray services
Our vision is to prepare the nation for emergence by training professionals in various fields of life who will not
just fit in the job market but create enterprises to reduce unemployment and enhance local development. We
also intend to provide the nation with the best health facilities and services to reduce mortality rate in the North
West and the nation at large.
Our mission is to professionalize the education sector and provide the best health services that will act as our
training center for our medical students. We also intend to operate businesses in every field of specialization in
the Polytechnic to act as training centers for our students.
PLANAP is a business that will be built on a solid foundation. From the outset, we will be recruiting only
qualified professionals (lecturers, doctors, dentists, surgeons, opticians, nurses, nurse’s aides, chiropractors,
medication management counselors, physical therapists and other health and non – health workers, engineers,
modeling, designers, cooks, Guards etc) to man various job positions in our organization.
We are quite aware of the rules and regulations governing the higher education a d hospital cum health care
industry which is why we will be recruiting only experienced and qualified employees as staff of the
organization. We hope to leverage on their expertise to build our organization.
When hiring, we will look out for applicants that are not just qualified and experienced, but honest, God
fearing, customer centric and are ready to work to help us build a prosperous business that will benefit all our
stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of five years or more.
Medical Director
Doctors
Pharmacist
Nurses/Nurse’s Aides
Manage external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
Model demographic information and analyze the volumes of transactional data generated by customer
Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Develops, executes and evaluates new plans for expanding sales
Creates new markets cum businesses for the organization
Empowers and motivates the sales team to meet and surpass agreed targets
Accountant/Cashier
Welcomes clients and potential clients by greeting them in person or on the telephone; answering or
directing inquiries.
Ensures that all contacts with clients provide the client with a personalized customer service experience
of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the
company’s products and services
Manages administrative duties assigned by the Medical director in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to clients when they make
enquiries
Cleaners:
SWOT Analysis
PLANAP is set to become one of the leading higher institution and medical cum healthcare service providers
in NW Region which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates
to our business.
We want our institutions to be the number one choice of all residents of NW and other cities in the country. We
know that if we are going to achieve the goals that we have set for our business, then we must ensure that we
build our business on a solid foundation. We must ensure that we follow due process in setting up the business.
Even though we'll recruit a Medical Director and a Rector who has robust experiences in health and education
business management services, public health and medical research, we will still go ahead to hire the services of
business consultants that are specialized in setting up new businesses to help our organization conduct detailed
SWOT analysis and to also provide professional support to structure our business to become a leader in the
hospital and health care industry.
This is the summary of the SWOT analysis that was conducted for PRONAP;
Strength:
7 Promise Land National Polytechnic Business Plan - 2020
Our strength lies in the fact that we have a team of well qualified lecturers and healthcare professionals
around the North west who either serve in state University institutions in Bambili or in mission Hospitals
who are ready to offer lectures in the polytechnic or be on standby for emergency operations in our
hospitals.
Our location in Ndop which is going to be the first of its kind
The business model we will be operating on which offers 60% of our lectures in practical on the job
lessons will be the first of its kind in the nation,
Opening 24 hours daily and 7 days in a week will multiple our number of students and offer opportunity
for workers to further their education and patience to come in at anytime.
multiple payment options,
well constructed and equipped facilities, our workshops open to the public and
Our excellent customer service culture will definitely count as a strong strength for us.
Weakness:
Our perceived weakness lies in the fact that we are just starting out and we may not have the required finance
to sustain the kind of publicity that we intend giving the business and also to acquire some of the latest
equipments.
Opportunities:
Our first opportunity to cease is the fact that our location gives us opportunity to acquire more Land at
a cheap rate to help accommodate all the facilities of our vision.
We also are close to primary construction materials like stones and sand at a cheap rate that will not
require further transportation b s also an opportunity.
We are starting in the mist of the Anglophone crisis that makes the acquisition of labour to be cheap
We are located in the NW Region where it is said to be the best in the provision of education and
health care in the country. We'll cease this opportunity and make our institutions the best so far in the
region.
Over two hundred thousand students graduate from the secondary school every year and are in need
choosing a university to attend.
Threads
Just like any other business, one of the major threats that we are likely going to face is economic
downturn and unfavorable government policies especially if the Anglophone crisis persist.
Another threat that may likely confront us is the arrival of a bigger university or hospital or healthcare
brand in the same location where our facilities are located.
MARKET ANALYSIS
Market Trends
The hospital cum health care industry is indeed a thriving and dynamic industry; with the aid of technology, it
is becoming easier to treat, manage and cure some ailments that before now are not easy to handle. No doubt
there are many ways of providing healthcare services in this changing era since the place of delivery may be in
the patient’s home, the community, the workplace, or in health facilities.
The hospital cum healthcare industry has recently begun consolidating, largely due to the pressures of
healthcare reform. The truth is that the demand for hospital cum health care services has steadily grown over
the last five years, as healthcare reform legislation broadened insurance coverage.
One thing about this industry is that labor costs are on the high side. However, medical clinics have also faced
nurse and physician shortages and have struggled to recruit qualified personnel. Industry profitability has
generally risen over the past five years due to increases in service prices. No doubt the home healthcare
industry will continue to grow and become more profitable because the aging baby-boomer generation in the
country are expected to drive demand for health care services.
In the other hand, the higher education sector in the country is also becoming more and more profitable. Every
parent is in need of the best education for his children. At the same time, state universities are becoming
overcrowded and accent is not placed on student discipline. This has in over the years caused parent to prepare
private/ mission higher learning for their families. Our multiple professional courses to be offered and the on
the job training strategy which is not found anywhere in the nation will attract customers.
We are in business to serve the whole nation. Located in Ndop North West of Cameroon, we intend to Target
students who just graduate from secondary schools within the nation. Over two hundred thousand students
graduate from secondary School every year and 25% of which come from the north west and south west of the
nation. Since we'll be an Anglo-Saxon Polytechnic, we intend to Target just 2% of the graduating population.
Taking this into consideration, we intend having a yearly student intake of 4000.
We'll also be targeting the Working community for workers who want to either formalize or further their
education. We also intend to open our doors to all categories of students whom after their First School Leaving
Certificate chose to enroll in our multi vocational programs through our department for vocations. We will be
offering 15 vocational courses with the capacity of 25 students per vocation every year.
The fact that we are going to open our doors to a wide range of customers does not in any way stop us from
abiding by the rules and regulations governing the health and education industry in Cameroon. Our staff are
well – trained to effectively service our customers and give them value for their monies.
The whole residents within the area where our hospital and Polytechnic are located
Expectant Mothers
Injured Sports Men and Women
Corporate bodies
High Schools in Ngoketunjia, Bui and Donga Mantung Divisions about to graduate student of the upper
sixth level
Health Management Organizations (HMOs)
Other clinics and health centers around our hospital
Students who after their FSLC or CAP wishes to undergo a specialized training
Aside from the competitions that exist amongst various institution of higher learning, our Polytechnic will
enjoy competitive advantage because we are located in an environment where there are neither Polytechnics
nor other universities. Other Polytechnics are located in Bamenda which happens to be the education hub of
the nation. Given the congested nature of Bamenda, the cost of living and higher tuitions, parents will prefer
educating their children in Ndop because of the lower cost of living and cheap accommodation.
Our school will also be offering practical courses that other Polytechnics are not offering.
We are coming into the market well prepared to compete in the industry. Our medical facility will be well
positioned and accessible, we'll have enough parking space with good security.
Our staff will be groomed in all aspects of healthcare and education service delivery, administration, safety and
technical knowhow.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within
our category in the industry. It will enable them to be more than willing to build the business with us and help
deliver our set goals and achieve all our business aims and objectives.
Sources of Income
Health
Inpatient care
Outpatient care
Anatomical pathology services
Diagnostic X-ray services
Clinical laboratory services
Operating room services
Occupational, Physical, and Speech Therapy
Personal Injury Case Managements
Education
Students registrations
Tuitions
Sales of fabricated or manufactured products from our workshops
Contracts won from the public/government for practical purposes
Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our market survey and also
some of the assumptions readily available on the field.
We are expecting to welcome at least 1000 students in the polytechnic during the first year, 2300 within the
second year and 3000 students in the third year.
We intend to raise:
First Year: 150,000,000 FCFA from tuition and other registration costs
Second Year: 250,000,000 FCFA from tuition and other registration costs
Third Year: 600,000,000 FCFA f from tuition and other registration costs and from the hospital which will go
operational by the third year.
Staff Management
Our senior staff will also be paid duty allowances, research allowance as the means is made available.
We've assumed that if we can pay staff 6,000,000FCFA every month, we’ll be paying an average of
72,000,000FCFA every year. This means we must raise at least 150 million per year from our sources
to break even or make profit.
To get our business flourish within the first three years of operation, we have developed a powerful marketing
strategy that our competitors may not have used and that will make us grow in the sector as though we have
been in it for years.
These are the various steps we will engage in to market our Polytechnic and hospital to the public especially
our Target market population.
Get a very vast land of at least 4 hectares of land located at the outskirt of the town that will
accommodate our structures. The size of our land will encourage and promote our business in that it
will tell the population our level of seriousness and commitment to the vision.
Build giant structures of at least five major storey buildings to habour 30 classrooms for a start. This
will be garnished with a modern and we'll furnished administrative block that can accommodate at least
20 offices. We came to realize that many just go and rent a small apartment and call it a university. Our
structures alone will begin to attract parents and students to choose our school for their higher learning.
We have also noticed that the so called Polytechnics around the nation do not have enough equipped
workshops to train students in the technical, vocational and professional fields of study. It is common to
see a student who has graduated from a Polytechnic who has a wide knowledge in the specialty of his
training but cannot do it in the field. We intend to correct that by mixing theory and practical in a 50:50
ratio. We intend to build a giant Polytechnic workshop by the ring road that will be open to the public.
Our frequent customers, contracts and conventions will be a busy training ground for practical that will
force our students to be verse with all areas of their fields of study thus making them experts.
At the launch of our business, we intend to do a wide advertisement on TV and radio as well as on print
media. We are to invite 10 students each from secondary schools especially technical high Schools on
their final year to our launching ceremony. There will be accompanied by their parents and the village
Representatives along with the fons and administrative authorities. They are to come discover our
beautiful school environment so as to make up their minds to attend our school.
Our lecturers will be recruited on the basis of their popularity in similar structures. We are also to
recruit experts in various locations to train our vocational students.
We will structure our fees in a way that will be moderate and affordable for parents. We will also make
payment flexible in three installments to make the burden lighter.
At the Polytechnic, we intend to make our tuition very affordable and of different grades to match the
standards of living in our target community.
We'll charge
350,000FCFA per year as tuition for Higher National Diploma or Degree courses,
250,000FCFA for one year certificate courses
150,000FCFA per year for vocational courses designed for three years.
100,000FCFA for six months refresher courses for company workers.
We'll also charge 30,000FCFA for students registration at entry
Between 25,000 to 50,000 for uniform and workshop wares
Payment Options
Here are the payment options that we will make available to our clients;
In view of the above, we have chosen banking platforms that will enable our client make payment for our
services without any stress on their part. Our bank account numbers will be made available on our website and
promotional materials. Payment is done against a receipt which is presented to the administrative authority for
continuation of procedure
PLANAP is a business that will be owned and managed by the ministry represented by the General Overseer
Prophet NK Frank. They are the financier of the business, but may likely welcome partners later which is why
they decided to restrict the sourcing of the startup capital for the business to just three major sources.
Generate the start–up capital from personal savings of the General Overseer
Ministry donations
Apply for loan from the bank
N.B: We will be able to generate 30 million from personal savings and ministry by April 2024. This amount
will come specifically from the harvest and sale of cassava from 25 hectares of land planted in five sets of 5
hectares per year. Some of it will also be raised from support from the ministry. After the structures have been
completed, we'll use the land as collateral to secure a long term loan of 50 million to equip the classrooms,
workshops and offices and to do advert and organize the official launching of the school.
The future of a business lies in the number of loyal customers they have, the capacity and competence of the
employees, the investment strategy and the business structure. If all of these factors are missing from a
business, then it won’t be too long before the business closes up.
One of our major goals of starting PLANAP is to build a business that will survive off its own cash flow
without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning students over is to offer our services a little bit
cheaper than what is obtainable in the higher learning market and we are well prepared to survive on lower
profit margin for a while and gain in turnover in time.
As a matter of fact, profit sharing arrangement will be made available to all our management staff and it will be
based on their performance for a period of three years or more. We know that if that is put in place, we will be
able to successfully hire and retain the best hands we can get in the industry; they will be more committed to
help us build the business of our dreams.