EMA EMITS COLLAGE PHILIPPINES

M.H DEL PILLAR STREET, PINAMALAYAN ORIENTAL MINDORO

A FEASIBILITY STUDY ON
“KATA-SUKA”
A FEASIBILITY STUDY ON NATURAL VINEGAR

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN FINANCIAL MANAGEMENT

PRESENTED TO THE PANELIST FOR ORAL DEFENSE

SUBMITTED TO:
MRS. MARILOU O. LIM

SUBMITTED BY:
ABEL, RACHELYN F.
JAVIER, KAREN LESLIE
RAMOS, TRICIA MAE
SAPUNTO, DIANA ROSE E.
PALERMO, JAKE MAROON
SALVACION, ALDWIN B.
 Republic of the Philippines
EMA EMITS COLLAGE PHILIPPINES
M.H, Del Pilar St., Pinamalayan Oriental Mindoro
Tel No. (043) 284-3974

Endorsement Sheet
This Feasibility Study of Ms.Rachelyn F. Abel, Karen Leslie M. Javier,
Jake Maroon Palermo, Tricia Mae Ramos, Aldwin B. Salvacion and Ms.
Diana Rose E. Sapunto entitled “Kata-Suka” submitted in partial fulfillment
of the requirements for Degree in Bachelor of Science in Business
Administration is hereby endorsed for oral defense.

Mrs. MARILOU O. LIM

Approval Sheet

Accepted and endorsed after having passed the oral defense satisfactorily as
indicated in the corresponding rating form by the undersigned.

Dr. Junrey Petere Mrs. Marilou O. Lim Ms. Rizza Nabus

Approved and accepted in the partial fulfillment of the requirements for the
Degree of Bachelor in Business Administration.
 ACKNOWLEDGEMENT

First of all, we would like to express our deepest gratitude to our beloved
advisers, Mrs. Marilou O. Lim, and Mrs. Mechie Rose D. Mendez for giving us
valuable advice and guiding us to make this study as part of our endless search
for knowledge.
Second, to our dear parents, for the love and support and providing
financial support in doing this study, especially, the strengths and inspiration they
gave to accomplish everything we do.
We would like to acknowledge as well as our respondents who participate
and spent time and effort in answering our questionnaire to make this study
possible.
Also, we would like to thank everyone who helped us even in a small thing
particularly to our friends (#9in-one) and classmates for contributing for the
success of this project.
And above all, to our almighty God, who guided, inspired and gave us
knowledge for the fulfillment of this project.

RFA
KLJ
TMR
DRS
JMP
ABS
TABLE OF CONTENTS
 INTODUCTION

Vinegar has already took its place in any Filipino kitchen. Actually, it
seems to be a ‘must’ in the kitchen. Vinegar plus oils, herbs and spices make up
the secret with any chef. It is an ingredients for some cakes and other delicacies.
Fried fish, crackers and other mouth-watering dishes need just a teaspoonful or
two of this favorite condiment. No wonder why some people take into the venture
of vinegar business.
It can also be used in cleaning, washing, preserving and other household
functions.
Proponents came up with a project of innovating the usual vinegar found
in the kitchen. They added flavors to make it more fascinating to eat, such as
Sweet Suka, Flavoured Suka, and Upgraded sa Anghang, in addition to the Plain
Suka.
The proponents believe that vinegar business is a promising venture for
those who want to earn money. History shows it to be true. With this vinegar
business project, emphasizing aesthetics method of preparation, presentation
and quality of the product, sanitary procedures and best accommodation. It is
envisioned that this will be profitable for all.
A FEASIBILITY STUDY ON VINEGAR
 CHAPTER I

EXECUTIVE SUMMARY

A. NAME OF THE BUSINESS: “KATA-SUKA”

The proponents came up with the “Kata-Suka” as the name of the
business. “Kata” is a mangyan term for natural and “Suka” as the Tagalog term
for vinegar. The mangyan term is used because the proponents want to
represent the province of Mindoro where different mangyan tribes lived. “Kata-
Suka” can also be interpreted as one of the natural product that is freshly made
from sukang tuba or coconut sap.

B. TITLE OF THE STUDY: A Feasibility Study on Sukang-Natural

C. STORE LOCATION

PRODUCTION PLACE

Figure 1
Location of the Business
 Barangay Pagalagala, Pinamalayan , Oriental Mindoro
 Barangay Pagalagala is the production place of the product “Kata-Suka”. It is
15 minutes transport to the Pinamalayan Public Market which is the target
market to supply the products.
 Barangay Pagalagala was the chosen place because it is near the plantation
of coconut. On the process of fermenting the vinegar it is assured that it is
free from dust and pollution because it is far from main road.
 Barangay Pagalagala is considered as one of the cleanliest barangay in
Pinamalayan so the product is guaranteed clean and safe.

HIGHWAY

CLARK CARWASH CLEO’S STORE

PRODUCTION PLACE

Figure 2
Location of the Business Establishments
D. DESCRIPTION OF LOGO

Figure 3
Logo of the Business
The proponents came up with this logo because they believe that it can
reflect and represent the product itself and place where it is produced.
The coconut tree and the coconut fruit indicates the main sources of the
product. The yellowish and the bluish colored bottle of vinegar represents
cleanliness and purity. It is assured that the process of producing the vinegar is
pure and safe. All natural ingredients are used.
The boy on the right wearing a traditional Filipino attire and rising the
Philippine flag shows that the product originated from and made in the
Philippines. On the left is a Mangyan climbing up the coconut tree.
The Mangyan is uttering “Kata-Suka”, Sukang Natural, Ngani Mandin.
“Kata” a mangyan term, means natural while “Suka” a Tagalog term, means
vinegar. The product is made from natural ingredients, thus, Sukang Natural.
“Ngani Mandin is an expression used in Pinamalayan and Marinduque which
means totoo nga or pag sang-ayon. At the bottom, the expression “Tatak
Mindoro Mandin” expresses that the vinegar is produced and distributed from the
Province of Oriental Mindoro.
As the background colors, yellow, green, white and blue are chosen to
emphasize cleanliness, delightsome, naturalness and purity. Finally, the
Mangyan who is climbing the tree while looking far represents represents the
goal of the business, that is, looking forward for the success of the vinegar
business as the leading vinegar distributor in the country and beyond its
boundaries.
E. BRIEF DESCRIPTION OF THE PROJECT
The study is about vinegar made from 100% natural ingredient (from
coconut sap) fermented in a natural way (exposure to sunlight). The process is
done naturally because the business wants to preserve the natural taste of the
vinegar. It also prioritizes the health of consumers. No synthetic ingredients are
added. Since many use vinegar as dipping sauce, different flavors are added
such as Sweetened Vinegar, Flavored Vinegar and Upgraded sa Anghang.

F. GENERAL OBJECTIVES OF THE BUSINESS

 To familiarize consumers about natural products
 To offer them the best flavors that they will surely love
 To make them aware that it is better to use natural and homemade
products
 To line up with the other suppliers using unique procedure of making
products
 To become one of the leading supplier in the market
 To offer an affordable and a satisfying product in the market

G. RESEARCH AND METHODOLOGY

The study used different techniques to gather information to support the
study.
G.1. SURVEY
The group conducted a survey among 320 stores, to get their
opinion regarding natural suka. These 320 stores, come from different
barangays and from the present population of Pinamalayan, Oriental
Mindoro. The group used the Slovin’s formula. The survey was distributed
among stores in the market and around Pinamalayan. It helps a lot in
determining their perceptions and preferences regarding to the proposed
business.
 G.2. SLOVIN’S FORMULA
The group used the Slovin’s formula to determine the needed number of
respondents.
Formula:
N
n=
1+ N e 2
Where:
N= the number of people who qualify in the area of study
e= margin of error which is 5%
n= number of needed respondents
Given:
N= 1 594
e= .05 (error)
Solution:
N
n=
1+ N e 2
1594
n= 2
1+1 594( 0.5)
1594
n=
1+1 594 ( .0025 )
1594
n=
1+3. 985
n=319.76∨320 (number of needed respondents)

G.3. SAMPLING TECHNIQUES

To gather some information about the product from the target
market the group used random sampling. Survey and interviews are done
to know the respondents demand and preferences regarding vinegar. By
using a specific number of persons and stores from the market, the
demands for vinegar were indicated. The proponents use survey
questionnaire to gather information.

G.4. SURVEY QUESTIONNAIRE

In order to know the demand of every individual and to gather
information about customers taste when it comes to vinegar, the group
used questionnaires. This strategy is very easy and reliable. The group
used the checklist format for respondents to easy to distinguish their
preferences. Through the questions, the group identified the taste and
demand for the different flavors offered. The group provided 320 survey
questionnaires which are all in English Language.

G.5. INTERVIEW
The proponents interviewed some individuals in addition to the
information that they gathered from questionnaires. They interviewed
some of the store owners in the market to determine who will be the
competitors in supplying vinegar to them. They also interviewed some
individuals to determine their needs when it comes to different flavor of
vinegar.

G.6. RESEARCH
The proponents used and gathered information by surfing the
internet. To know the location of the target market and the location of the
future buyers or the stores they are going to supply. They also search
some information that can help the study.
G.7. MAPPING

Pinamalayan

Figure 4
Map of Pinamalayan

The study covered the whole town of Pinamalayan as the target

market as shown in Figure 4. Pinamalayan is a land of abundance and
endless promise, politically subdivided into 37 barangays. These are
Barangay Anoling, Bacungan, Bangbang, Banilad, Buli, Cacawan,
Calingag, Del Razon,Inclanay, Lumang Bayan, Malaya, Maliangcog,
Maningcol, Marayos, Marfrancisco, Nabuslot, Wawa, Palayan, Pambisan
Malaki, Pambisan Munti, Panggulayan, Papandayan, Pili, Zone 1-4,
Poblacion, Quinabigan, Ranzo, Rosario, Sabang, Santa Isabel, Santa
Maria, Santa Rita, Santo Nino, Guinhawa and Pagalagala where the
location of the production is found.
G.8. SEARCH OF INTERNET
The proponent used the information in the internet to gather some
information with regards to the business, the location of the production
and public market, the total population of the target market and other
information that can help the study.
One cannot walk into a Filipino kitchen, and not find a bottle of
vinegar, or suka, on the cabinet. Vinegar goes together with Filipino
cuisine like bread goes with butter—one will find many dishes cooked with
vinegar or eat many dishes served along with a vinegar-based dipping
sauce or sawsawan. Vinegar is also used for marinating, braising,
prickling and making dipping sauces for bar chow or pulutan. Filipino also
used it to make kinilaw or raw fish tossed in vinegar to make a ceviche.
However, different types of vinegar are used for specific kinds of dishes
and dips.
Filipinos love the sour flavor, or asim, that vinegar introduces to
food. It’s used in preparing food has also been traced back all the way to
pre- colonial areas where it was used as a preservative to make prepared
dishes last longer-hence it being a main ingredient in preparing a national
favorite known for holding up well for hours, adobo.
The Philippines is a coconut country. About 3.5 million hectares or
26% of agricultural land are planted with coconut trees. Filipinos grow and
cultivate coconuts for various purposes. In fact, every part of the coconut
can be put to use, from lumber and fuel to food and beauty products.
 One mark of a true Filipino is the preference for coconut vinegar. It
is used heavily to cook favorite dishes like adobo, kinilaw and sinigang.
Coconut vinegar can be made from water or coconut sap.
Coconut water is the liquid found inside the coconut shell along with
the coconut flesh. Coconut soap is the liquid extracted from coconut
blossoms. It is locally called tuba, and is sweet when freshly harvested.
Tuba can be made into an alcoholic drink (raw coconut wine tuba or
refined into Lambanog), coco sugar or sukang tuba (coconut sap vinegar).
It is said that coconut sap offers more health benefits than coconut
water because the concentration of essential vitamins and minerals. More
so, the very own sukang tuba (not the ones with artificial flavors enhances
may actually be far superior to the more popular apple cider vinegar
(ACV).
The first benefits of sukang tuba is Alkalizing the body when the
vinegar enters the body, they supposedly decrease the body’s acidity and
don’t leave residue post digestion. According to advocates’ alkaline diet,
alkalizing foods protect the body from diseases and illness. It is also very
low in Glycemic Index. Actually all types of vinegars have acetic acid that
lowers the glycemic index of the diet. Because of the impressive nutrient
content of ACV, and now sukang-tuba, anyone who wants to control their
blood sugar try to incorporate this two “healthier vinegars” into their meals.
This is good news for Filipinos suffering from diabetes, obesity and other
blood-sugar related problems. “Sukang-Tuba” may be a life saver. So
eating kinilaw, paksiw and sinigang actually has health problems. Good
source of minerals can also be get from coconut sap which contains
minerals than plain coconut water or fresh apples. Hence, it is assumed
that coconut sap vinegar is the more nutritious option than coconut water
vinegar. It also contains more vitamins, rich in amino acids because it is
naturally fermented that contains probiotics. Natural-Suka is widely
available because Philippines is a tropical country and is rich source of
coconut products, including coconut sap vinegar. It is not difficult to buy
 this healthy local vinegar. If one travels the country side, he will find
bottles and containers of Sukang-Tuba for sale by local farmers. It’s
cheaper than Apple Cider Vinegar. It also promotes and help local
farmers.

H. SCOPE AND LIMITATION

The study will tackle the feasibility of a vinegar business that is located at
Pagalagala, Pinamalayan Oriental Mindoro.
Stores around Pinamalayan areas will be covered as part of respondents
and looking forward to distribute to nearest town.
The competitors of the business to consider are those who are trying to
imitate our product.