` WINTER INTERNSHIP

REPORT

IMPACT OF COVID IN REAL ESTATE SECTOR

REMAX V21 REALTY PLUS
By
DEEPAK MEENA
DM20D20
Under the guidance of
ANIKET KADAM
(BUSINESS STRATEGY HEAD)

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Table of Contents

ACKNOWLEGMENT..............................................................................................................................4
CERTIFICATE OF ORIGINALITY......................................................................................................6
CERTIFICATE.........................................................................................................................................7
SECTOR INFORMATION......................................................................................................................9
INTRODUCTION.................................................................................................................................9
REAL ESTATE SECTOR IN INDIA.......................................................................................9
MARKET SIZE:..................................................................................................................................14
REAL STATE MARKET IN PUNE: -...............................................................................................15
GOVERNMENT INTITAIVE............................................................................................................20
SWOT ANALYSIS..............................................................................................................................21
COMPANY IMFORMATION...............................................................................................................22
.................................................................................................................................................................. 22
COMPANY IMFORMATION:..........................................................................................................22
COMPANY ADDRESS:.....................................................................................................................22
COMPANY LOCATION:..................................................................................................................22
VISION.................................................................................................................................................22
MISSION..............................................................................................................................................22
COMPANY INFORMATION............................................................................................................23
RE/MAX KEY USPs...........................................................................................................................25
PRODUCT PROFILE.........................................................................................................................25
SERVICES OFFERED BY THE COMPANY..................................................................................25
PESTLE ANALYSIS...........................................................................................................................25
PORTER FIVE FORCES MODEL...................................................................................................26
COMPEITITORS................................................................................................................................27
GAP ANALYSIS.................................................................................................................................28
MARKETING STRATEGIES OF RE/MAX -..................................................................................29
CUSTOMER RELATIONSHIP MANAGEMENT..........................................................................30
ORGANIZATIONAL STRUCTURE....................................................................................................30
...............................................................................................................................................................31
RESEARCH.........................................................................................................................................32

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 Research Objective..............................................................................................................................32
Research Methodology........................................................................................................................32
Research Design...................................................................................................................................32
ANALYSIS...........................................................................................................................................32
DATA...................................................................................................................................................35
COMPANY’S CONTRIBUTION IN RESPECTIVE AREA (IN TERM OF RENVUES)............35
INTERNSHIP SUMMARY....................................................................................................................38
PROJECT DESCRIPTION....................................................................................................................39
OBSERVATION AND FINDING..........................................................................................................40
SUGGESTION.........................................................................................................................................42

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 ACKNOWLEGMENT

The project entitled “Impact of COVID Pandemic on Real Estate Sector” was daunting task
which tried to dive into complex analysis of the Impact in Pune. It would not have been possible
without the support, guidance and help from various entities and individuals.
PIBM, and its placement cell and faculties associated with me are reason to this amazing
project I carried out. Thank you for the opportunity.

RE/MAX V21 Realty Plus, the second corporate to take me in as one of its people;
Second to none in the environment given to me to carry out my project and hone my skillset
required in the sector. The study would not have been possible without the resources provided by
the company. I am grateful to have been associated to the company.

The Corporate Trainers, Mentors and Guides, Mr. Aniket Kadam and Mr. Manoj sir, the
two persons who largely contributed to my learning of work from home experience in Real
Estate and to the project study approach, can never be left behind without a mention. I am really
grateful to them.

Internal Mentor – Mr. Adesh Doiphode closely journeyed with me through the course of
this study. They have guided, tutored and assisted me in every possible way, to make this project
a success. Thank You Sir for bearing the pain with me.

Colleagues and Friends who supported throughout the entire journey, extending quality
insights and materials played a vital role in the completion of the project Tushar ,Swati,Pranav ,
Krishna , Purva , Ankita .

I cannot think of the materialization of these project without your sincere support.

Thanking you.

Deepak Meena

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5
CERTIFICATE OF ORIGINALITY

I hereby declare that this Winter Internship Project Report is my own work and that, to the best

of my knowledge and belief, it reproduces no material previously published or written that has

been accepted for the award of any other degree of diploma, except where due acknowledgement

has been made in the text.

Deepak Meena
DM20D20

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 CERTIFICATE

This is to certify that Mr. Deepak Meena student of Pune Institute of Business Management,
Pune, PGDM (2020-2020 Batch) has undertaken the project on “The Study The Impact of
COVID Pandemic on Real Estate Sector”.
The survey, data collection, & analysis work for preparing the project has been carried out by the
student in partial fulfillment of the requirements for the award of PGDM, under my guidance and
supervision.
I am satisfied with the work of Mr. Deepak Meena

Mentor Faculty’s Name: Mr. Adesh Doiphode

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 PROJECT SYNOPSIS

Project Title To Study the Impact of COVID Pandemic

In Rea Estate sector

Company Re/max V21 Realty Plus

Student Deepak Meena

Student PRN

External Project Guide Mr. Aniket Kadam

External Project Business Development Head (West pune)

Guide Designation

Internal Project Guide

Duration of project From 03-12-20 to 31-01-21

SECTOR INFORMATION

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INTRODUCTION

The real estate sector has been a bumpy track since the past couple of years. It had
slowed and slackly growth and is on the threshold changes that has been long overdue.
Over the past year, this sector has seen a major change in term of growth one such
changes that has been noticed is, the investment and commercial office sector reviving
with the demand on the rise, while demand for residential houses is on the growth stage
with the support of RERA, Benami Transaction Act coming to the forefront of
accelerating these changes.
The real estate sector in India entered a revitalization mode during 2018 where the
teething problem posed by various regulatory reforms started settling in. In the last few
years, the central government introduced several landmark reforms (such as RERA, GST,
Insolvency and Bankruptcy Code, adoption of REITs, etc.) to instigate a healthy
ecosystem infused with greater transparency, accountability, and customer assurance.
Overall, the sector countersigned both disruption as well as optimism with these reforms
coming in, and after almost three years into it, the overall growth can be forecasted in
number.

REAL ESTATE SECTOR IN INDIA

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The real estate sector in India is one of the most globally recognized sector in India. The
Indian real estate market has become one of the most preferred destination in the Asia
Pacific as overseas funds accounted for more than 60%. Over a period of time the sector
has changed from unorganized to a dynamic organized sector, the role of government is
one of the major factors that has created a support for the real estate industry, they are
supporting the sector after recognizing the infrastructure development in order to ensure
that every individual should get better living standard and each one should have their own

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houses, which is a dream of every citizen. This sector is contributing in greater proportion
of the Indian economy after agriculture not only in terms of contribution but also
generating employment. It comprises of four sector – housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the growth of the

corporate environment and the demand for the office space as well as urban and semi –
urban accommodation, this shows that the sector is focusing also on semi urban area, in
order to fulfills their needs

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It is also expected that this sector will incur more non- resident Indian (NRI) investments
soon, as a survey by an industry body has revealed a 35 per cent surge in the number of
enquires with property dealers. Pune, Mumbai and Bangalore is most favored cities for
the investment as these cities are well known for the IT, AUTOMOBILE, INDUSTRY,
there are certain cities also that are like Goa, Chennai, Delhi and Dehradun. Since, 2019
is a turning point for the real estate sector in many ways. With the current government’s
renewed focus on affordable housing, game changing regulatory reforms, and
infrastructure status to warehousing, business sentiment has been positive.

Segment in Real – Estate sector are:

1. Residential Space
2. Commercial Space
3. Retail Space
4. Hospitality Space
5. SEZs
This sector in India is being recognized as an infrastructure service that is driving the
economic growth engine of the country. The Indian real estate market size is expected
touch US$ 180 billion in the year 2020. The real estate sector holds considerable
significance in the Indian economy and it is expected to contribute 13 % to the GDP in
the year 2025. By 2030, the Indian real estate industry is expected to touch USD 1
trillion, becoming the third largest globally.

The Two Most Growing of Sub segments

The two most growing segment in real estate are: -

 Commercial Space
 Residential Space
Affordable Housing
The housing shortage in India stood at 63 million. While the overall demand continues to
swell, affordable housing has emerged as a trigger for the sector’s overall growth, driven
by the Central Government. The government has taken an aggressive stand to promote
affordable housing in the country. It launched an initiative, “Housing for All by 2022” or
“Pradhan Mantri Awas Yojana”.

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As part of the initiative, the government granted lower infrastructure status to enable
affordable projects to avail benefits such as lower borrowing rates, tax concessions and
increased private investments. Announcement of new Public Private Partnership Policy
(PPP) further granted central subsidy of up to INR 0.3 million per house to be built by
private developers and INR 0.3 million per house to be built by private developers and
INR 0.3 million per house as interest subsidy on banks loans under PMAY (U)
Reason for the growth are: -
Progressive urbanization, growing along with urban population, which rose from 109
million in 1971 to 377 million in 2014, is anticipated to reach 600 million by 2030. This
mounting concentration of the general public in urban localities is leading to land and
housing scarcities and crowded transit, alongside the elementary facilities such as water
and power.

1. Along with the upsurge in the urban residents, rising incomes have led to the
enlargement of the middle class. This has in turn resulted in an increased demand for
affordable housing equipped with basic facilities.

2. Shortage of affordable house is yet an another reason for rising demand for the
property in the market.

 Co – Working Space

Co – working in India is an emerging business model and is being recognized as the

“future of work”. Prime real estate has traditionally been unavailable for a majority start
–ups and small and medium sized enterprises (SMEs) due to high associated costs. Co-
working spaces are thus increasingly becoming popular and are in demand among
boutique firms and start –ups, considering the benefits such as cost – saving and on –
demand accessibility being offered.

Reasons for the growth: -

1. The start – up network is growing strongly with over 5200 entities operating in the
country. It is currently at the third position in terms of amount of start –ups after
China and the U.S. It is forecasted to reach 10,500 by 2020, growing 2 times. India is
the youngest start –up country in the world, with 72 % founders under 35 years, and
hence, co –working facilities provide an excellent business opportunity in commercial
realty. Smaller organizations have traditionally found it difficult to find cost –
effective offices. However, they now have the option of having am economical office
in a Central Business District (CBD) location in tier 1 cities, for short periods without
associated such as security and utility costs.

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 2. Co working facilities have the potential to deliver 30 – 40 % gross margin for
operators at 80 % occupancy, with a break- even period of approx. 6 – 9 months.
Hence, they have also been attracting interest from global players over the past 2 or 3
years.

HIGHLIGHTS

 Housing sector contribute – 5 % to India’s GDP in 2020-2021

 It is the 4th largest sector in terms of FDI inflows of – US$25 billion
 Central Government’s “Housing for All “initiative is expected to bring US$ 1.3
trillion investments by 2025

REAL ESTATE REGULATORY AUTHORITY

The Real Estate Regulatory Authority (RERA) will come into existence one years from
the date of commencement of the act, by a notification which will be issued by the
appropriate government. The Government as the case may be, have the direction of
establishing just one RERA for two or more states, or establish more than one RERA is a
single state.
` The Government can appoint any authority to carry the function of a RERA for as long as
the RERA is not established. As soon as the RERA is established, all the cases would be
transferred from the authority acting as RERA.
Before RERA real estate industry is very reliable and flexible in nature. when it comes to
rules and regulation the developers did not have any deterrent to build following the

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rules, often leading to illegal construction affecting customer years later. Today
development control rules are meticulously studied by customers with the RERA giving
transparency to customers, further, courts have come down heavily on illegal
construction by developers. in addition to the development control rules. Other law
governing development including those around the environment are now essential to
follow meticulously.
In past finance was easily available and rolling over debt, ever – greening of loans,
moving money from one project to the next land parcel were all considered as standard
industry practices for a large developer. Today, loan rollovers are virtually impossible,
fiscal discipline is mandatory and RERA ensures funds cannot be taken out of the project.
In case of default, use of construction finance for others uses is now considered a serious,
often criminal offenses.
In a buoyant market, the herd mentality the product led to every developer imitating the
next id the project did well. Today, customers are more discerning, they will not accept a
mediocre product, the wrong product in the wrong location with the wrong specifications
or pricing can cause a project to flop and expensively so. Successful product launches
now are a product of deep understanding about the market based on customer needs and
how much a customer trusts the developer.
Are no longer willing to buy homes from any developers. Those with a track record are
finally getting rewarded with early stage sales driven by high demand from customers.
The developers who took customers for granted and did not invest on customer service
and product quality have been emphatically relegated to the side lines.
As a result of all these changes, many developers are facing an existential threat.
However, in the midst of all this changes, there is a positive story is developing.
Developers who have adapted to the new order are being rewarded by customers with
buoyant sales and price premiums. Finally, customers have turned discerning, punishing
those who have taken them for granted while rewarding those who have been customer
focused.
The turnaround in the market is visible from the perspective of the increases in new
inventory added. Developer’s confidence seems to be returning with launches in the
premium, premium plus and luxury segments.
Affordability has also increased substantially at 3.71 time’s annual income. This is
certainly a strong increase in purchasing power. This is perhaps one of those lucky
periods where customers with purchasing power have access to homes built by genuine
developers with a strong track record and governance standard.

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MARKET SIZE:

The real estate sector holds considerable significance in the Indian economy as it contributed
about 5 per cent to the Indian gross domestic product (GDP) in 2020 and is expected to
contribute about 13 per cent by 2025. By 2030, the Indian real estate industry is expected to
touch USD1 trillion, becoming the third largest globally. It is also the third largest employer
(after agriculture and manufacturing) in the country and presently employs over 50 million
people. As per the National Skill Development Council (NSDC), real estate and construction
sector is expected to necessitate demand for over 66 million people by 2022, while KPMG
In India forecasts this number to cross 75 million by 2022.
The sector is estimated to grow to USD650 billion by 2025 and surpass USD850 billion by
2028. India has consistently improved its ranking on the global real estate in 2018 which has
instilled confidence in investors. The value of investment grade real estate under construction
increased from USD174 billion in Q42012 to USD243 billion in Q22018. Residential,
Commercial and retail are the three key asset classes, which have primarily been contributing
to the sector’s growth.

REAL STATE MARKET IN PUNE: -

araReal estate has a crucial role in India

economy. It is the second largest employer
after agriculture and is slated to grow at 30 %
over the next decade. It is expected to touch
$180 billion by 2021. The housing sector
alone contribute to 5-6% of the country’s
GDP. Retail, hospitality and commercial real
estate are also growing significantly,
providing the much – needed infrastructure
for India’s growing needs.
Pune as a city has a special importance in the study. as the city is becoming the preferred
destination for all the investor in term of investment, the factor for which will be
discussed below, it is important to note that aspect of appreciation of properties in the
city. Let us take the support of the data which provide the justification to the statement
which we have earlier stated.
The City of Pune which is the 2nd most populous city and not only this after the Mumbai ,
the City which contributed a lot in term of GDP is Pune in the state of Maharashtra , has
established itself as one of the realty destination both the perspective of investment and
residency , the reason behind this is coming up of Automobile Sector and also now a days

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many ITs firms has started their office in Pune also , the second reason which support the
statement is the weather which the City possess .It has been widely called the
Pensioner’s Paradise , because of the retried population .
The city is also known for the education sector more than 811 colleges producing about
30 % of graduate every year. The city has been therefore dubbed Oxford of the East. This
was instrumental in the IT Revolution in the city. It is not only the population or rather
Urbanization that is propelling the growth of Real Estate in the city, there are numerous
aspects that are stimulating the growth. The city has evolving as the business center with
major ITs and ITEs, Automobile and Manufacturing companies has their base in Pune,
has led to the flux of young working professionals.
This has accelerated the demand for the commercial as well as for the residential. Pune
being the 2nd biggest software hub after Bangalore, has become hub for start – up having
about 400 in total, with the 72 % of Founders below 35yrs making the youngest startups
hub. This will have gone to increases the demand for the office space, especially the
working space. Which is highly aspired by the young professional also much better
option for the startups.

Three key regulatory reforms are working in random to bring in the next wave of
transformation in the sector.

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RERA
Aims at increasign transparency and accountability.
Out of the total 35 state and UTs, more than 55 % of the state and UTs had
no Appellate Tribunal

GST
Replaced the multi layered Taxation system with a unified tax economy .
Implementation of GST garned a mixed view from various stakeholders
from the real estate sector .

IBC
(Insolvency and Bankruptcy Code )
Instills a sense of urgency among all stakeholders to resolve bad loans that
have plagued the balance sheet.
At the end of 2018 , developers accounted for USD 20 billion worth of
stressed bank loans.

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 MARKET PLAYERS IN PUNE: -
The Indian real estate has traditionally been an unorganized sector but it is slowly
evolving into a more organized one. The sector is embracing standards and transparency
with open arms.
The major established domestic players in the market of Pune

1. Metro Properties
With the innovative development strategy and
exclusive approach. Metro Properties has not only
come out of the trusted builder in Pune. But has also
elevated the expectation of the buyer to the fullest.

2. Shapoorji Pallonji

The group has been a prominent driving force in India’s

real estate sector since 1970, owing to innovative
design, flawless execution and quality at the core of
each project. In 2016, we ventured into affordable
housing under the sub brand “JOYVILLE” to build
residential units across the country.

3. Gada Group

Founded in 1997, GADA GROUP has been at the

vanguard of flourishing real estate market in India. It is
well known for providing elegant homes to many families
that have flourished and experienced domestic solance.

4. Gagan Life space

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 Established in the area 2014. Gagan Life space has emerged as one of the trusted
developers in Pune. Their devotion and commitment have been the milestone behind their
success, thereby leaving no stone unturned to cater to the all – inclusive requirement to
the home buyer.

5. Kolte Patil Developers

Having 2 decade of experience in this domain and driven
by a number of core values and ethics, Kotil Patil
Developers has now become one of the top real estate
developers in the market
when it come to the best flats for sale in pune, Kotil Patil is
a renowned name to reckon with .

6. VTP Reality
The VTP Group is a Pune – based combination that has delivered, for
more than 30 years, its administration with regard to its core value.
Trust and commitment. With prudent beginnings in the concrete and
steel industry.

7. Kalpataru Group
Kalpataru Group was established in 1969 by our
chairman Mr. Mofatraj P. Munot. Kalpataru
Limited the flagship real estate company of the
Kalpataru Group of organization. is one of the
leading real estate development group in India.

8. Goel Ganga Development

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 Goel Ganga Development is a company which has countless business venture across various
sector like Education, Logistics, Realty and Energy. Established over 32 years ago the
company is known as legacy for its commitment and innovation.

GOVERNMENT INTITAIVE

The Government of India alongside with the administration of a particular state has taken
certain initiative to promote the advancement of Real Estate sector in the economy. The
Smart City Project, where there is an arrangement to fabricate 100 keen urban communities,
is a prime open door for the land organizations. The following are a portion of the other
Government Initiatives:
 The Ministry of Housing and Urban Poverty Alleviation has authorized the development of
85000 progressively moderate houses for urban poor in five states, specifically West Bengal,
Jharkhand, Kerala, and Manipur under the Pradhan Mantri Awas Yojana conspire with a
complete speculation of RS 3,073 Cr.
 Under the Pradhan Mantri Awas Yojana more than 8.09 million houses have been
sanctioned up to May 2019.
 Reserve Bank of India has come out with different concessional schemes. For increasing the
growth of Real Sector, RBI has given an opportunity to certain banks to plan out certain
schemes with contribute to the growth of the sector.
 The minimum area that can be developed in terms of integrated townships has been reduced
to 25 acres from 100 acres. This has greatly helped the developers in making more profits
and thus augmenting the real estate growth.
 After three years of investment, there will be full repatriation.
 Investing on housing projects of units type of 1000 to 1500 square feet will prove to be
highly beneficial.

SWOT ANALYSIS

STRENGTHS

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  Growing Urbanization and Economic Expansion open up potential for commercial as
well as residential real estate market growth.
 RERA (The Real Estate Regulation and Development), Act and REITs (Real Estate
Investment Trusts) have been implemented which is encouraging investor sentiment for
real estate especially the commercial real estate segment.
 Growing consumer and business confidence & trust is a positive for long term investment
into Indian Real Estate Sector.

WEAKNESSES
 Foreign Investor are not keen to invest in due to bureaucratic procedures for project
approvals and corruption in The Indian Real Estate Sector.
 Lack of infrastructure is another restraining factor for the Indian Real Estate Sector.

OPPORTUNITIES
 The young generation of Indian supports strong demand for both residential and
commercial properties in India.
 Through REITs, Real Estate Firms can list real estate assets which is going to increases
investment in Indian Real Estate Sector.

THREATS
 The Indian Real Estate Sector is still greatly unorganized with lots of middle men.
 Indian economy is growing is a bumpy manner and the environment is unpredictable.
 COVID Pandemic has resulted in loss of job and slowing down the growth of real estate
sector .

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COMPANY IMFORMATION

COMPANY IMFORMATION:
RE/MAX V21 REALTY PLUS
COMPANY ADDRESS:
502, White Square, Sr. No 47/IA, Hingawadi, Pune,
Maharashtra
COMPANY LOCATION:
Banner, Hingawadi, Kharadi, Talegaon,

VISION

To ensure that each Sales Agent, each Franchise Office, each Regional Franchise and
each Institutional Franchise whether owned or independent is profitable, positive
passionate and proactive. Develop premium quality real estate franchise system,
providing sustained value to end users and community. Be recognized and respected as a
Leader of Innovation and Sustainability in the region. Service every town and city within
India with equal passion to enhance customer delight.
Be respected in the market as the benchmark for relevant innovation and responsibility
adding sustained and measurable value to shareholders. Franchise buyers , end users and
the community .

MISSION

RE/MAX stands for Real Estate Maximums – Maximum satisfaction for clients, agents
and franchise owners. The RE/MAX worldwide phenomenon is based on the ground –
breaking principle of maximizing earnings potential by enabling affiliated self –
employed negotiators, to retain the majority share of commission on their individual sales
with an unsurpassed support structure to back them up, this model produces highly
motivated Sales Associated who invest maximum effort. With a team of dedicated self –
employed negotiators RE/MAX Franchise Owners are able to build their business
without increasing overheads, and thereby maximize profits.

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COMPANY INFORMATION

REMAX India, the 73rd country in the global network of REMAX international is an
initiative of Mr. Samir Chopra to bring the best in the trade to the country. REMAX has
been a worldwide success phenomenon in many countries. It has played a pioneering role
in organizing the unorganized real estate market in various countries. In India, REMAX
is led by the Sam Chopra – A service Guru with more than 25+ years of experience in
consultancy, BPO and Real Estate, Sam is a national board member of National
Association of Realtors, India RE/MAX India, with its headquarter in Gurgaon plan to
recruit and train real estate people at various level of the business model to create an
unprecedented network spanning the entire country.
In India, the RE/MAX concept will combine maximum commissions and the best
support services to attract top agents and will also increase the number of new entrant to
the real estate industry. At RE/MAX, agent share office overhead, pay management fee,
and in return receive a wide number of real estate service like international as well as
national referrals, high commission benefits, from national as well as region centric
advertising campaign, superior training, professionalism and growing market share.

REMAX V21 realty plus is a part of REMAX LLC which is worlds NO. Real Estate
MNC, headquartered in Denver, Colorado, USA founded in 1973 by Dave Linger and
Gail Linger. Its operational in Pune from the last 18 months. This company has a tie up
with the more than 25 developers in the market and not only this the company has
150000 agents under its portfolio with a strong team of 150 + professional in the entire
Pune. This company is famous for its dynamic portfolio of properties in both the
commercial and residential market, which try to connect different segment of customers
and suggest them how to invest their earning into something which they can cherish for
the rest of their life.
The Franchise REMAX V21 is owned by the Mr. Krishna Pandya, the company has four
offices in Pune that is in Hingawadi, Banner, Kharadi, Talegaon. Over the period of time
the company has start working in four different segment of real – estate the name of the
company is as – Unified + workplace India, V21 salesmax &brand alliance, V21
salesmax plus (CRM Solution), Remax v21 realty plus. The reason behind the expansion
of company is that it has build a trust among the people that it serves you the best
among the all ensuring that your interest to be kept at first priority.

24
The company is famous for the roadshows events which he organizes for the various
developers and that events attract large number of clients. Recently, the company is
organizing events for the top developers like Godrej Properties, VTP, Kotil Patil and
many more market leader. The company has record of 700 walk - in a single show.
During the WIP the company has launch four big events for the Godrej properties, one
for the VTP which has 300 walk in and more than 40 booking on spot including all the 5
events.
The study will help the company and the clients to grasp the overview of the trends in
property appreciation and the expected forecast for the coming years. This will help in
the strategic decision making of the company and the investors for the maximum benefit
and ROI.
The company business model is quite different from the other channel partner of the Pune
market like Square Yard and Elite base. They provide the maximum lead support, mostly
those are generated from the digital lead ensuring that the data should be share to only
those potential buyers who are genuinely interested in investing.
The employee of the company are mostly broker associate or business associate and most
importantly the company are also giving much important to the fresh talent in the market.
As they invest huge amount of lead, so every client they get should be converted. So this
above paper helps you to understand the client’s viewpoint and how RERA can be useful
in gaining the trust of the clients so that a positive relationship is developed.

Board of Directors:

Sr. no Name Designation

1 Mr. KRISHNA DIRECTOR

PANDYA
2 Mr. PARAG C.O.O
MEHTA
3 Mr. POOJA MEHTA H.R

4 Mr.ANIKET BUSINESS HEAD

KADAM
5 Mr. KISHAN SONI BUSINESS HEAD

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 RE/MAX KEY USPs

 Largest network of real estate

 Maximum lead support
 Tie – ups with maximum builders
 Vast range of option
 Maximum negotiation and offers

PRODUCT PROFILE

 Residential Real estate

 Rent
 Plots
 Commercial Real Estate
 Bungalows

SERVICES OFFERED BY THE COMPANY

 Marketing Consultancy
 Property Management
 Finance Advisor and Property Financing
 Selling of New Projects
 Finding the Right Tenants
 Managing Vendor Relationship
 Sell / Rent of Properties.

PESTLE ANALYSIS

POLITICAL FACTORS
 The Smart City project.
 The Make in India initiative
 The SEBI has proposed easier regulation for real estate investment trusts.

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  The Rajya Sabha or the Government of India has brought into force the Real Estate Act
2016.
ENVIROMENTAL FACTORS
 As per the new draft notification, no commercial activity will be allowed within the Eco –
Sensitive zone.
 Plantation of trees in the premises is must for the builders and developers as per the new
RERA Act.
SOCIAL FACTORS
 Developers has to make sure that the property should they provide the clients should be
eco-friendly and most important they have to make sure that there should be safety in the
society as it is the major concern of all individuals.
 The second thing they have to make sure that there should be connectivity in their
project.
 They should charge fair price for the project.

TECHNOLOGICAL FACTORS
 Introduction of new Maven Technology in the construction.
 Changing role of digital media in Campaign.

LEGAL FACTORS
 Changing norms of RERA.
 Now the consultancy firms also need to be registered under RERA.
 Government intervention in the construction.
 Quality standards that are to be maintained according to RERA
ECONOMICAL FACTORS
 GST.
 Slowdown of the Economy in 2019.

PORTER FIVE FORCES MODEL

1. COMPEITIVE RIVALRY
HIGH – There are lot of Real Estate consultants in the growing market of Pune.

2. THREAT OF ENTRANTS

27
 MODERATE – Threat of new entrants is moderate because the kind of work Real Estate
consultants are involved in require a ton of sourcing and data churning which is not
everyone’s cup of tea.

3. THREAT OF SUBSITITUES
LOW - Threat of substitute is low because apart from consultants there are only online
Websites like 99 acres, no broker etc. Which provide clients with a similar kind of
services.

4. BARGAINING POWER OF BUYERS

HIGH – Bargaining power of buyers is more because there are n number of Real Estate
Consultants in the market which work on the same platforms and business model.

5. BARGAINING POWER OF SUPPLIERS

HIGH – Our suppliers involve prominent developers like Godrej, Kolte Patil etc. and
these developers and builders have some separate department for Channel Partners like us
and they are not giving business to them, So the bargaining powers of the suppliers is
very high.

COMPEITITORS

1. 360 REALTORS

360 Realtors, as the name suggest, is a company which provides

360 – degree solution to all your realty investments. They are
the largest real estate consulting company in India with a vision
to succeed on the principle of honesty, commitment and
reliability. Driven by the same mission we thrive to get the best
possible opportunity for both our investors who use real estate assets to increase their
wealth as well as home seekers planning to make the biggest decision of their lives.

2. PROP TIGER
PropTiger.com is India’s leading online real
estate platform with has a team of more than 600
Relationship Manager with spread across the

28
country. The company is using a edge technology and in sights data which guide every
home buyer to purchase the best from them.

3. SQUARE YARDS

Square Connect is India’s first and largest mobile – only

aggregation platform for real estate brokers, financial
institution and online firms, providing them access to much
larger inventory, opening up more possibilities and helping
them productivity.

4. ELLITE LAND BASE

Elite Land base Private Limited was established in 2012 with a

vision to help people find the right investment opportunity in the
fast-paced property market in India. Our integrated team of
Consultants & Property Experts assist the home buyer to take the
right decision by combining nuanced market knowledge and the
foresight that comes from Experience.

GAP ANALYSIS

A gap which has been recently identified by our team is a dedicated DIGITAL
MARKETING SQUAD currently our company is thinking to commerce a team of digital
experts who will help us in synchronizing marketing with the digital campaigning which
will help us to increase our reach and revenue in the market. Company is also planning to
emerge some of their employee as the leader to handle certain important project.

29
MARKETING STRATEGIES OF RE/MAX -

Creating a compelling website experience

Inbound marketing startegies

Specific property related social media

Campaign

Rewards and Benefit for clients

Property events for clients

30
CUSTOMER RELATIONSHIP MANAGEMENT

In this modern era where business is growing in a pace and with a fierce competitive
environment, the main challenge it faces is to satisfy and retain the customer for the
benefit and well – beings of business as well as satisfied customer will give reference of
clients which is very essential for Real estate sector.
The identity of CRM has become intangible, the trends of customers now a days are very
dynamic in nature, it is the responsibility of the business person to identity the dynamism
of the customers in order to match the contemporary demand. CRM practices are the key
aspects which help the business to retain its customers. It is being that customers select
services base on CRM practices of the service provider. They cater timely services,
supportive property consultants and trust as the most valuable CRM practices in the Real
Estate business.

Few of the practices adopted by the company for better result of its business are: -

One to one Actively

interaction seeking Clients
s customer follow ups
feedback

Keeping Travel
Keeping track in vouchers
client #happy and gold
database selling# coins
App

31
ORGANIZATIONAL STRUCTURE

32
 CEO
MR. KRISHNA
PANDYA

COO
MR. PARAG
MEHTA

CE- CE-HR
CE-SALES & CE- C.P. CE-
BUSINESS AND
MARKETIN VERTICA CUSTOM
PLANNING TRAININ
G L ER CARE
AND G
MR. MR. MS.
STRATEGY MRS.
KISHAN SHAHU MADHU
MR. POOJA
SONI SHINDE BARAD
ANIKET MEHTA
KADAM

CE-MUMBAI CE-EAST CE-ACCOUNTS

OPERATIONS PUNE AND ADMIN
MR. AYUSH MR. MR.
MISHRA APOORVA PRAVINSINH
ROHIWAL CHOUGULE

33
SALES TEAM AND INTERNS
 RESEARCH

Research Objective

The primary Objective of the study is to analyze the consumer behavior during COVID
pandemic in real estate sector.
Research Methodology

In Western Part The study is an Exploratory Research conducted to analyze the

consumer behavior during COVID pandemic in real estate sector. The Research is totally
based on the secondary data, collected from various property portals and newspapers and
analyzed to draw conclusion on the possible growth and degrowth of the property rates
particularly of Pune during pandemic.
Research Design

The research will involve the following steps:

1. Study the consumer behavior during Pandemic.
2. Collecting the data from various sources.
3. Analyzing the client talk data base to understand the consumer behavior.
4. Studying the areas in Western Pune that has seem major changes brought to the city
during outbreak.
5. Analyzing the Data.

ANALYSIS

BANER
Baner is a suburb of Pune, India. Baner road serves as the main approach road for the
bypass which in – turn connects to the Mumbai Pune Expressway. Taking about the area
it has developed over a period of time and due to connectivity, the prices of property also
rise up. The major project on which our company work is Godrej Green Cove , Rachna
Bellacasa , VTP projects .
The godrej project is very popular and even sold out 75 % completely in 45 days .

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PROJECT DEVELOPERS CARPET AREA COSTING

GREEN COVE GODREJ PRO. 450 – 920 42 L – 75 LAKHS

RACHNA RACHNA 620-1108 AVOBE

BELLACASA DEVELOPERS 70 LAKHS
GANGA GOEL GANGA 746- 774 ( 2BHK ) 77- 80 L
ACROPLICE GAGAN
KALYANEE

OBSERVATION
This area is very popular for its fast development and known for its connectivity but
during the time of pandemic it hits so hard. During lockdown many labors were migrated
to other state and then after the construction were stopped so because of many people
have not get their possession of flats so people are not willing to investing in this area.
BHAVDHAN
This particular area is located in Mumbai- Bangalore National Highway, by passing Pune
city. Bhavdhan serve as the main road for the Mumbai – Pune Highway and it is also
near by Chandi Chowk where there should be Metro in near future and also the Ring
Road should be also developed in near future. The major reason behind the rises in the
property in the area is the coming up of the metro in the locality. The major project on
which our company is working area is Shapoorji paloonji , puraniks project.

PROJECT DEVELOPERS CARPET AREA PRICE

PURANIKS PURANIKS 480 – 850 39.75 L – 79.50 L

OXYGREEN

SPRE Shapoorji Paloonji 455 – 920 37-75 lakhs

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 OBSERVATION
As per the consumer data from economics times 44% of consumer want to invest in the
developers with least risk, and 60% of the consumer belive that investing in real estate sector is
still profitable because the demand of consumer is in increasing trends. In this area the SPRE
project got very positive response from consumers, RE/max company sold 50 to 65 units of flats
in just one month of launch.

HINJEWADI
Hinjewadi is one of the posh area of the Pune with a high concentration of tech
companies and business parks. It is located in South – Western part of the city of Pimpri
– Chinchwad. It is one of most preferable location for the residential as it is the ITs hub
area and not this it is also nearby to all the main place of Pune. In term of connectivity,
hospitability, transportation, and other factor it is most like by the home buyer.

PROJECT DEVELOPERS CARPET AREA PRICE

GODREJ HILL SIDE GODREJ 458 – 874 39.50 L – 76.50 L

PROPERTIES
JOYVILLE SHAPOORJI 515 - 760 43L – 70 L
PALOONJI
LIFE REPUBLIC KOLTE PATIL 454 – 880 30.50 L – 65 L

VTP VTP 490 – 1235 37 L – 1.06 CR

36
DATA

Top 7 Cities Housing Sales

Before and After Lock Down
50000
45200
45000
40000
35000
29590
30000
25000
20000
15000
10000
5000
0
Q1 2020 Q3 2020

Housholds Sales During 2020 In india

70000
Q4 2020; 61593
60000

Q1 2020; 49905
50000

40000
Q3 2020; 33403
30000

20000

Q2 2020; 9636
10000

0
Q1 2020 Q2 2020 Q3 2020 Q4 2020

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 Housing Units Sales And Launch in Pune
During 2020
16000
Q4 2020; 14836
14000
Q1 2020; 12650
Q4 2020; 11952
12000
Sales
10000 Launch
Q1 2020; 7813 Linear (Launch)
8000
Q3 2020; 6721
6000
Q3 2020; 4918
4000
Q2 2020; 2235
2000
Q2 2020; 785
0
Q1 2020 Q2 2020 Q3 2020 Q4 2020

38
 Observation
the residential market was already battling in 2019, stagnating prices, falling investor demand and large unsold inventories across markets. Then
COVID pandemic hit hard to the sector.

Sales volumes during Q2 2020 had down to just 16% of the average quarterly sales observed in 2019. This number saw a steep recovery to 54%
during Q3 2020 and reached exactly 100% of the pre-COVID-19 level in Q4 2020.

COMPANY’S CONTRIBUTION IN RESPECTIVE AREA (IN TERM OF RENVUES)

HINGA
BHA VDHA
WA DI
N RRENVUES
ENVUES

OTHERS
30%

OTHERS
45%
REMAX V21
55%

REMAX V21
70% 39
By seeing this charts, we can draw a conclusion that the maximum earning of the company is
from Hingawadi area as there are so many project they are running despite having a competition
from the competitor company are following so well and leading the market. Follow up by this
the next source of their earning is Bhavdhan were also they are earning high but the ratio is quite
near and if we talk about the Baner area the ratio of earning is low in comparison to its
competitors but the company are planning such strategy were they can turn the game, by
increasing the revue’s so that they can compete their competitors and earn as much as they can
from Western Part of Pune.

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INTERNSHIP SUMMARY

Through this internship, I learn various terminology that are used in Real Estate sector. I also learn about
how to pitch a client for a particular project and make sure that there should be a closure. The project
that I have work on Puraniks Abitante Flore in which the responsibility that I have to perform is pitching
the clients and convince them to come on the site visits, once they come we ensure that they should be
convinced by our project and if there are any queries we are trying to solve them. The learning that I
have got from this project is

41
 1. Building Connection and Follow up.
2. Social Media Marketing.
3. Recruitment skills.
4. Negotiation & Closure.
5. Follow up.

PROJECT DESCRIPTION

It is important to keep track of price trends for business and investments. The study showed
despite the economic disturbance, the demand for the Real Estate market grow over a period of
time property appreciation will be there and the prices rates will climb up in the Western Part of
the City. We discussed many factors behind the growth, from government policies to industrial
growth prospects to emerging sub segments that will push the sector ahead.

42
 Another main problem that the sector is facing is the disproportionate
demand and supply which has contributed to huge inventory overhang. The demand for
affordable housing is huge while the supply is very low, whereas the supply of premium housing
is huge when the demand is high. In the forecast for premium residential, the price rates are
expected to grow, but the huge inventory overhang some of which are beyond 3yrs old and the
top builders now focusing on the Affordable and mid segment to match the gap, the prices of the
premium segment are expected to fall.
With this observation, it can be drawn that the next segment to target as an
investor and builders is Affordable Housing and Co – Working Space. As its demand are
humongous and the price appreciation expected is attractive.

OBSERVATION AND FINDING

Observations:
1. Brokerage policy of a real estate developer and the offers which it provides to the channel
partners are the most important factors for the channel to work with any builders. Also it

43
 is profitable from them as most of the time the events they organize is funded by the
developers itself only the company that our company has to do it organize that event in a
successful manner and making sure that there should be large number of token.
2. Channel Partners have various expectation from a real estate developer that are as follow
 Timely allocation of brokerage.
 Flexibity in working.
 Free flow of information and making sure that it should be correct.
 Additional offers above brokerage.

Findings:
1. Despite the economic slowdown in the year 2019 properties rate are expected to
appreciate.
2. Location of an infrastructural design matter in any of project.
3. Various amenities which are developer have promise to serve the home buyer is one of
the key factor that make it project different from others.
4. The property appreciation is constantly rising and it expected that it should rise in near
future also.

3.

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SUGGESTION

Remax V21 has to focus on such project which has large rate of brokerage and also company has
to make sure that they have their own tie up with the financial institutions, because it is one of
the factor that distract the home buyer to purchase a property as most of the time when they don’t
get any financial support they quit the idea of purchasing the properties. Remax should make the
customer to understand that the properties are not costly, as it is the cost of quality and luxury
which builders is providing to its customer and show the investors the advantage of investing in
the emerging locations.

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