Kristie Calhoun 

Kristiecalhoun95@gmail.com | Asheville, NC | 336.309.1893 | ​https://kristiewatkins.wordpress.com 

EDUCATION: 

Bachelor of Arts in International Studies  ​Western Carolina University 

Bachelor of Science in Communication   
● Concentration in Broadcasting/Journalism 
● GPA: 3.72 
● Honor’s College Member & Degree Recipient 
 
EXPERIENCE: 
 
Content Creator  J​ an. 2020 - Present  
Kudzu Brands  Asheville, NC 
 
● Manage projects for various brands in different industries at one time  
● Manage monthly social media calendars for several clients at a time including creating and 
scheduling the content throughout the month and providing monthly analytic reports 
● Help to produce and manage Google and Facebook ads for clients 
● Brainstorm and create social media campaigns for Kudzu Brand's social media 
● Create website content including site maps, page content, and SEO  
● Draft proposals for potential clients using Adobe InDesign 
● Act as brand manager or liaison between Kudzu and clients including project managing, 
assigning tasks to other teammates and communicating updates to clients 
● Create Brand Stories for clients that become the basis for any brand language or messaging 
going forward 
● Create other forms of content including: press releases, video scripts, rack cards, 
brochures, and more 
 
Content and Social Marketing Manager ​ March 2019-Nov. 2019 
Auxbus  Asheville, NC 
 
● Managed all content needs for a startup podcast software company 
● Created resources for website such as how-to articles, content guidance and tutorials  
● Created and organized email campaigns using Mailchimp and Hubspot 
● Planned and scheduled social media posting using Buffer 
● Refreshed website content as needed 
● Created press releases and communicated with various publications 
● Discussed and implemented content and ad strategies with other members of marketing 
team 
● Helped to create and maintain new brand voice  
 ● Copy edited any material written by other team members  
● Created videos for promotional and informational use  
 
 
Freelance Videographer  ​Oct. 2018 and July 2019 
EXIT Realty Vistas  Asheville, NC 
 
● Planned, organized, shot and edited several videos for local real estate agents to use for 
personal marketing purposes. 
 
 
Media Intern and contributor ​Aug. 2018-June 2019 
AVLToday  Asheville, NC  
 
● Assisted media team in the production of daily online publication 
● Created content used for website, email newsletter and social media 
● Pitched new ideas to the team for future articles 
● Engaged with readers on social media 
● Organized calendar of daily, local events 
● Focused on maintaining brand voice 

Staff Writer ​Aug. 2016-May 2018 

The Western Carolinian Cullowhee, NC  

● Generated original content as well as accepted story assignments 

● Interviewed sources and wrote three in-depth articles for each monthly issue 
 
 
Multimedia Contributor    ​Oct. 2015-May 2018 
The Western Carolina Journalist  Cullowhee, NC 
 
● Covered events; wrote preview stories, and features for the campus of Western Carolina 
University and Cullowhee area.  
● Created photo story or multimedia package for publishing  
 
 
Communications Intern   May 2017-Aug. 2017 
Lifeline Children’s Services Birmingham, AL  
 
● Worked on the development team of international non-profit 
● Created promotional videos on Adobe Premiere to be used for social media and training 
● Helped plan and brainstorm for upcoming events 
● Created simple graphics to be used for social media 
 ● Improved SEO for social media sites and main website 
● Interviewed sources and wrote an article for organizations quarterly magazine 
● Focused on maintaining brand voice 
 
 
Co-Founder  July 2010-Sept.2016 
Save Our Sisters Winston-Salem, NC 
 
● Co-founded anti-human trafficking organization for women in Moldova 
● Organized and executed large fundraising events  
● Coordinated and partnered with other ministries  
● Booked and participated in speaking engagements across NC and the east coast 
● Gathered monetary and physical donations for events 
● Created content for website and social media including an e-book “Save our Sisters” 
● Helped manage board of founders and volunteers 
● Helped to manage all inbound funding 
● Traveled to Moldova for vision and relationship building