Visual Graphics and Design NCII Part 2 P age |1

Module 02 Characteristics of Digital & Traditional Graphics

Course Learning Outcome
At the end of the lesson, you should be able to:
1. Familiar of vectoring images.
2. Explain the uses of digital graphics.

Visual identity graphic design

This module is a visual character, visual computerization and visual parts of brand character
that go about as the substance of a brand to pass on those tricky qualities through pictures,
shapes and concealing.

A brand is a connection between a business or association and its crowd. A brand character is
the means by which the association imparts its character, tone and quintessence, just as
recollections, feelings and encounters.

Digital Graphics - pictures of drawings, outlines, graphs, photos, sketches, or route catches
that have been made or altered on a PC or other computerized gadget

Uses of Digital Graphics

• Commercial (marketing products)
• Entertainment (movies, music, plays, sports)
• Informational/educational
• News
• Public Service Announcements (PSAs)

Bitmap or Raster Graphic Made up of pixels. They lose clarity when enlarged.

Example of Raster Digital photographs and images created with a paint software editing
program.

Vector
Made with scientific equations to characterize lines, bends, and shapes. Try not to lose their
lucidity when expanded (goals free).

Example of Vector
Corporate logos are often designed in draw programs, so they can be enlarged or reduced to
any size.

PPI
Refers to pixels per inch. It is a unit of measure for bitmap images and the devices that display
them electronically. The higher it is the higher quality image.

Resolution and File Size

Resolution is defined as the clarity of the image. The higher the resolution, the larger the size
of the file.

Jennifer Roxas-Magbanlac, MIT

Visual Graphics and Design NCII Part 2 P age |2

Indexed Color Depth

8 bit image with a color depth of 256 colors

Full Color Depth

24 bit image with a color depth of 16.7 million colors

Paint Program
Programs that allow the user to create and edit bitmapped graphics

Draw Program
Programs that allow the user to create or edit vector graphics

Color Depth
the number of distinct colors an image can contain, or the number of bits per pixel that can be
displayed on a computer screen

Analogous Color Scheme

colors side by side on the color wheel

Complementary Color Scheme

opposite colors on the color wheel

Opacity
the amount something can be seen through

Lossless compression
a process of reducing a file's size without losing any pixel information

Lossy compression
a process of reducing a file's size by altering and/or eliminating some pixels

References
Characteristics of Digital Graphics
by Mila Jones Cann 2018
https://99designs.com/blog/tips/types-of-graphic-design/

Jennifer Roxas-Magbanlac, MIT