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Volkswagen Do Brasil:: Driving Strategy With THE Balanced Scorecard
Volkswagen Do Brasil:: Driving Strategy With THE Balanced Scorecard
DRIVING STRATEGY
WITH
THE
BALANCED
SCORECARD
4 operational plants
“Build a high performance team that would drive VWB to become the South
American automotive industry’s leader in quality, innovation, sales, and
profitability on a sustainable basis.”
Customer:
Finance “Satisfy the customer’s experience”
“Improve company image”
Dimensions of
Strategy Map
How can Schmall and his team use the scorecard to deal with the
challenges faced by the company in January 2009?
Set the objectives