All Organic 

Date 16/11/2020

Group Members
Ahmad Tariq (2193281)
Muhammad Umair Tanveer(2193360)
Malik Waleed Aslam (2193389)
Raza Idrees(2193086)

Contents:
1. Your business and objectives
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 2. Your skills and experience
3. Your target customers
4. Your market and competition
5. Your marketing and sales plans
6. Your operational plans
7. Back-up plan
8. Supporting evidence (if applicable)

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1.​ ​Your business and objectives
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:

We are in the business of producing and providing organic vegetables and fruits to the customer's doorstep.
Today our generation requires organic meals which can be easily available to them at a moment's notice. So
that they only worry about making the food, not about getting the ingredients for that specific meal. To help our
customers in this effort, we offer organically produced vegetables (without any harmful preservatives or
chemical fertilizers) to their doorstep.
We provide:
● a variety of organically produced vegetables and fruits.
● One click delivery services.
● online payment options (beneficial for no contact delivery).

Objectives:

Short term (current year):

● To spread awareness about the harmful chemicals used in farming these days.
● To achieve city wide recognition.
● To gain customer trust.

Medium term (next 1 – 2 years):

● To gain a loyal customer base.
● To expand our market to neighbouring cities.

Long term (3 years and beyond):

● To make a healthier Pakistan.
● To expand our product line to include meat and milk under the same organic products banner.

Your Start Up Loan:

Describe how you will use your Start Up Loan and how it will help you achieve these objectives:
● We will use the loan to hire skilled farmers. Who will help us cultivate our products.
● Invest in a warehouse to store our products.
● We will run an extensive Digital & Social Media marketing to attract the customers.
● We will buy harvesters, trucks, and other agricultural machineries.

2. Your skills and experience

Outline any previous experience, employment or other work that you have done that is relevant to your
business:

We are four partners in this business,

Our first partner is an ex-farmer so he will be helpful to us in this project. The second partner is an accountant
with more than 6 years of experience and he will manage our books.the third partner has some experience in

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social media marketing and he is a graphics and web designer. So he’ll run the website. Our fourth partner has
three years of experience in customer service. So he will be incharge of that department. They are all studying
business administration as well. .

Outline any education or training you have had that is relevant to your business:
Our first partner is an ex-farmer so he will be helpful to us in this project. The second partner is an accountant
with more than 6 years of experience and he will manage our books. The third partner has some experience in
social media marketing and he is a graphics and web designer. So he’ll run the website. Our fourth partner has
three years of experience in customer service. So he will be incharge of that department.

Outline any transferable skills, talents or traits you have that are relevant to your business:
Our first partner is an ex-farmer so he will be helpful to us in this project. The second partner is an accountant
with more than 6 years of experience and he will manage our books. The third partner has some experience in
social media marketing and he is a graphics and web designer. So he’ll run the website. Our fourth partner has
three years of experience in customer service. So he will be incharge of that department.

Briefly outline any gaps in your skills, experience or qualifications and explain how you will address
these:

The only gap that exists thus far is in the supply chain but that will be an easy fix as we have already lined up a
few capable candidates. That have years of experience in this particular field.

3.​ ​Your target customers

Demographic details:
Delete any answers not applicable to you and provide some description as relevant.

Age: Gender: Income: Types: Target regions:

● 18 - 30yrs ● All ● All incomes ● Individuals ● Local
● 31 - 50yrs genders ● Families
● 51yrs +

How many potential customers do you estimate are in your target regions for this financial year?

We are expecting 8-10,000 potential customers in our target regions for this financial year.

Briefly describe your target customers and any other distinguishing features, expanding on any of the
areas you have already highlighted above:

● Educated youth is our target customer who is well educated and keen about their health (health
conscious)
● Working individuals that don’t want to waste their time grocery shopping.

What customer need or problem does your product(s) and/or service(s) address?
In today’s time everyone is busy selling products under the name of organic/safe and most of these products
are made with the help of chemicals which are not actually good for their health.

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Nowadays most people have some kind of disease or they have weak immune systems. All these problems in
our bodies are arising due to the consumption of toxic food which is damaging organs. All they need is to eat
pure so they can live disease free lives.

Explain your approach to pricing your product(s) and/or service(s):

In start of our business we are approaching niche product and our target customers are those who don’t want
to compromise on quality so yes, in start we’ll have to charge more as compared to non-organic products but
compromise over price can be digestible but quality is not because it is about healthy life

4.​ ​Your market and competition

What research have you conducted to understand your market, including your industry, regions,
customers, competitors?
Delete any answers not applicable to you and provide some description as relevant.

● Surveys & questionnaires

● Interviews
● Online research
● Market testing
● Met with suppliers
● Personal experience
● Social media research

Competitor 1:

Name, location, website: Average prices:

https://careeb.com.pk/ 100-200/kg

Strengths: Weaknesses:
● Large investment ● Not widely known
● Strong distribution channel ● They do not deliver to most areas

Competitor 2:

Name, location, website: Average prices:

https://www.tazaonline.com/ 120-250/kg

Strengths: Weaknesses:
● ​Large investment ● Not widely known
● Strong distribution channel ● They do not deliver to most areas

Your business:

What sets your ​business apart from your competitors?

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We will cater to the entire city.

Your strengths: Your weaknesses:

● Our own production ● Newer business
● Extensive social media marketing campaign ● More expensive
● Wider delivery net
● Better quality.

Current or future opportunities: Current or future threats:

● Expanding our business nationwide ● In the coming future competition is going to be
● Expanding into the meat sector tough in the market
● Greater chance of being a supplier to other ● Business model being copied
e-commerce based grocery stores ● Production being limited

5.​ ​Your sales and marketing plans

How do you or will you promote your business?
Delete any answers not applicable to you and provide some description as relevant.

● Website (for e-commerce)

● Advertising (online)
● Advertising (print)
● Search engine marketing
● Social media
● Telesales
● Leaflets
● Events and exhibitions

Pick three of your key promotional activities and describe how they currently (or will in the future) help
you meet your business objectives:

1. We will use social media marketing as our primary tool because our target audience will be primarily
focused on it. We will use Facebook and instagram as our primary advertising ground.

2. We will also use Leaflets and Telesale at a later date, from the customer database we create.

3. We will also attend events and exhibitions to promote our products.

6.​ ​Your operational plans

Please provide details of two key suppliers or key relationships that are or will be important to running
your business: ​Detail as relevant in the boxes provided below.

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Supplier / Relationship 1:

Organisation: Relationship status:

Delete any answers not applicable to you.
Al-Ikhwan Seeds
● Contact under negotiation

Service provided: Key terms of the relationship:

They will provide us seeds for the vegetables and
fruits we grow. NOT APPLICABLE

Supplier / Relationship 2:

Organisation: Relationship status:

Delete any answers not applicable to you.
Engro Fertilizers No contract/commitment

Service provided: Key terms of the relationship:

They will provide us with organic, chemical free

fertilizers. NOT APPLICABLE

Other operational considerations:

Do you currently employ staff?

Delete any answers not applicable to you and provide some description as relevant.
Not yet but I have plans to take on staff in the next 12-months ​(proceed to question B)

A. How many staff do you currently employ?

Full time: Part time:

Outline the key staff​ ​roles within your business (e.g. job title, responsibilities, key skills):

B. How many staff do you intend to take on in the next 12-months?

Full time: Part time:

22
Describe the key responsibilities and skills you anticipate giving to these new staff:

● 6 Drivers for deliveries

● 4 customer service operators
● 8 farmers to help with cultivation and packing of products
● 2 order receivers to process orders

Where does or will your business operate from?

Delete any answers not applicable to you and provide some description as relevant.

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● Office

What laws or regulations have you considered for your business and/or industry?

Since our business is very basic there are no regulations that stop us.

What insurance do you currently have in place or do you intend to put in place for your business?
We intend on getting all our vehicles insured in the case of robbery or accidents.

7.​ ​Back-up plan

How will you manage your loan repayments if your business doesn’t go according to plan?

Your back-up plan should highlight:

● What your loan repayments are
● How you would manage these repayments in the case of an unexpected event
● Why you feel this is a realistic plan

In Case our business doesn't work we intend to pay back the loan by selling the agricultural land that is already
in our possession. We will also sell the equipment we were using (tractors and computer systems).

7.​ ​Supporting evidence

You can either copy and paste any supporting evidence in this section, or create a bullet point list of
your supporting items and send them in with your application separately. Any supporting evidence you
provide should support and strengthen the claims you have made and help our loan assessment team
feel more confident about lending to you.

Please note, this is not a mandatory field but your Business Adviser may request additional supporting
evidence once they have reviewed your full application.
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The Start Up Loans Company 2018 © Business Plan template
www.startuploans.co.uk