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com
www.getwsodo.com

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MODULE: If you want Instagram success, then you need to
know the right equation. This is a super simple
FOUNDATIONS: GETTING framework. And if you follow it, it will get you the
success you’re looking for: more subscribers, more

SET UP FOR INSTAGRAM leads, more sales, more influence, and more brand
authority.

SUCCESS Quality Content

+ Community Engagement
+ Collaboration, Influencers, Partnership
x Consistency & Discipline
LESSON:

THE INSTAGRAM
DOMINATION FORMULA

If you use this, you will be able to:

• Build a successful Instagram account from scratch.
• Your account will stand the test of time.
• It doesn’t matter what unusual features your brand has, this will still work.

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Quality Content
The more quality content you create, the more likely you will build a big and engaged audience. ACTION ITEMS
❏❏ Download the Workbook
Community Engagement
You must have a relationship with your audience, no matter how big or small. You need to care about them and them ❏❏ Join the Facebook Group
about you.
Collaboration, Influencers, Partnership
The accelerant to your efforts. One of the biggest pillars to rapidly growing an Instagram account regardless of your
industry or business type.

Consistency and Discipline

If you have all the previous three but not the last, you’ll fail. You can use automation to make this happen, but it must
happen!

TOOLS & RESOURCES

• Instagram Best Practices - 9 Content
Tricks Used by Top Brands, Photoslurp.
• How to Create Quality Instagram
Content, Foundr.
• 10 Powerful Ways to Master Self-
Discipline, Entrepreneur.

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MODULE: If you want to start implementing now and see
results fast, then here are 6 easy changes you can
FOUNDATIONS: GETTING make right now that will have an impact:

SET UP FOR INSTAGRAM

SUCCESS
Your Bio A Searchable Business Name (“Instagram Name”)
LESSON:
This should have: Use key terms in your Instagram name that explain your
ANATOMY OF A GREAT IG • A clear call to action (tell them what to do) industry or what you do. So, if you’re a fashion blogger,
then use that in your username to increase your chances

PROFILE - 6 THINGS TO
• Answers to commonly asked questions. of popping up when someone searches for those
• Your location if you’re a local business. terms. Note: your Instagram name is different from your

TWEAK RIGHT NOW

“username.”

Your Grid
Story Highlights

This is the first 3, 6, 9, 12, 15, 18 pictures or videos

people see on your page. What does it look like? Is it Make sure your story highlights are working for you.
aesthetically pleasing? Does it match your brand? Consider including:

Your Call To Action (CTA) • Some background on your product/products that

talk about the benefits.
• Customer testimonials.
You must have a CTA in your description to drive
traffic and sales to your website. Tell them where you • Other products.
want them to go next. • Popular/useful blog posts on your site.
• Anything else that shows readers what you do as a
Your Trackable Link business or personal brand.

Check that the link to your website, your videos, or

your store are all working and make sure the links ACTION ITEMS
are trackable so you can attribute conversions,
subscribers, leads and sales. ❏❏ Make the 6 small tweaks to your profile.

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Notes:

TOOLS & RESOURCES

• The Best 32 Instagram Business Bio
Examples, SocialDasher.
• 50 Most Creative Instagram Bio Ideas
for Business Users, Small Business
Trends.
• 50 Call to Action Examples (And How To
Write The Perfect One), AdEspresso.

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ACTION ITEM
MODULE: There are different types of Instagram accounts and
you need to have a clear strategy and structure in
FOUNDATIONS: GETTING your account. Otherwise, your potential clients will get
confused about what they can get from you and you ❏❏ Decide what kind of page you want to build
SET UP FOR INSTAGRAM won’t get as many followers or as much growth. using the gut-check quiz provided.

SUCCESS
The different types of accounts are: ❏❏ If you already have a page, choose one of the IG
account types and focus on it.

A Branded Account
LESSON:

DIFFERENT TYPES OF IG
This is a company brand account and makes it very
obvious that the account is a business or company.

ACCOUNTS
Personal Brand
Used when the account is about a person and their
lifestyle.

A Fan Page (a.k.a. Niche/Topic Page)

Used to build an organic audience to launch a product
into a community. It’s not focused on a person or
product. Instead it focuses on a niche topic and offers
quality content to get attention and gather followers.
This page type can be very powerful because people
are more likely to follow it as it’s not directly associated
with a business or product. However, the relationship
between you and the audience is necessarily weaker.

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Gut-Check Quiz:
What Type of IG Account Should You Have?

If you answer yes to the following questions, you should have If you answer yes to the following questions, you should If you answer yes to the following questions, you
a business brand IG account: have a personal brand IG account: probably should have a fan page IG account:

1. Do you want access to all the extra features in a 1. Are you ready to share details about your lifestyle 1. Are you looking to gather an audience on a niche
business IG account? with your audience? topic without selling?

2. Will the page be focused on your products or services 2. Are you prepared to do the work to build a strong 2. Can you wait while the audience grows
rather than you as a person? relationship with your audience? organically?

3. Are you willing to take a back seat to your business 3. Do you have a more personal approach to your 3. Do you have the knowledge and background to
brand? business or brand? provide valuable content on your topic?

4. Have you created/uncovered interesting brand stories 4. Are you ready to put lots of photos of yourself, your 4. Are you prepared to keep yourself and your
that you’re willing to share? life, and your family on your account? brand out of the spotlight in this account?

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Notes:

TOOLS & RESOURCES

• How to Use Instagram for Business: A
Practical 6-Step Guide, Hootsuite.
• 18 Instagram Accounts to Follow for
Brand Inspiration, Sprout Social.
• 50 Best Instagram Accounts to Follow in
2020, Oberlo.

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ACTION ITEM
MODULE: You can double your following by choosing the right
Instagram name. You have 2 names on Instagram. The
FOUNDATIONS: GETTING first is your username, which is @yourname. The second
is your “Instagram name” and this is what you want to ❏❏ Find the top 5 keywords in your niche.
SET UP FOR INSTAGRAM tweak.
This is where searchable keywords come in. Your name
❏❏ Change your Instagram Name to incorporate

SUCCESS
these keywords.
should have a keyword in it, particularly one that you
want to rank for. ❏❏ Track your results using a tool like Social Blade.

If you don’t know your keywords, here’s where to look:

LESSON: • Look up Google Trends in your industry.

CHOOSING AN INSTAGRAM • Use the website AnswerThePublic.com and type in

a topic to generate relevant keywords.

NAME You want to find the most common search terms that
relate to your business and embed it into your brand
name. The more popular the term you use, the faster
your following will grow.

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Notes:

TOOLS & RESOURCES

• 9 Steps to Creating the Perfect
Instagram Name, LinkedIn
• Answer the Public.
• Google Trends.
• Social Blade.

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ACTION ITEM
MODULE: Your bio is one of the first things that people look
at when they come to your account. You have 150
FOUNDATIONS: GETTING characters to tell people what you do, who you are, and
why they should follow you. ❏❏ Update your bio using all of these tips.
SET UP FOR INSTAGRAM Make sure it:

SUCCESS •
•
Introduces you and your business.
Explains why people should care.
• Showcases social proof or authority.
LESSON: • Has a clear call to action to tell people what to do

HOW TO CREATE A
next.
• Showcases the benefits of your product or services.

COMPELLING BIO THAT The most important elements are the CTA and
establishing rapport, authority or social proof on why
DRIVES CLICKS people should care or what’s in it for them.
Let’s brainstorm:

Introduce yourself / your business in as few

words as possible

Why should people care? What’s in it for

your audience?

Why is your account unique? What proof/

authority do you have?

What are the benefits of using your product

/ service?

What value will your audience get out of

following your account?

Call to action

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Notes:

TOOLS & RESOURCES

• Healthish, Instagram.
• Foundr, Instagram.
• How to Write the Best Instagram Bio:
Ideas, Tips, and Examples, HootSuite.

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ACTION ITEM
MODULE: You want more followers, more leads, and more sales.
You want to increase the authority of your business or
FOUNDATIONS: GETTING personal brand. And if you don’t follow this strategy, you
won’t achieve any of those goals. ❏❏ Block off 30 minutes a day in your calendar
SET UP FOR INSTAGRAM To put it bluntly, outsourcing Instagram doesn’t work —
at least not when you’re starting out. The best way to
and focus on this course and implementing the
strategies.
SUCCESS master Instagram is to do it yourself.
Instead, master Instagram by yourself, build a system,
and only then hand it off to your team.
LESSON: Why you should do it yourself:

OUTSOURCING YOUR SOCIAL •

•
It’s not as much work as you think.
You MUST master it before handing the working
VS. DOING IT YOURSELF •
system to someone else.
You will see results in 30 minutes a day.

In half an hour of social media work a day you can:

• Master this course.
• Get the results you’re looking for.
• Work out the best influencers to work with.
• Get to know your customer intimately.
• Find out what content works (and doesn’t work).
• Uncover how to make your content convert.
• Learn how to build an engaged audience.

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Notes:

TOOLS & RESOURCES

• 8 Essential Productivity Tips for the Busy
Entrepreneur, Inc.
• 8 Influential Entrepreneurs Share
their Productivity Hacks, Business 2
Community.

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MODULE: Working out what content to post can be complicated
and intimidating. But you can use an overarching
CONTENT STRATEGY: blueprint for all the things that you’re going to do to
grow your following on Instagram.

BUILDING A CONTENT Before creating a content strategy, move through these

steps:
MACHINE
Your Goal Content Buckets
LESSON: You must define the goal of your content, whether it’s to: Make sure you have a range of different types of content
• Build authority and look at how to create:
CONTENT STRATEGY: HOW • Get more applications
• Increase foot traffic in your business.
• IG stories.
• Videos.
TO CREATE YOURS • Sell more products. • Images.
• IGTV.
Your Avatar
Who are you creating content for? You need to identify Create Sales Mechanisms
your avatar: How can you sell using the content you create? Eg:
• Their age. • Use free training to encourage people to buy a
• Where they live. course.
• Their interests. • Use review photos or videos on your feed to drive
• Their dreams/desires. sales.
• The problems they’re dealing with.
Content Calendar
Your Unique Value Proposition (UVP) Map out your content calendar:
How is your content, your product, your services, and • Post at least once a day.
your business different to anyone else’s? Don’t be afraid • Set Mondays aside to plan, create, and schedule
to stand out. content for the week.

Identify Opportunities
• Repurpose content.
• Use customer created content. ACTION ITEMS
• Brand ambassadors.
• Partner shoutouts.
• Get before-and-after transformation photos/
❏❏ Download the Content Calendar.
information.
• Run challenges. ❏❏ Start doing “Social Media Mondays” and plan your
next two weeks of content.

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Questions to Ask About Each Piece of 7 Steps to Better Content
Content
Goals
❏❏ How is it going to drive sales?
❏❏ How is it going to drive value?
❏❏ How will it build a relationship with your audience?
❏❏ How will it drive traffic?
❏❏ How is it going to get more followers/likes/ Your Avatar
engagement?
❏❏ How will it serve the market you want to serve?

You must be able to answer these questions before

creating or sharing your content!
Your UVP

Opportunities

Content Buckets

Sales Mechanisms

Content Plan

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Notes:

TOOLS & RESOURCES

• The Customer Avatar Worksheet: Finally
Get Clear on Who You’re Selling To,
Digital Marketer.
• What is an Ideal Customer Avatar,
Forbes.
• Avatar-Based Marketing, Harvard
Business Review.
• How to Write Instagram Copy That
Engages, Converts, and Sells, Foundr.

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ACTION ITEM
MODULE: The theme of your grid, the first 9-15 posts, can’t be
understated. A picture tells a thousand words, so you
CONTENT STRATEGY: need to have a focused intention of what your grid looks
like. ❏❏ Decide which grid theme is right for your brand.
BUILDING A CONTENT • Make sure it looks professional and on-brand.
❏❏ Plan out your first 9-15 posts.

MACHINE • Use photos of happy customers or influencers for

social proof.
• Vary the media with photos, videos, and quotes.
LESSON: • Try alternating light/dark (checkerboard theme).

YOUR GRID THEME: THE •

•
Choose a specific color to feature (brand color).
Use the same filter on every image.
IMPORTANCE OF YOUR FIRST • Get creative!

9-15 POSTS

TOOLS & RESOURCES

• 7 Instagram Layouts With Examples You
Can Try For Yourself, Plann.
• 11 Simple Tips That Will Instantly
Improve Your Instagram Feed, Preview.
• 16 Irresistible IG Theme Ideas You’ll
Want To Copy ASAP, Jumper Media.

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ACTION ITEM
MODULE: Don’t get overwhelmed by the idea of having to create
content every day. You just need a system that will help
CONTENT STRATEGY: you curate the content that will work best with your
brand. ❏❏ Look for content you can curate.
BUILDING A CONTENT ❏❏ Create a curated base of at least 20 images.

MACHINE Curating Quotes

Go to Google and look for quotes that are relevant
to your industry or business. All you have to do is
acknowledge where your quotes come from. You can
LESSON: also look at leaders in your industry, see what’s working

CONTENT CURATION
for them, and whether there are similar ideas that will
work for you. Then just repost and make sure to credit
where the quote came from.

Curating U.G.C. (User Generated Content)

Repost what your audience has put online. Just make
sure you credit where the content comes from.

Successful Accounts in Your Niche

• Identify their best content or the content that gets
the most engagement.
• Screenshot or save content to your swipe file for
inspiration or another day.
• Search relevant hashtags.
• Replicate this content but make it 10 times better.

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Where Can You Get Content?

Quotes

UGC

Successful Accounts

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Notes:

TOOLS & RESOURCES

• 4 Tools To Help You Manage Your Digital
Swipe File, Small Business Bonfire.
• My 7 Favorite Swipe File Tools, Search
Engine People.

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ACTION ITEM
MODULE: These posts are incredibly powerful for generating sales
for physical products or services. If you’re not using this
CONTENT STRATEGY: content, you’re missing out on potential sales.
❏❏ Come up with 3-5 UGC ideas.
BUILDING A CONTENT
“No one likes to be sold to, but everyone likes to buy.”

MACHINE Great UGC Content 5 Ideas for Getting UGC

• A photo or video of someone using your product or
service and loving it.
LESSON: • Before and after images or videos (shows how 1.
powerful your product or service is).
THE POWER OF USER • Send Influencers products and they take photos

GENERATED CONTENT
with it in exchange.
• Testimonials from happy users. 2.
• Encourage ‘native behavior’ in your UGC, where the
users create experiences around your product or
services.
3.
Some Tips for UGC
• The closer the images or videos to the product, the
more engagement you’ll get.
• ‘Real content’ always gets more attention. 4.
• Try turning UGC into an advertisement on another
platform.

5.

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Notes:

TOOLS & RESOURCES

• 10 Ways to Encourage User Generated
Content, Mavrck.
• 10 Ideas For Getting More User
Generated Content, NewsCred Insights.
• The 10 Best User Generated Content
Campaigns on Instagram, Hubspot.

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ACTION ITEM
MODULE: This is one powerful way to get more content, drive
more sales, and help build relationships with your
CONTENT STRATEGY: audience.
❏❏ Write up your card copy with the 3 elements.
BUILDING A CONTENT If you have a physical product, put a small card in with
it. You can even use this if you have a service-based ❏❏ Start using it in your business.

MACHINE
business. Put a card on your checkout or on every table
in your restaurant.

LESSON: Ask your audience to share an image or video of them

with the product. Remember to:
PRINTED CARDS TO • Tell them what you want them to do.

ENCOURAGE UGC •
•
Use a hashtag with the request so you can track it.
Incentivise where possible (offer to feature them,
special deals, etc)

Practical Details
• Ask your product manufacturer to package the card
if possible.
• Or, package it in the product box.

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Creating Your Card Copy

What do you want your customers to do?

What is the dedicated & branded hashtag you can use? (Brainstorm here.)

What possible incentives can you use?

Completed Copy

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Notes:

TOOLS & RESOURCES

• The Ultimate Guide to Instagram
Hashtags in 2020, Later.
• How to Pick a Good Hashtag, Tint.
• How to Use Instagram Hashtags To
Get the Most Exposure, Followers, and
Engagement, Foundr.

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ACTION ITEM
MODULE: This is how to find the best content in your niche,
replicate it, and make your followers and engagement
CONTENT STRATEGY: explode. This is known as a unicorn post and it’s low
hanging fruit that can double, triple, or quadruple your ❏❏ Find 10-20 Unicorn posts from relevant
BUILDING A CONTENT audience. accounts.

MACHINE
As a general guide, a unicorn post has 3, 5, or 10 times ❏❏ Recreate or re-post on your feed.
more engagement than your average per post.

Here’s how:

LESSON: • Build a list of accounts who share your audience

and are in your niche.

THE UNICORN STRATEGY • Identify the content with the most engagement and
comments.
• Recreate the post or repost it on your feed.

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Creating Unicorn Content Questions to Ask About Unicorn Posts

Accounts in your niche

• Is the post about a particular influencer?

• Can you think of a way to expand on that influencer in your post?

• What type of content is it?

• Are there any questions or concerns that the account’s audience have raised

that you can answer in your post?

• How is the structure/images/layout of the post different to yours?

• Does it use humor to make a point?

Which content has the most views?

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Notes:

TOOLS & RESOURCES

• How to Legally Repost User Generated
Content on Instagram, Later.
• The Legalities of Reposting on
Instagram, TINT.

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ACTION ITEMS
MODULE: Video content fits with almost every type of business. In
fact, the whole world is making the move to video. Don’t
CONTENT STRATEGY: get left behind. Get started with video early and reap the
rewards in terms of engagement and following.

BUILDING A CONTENT
❏❏ Come up with 10-20 video content ideas.
Powerful Video Content Ideas ❏❏ Add them to your content calendar.

MACHINE •
•
Customer experience videos.
IGTV Series.
• Value-based videos (take snippets from interview
LESSON: videos and use IGTV where you can).

HOW TO CREATE AWESOME Pro Tips

• Work towards 50% images and 50% videos.
VIDEO CONTENT • Make sure your thumbnail is very powerful before
posting.
• Your headline MUST be INCREDIBLE.
• Use Instagram’s latest features as often as possible
for better engagement.
• You need to find out what works for you and your
business, so experiment with the different ideas and
see what works.

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Video Content Ideas

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Notes:

TOOLS & RESOURCES

• 4 Must Have Tools For Creating Videos
with a Mobile Device, TechRepublic.
• 18 Best Free Editing Software for
Marketers, Buffer Marketing Library.
• Video Content Creation Tools for 2020,
Business Business.
• 12 Super Useful YouTube Content
Creation Tools For 2020, NapoleonCat.
• The Entrepreneur’s Crash Course on
Dominating Instagram Video Marketing,
Foundr.
• What is IGTV Video and Can Brands Use
It, Daily Digital Digest.
• 50 Delightfully Simple Video Content
Ideas for Your Online Business, Business
2 Community.

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ACTION ITEMS
MODULE: This is powerful video content that gets lots of
engagement. If you don’t use them, you’re missing out
CONTENT STRATEGY: on a huge opportunity.

BUILDING A CONTENT ❏❏ Try out the meme creator tools

MACHINE Headlines ❏❏ Create 1-5 meme videos.

The headlines are absolutely vital for getting clicks and

can control how much engagement you get.
LESSON: They should:
• Be relevant to the target audience.
THE POWER OF MEME • Offer value to the audience.

VIDEOS AND HOW TO •

•
Rouse curiosity.
Be specific.
CREATE THEM EASILY
Pro Tips

• Record 1 interview video or core content and chop

it up into 10-20 meme videos.
• Make sure your Thumbnail and headline capture
attention.
• Keep up with content trends and apply where
possible.

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Meme Ideas

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

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Notes:

TOOLS & RESOURCES

• 12 Best Meme Generator Apps for
Android and iOS, Filamore.
• The Step by Step Guide to Writing
Powerful Headlines, Neil Patel.
• How to Write Winning Headlines in 9
Easy Steps, The Daily Egg.
• 10 Fill in the Blank Headlines that
Convert, The Daily Egg.
• The 10 Best Meme Generator Apps
Android 2020, Techigem.
• Best 10 Apps for Creating Memes,
AppGrooves.

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ACTION ITEMS
MODULE: Lots of people won’t look at your feed anymore, they’ll
just look at your stories. So, if you don’t have great
CONTENT STRATEGY: stories, then you’re missing out on a key feature that
builds trust and relationships. It’s also a great place to ❏❏ Come up with 5-10 Instagram Story ideas.
BUILDING A CONTENT push sales of your product or services (not in a bad way).
❏❏ Add them to your content calendar.

MACHINE
IG Stories Tactics
• Promote Content you’ve already created.
• Drive Scarcity – put a deadline on offers.

LESSON: • Behind the Scenes – raw stuff that humanizes your

brand.

CREATING CONTENT FOR • Repost social proof – show off your customer’s
recommendations and experiences.
INSTAGRAM STORIES
The best thing about Instagram stories is that it’s a good
opportunity to get people off Instagram and point them
where you want them to go.

Next Level Hack for Instagram

Use the Poll feature to ask people’s opinions about your

products, and then DM the people who responded and
offer them a discount on the product.

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Instagram Story Ideas

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

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Notes:

TOOLS & RESOURCES

• The Ultimate Guide to Instagram Stories
for Business, Later.
• 20 Creative Instagram Stories Examples
From Top Brands, Ed Social.
• How 19 Brands are Using Instagram
Stories, HubSpot.
• Nathan Chan’s Strategy for using
Instagram Stories to Explode Growth,
Foundr.

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MODULE: If you’re struggling to think of creative ideas that will
grow your audience, then these proven ideas will help
CONTENT STRATEGY: you get traction.

BUILDING A CONTENT
It doesn’t matter if your business is local, international,
service based, or product based these ideas will work.

MACHINE The Creative Hacks

LESSON: Statistics and Infographics – interesting information of

Repurpose Tweets – take a screenshot and post on IG,

NEXT LEVEL CREATIVE

it really works! some kind (tips, stats, lists).

CONTENT HACKS TO ADD TO

YOUR ARSENAL

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ACTION ITEMS
Carousels – a multi-page post that’s a hybrid of images
and text. Typically written in a punchy, step-by-step or
how-to format that provides value.
❏❏ Brainstorm 3-5 ways to use these creative
hacks.
❏❏ Start posting one of these a day in your feed.

Using These Creative Hacks

Repurpose Tweets

Statistics and Infographics

Carousels

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Notes:

TOOLS & RESOURCES

• The Best 6 Design Tools to Create Social
Media Graphics, Zapier.
• 25 Instagram Apps for Producing Muse-
See Content, Sprout.
• 11 Creative Ways to Use Instagram
Carousel Posts for your Business, Later.
• How to Create a Seamless Carousel on
Instagram, FStoppers.
• How to Create Instagram Carousel
Posts, Social Chefs.

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ACTION ITEMS
MODULE: People who think that influencer marketing doesn’t work
haven’t tried these strategies. You need to be strategic
INFLUENCER MARKETING, and reach out to influencers in the right way.

PARTNERSHIPS & ❏❏ Start thinking about the best ways for you to

COLLABORATIONS
work with influencers.
Product For Post
You send the product to at least 50-100
influencers a month to start with, 300-500 as
you get more developed, and ask them to do
LESSON:
a product (or service) for post. The real return

WAYS TO AMPLIFY YOUR

comes from the content. You get a photo you can
use on multiple feeds and in a variety of ways.

REACH WITH INFLUENCERS Paid Posts

This gives you more control over how they use
the product and what they need to do because
you’re paying them.

S4S (Shoutout 4 Shoutout, Share 4 Share)

Find an influencer in the same market as you and
offer to share their content if they share yours.
You can even create a popular fan page, shout it
out, and then have it shout you out.

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Find 5 Influencers in your Niche you’d Like to Work with

1.

2.

3.

4.

5.

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Notes:

TOOLS & RESOURCES

• A Simple Guide To Instagram Influencer
Marketing in 2020, hopper.
• 6 Ways to Connect Your Startup With
Micro Influencers On Instagram, Jeff
Bullas.
• 10 Low-Cost Tools for Scaling a Micro-
Influencer Marketing Campaign, Jeff
Bullas.
• The Rise of the Instagram Micro-
Influencer: How to Use Small Followings
for Giant Marketing Wins, Foundr.

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ACTION ITEMS
MODULE: This can rapidly grow your Instagram account. It’s a
form of partnership where you reach out to an influencer
INFLUENCER MARKETING, in your field with a similar audience. You share their
content and they share yours. It exposes your account, ❏❏ Start reaching out to 5-10 accounts you can do
PARTNERSHIPS & products, and services to another brand and another
audience.
S4S with.

COLLABORATIONS
S4S Tips
• Look for fan pages or personal brands that are
LESSON: similar to yours.

SHOUTOUT 4 SHOUTOUT •
•
Look for new audiences, not overlapping fans.
Look for a similar follower account.
• This must be mutually beneficial.
• Give them your ‘unicorn’ post, one that you’ve
tested on your page and seen a good response to.
• Mention their @name in the caption.
• Tag them in the photo.

What if they have many more followers than you?

Offer to do two or three shoutouts.
Offer them a free sample(s) of your product or service.

Where to Look for Influencers

Related niches (not direct competitors)
Fan pages

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Find 5-10 Influences to Reach out to

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

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Notes:

TOOLS & RESOURCES

• Social Media Influencers Drive Trends–
But How? And Why? Mediakix.
• The Influence Of Instagram: What
Every Marketer Needs To Know. Daily
Infographic.

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MODULE: Finding the right influencers can be difficult. Unless of
course you know how to do it properly.
INFLUENCER MARKETING, Find the Right Kind of Influencer:
PARTNERSHIPS & They must be relevant, and you need to be able to test
which influencers work for your market.
COLLABORATIONS Look for an influencer who speaks to a market that
wants to solve the problem that your product addresses.

Look at the Market:

LESSON:
Look at who your customers are following, their network.

HOW TO FIND INFLUENCERS Check out your competitors and who they’re working
with.
AND WHAT TO LOOK FOR

Influencer Criteria
Reach / Number of followers: Geographical Location
• Micro influencers have 5000 – 50,000 followers and • Where are your customers?
are likely to do S4S.
• Where do you want them to be?
• Macro influencers have 50,000 – 1M followers and
will often want to get paid.
Quality Imagery/Content
Level of Engagement:
• Do they post good quality photos?
• 3% like to follower ratio or 1% comment to follower
ratio. • Do the comments look fake?
• Daily follower growth should be going up, not down. • Is their content amazing?
• Are they on YouTube or TV or do they have videos?
This indicates the strength of their relationships.
Brand Alignment
• Are they aspirational?
ACTION ITEMS
• Do they have the right lifestyle for your brand? ❏❏ Find 20 Influencers in your Niche
• Are they aligned with your values? ❏❏ Fill out the Influencer Criteria Checklist

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Potential Influencers

Influencer Criteria Checklist

Here’s a checklist to use when choosing the right influencers.

❏❏ They must be HUMANS, not brands.

❏❏ The influencer is in a similar niche or one that you’ve targeted.
❏❏ They have the right number of followers:
❏❏ 5000 – 30,000 followers for micro influencers who are likely to do S4S.
❏❏ 50,000 – 1M followers for macro influencers who will often want to get paid.
❏❏ There is a high level of engagement on their account (3% like to follow ratio or 1% comment to follower ratio.)
❏❏ They are growing daily and not declining or showing other signs that they bought their followers.
❏❏ They have videos, YouTube, or have been on TV.
❏❏ All the photos on their feed are of good quality.
❏❏ Their photos and feed have a consistent theme.
❏❏ They align with your brand.
❏❏ Your customers will aspire to be like them.
❏❏ They fit with your company values.
❏❏ They live near your customers or in a place you want to gain more.
❏❏ The content they produce is amazing and you’d be happy to share it on your page regularly.
❏❏ The comments on their page look real rather than scammy.

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Notes:

TOOLS & RESOURCES

• Find Instagram Influencers for Free, Izea.
• 17 FREE Influencer Marketing Tools to
Find Influencers, Influencer Marketing
Hub.
• How to find Instagram influencers in
2020 for your brand, Impact.
• The 8 Best Instagram Analytics Tools,
Format.

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ACTION ITEMS
MODULE: Don’t get ripped off when it comes to paying influencers.
Some of them charge a lot of money, so here’s what to
INFLUENCER MARKETING, pay and how to get a good deal.
❏❏ Build a list of influencer prospects.
PARTNERSHIPS &
Consider Influencers Outside of Your Target Market if:
• They have a huge, engaged following. ❏❏ Test out “Product for Post”.

COLLABORATIONS • They can get you a lot of returns for little effort.

Pro Tips
• Give creative directions for an influencer photo
LESSON:
you’ve paid for to make the product look its best.

HOW MUCH SHOULD YOU • Give influencers a custom coupon code because it
increases sales and you can track the results easier.

PAY INFLUENCERS? • The photo must be good to get returns.

• Make sure they post on the right days. (Sundays if
possible)
• They might get you more followers, but it’s your job
to convert, so keep posting.
• Test out your influencers first – send them a product
and see if they use it and the results you get.

INFLUENCER RATE CARD

REACH COST NOTES

10K - 50K followers “Product for Post” Then offer $200 - $300

Try “Product for Post” first if you

50K - 100K followers $300 - $500
can, before offering $$$

$3,000 - $5,000 if highly engaged

100K - 500K followers $1,000 - $2,000
audience

If they’re super famous, you’re

1 million+ followers $10,000 - $100,000 looking at hundreds of thousands of
dollars

PRO TIP: Be very strategic about getting that perfect content and using it across all your channels and ads (e.g Kylie
Jenner pic for HiSmile).

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Notes:

Prospective Influencers

TOOLS & RESOURCES

• How To Make The Most Out of Your
Influencer Campaign, Scrunch.
• How Much do Influencers Charge?
Tinuiti.

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ACTION ITEMS
MODULE: Once you’re successful, you’ll be working with hundreds
of influencers every month. And you need this working
INFLUENCER MARKETING, on autopilot before you’re at that stage. Here’s the
process to make that happen: ❏❏ Download all the templates.

PARTNERSHIPS & • Find your influencer first using the influencer criteria. ❏❏ Find 50 influencers you want to work with.

COLLABORATIONS
• Check that the account is legit with Social Blade. ❏❏ Start doing your outreach campaign.
• Get the email from Instagram.
• Record their details in the influencer template.

LESSON: Use Woodpecker:

THE INFLUENCER PRODUCT •

•
Set up a campaign and fill in the prospects.
It connects into your Gmail or Outlook.
OUTREACH MACHINE • It makes each email look personal.
• The program blasts out ‘personal emails’ to lots of
people at once.
• It allows you to follow up afterwards.
• And it analyzes your open rate and response rate.

Once they respond, you go back to the spreadsheet and

fill in the tracking sheet.
You can then automate the system with a VA (Virtual
Assistant).

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Notes:

TOOLS & RESOURCES

• Social Blade
• Woodpecker

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ACTION ITEMS
MODULE: This can be quite cost affordable. You can hire in other
countries and pay them well by their standards but quite
INFLUENCER MARKETING, cost effectively by your standards. This will give you
back your time. ❏❏ Post your VA job description.

PARTNERSHIPS & ❏❏ Hire your first VA.

COLLABORATIONS Tips for Hiring VAs

• Look for people with character (cheerful, have a
sense of humor, fun to talk to)
• Include a specific question in the job description to
LESSON:
ensure the person is reading the job description.

HOW TO HIRE A V.A. TO RUN • Get them to do a paid test project to test if they can
actually do the job.

YOUR INFLUENCER MACHINE • Vet for strong attention to detail.

AT SCALE
• Find someone who goes above and beyond.

How Much Does it Cost?

Consider a part time worker, which may be only a few
hundred dollars a month.
For full time, you’re looking between 500 and 1000
dollars a month.

Guidelines for Working with a VA

• Have regular check-ins, morning, lunch, evening
etc.
• They should be able to find between 100-200
influencers a day as long as that’s all they’re doing.

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Notes:

TOOLS & RESOURCES

• 7 Surprising Places to Find Your Next
Virtual Assistant, Entrepreneur.
• How to Find and Hire a Virtual Assistant,
Zapier.
• The Best Outsourcing Websites,
Feedough.
• Woodpecker.
• Influencer Spreadsheet Template.

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ACTION ITEMS
MODULE: There’s so many different metrics when it comes
to Instagram and you need to track the right ones.
COMMUNITY STRATEGY: Otherwise you can get overwhelmed.
❏❏ Go through the IG metrics cheat sheet and get

SKYROCKET YOUR There are lots of metrics that reflect the engagement
with your content and whether it worked or not:
a baseline of where you’re at.

ENGAGEMENT & SHARES •

•
Video Views
Likes
• Comments
LESSON: • Like to follower ratio

DIFFERENT TYPES OF •
•
Comment to follower ratio
Swipe ups
ENGAGEMENT AND WHICH • Traffic driven to your website (this is what drives
sales)
ONE MATTERS TO YOU • Saves
• DMs
• How many people are using your branded hashtag?

If you want to focus on a few, these will give you a good

overall picture of engagement:
• Video Views
• Likes
• Comments
• Traffic driven to your website

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Instagram Analytics Cheat Sheet
Reach – How many people have seen your post.

Impressions – The number of times your posts have been viewed during a certain amount
of time.

Saves – How many times your posts were saved by your audience members.

Engagement Rate – All your likes, comments and saves divided by the number of followers
when the post was released.

Engagement on Reach – The same metrics (likes, saves, comments) divided by your post’s
reach.

Followers Growth –The number of followers you gained over the last month divided by the
number of followers you started the month with.

Mentions – How many posts on Instagram mentioned your handle within a post or in a
caption.

Email Clicks – How many times your email was tapped in your profile.

Profile Visits – Profile page visits.

Get Directions Clicks – The number of times people clicked to get directions to your
business from your profile.

Website Clicks – Taps on your website on your profile.

Views – How many times your video was viewed within a specific date range.

View Rate – The number of views divided by how many impressions the video received.

Tags on a Hashtag – How much media has been posted using your hashtag.

Exits – How many people left before the story was complete.

Replies – How many DMs you got in response to your story.

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Notes:

TOOLS & RESOURCES

• The Ultimate Guide to Instagram
Analytics, Later.
• The 6 Best Instagram Analytics Tools,
Hootsuite.

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ACTION ITEMS
MODULE: You don’t want to build an IG engagement that has no
one engaging and no one going to your website. You
COMMUNITY STRATEGY: want to build a relationship with your audience. You can
use metrics to analyze this, but you need to know how
❏❏ Follow and implement these strategies.

SKYROCKET YOUR to do it.

ENGAGEMENT & SHARES Here’s what to do:

• Post great content every single day.
• Produce better content.
LESSON: • Be prepared to test what works for you.

HOW TO BOOST AND

• Check out what works for your competitors.
• Treat your followers like people by responding to

MAINTAIN ENGAGEMENT •
DMs and comments.
Show vulnerability and open up about hard times
and bad days.
• Use the Hashtag strategy.
• Do daily, weekly, or monthly Giveaways.
• Ask people to turn on post notifications and
incentivize if possible.

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Notes:

TOOLS & RESOURCES

• 5 Ways to Source and Create Quality
Instagram Content, Venngage.
• Tips And Tricks To Create Your Weekly
Instagram Content In 1 Hour, Scrunch.
• How to Use Personal Marketing
on Instagram to Attract your Target
Audience, Foundr.

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ACTION ITEMS
MODULE: This tactic stands the test of time. It’s a quick and easy
way to generate a lot of followers.
COMMUNITY STRATEGY: 1. Find the leader accounts in your market. ❏❏ Find influencers, follow them, and start writing

SKYROCKET YOUR
back 5-10 times a day.
2. Follow their accounts and turn on post notifications.
• Check out the suggested accounts that pop up
ENGAGEMENT & SHARES once you follow for more potential influencers.
3. Leave a thoughtful comment on every post as soon
as they put it up.
LESSON: • Make it valuable.

HOW TO STEAL FOLLOWERS

• Non self-promotional.
• 3-5 sentences.
4. Repeat this on 5-10 accounts every day and you’ll
see more followers fast.

Bonus Tip
Get your Instagram verified so your comments always
appear at the top.

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Notes:

“Leader Accounts” to Follow

TOOLS & RESOURCES

• How to Get More Followers on
Instagram: 13 Reliable Ways to Grow
Your Audience. Shopify.

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MODULE: Chances are that you tried Instagram, struggled to get
the response you wanted, and abandoned it. This would
COMMUNITY STRATEGY: have left you with a dying account and no followers. But
your account isn’t dead, here’s how to turn it around:

SKYROCKET YOUR
ENGAGEMENT & SHARES
1. Be Real and Authentic
LESSON: No bots, no underhanded tactics like paying for
followers. It will only ruin your account. Be real and
10 WAYS TO RE-ENGAGE authentic in every interaction and you’ll see results.
2. Consistency and Quality
YOUR DYING IG ACCOUNT Post unicorn content daily. This will take time and
effort, but even a really bad account can be revived
with consistent effort and work.
3. Leverage Groups
Use Engagement Pods or Like4Like groups to get
influencers and other accounts to engage on your
account while you engage on theirs and help them
out too.
4. Use Shoutouts
Reach out to an influencer for S4S or pay for a post.
This is one of the fastest ways to grow an Instagram
account.
5. Post Better Content
Find the best content out there (put up by your
competitors) and post better content.
6. Mix up Content
Use a mix of photos, videos, stories, and any
other content you can create. And use all the
latest Instagram features you can.
7. Use IG Stories
Don’t be afraid to use them often and put a CTA
at the end of the post.
8. Have Giveaways and Competitions
The more creative the better with this! Give away
products or services or anything related to your
brand. Don’t be afraid to do this daily, weekly, or
monthly.
9. Respond to Every Comment
The aim here is to build relationships, so
respond to everyone thoughtfully and with
respect.
10. Add CTAs to Every Post
Tell people what you’d like them to do and be
creative with how you add your CTAs.

ACTION ITEMS
❏❏ Follow these ten steps and start implementing
every single one.

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Notes:

TOOLS & RESOURCES

• How to Use Instagram Giveaways to
Grow Your Following, WordStream.
• 7 Instagram Contest Ideas to Grow
Brand Awareness, Neil Patel.
• The 2020 List of Instagram Engagement
Groups, Hipster Kidster.

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ACTION ITEMS
MODULE: This is how to work with the IG algorithm and boost
engagement with Engagement Groups, which you may
COMMUNITY STRATEGY: have also heard called Like Bombs or Like4Likes.
❏❏ Go and find 5-6 likeminded people with similar

SKYROCKET YOUR
Instagram has signals which controls which posts are
shown in the feed or are trending. It’s basically a way to sized accounts in your niche.
score your page. These signals are:
ENGAGEMENT & SHARES • How fast people are liking posts.
❏❏ Create an engagement group with them.

• How fast posts get comments. ❏❏ Set up clear rules for the group.
• The engagement rate.
LESSON:

LIKE BOMB, ENGAGEMENT The most effective way to increase your score is to

GROUPS, LIKE4LIKES
collaborate with other Instagram users in your niche and
get more engagement. The concept is all the same, but
you may have heard it referred to as:
• Like Bombs
• Engagement Groups/Pods
• Like4Likes
The members of these types of groups have agreements
to engage with the content of other people in the group.

Common Rules for Engagement Groups

Everyone must follow the chosen account/accounts.

All comments must be of a certain length.
Try to be specific and don’t use simply ‘love’ or
comments that are only Emojis.
The comments must be relevant to the content.
Tag the user.
Like all new posts within a certain time frame.
Members have to comment on or like a post within a
certain time frame (usually a few hours).

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Notes:

TOOLS & RESOURCES

• How to Join an Instagram Engagement
Group (to Boost Your Engagement), Go
Rattle the Stars.
• Do Instagram Pods Work? The Truth
Behind Instagram’s Latest Engagement
Hack, Hootsuite.
• Instagram Engagement Pods – Free List
of 124 Groups, BuySellShoutouts.

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ACTION ITEMS
MODULE: You need to track your analytics with a view towards
growth and engagement. Otherwise, you can’t really
COMMUNITY STRATEGY: manage or grow your account effectively.
❏❏ Download Social Blade and go to IG Blade and

SKYROCKET YOUR Two metrics to track:

• Daily follower growth on Social Blade.
start tracking your growth.

ENGAGEMENT & SHARES • Check post engagement analytics on IG Blade.

You can track these measurements over time and

analyze the results so your business becomes more
LESSON: efficient as time goes on.

ANALYTICS FOR TRACKING

GROWTH & ENGAGEMENT

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Notes:

TOOLS & RESOURCES

• Social Blade
• IG Blade

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MODULE: If you want to increase your sales as well as engagement, then you’ll need a sales funnel for Instagram. Having
millions of followers means nothing if you aren’t getting sales from it.
SALES STRATEGIES: The process is: Prospect – Lead – Customer – True Fan.

INSTAGRAM FUNNELS &

MONETIZATION
LESSON:

HOW TO CREATE A SALES

FUNNEL FOR INSTAGRAM

Prospects and Awareness Customers

All the content you’re producing will provide value to A small proportion of people then become customers.
your audience and gather more. This is where people They buy and love the product and create UGCs. You
discover you, interact with your posts, and become must keep building the relationship at this stage, so they
prospects. refer you, tell their friends, and become true fans.

Leads True Fans

At this stage, people engage with your brand over time This is where they take over part of your job and spread
and then go off Instagram and visit your site through the word about your company. They give testimonials
lead generators like: and become repeat customers.
• Swipe up stories.
• Product tagged posts.
• Tagged customer posts. ACTION ITEMS
From this stage, they can become a contact and you get ❏❏ Study the Cheat Sheet
their email or phone number. This is where your CTAs
are vital, and you offer free lead magnets. ❏❏ Fill in the Workbook

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Cheat Sheet for Moving People Down the Sales Funnel

Prospects Applying the Ideas

• Create great content to build prospects and Identify tactics you’ve learned in these lessons that you can
awareness. use for each stage of the funnel.
• Engage with them.
Prospects and Engagements
Lead
• Offer them free content in exchange for email
details.
• Offer coupons for in person visits.
• Coupon codes for your website store.
Customer
• Send them follow-ups. Leads
• Offer value through emails.
• Introduce products.
True Fan
• Encourage deeper engagement on Instagram.
• Make them part of your journey and success
by encouraging them to contribute.
Customers

True Fans

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Notes:

TOOLS & RESOURCES

• 6 Key Tactics to Kick-Start Your
Instagram Sales Funnel, Business 2
Community.
• How to Use Instagram Stories in Your
Sales Funnel, Social Media Examiner.
• What Does a Profitable Social Media
Sales Funnel Look Like? Neil Patel.

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ACTION ITEMS
MODULE: You can use your Instagram account to drive traffic
wherever you want it to go, including to your sales page.
SALES STRATEGIES: Here’s how:
❏❏ Fill out the Workbook.

INSTAGRAM FUNNELS & • Get People to Click on your Bio Link

• Think about what you want your audience to
❏❏ Work out what content you need to create to
drive traffic in these ways.
MONETIZATION •
do and tell them.
Make sure you illustrate what you can do for
your audience in the bio.
• Use emojis or special characters to draw the
LESSON: eye down to the link.

HOW TO UTILIZE YOUR • Tag your Products so they’re Shoppable Images

• Make sure your business is eligible to use
INSTAGRAM ACCOUNT TO shoppable posts to avoid account problems.

DRIVE TRAFFIC
• Set up your Instagram channel with Facebook,
BigCommerce, or Shopify.
• Tag a few existing posts, not just your new
ones.
• Swipe Up on Instagram Stories
• Offer something of value for free to get users
to swipe up.
• Offer discounts for swiping up.

COURSE WORKBOOK
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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• How to Sell on Instagram: 8 Tips that
Actually Work in 2020, Oberlo.
• 14 of The Easiest Ways to Increase
Sales on Instagram Right Now, Jeff
Bullas.
• How to Use Instagram to Promote Your
Brand and Drive Sales, Neil Patel.

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www.getwsodo.com

COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: If you sell any kind of digital product, from magazines to
courses, then you need to learn how to drive traffic to
SALES STRATEGIES: your landing page or sales funnel.
❏❏ Fill out the cheat sheet.

INSTAGRAM FUNNELS &

Two options for driving traffic:
❏❏ Start mapping out your funnel.
• People who engage on your posts on your feed and

MONETIZATION
follow the CTA in your bio.
• Swipe ups from your story.
These will both lead to your landing page, where you
offer Lead Magnets to get an email address.
LESSON:
Effective Lead Magnets:
INSTAGRAM SALES FUNNEL • Ultimate guides

& OPTIMIZATION FOR •

•
Swipe file
Cheat sheet
DIGITAL PRODUCTS & • Free chapter

SERVICES
• Free training
• E-book
• Survey/quiz

Once you have their address, you send them 3-5 Emails
to build the relationship and introduce your products, so
they hopefully buy.

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Cheat Sheet
What content will get your audience to your landing page?

Posts with CTAs:

Swipe ups from IG Stories:

What lead magnet will you create:

What email sequence will you create:

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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• 11 Tried-and-True Lead Magnet Ideas
and Examples, HubSpot.
• 10 Lead Magnet Examples That’ll Get
You 300-400% More Leads, Venture
Harbor.
• Are Lead Magnets Dead? A Peek Inside
Our New Lead Generation Strategy
(2020), Sleek Note.

COURSE WORKBOOK
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www.getwsodo.com

COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: There are lots of digital products sales funnels out there
that you can take inspiration from, particularly if you’re
SALES STRATEGIES: stuck.
❏❏ Download the Funnel Map Cheat Sheet.
INSTAGRAM FUNNELS &
Funnel Examples
• IG – Survey/Quiz – Email – Course. ❏❏ Start mapping out your digital products funnel.

MONETIZATION •
•
IG – Free Content – Premium Signup.
IG – Free Training – Course.
• IG – eBook - Email – Course.
LESSON:

DIGITAL PRODUCTS SALES Pro Tips

FUNNELS (EXAMPLES)
You must have a guided sales conversation that people
go through when your digital product is worth more than
$100 (provide value, offer freebies).

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www.getwsodo.com
Sales Funnel Cheat Sheet – 5 Email Sequence.

STEP 1: IG Content with CTA or Swipe ups to take your audience

to the landing page.

STEP 2: Opt-in Freebie after entering email.

STEP 3: Added to Automatic Email Sequence.

STEP 4: Welcome Email which contains the download and some

basic information on your and your company.

STEP 5: Educational Email that provides useful information about

your topic as well as actionable tips.

STEP 6: Relationship Building with an email about your personal

story and how it connects to your company and mission.

STEP 7: Position Email, which offers new knowledge about their

problems and positions you as the person to solve it. You can
mention your product here, perhaps with testimonials.

STEP 8: Pitch Email, which shares the benefits of your products

and how it can help with their problems.

If you’re doing a 3 email sequence, you can start positioning your

product in the second email (gently).

COURSE WORKBOOK
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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• 17 Best Sales Funnel Examples In 2020
To Help You Convert More Customers,
AutoGrow.
• Supercharge Your Instagram Sales
Funnel with Lessons from a Multi-Million
Dollar Business, Shopify Plus.
• Instagram Sales Funnels: Immediately
Crush Sales, Op-ins, and Conversions,
Foundr.

COURSE WORKBOOK
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www.getwsodo.com

COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: If you have a local business and want sales, this
information is absolutely essential. You still need a sales
SALES STRATEGIES: funnel, and Instagram is one of the best places to drive
people to that funnel. ❏❏ Follow and engage with local businesses that

INSTAGRAM FUNNELS & offer similar services or products.

MONETIZATION Tactics
Target local businesses that have a similar offering and
follow their followers.

LESSON: • Use the paid version of CrowdFire.

• Engage and comment on their pages.
INSTAGRAM SALES FUNNEL Work with local influencers.

& OPTIMIZATION FOR LOCAL • Go to their website and work out how to get in
touch.

BUSINESSES Coupon code for your local service or offering.

Use Instagram Ads.
• Ads can target based on location based.
• From Ad – get their details – convert with a bonus.
Use branded hashtags.
• Engage and talk with a local audience.
Consider an ecommerce product.

Your Landing Page

Does it ask for email, phone number, or an appointment?
Think about one click upsells to create lifetime
customers.
Think about tools to prevent cart abandonment.

COURSE WORKBOOK
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www.getwsodo.com
Notes:

Local Businesses and Influencers to Follow

TOOLS & RESOURCES

• CrowdFire
• 10 eCommerce Tools to Prevent
Shopping-Cart Abandonment –
Updated 2019, OSI Affiliate.
• How to Find and Use Local Hashtags
on Instagram, But First Coffee.

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www.getwsodo.com

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www.getwsodo.com
ACTION ITEMS
MODULE: A behind the scenes look at how to use IG to generate
sales.
SALES STRATEGIES: Essential Strategies:
❏❏ Check out the resources and try some of these

INSTAGRAM FUNNELS & • Know your competitors so you can track what
they’re posting.
strategies.

MONETIZATION • Engage with your competitors’ followers at scale

(you can even DM them if they want to buy).
• Searching for hashtags about buying the product
and using them to search.
LESSON:
• Make sure you offer Thank you cards with products
HOW TO USE INSTAGRAM TO to encourage further action (take a photo with the
product to win something).

GENERATE SALES FOR YOUR

NEW ONLINE BUSINESS

Direct Message Template (non-pushy)

Hey ____,
Hope you’re doing well. We noticed that you like the look of our product. If you’d like to find out more or grab a
bottle, here’s a 10% coupon that lasts until (date).
Thanks and have a great day!

COURSE WORKBOOK
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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• 30 Instagram Direct Message Templates
for Your Business, Bigbangram.
• How to Use Instagram DM’s to 10X your
Sales, Suits Social.

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www.getwsodo.com

COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: Your landing page is the first thing that people see when
they arrive on your website. So, it needs to be awesome
SALES STRATEGIES: to get and keep attention and drive sales.
❏❏ Start planning out your landing page.

INSTAGRAM FUNNELS & Landing Pages

MONETIZATION
This isn’t your website. It’s a separate page that’s
designed to be the landing page for a specific sales
campaign. Used for:
• Promos
LESSON: • Paid Ads

HOW TO CREATE A •
•
Event registration
eBook downloads
HIGH-CONVERTING • Webinars

LANDING PAGE
• Surveys
• Remarketing
• Email campaigns
• Blog opt-ins

Anatomy of a Landing Page

• Headline
• Subheading
• Hero Image (dominant image that appears above
the fold)
• Benefits and Features of the Product or Service
• What makes you different to others.
• Social proof.
• Call to Action (CTA)

Pro Tips
• NSAMCWADLP – Never Start a Marketing
Campaign Without a Dedicated Landing Page
• Don’t send traffic to your website, send it to your
landing page.

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Planning your Landing Page Cheat Sheet

Fill in each section with possible landing page content.

Headline

Subheading

Hero Image (dominant image that appears above the fold)

Benefits and Features of the Product or Service

What makes you different to others.

Social proof

Call to Action (CTA)

COURSE WORKBOOK
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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• 100+ High Converting Landing Page
Templates, Unbounce.
• 25 Proven Call-to-Action Words to
Maximise Conversions, Wishpond.
• The 30 Best Landing Page Examples To
Learn From and Profit From, The Daily
Egg.

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www.getwsodo.com

COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: Hashtags will help your content get found and drive your
growth. It’s an easy way to see real improvement in your
GROWTH HACKS TOOLBOX followers and engagements.
❏❏ Do your hashtag research
How to Post Hashtags:
• Post them in the comments after you’ve put the ❏❏ Save at least 15 hashtags in your notes.
post up.
❏❏ Use hashtags in the comments of every post.
• Use more than one but remember, there’s a
character limit.

LESSON:
Finding Hashtags:
HASHTAG STRATEGY • Find them on Instagram by typing a keyword into
the search box and looking at ‘Tags’.
• Look into subtopics.
• Find at least 10 hashtags that have at least 1M + or
10M + posts under them.
• Look at Tags for Likes.

COURSE WORKBOOK
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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• The 2019 Instagram Hashtag Guide:
How to Use them and Get Results,
Hootsuite.
• 11 Questions to Help You Choose the
Right Hashtag, Hash Tracking Blog.
• Tags for Likes
• 11 Useful Sites to Find a Hashtag for
Social Media, Digital Agency Network.

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ACTION ITEMS
MODULE: You must create good competitions and giveaways, or
they’ll flop. Competitions and Giveaways are tried and
GROWTH HACKS TOOLBOX tested strategies that work.
❏❏ Think about giveaway ideas and what type of
giveaway you’d like to do.
Characteristics of Great Giveaways
• Think about who you want to attract and make sure
the prize matches.
• Consider the dollar value of your prize because it
drives engagement levels.
LESSON:
• Work with other brands to do ‘Loop’ giveaways
COMPETITIONS & where everyone contributes to the prize.

GIVEAWAYS Rules for Giveaways

• Make sure the prize is compelling to you first.
• Don’t just giveaway cash because it won’t
necessarily attract your ideal customer.
• Be as creative as possible to get attention.

Giveaway Ideas

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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• How to Create a Worthwhile Instagram
Contest, Sprout Social.
• How to Run an Instagram Contest: a 10
Step Guide, Hubspot.
• How to Become a Master of the
Instagram Loop Giveaway, Sked Social.
• How to Grow Your Email List with
Giveaways, Foundr.

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ACTION ITEMS
MODULE: Instagram is rented land, so getting your followers off
the land and onto your website (which is yours) is the
GROWTH HACKS TOOLBOX most essential strategy for success.
❏❏ Create a lead magnet.
You can use a range of lead magnets from eBooks to
❏❏ Create graphics and content for stories and feed
classes and newsletters.
and insert the link to your lead magnet as per
Guide to Lead Magnets: your marketing plan.
• The faster someone can implement your content ❏❏ Push CTA to email list on IG at least once every
and get results the better.
LESSON: few days.
• Host it on a landing page.

LEAD MAGNETS • Promote the lead magnet with CTAs in your IG

stories, in posts, and in captions.

TO GROW YOUR EMAIL LIST

THROUGH IG

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Notes:

TOOLS & RESOURCES

• 69 Highly Effective Lead Magnet Ideas
to Grow Your Email List (Updated).
Optinmonster.
• 50 Lead Magnet Ideas and Examples to
Convert Visitors Into Leads, Hello Bar.

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ACTION ITEMS
MODULE: This is a great strategy when you’re first getting
started as it will help you get some early traction and
GROWTH HACKS TOOLBOX momentum. It will help you to launch with a bang!
❏❏ Study your competitors.
Pro Tips
❏❏ Follow 20-30 potential buyers and start carefully
• If you follow Instagram accounts, a certain
percentage will follow you in return. engaging with them.
• Don’t overdo this or your account will be shut down
as spam (20-30 Max over a month).
LESSON: • This process can be used for companies with
physical products and personal brands too.
“FOLLOW ME FOLLOW YOU” • Don’t use tools or automate this as you’ll be more
likely to get your account banned.
STRATEGY How to Implement:
• Who are your competitors? Follow everyone who
comments on their feed.
• Engage with your competitors’ buyers and
comment on their feeds.
• Look for low followers (not an influencer)
• Should have images with the product so you know
they actually did buy the product.
• Provide value to them rather than trying to promote.

This strategy takes time and work, but it allows you to

slowly build a list of qualified followers and your 1000
true fans.

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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• The Technium: 1,000 True Fans, KK.

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www.getwsodo.com

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www.getwsodo.com
ACTION ITEMS
MODULE: This is an optional strategy, but it can deliver next level
growth and engagement. Don’t allow yourself to get
GROWTH HACKS TOOLBOX distracted by this, focus on your business/product page
first. ❏❏ Decide whether a fan page is right for you now.

A Fan Page: ❏❏ If yes, then implement all the previous strategies

• Not a personal or company brand. in your new account.

• Focused on a niche topic. ❏❏ If not, think about trying it later.
• Doesn’t look like a business.
LESSON: • Used to express creativity and build a business

UTILIZING FAN PAGES FOR

around a niche market.
• Attract followers more easily (perhaps because

GROWTH •
they’re not associated with selling).
It’s a great way to build a community based on your
interests/business.
• Can grow very fast.
• You can then expose your large audience to your
products.

To encourage growth, you can use the same strategies

you would use for other types of accounts:
• S4S (Shoutout for Shoutout)
• Tag or shoutout your product on your fan page to
get crossover followers.

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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• A Guide to Creating a Successful Fan
Account on Instagram, Vocal Media.
• Top 10 Facebook Fan Pages And
Instagram Accounts In 2018--Cristiano
Ronaldo Takes The Lead, Forbes.

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COURSE WORKBOOK
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www.getwsodo.com
ACTION ITEMS
MODULE: Using Instagram’s newest features is a good way to
get crazy engagement and great results. This is an
GROWTH HACKS TOOLBOX evergreen, fundamental strategy that will make you
algorithm proof in the long term. ❏❏ Keep up to date with Instagram’s new features.

❏❏ Start creating content for the new feature and

Example: IGTV use it as soon as you can.

Instagram is trying to compete with YouTube and wants

more longer form content. So, they’re obviously focusing
LESSON: on this new feature and will show your video to more
people, which means more engagement.

“AHEAD OF THE CURVE”

STRATEGY
It doesn’t matter when you read this or what features
Instagram has brought out, this will always work.

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www.getwsodo.com
Notes:

TOOLS & RESOURCES

• New Instagram Features for Your 2020
Marketing Campaigns, Embed Social.
• Top Instagram Updates in 2020 – March
Edition, Adespresso.

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