1.

0 INTRODUCTION OF AIR ASIA AIRLINE

Air Asia is the one of the important airline industry in Malaysia which offer affordable
flying price to all over customers. Air Asia mounted in 1993 with commenced operations
in 1996. In 2001, Tune Air Sdn Bhd (Tony Fernandes’s company) bought this airline
from DRB-Hicom. AirAsia never seem to be lower back after that. AirAsia’s first and
principal base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International
Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai
International Airport and Penang International Airport.
AirAsia is properly known as Malaysian low cost airline and even Asia’a biggest low
fare, no frills airline. The airways claims ‘No Admin Fee’, but has some costs for services
which are free on other airlines. Being the home of AirAsia, the LCCT is the finances
terminal in KLIA, opened on 23 March 2006. The AirAsia subsidiaries are the likes of
Thai AirAsia, Indonesia AirAsia, VietJet AirAsia and AirAsia RedTix. Meanwhile,
AirAsia accomplice agencies are AirAsia X, Tune Hotel and Tune Money.

The vision of AirAsia is to be the greatest value airline in Asia and for the purpose of
serving the 3 billion humans who are currently underserved with bad connectivity as
properly as high fares. There are four missions such as to be the fantastic agency to work
for where the employees are treated as part of the massive household in AirAsia, to create
a ASEAN manufacturer which is being identified globally, to reap the lowest price to
make sure all and sundry in the world can fly with AirAsia, and to hold the very best fine
product through embracing technological know-how in order to limit price and enhance
the provider stages of AirAsia. Apart from that, collectively with the partner businesses
such as AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take the low
value flying. AirAsia X was once mounted in 2007 in order to supply high frequency as
well as point to factor networks to the lengthy haul business. Its price efficiencies are
derived from retaining a easy aircraft fleet and a route community based on low fee
airports. Hence, company will proceed to experience the low fares through price savings
that AirAsia skip on to the guests. Moreover, AirAsia X franchises the manufacturer
identify of AirAsia, Asia’s largest low price carrier which uses a common ticketing
website, uniform, uniforms, and management fashion with AirAsia. AirAsia X is
additionally affiliated with Virgin Group and Air Canada.
1.1 B2C INVOLMENT OF AIR ASIA AIRLINE

- Information systems are implemented inside a company for the reason of

enhancing the effectiveness and efficiency of that organization. Air Asia has
elevated out three kind of information machine such as yield management
system (YMS), customer reservation device (CRS), and company useful
resource planning (ERP) system. This gadget makes Air Asia more
advantageous and effectivity and maybe in a position to decrease the value and
eliminated inefficiency in their business.
- Apart from that, the science is getting in advanced in this modern-day era.
There are many organizations who have adopted Information Technology (IT)
in doing their business. And, this IT has helped in bettering a higher
administration of the operation of the companies. Also, human beings in this
society are difficulty more on business enterprise who has adopted IT and how
this IT will help in making their existence better as nicely as selection making
in some tasks. AirAsia therefore pick to adopt IT in its business as to comply
with up the cutting-edge IT style as well as fulfilling the demand of the human
beings in this society. They additionally applied exclusive systems to beautify
their usual operation which will lead to efficiency and effectiveness of
AirAsia.

- Lastly, Enterprise Resource Planning (ERP) is carried out through AirAsia as

this enables AirAsia to successfully keep technique integrity, reduce the
monetary month-end closing processing time, and velocity up the reporting as
well as statistics retrieval process. Every department such as financial,
marketing and income are unified into a single IT gadget to permit the
employees to make decisions by viewing employer extensive statistics on all
airline operations. And, this machine helps AirAsia by way of focusing on
capturing transactions in day by day operations therefore it helps to retailer
operational expenses and this not directly make bigger the effectivity and
effectiveness in its operation management.
2.0 ANALYSIS OF THE EFFECTIVENESS OF WEBSITE DESIGN (APPEARANCE)
AND UNIQUENESS.

- Air Asia main purpose is to enlarge manufacturer cognizance or to promote a product or

service, fantastic internet site format can be the distinction between a new conversion and a
misplaced prospect. Internet site is how customers examine what your company is all about.
The ultimate factor you prefer is for a poorly designed internet site to dissuade website site
visitors from turning into customers. There is several uniqueness we can identify as below on
Air Asia website design:

(i) Air Asia set first impression view look to customer

 Air Asia target market visits the website, it offers them their first influence of their
business. They will decide tier commercial enterprise inside seconds. In these first
few seconds, they desire to make a high-quality effect on audience. If we internet site
appears unappealing or outdated, target audience will straight away have a bad effect
of our business. They won’t locate internet site appealing, which deters them from the
page. You’ll pass over out on leads due to the fact they’ll depart your web page for a
competitor’s page. Web layout is vital due to the fact it affects how Air Asia target
market perceives their brand. The influence make on them can both get them to
continue to be on web page and research about commercial enterprise or go away web
page and flip to a competitor. A precise internet diagram helps you hold their leads on
Air Asia page.

(ii) Picture attract more customers

 It may also appear cliché, however it’s true! Pictures deliver a lot extra statistics lots
faster than massive blocks of text. In really advantageous internet site design, pix can
additionally be strategically positioned to subtly information customers to the place
you favour them to go. They can act as arrows pointing toward conversion factors like
“Shop Now” and “Contact Us” buttons. When possible, exchange textual content on
your internet site with infographics. They are an awesome aid to successfully deliver
facts whilst nevertheless grabbing users’ attention. The common consumer skims an
internet site alternatively than studying it in full detail. This is why infographics can
also be capable to deliver statistics extra efficaciously than general paragraphs.
(iii) Conventional is important Aspect

 People are used to sure prevalent internet site layouts. Being special is typically a
suitable thing, however it may be a higher concept to take benefit of what customers
are already satisfied and acquainted with! There’s no want to reinvent the wheel when
it comes to positive internet site design. A few examples of Air Asia superb internet
site diagram conventions to stick to are navigation menus at the top of every page,
contact facts at the backside of every page, a clickable brand at the pinnacle of the
web page that will redirect returned to the homepage, and a search bar at the pinnacle
of the page, normally on the right-hand side. Any hyperlinks need to show up in a
one-of-a-kind colour or need to trade colours when customers hover over them.

(iv) Consistency of input

 Air Asia effective internet site sketch requires one steady motif throughout the whole
site. Pages can have barely one-of-a-kind layouts to preserve your internet site
visually interesting, however they want to match. You in reality don’t prefer
customers clicking onto a new web page solely to surprise if they’ve clicked onto a
new internet site entirely.
3.0 THE CURRENT ONLINE CONSUMER SECURITY AND PROTECTION

Website protection is any motion or utility taken to make certain internet site facts is now
not uncovered to cybercriminals or to stop exploitation of web sites in any way. As
technological know-how changes, it turns into increasingly more difficult for agencies of
all sorts to preserve their private and customer’s data on the internet secure. Web
protection is vital to preserving hackers and cyber-thieves from having access to touchy
information. Without a proactive protection strategy, agencies danger the unfold and
escalation of malware, assaults on different websites, networks, and different IT
infrastructures. If a hacker is successful, assaults can unfold from laptop to computer,
making it tough to locate the origin.

Air Asia protect their customer database and their website in full secure access was given
to all online customer. Air Asia follow this several steps to protect their customer who
mainly liable on online.

 Air Asia keep their website up-to-date

- It can also appear obvious, however making sure you preserve all software
program up to date is essential in preserving your web site secure. This applies
to each the server running device and any software program you can also be
walking on your internet site such as a CMS or forum. When internet site
safety holes are discovered in software, hackers are speedy to try to abuse
them. Air Asia are the usage of a managed internet hosting answer, then you
do not want to fear so an awful lot about making use of safety updates for the
working gadget as the web hosting enterprise need to take care of this. They
are the usage of third-party software program on your internet site such as a
CMS or forum, you have to make certain you are rapid to practice any safety
patches. Most providers have a mailing listing or RSS feed detailing any
internet site safety issues. WordPress, Umbraco and many different CMSes
notify you of on hand device updates when you log in.Many builders use
equipment like Composer, npm, or RubyGems to manipulate their software
program dependencies, and safety vulnerabilities performing in a package deal
 you rely on however are not paying any interest to is one of the best
approaches to get caught out. Ensure you hold your dependencies up to date,
and use equipment like Gemnasium to get computerized notifications when a
vulnerability is introduced in one of your components.

 Air Asia prefer Validation method

- Validation must usually be finished each on the browser and server side. The
browser can capture easy disasters like obligatory fields that are empty and
when you enter textual content into a numbers solely field. These can on the
other hand be bypassed, and you have to make positive you take a look at for
these validation and deeper validation server facet as failing to do so may want
to lead to malicious code or scripting code being inserted into the database or
should motive undesirable effects in your website.

 High level of database Protections

- Air Asia headcounters in Malaysia. However, we can also switch and save
your Personal Information on our servers placed overseas. Such transfers are
integral pursuant to our contract with you and/or our contract(s) with the
applicable 1/3 parties. AirAsia will invulnerable the storage in compliance
with the minimal safety measures prescribed below the Personal Data
Protection Act 2010 of Malaysia, its legislation and requirements.

 Air Asia not allowed customer to upload file unless request by their AVA
- Allowing customers to add archives to your internet site can be a massive
internet site safety risk, even if it’s actually to trade their avatar. The threat is
that any file uploaded, alternatively harmless it may additionally look, ought
to include a script that when done on your server, totally opens up your
website. If you have a file add structure, then you want to deal with all
archives with remarkable suspicion. If you are permitting customers to add
images, you can't depend on the file extension or the mime type to confirm
that the file is a photo as these can without problems be faked. Even opening
the file and analysing the header, or the use of features to take a look at the
photograph measurement are now not fool proof. Most pics codecs permit
 storing a remark part that ought to incorporate PHP code that should be carried
out by means of the server.
4.0 RECOMMENDATIONS ON WEBSITE DESIGN AND ONLINE CONSUMER
SECURITY

Websites are revamped for all kinds of reasons for sadly, many companies don’t realise that
their internet site desires refreshing. In an even worse scenario, rival companies may also
obtain an aggressive side through enhancing their website, boosting their conversions whilst
yours may additionally be falling behind. There are several recommendations that Air Asia
can follow in future to improve their website:

WEBSITE

 Include follow and social share buttons in website.

- Producing remarkable content material and provides solely go so some
distance if you aren’t giving your customers the possibility to share what you
have. If your internet site presently lacks social share buttons, you may want
to be lacking out on a lot of social media site visitors this is generated from
human beings already studying your weblog. If this sounds new to you, social
sharing buttons are the small buttons that are round the pinnacle or backside of
weblog posts. They include icons of extraordinary social media internet site
and enable you to share the web page at once on the social media channel of
your choice. These buttons act as a non-pushy device that encourages social
sharing from your purchaser personas.

 Create navigation on information in website

- When designing your website, navigation is key, it is genuinely the map that
shows the core locations customers can visit. There’s nothing worse than a
web page with a disorganized or perplexing navigation interface. When
enhancing your website's navigation, it is necessary to make sure that your
traffic can without difficulty locate what they're searching for. Some traits of a
lean navbar encompass streamlined content, navigation hierarchy, and
responsive design, so the journey does not significantly trade on mobile. If
 customers can't locate what they're searching for, they have no cause to
continue to be on your site. Instead, they will genuinely jump and locate a
competitor that presents a higher person experience.

SECURITY AND PROTECTION

Sometimes the first-class strategies to handle any duties are the easiest ones. You understand
that you want to maintain your internet site secure from the awful guys, however as soon as
you mission down the rabbit gap of internet site vulnerabilities, you will be confronted with
complicated standards and convoluted solutions. Still, there are fundamental fine practices to
observe for enhancing your website's protection. There are several steps can be followed by
Air Asia to ensure protected customer database:

 Use more encrypt login page

- Use SSL encryption on Air Asia login pages. SSL lets in touchy data such as
savings card numbers, social protection numbers, and login credentials to be
transmitted securely. Information entered on a web page is encrypted so that it
is meaningless to any 0.33 birthday celebration who may intercept it. This
helps to forestall hackers from getting access to your login credentials or
different non-public data.

 Keep Website Clean

- Every database is an application and plugin on the internet site is any other
viable factor of entry for hackers. You need to delete any files, databases, or
purposes from your internet site that are no longer in use. It is additionally
necessary to preserve your file shape equipped to maintain song of
modifications and make it less complicated to delete historic files.
5.0 SUMMARY

AirAsia is nicely recognized business enterprise for airways enterprise in particular in all
over Asia and being one of the market leaders in that industry. In order to keep its
company which is well-known with low value service and to be consumers’ desire to pick
the use of its offerings offered, AirAsia must be in a position to whole with rivals and
new entrance by using doing some type of strategies. AirAsia has very clear imaginative
and prescient and mission of the organization and this allow every members of the
business enterprise work challenging to fulfil the imaginative and prescient and mission
which has been declare and must achieve in future for each kind time period and lengthy
term. But, AirAsia in no way get away from the problems in time period of its operation
and this need to be solved by using come out with new techniques and proper planning to
cope with that troubles.

Website plan is a necessary remember and ought to no longer be taken lightly. A well-
designed internet site can assist Air Asia to shape a top influence on your potential
customers. It can additionally assist you nurture your leads and get extra conversions.
Extra importantly, it gives properly consumer trip and helps your internet site traffic get
admission to and navigate your internet site with ease. Web safety is necessary to
maintaining hackers and cyber-thieves from gaining access to touchy information.
Without a proactive protection strategy, companies hazard the unfold and escalation of
malware, assaults on different websites, networks, and different IT infrastructures. If a
hacker is successful, assaults can unfold from laptop to computer, making it challenging
to locate the origin.