Course Structure Batch 2018-2021

Symbiosis Centre for Management Studies- Pune
Offers
Foster An Expansive
sustainable Educational
environmental Experience
attitude.
Challenging
What and
Embracing
Diversity
Students Innovative
Teaching
Need
Opportunities for
Preparation for Community
Leadership Engagement
STUDENT HANDBOOK (2018-2021)
Bachelor of Business Administration

FY BBA
(Batch 2018-21)
Programme Structure BBA Batch 2018-2021
PAGE No.
CONTENT
Vision, Mission and Objectives 3
List of Holidays 4
Academic Calendar 5
Programme Structure 9
Course Content 29
Code of Conduct 61
FY BBA Page 2
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, PUNE
Our Vision
SCMS Pune aspires to be a globally respected management institute that provides holistic
education and fosters research.
Our Mission:
To provide an environment that:
1. Challenges the students mind through sound academics
2. Nurtures creativity and encourages innovation
3. Emphasizes on inculcation of values
4. Developing a spirit of scientific inquiry
5. Facilitates industry institute interface
6. Promotes global exposure through international collaboration
7. Endeavors to provide an inclusive culture that respects and embraces diversity.
8. Promotes sustainable initiatives and environment consciousness
9. Encourages physical fitness through sports
thus transforming them into socially responsible global citizens.
Objectives of the Centre
 To build the department as a center of excellence for imparting high quality management
education at the undergraduate level, thus empowering the students for an early entry into
the corporate world. 

 To make education accessible to students across borders of religion, geography,
caste or gender. 

 To provide an environment that facilitates all-round development of the students’
personality. 

 To foster thinking minds that are sensitive to societal needs and issues thus making them
good human beings and responsible members of society. 

 To contribute to the creation of knowledge by encouraging faculty to engage in research. 

 To stimulate in students an interest in research and initiate them into research
methodologies. 
FY BBA Page 3
LIST OF HOLIDAYS- 2018
Date Day On Acount of
16-Jun-2018 Saturday Ramzan — Id
15-Aug-2018 Wednesday Independence Day
13-Sep-2018 Thursday Ganesh Chaturthi
02-Oct-2018 Tuesday Mahatma Gandhi Jayanti
18-Oct-2018 Thursday Dussehra
6- Nov-2018
Tuesday
to
To Diwali
9- Nov-2018
Friday
25-Dec-2018 Tuesday Christmas
FY BBA Page 4
Faculty of Management
Symbiosis Centre for Management Studies, Pune
Academic Calendar 2017 – 18
2018 – 21 (FY) / 2017 – 20 (SY)/ 2016 – 19 (TY)
Follow
Examination
Day Date Event Comments for
Schedule
FY
Commencement of Semester
Monday June 1, 2018
(III & V)
Thursday June 14, 2018 IQAC Meeting
Thur./ Fri. 16-Jun-2018 Ramzan id
Monday – Orientation of
June 25 – 30, 2018 Orientation of FY students
Saturday FY students
Monday – June 25 – Internal Backlog
Wednesday 4 July 2018 Semester IV & I
Classes
Classes Commence for FY
Monday July2, 2018 Commence for
students
FY students
Monday TY Corporate/Industry
July 2 – 14, 2018
Saturday Internship Viva
Tuesday &
July 3 – 4,2018 Open House for SY students
Wednesday
Thursday &
July5– 6, 2018 Open House for TY students
Friday
Thursday – Internal Backlog
July 5 – 21 July 2018
Saturday Semester V & II
Foundation day of SCMS Foundation day
Thursday July 12, 2018
Pune of SCMS Pune
Monday- 23 July – 18 Aug. Internal Backlog
Saturday 2018 Semester VI & III
Tuesday July 24, 2018 Preplacement training
Youth Activism
Youth Activism Day – Club
Monday July30, 2018 Day – Club
Events
Events
Tuesday July 31,2018 Blood Donation Blood Donation
Wednesday- Preplacement Training for TY
August 1 – 11, 2018
Saturday students
Thursday- Open House for
August 2– 3, 2018 Open House for FY students
Friday FY students
Monday-
August 6 – 10, 2018 TY & SY Health Check up
Friday
Wednesday August 15, 2018 Independence Day Holiday
Monday-
August 20 – 24, 2018 Industry visit - SY
Friday
FY BBA Page 5
Monday- FY Health
August 20 – 24, 2018 FY Health Check up
Friday Check up
Hindi Saptaah (Teaching
Monday - September 10 – 15,
Hindi to Foreign National
Saturday 2018
Students)
External Backlog
Exams
Monday- September 10 to 29
Semester IV +
Saturday Sept. 2018
Semester VI +
Semester II
Thur. September 13, 2018 Ganesh Chaturthi Holiday
Friday September 14,2018 IQAC Meeting
Friday September 14, 2018 RAC
Last Teaching Day for SY &
Friday September 28 2018
TY students
Tuesday October 2, 2018 Mahatma Gandhi Jayanti Holiday
External Exam Fresh
Saturday-
Oct. 6 – 31, 2018 Semester III & V +
Wednesday
Backlog
Friday October 18 , 2018 Dussehra Holiday
Last Teaching Day for FY
Saturday October 27, 2018 17 Weeks
students
October 28, 2018
Study Break for
To
FY students
November 9, 2018
Tuesday
Official
– 6 – 9 Nov 2018 Diwali
Holidays
Friday
Monday November 12, 2018
IV
Monday November 12, 2018
VI
External Exam
External Exams
Tuesday– November 13 – 21, Fresh
for Semester I
Wednesday 2018 Semester I +
Fresh
backlog
Commencement of Semester Commencement
Thursday November 22, 2018
II of Semester II
Monday-
December 3 -8, 2018 Conoscenza Conoscenza
Saturday
Mondday- December 10 – 11,
SY Open House Session
Tuesday 2018
International
International Human Rights Human Rights
Monday December 10, 2018
Day – Symposia Day –
Symposia
Wednesday December 12 – 13, TY Open House Session
FY BBA Page 6
& Thursday 2018

Monday – December 17 & 18, FY Open House
FY Open House Session
Tuesday 2018 Session
Tuesday December 25,2018 Christmas Holiday
Tuesday January 1,2019 New Year Holiday
Monday – Internal Backlog
January 7 – 25, 2019
Friday Semester VI & III
Monday January 14, 2019 Makar Sankranti
(any one day
Wednesday- Sympulse’17 (tentative) &
January 16 – 20, 2019 during
Sunday Alumni Meet
sympulse )
Saturday January 26, 2019 Republic Day Holiday
Internal
Monday - Internal Backlog
28 Jan. – 6 Feb 2019 Backlog of Sem
Wednesday Semester IV & I
I
Last Teaching Day for SY
Saturday February 2, 2019
(for regular courses)
Thursday – Internal Backlog
February 7 – 23, 2019
Saturday Semester V & II
Friday February 15, 2019 IQAC Meeting
Friday February 15, 2019 RAC
External
Friday – March 1 to 18 March External Semester
Semester I
Monday 2019 I & III Backlogs
Backlogs
Saturday March 2, 2019 Dhulivandan
Last Teaching Day for SY
Saturday March 9, 2019 (for all courses – Floating
Credits)
Saturday March 16, 2019 Last Teaching Day for TY
Tuesday - External Exams
Wednesday March 19 – 27, 2019 Semester IV
Fresh + Backlogs
Wednesday March 20, 2019 Last Teaching Day for FY 17 weeks
March 21, 2019
Study Break for
To
FY students
March 25, 2019
Thursaday- March 28 – April 25,
Semester 6 fresh
saturday 2019
exams + backlog
External Exams External Exams
Thursday- March 28 – April 6,
for Semester II for Semester II
Saturday 2019
Fresh Fresh
Saturday 6 April 2019 Gudi Padwa
FY BBA Page 7
Semester V
Monday –
April 5– 30, 2019 External Backlog
Thursday
Exam
Dr. Babasaheb Ambedkar
Sunday April 14, 2019
Jayanti
IQAC Meeting
Friday May 17, 2019
 All dates are tentative indications and are subject to change with or without prior notice.
 Community work and Guest Lectures will be a regular activity for which attendance is
compulsory. The schedule for the same will be notified as required.
FY BBA Page 8
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

BACHELOR OF BUSINESS ADMINISTRATION
PROGRAMME STRUCTURE 2018-21
1. OBJECTIVE The objective of imparting instructions for this programme is to

groom the students and to provide comprehensive inputs and
develop an all-round personality that would enable the students to
take up the challenges of the professional environment and also
become responsible citizens of the society.
2. DURATION Three Years Full Time
3. INTAKE 240 Students
4. RESERVATION I. Within the sanctioned intake:

a) Scheduled Castes -15%
b) Scheduled Tribes - 7.5%
c) Differently abled -3%
d) Wards of Serving/Retired Defence Personnel-5%
II. Over and above the sanctioned intake:

a) Kashmiri Migrants- 2 Seats
b) International Students – 60 Seats
5. ELIGIBILITY Candidate should have passed Standard XII (10+2) or equivalent

examination from any recognized Board with a minimum of 50%
marks (45% for S.C. / S.T). Candidate who has appeared for his/
her Standard XII (10+2) or equivalent examination can apply.
However, his/ her admission will be subject to obtaining a
minimum of 50% marks (45% for S.C. / S.T.)
A candidate who has completed qualifying qualification from any
Foreign Board / University must obtain an equivalence certificate
from Association of Indian Universities (AIU).
6. 1. Symbiosis Entrance Test(SET)

SELECTION 2. Personal Interaction and Written Ability Test (PI-
PROCEDURE WAT) for shortlisted candidates based on SET
7. MEDIUM OF English
INSTRUCTION
8. PROGRAMME PATTERN Semester Pattern – 6 Semesters
FY BBA Page 9
9. COURSES & As per Annexure A

SPECIALIZATION
10. FEE Indian Students

Academic Fee p.a. Rs. 2,55,000
Institute Deposit Rs. 10,000
Total Rs. 2,65,000
International Students
Academic Fee p.a. Rs. 3,85,000
Institute Deposit Rs. 10,000
Total Rs. 3,95,000
11. ASSESSMENT All internal courses will have 100% component as internal
evaluation at the institute level. All external courses will have
40% internal component and 60% external component
[University] examination.
12. STANDARD OF The assessment of the student for each examination is done,
based on relative performance. Maximum Grade Point (GP) is
PASSING
10 corresponding to O (outstanding). For all courses, a student
is required to pass both internal and external examination
separately with a minimum Grade Point of 4 corresponding to
Grade P. Students securing less than 40% absolute marks in
any head of passing will be declared FAIL. The University
awards a degree to the student who has achieved a minimum
CGPA of 4 out of maximum of 10 CGPA for the programme.
13. AWARD OF DEGREE Bachelor of Business Administration will be awarded at the

end of semester VI by taking into consideration the
performance of all semester examinations after obtaining
minimum 4.00 CGPA out of 10 CGPA.
FY BBA Page 10
Annexure A
Semester I
Catalog
Internal External Total
Course Course Code Course Title Credits
Marks Marks Marks
Code
T2863 020621101 Management Essentials 4 40 60 100
T2111 020621102 Business Accounting 4 40 60 100
T6156 020621103 Principles of Microeconomics 4 40 60 100
T2495 020621104 Business Communication 2 20 30 50
T2202 020621105 Business Mathematics 2 20 30 50
T2340 020621106 Business Entrepreneurship 4 40 60 100
T3219 020621107 Elements of IT 4 40 60 100
T2263 020621108 Organizational Behaviour 4 40 60 100
Total 28 280 420 700
Note: Students will do any one course from Foreign Language domain (from Part A) or Design domain
relating to IICT component of the Floating Credit Program in this semester, the marks of which will be
reflected in Semester IV.
# 100% internal courses have been created to accommodate students who had come for exchange programme
since they are allowed exemption from taking external end-semester exams.
Catalog
Marks Marks Marks
Code
T2863 020621101(I) Management Essentials 4 100 - 100
T2111 020621102(I) Business Accounting 4 100 - 100
T6156 020621103(I) Principles of Microeconomics 4 100 - 100
T2495 020621104(I) Business Communication 2 50 - 50
T2202 020621105(I) Business Mathematics 2 50 - 50
T2340 020621106(I) Business Entrepreneurship 4 100 - 100
T3219 020621107(I) Elements of IT 4 100 - 100
T2263 020621108(I) Organizational Behaviour 4 100 - 100
Semester II
Catalog
Marks Marks Marks
Code
T2668 020621201 Management Accounting 4 40 60 100
T6157 020621202 Macroeconomic Theory 4 40 60 100
Corporate Governance and
T2783 020621203 2 20 30 50
Ethics
T2264 020621204 Human Resource Management 4 40 60 100
T2720 020621205 Business Statistics 4 40 60 100
FY BBA Page 11
T2465 020621206 Fundamentals of Marketing 4 40 60 100

T2484 020621207 Core Environmental Studies 4 40 60 100
Total 26 260 390 650
*Integrated Disaster Letter
T4005 020621208 Management - - -
Grade
1. Students will do any one course from Foreign Language domain (from Part B) or Design domain
relating to IICT component of the Floating Credit Program in this semester, the marks of which will
be reflected in Semester IV.
*Integrated Disaster Management is mandatory course for all students, for the award of degree.
# 100% internal courses have been created to accommodate students who had come for exchange programme
since they are allowed exemption from taking external end-semester exams.
Catalog
Marks Marks Marks
Code
T2668 020621201(I) Management Accounting 4 100 - 100
T6157 020621202 (I) Macroeconomic Theory 4 100 - 100
Corporate Governance and
T2783 020621203(I) 2 50 - 50
Ethics
T2264 020621204(I) Human Resource Management 4 100 - 100
T2720 020621205(I) Business Statistics 4 100 - 100
T2465 020621206(I) Fundamentals of Marketing 4 100 - 100
T2484 020621207(I) Core Environmental Studies 4 100 - 100
Semester III
Catalog
Course Internal External Total
Course Course Title Credits
Code Marks Marks Marks
Code
Core Courses
T2207 020621301 Operations Research 4 40 60 100
T1133 020621302 Business Laws 4 40 60 100
Stream Wise Elective Courses
Human Resources Management
Managerial Competencies and
T2267 020621303 3 30 45 75
Career Development
T2270 020621304 Industrial Relations 3 30 45 75
Marketing Management
T2471 020621305 Introduction to Digital Marketing 3 30 45 75
T2882 020621306 Services Marketing 3 30 45 75
International Business
T6160 020621307 Post Liberalization Indian Economy 3 30 45 75
T2010 020621308 Banking Operations 3 30 45 75
Accounting and Finance
T2459 020621309 Corporate Accounting 3 30 45 75
FY BBA Page 12
T2855 020621310 Financial Services 3 30 45 75

Environment Management
T2494 020621311 Global Environmental Challenges 3 30 45 75
Introduction to Sustainable
T2488 020621312 3 30 45 75
Development
Entrepreneurship
MSME and Family
T2874 020621313 3 30 45 75
Managed Business
T2701 020621314 Social Entrepreneurship 3 30 45 75
Stream Wise Compulsory Specialization Courses

T2268 020621315 Training and Development 3 30 45 75
T2881 020621316 Consumer Behaviour and Insights 3 30 45 75
T2380 020621317 Export Import Management 3 30 45 75
T2101 020621318 Financial Management 3 30 45 75
Business and Environmental
T2491 020621319 3 30 45 75
Management
Entrepreneurship
T2341 020621320 Creativity and Innovation 3 30 45 75
Total 26 260 390 650
Notes:
1. All students are required to do all core courses.
2. General BBA: Student has to complete 6 elective courses from any specialization.
3. Single specialization: The student has to complete - 1 compulsory course in the chosen
specialization, 1 elective course in the chosen specialization and any 4 elective courses across
specializations.
4. Dual specialization: The student has to complete - 1 compulsory course from each of the
chosen specializations, and 4 electives should necessarily be from the chosen specializations.
5. Students will be doing one course of the Liberal Arts component relating to floating credits during
this semester the marks of which will be reflected in Semester IV.
# 100% internal courses have been created to accommodate students who had come for exchange
programme since they are allowed exemption from taking external end-semester exams.
FY BBA Page 13
Catalog
Code
Core Courses
T2207 020621301(I) Operations Research 4 100 - 100
T1133 020621302(I) Business Laws 4 100 - 100
Managerial Competencies and
T2267 020621303(I) 3 75 - 75
Career Development
T2270 020621304(I) Industrial Relations 3 75 - 75
T2471 020621305(I) Introduction to Digital Marketing 3 75 - 75
T2882 020621306(I) Services Marketing 3 75 - 75
T6160 020621307(I) Post Liberalization Indian Economy 3 75 - 75
T2010 020621308(I) Banking Operations 3 75 - 75
T2459 020621309(I) Corporate Accounting 3 75 - 75
T2855 020621310(I) Financial Services 3 75 - 75
T2494 020621311(I) Global Environmental Challenges 3 75 - 75
Introduction to Sustainable
T2488 020621312(I) 3 75 - 75
Development
Entrepreneurship
MSME and Family
T2874 020621313(I) 3 75 - 75
Managed Business
T2701 020621314(I) Social Entrepreneurship 3 75 - 75

T2268 020621315(I) Training and Development 3 75 - 75
T2881 020621316(I) Consumer Behaviour and Insights 3 75 - 75
T2380 020621317(I) Export Import Management 3 75 - 75
T2101 020621318(I) Financial Management 3 75 - 75
Business and Environmental
T2491 020621319(I) 3 75 - 75
Management
Entrepreneurship
T2341 020621320(I) Creativity and Innovation 3 75 - 75
FY BBA Page 14
Semester IV
Catalog
Code
Core Courses
Global Business
T2781 020621401 4 40 60 100
Environment
T2782 020621402 Workforce Planning 3 30 45 75
Fundamentals of Brand
T2467 020621403 3 30 45 75
Management
International Economics :
T6158 020621404 3 30 45 75
Theory and Practice
T1134 020621405 Company Law 3 30 45 75
T2489 020621406 Renewable Energy Sources 3 30 45 75
Entrepreneurship
T2832 020621407 Business Modelling and
3 30 45 75
Business Plan
Compulsory Courses-12 Floating Credits
T8000 020621408 Service Learning 4 100 - 100
Inter Institute Credit Transfer (IICT) Courses ** - Choose either Foreign language or Design courses
(i) Foreign Language
Part A – Choose any one
T6184 020621409 Basic German I 2 50 - 50
T6186 020621410 Basic French I 2 50 - 50
T6188 020621411 Basic Spanish I 2 50 - 50
Part B – Choose any one
T6185 020621412 Basic German II 2 50 - 50
T6187 020621413 Basic French II 2 50 - 50
T6189 020621414 Basic Spanish II 2 50 - 50
(ii) Design Courses
Part A(Choose Any two)
Basics of Sketching and
T5509 020621415 2 50 - 50
Drawing
Introduction to Socio
T5510 020621416 2 50 - 50
Cultural Studies
T5490 020621417 Basics of Textiles 2 50 - 50
Basics of Packaging
T5504 020621418 2 50 - 50
Graphics
FY BBA Page 15
Design Thinking and

T5514 020621419 2 50 - 50
Problem Solving
T5506 020621420 Fundamentals of Animation 2 50 - 50
Liberal Arts(Choose Any two)
T6181 020621421 Understanding Cinema 2 50 - 50
T6349 020621422 Analysis of Current Events 2 50 - 50
T6455 020621423 Information Technology Law 2 50 - 50
T6457 020621424 Introduction to Psychology 2 50 - 50
T6479 020621425 Self Management - I 2 50 - 50
T6483 020621426 Creative Writing 2 50 - 50
- 020621427 Global Immersion Program 12 - 300 300
Total 22 400 150 550
** Under the head IICT: Student has to choose either Design or Foreign Language domains. Once chosen,
student will have to complete one course from Part A and Part B each from Foreign Language domain or
one course each from Design domain, in two subsequent semesters.
Notes:
2. General BBA: Student has to complete 2 compulsory specialization courses from any specialization.
3. Single specialization: Student has to complete 2 compulsory specialization courses, one of which must
be from their chosen specialization.
4. Dual specialization: Student has to complete 1 compulsory specialization course from each of the chosen
specializations.
5. Students going for Global Immersion Programme (GIP) will get the credit transfer towards the 12
floating credits.
6. Students not going for GIP will need to complete SLC and 2 courses from Liberal Arts in this semester.
7. Students will do corporate internship in summer vacations after Semester IV and earn its credits in
Semester V.
Catalog
Marks Marks Marks
Code
Core Courses
Global Business
T2781 020621401(I) 4 100 - 100
Environment
FY BBA Page 16
T2782 020621402(I) Workforce Planning 3 75 - 75

Fundamentals of Brand
T2467 020621403(I) 3 75 - 75
Management
International Economics
T6158 020621404(I) 3 75 - 75
: Theory and Practice
T1134 020621405(I) Company Law 3 75 - 75
Renewable Energy
T2489 020621406(I) 3 75 - 75
Sources
Entrepreneurship
T2832 020621407 (I) Business Modelling and
3 75 - 75
Business Plan
Semester V
Catalog
Code
Core Courses
Fundamentals of
T2158 020621501 4 40 60 100
Quality Management
T2208 020621502 Research Methodology 4 40 60 100
Stream wise Elective Courses
T2276 020621503 Cross Cultural Management 3 30 45 75
Emotional Intelligence for Personal
T2273 020621504 3 30 45 75
Growth
Fundamentals of Rural
T2468 020621505 3 30 45 75
Marketing
T2466 020621506 Fundamentals of B2B Marketing 3 30 45 75
T6163 020621507 India’s Foreign Trade 3 30 45 75
T1303 020621508 International Business Laws 3 30 45 75
Special Topics in
T2093 020621509 3 30 45 75
Accounts
T2854 020621510 Mergers and Acquisitions 3 30 45 75
Spatial Monitoring Techniques in
T2834 020621511 3 30 45 75
Natural Resources Management
Introduction to
T2487 020621512 3 30 45 75
Environmental
FY BBA Page 17
Pollution
Entrepreneurship
Group entrepreneurship and Self Help
T2345 020621513 3 30 45 75
Groups
T2351 020621514 Technological Entrepreneurship 3 30 45 75
T2271 020621515 Industrial Laws 3 30 45 75
Sales and Distribution
T2135 020621516 3 30 45 75
Management
Introduction to
T2384 020621517 3 30 45 75
T2089 020621518 Auditing 3 30 45 75
Environment Impact
T2492 020621519 3 30 45 75
Assessment
Entrepreneurship
T2349 020621520 Funding for Entrepreneurs 3 30 45 75
Internship
T2920 020621521 Corporate Internship 2 50 - 50
Total 25 280 345 625
Note:
2. General BBA: Student has to complete 5 elective courses from any specialization.
3. Single specialization: Student has to complete 1 compulsory specialization course in chosen
specialization, 2 elective courses from the chosen specialization and 2 elective courses from any
specialization;
4. Dual specialization: Student has to complete 1 compulsory specialization course from each of the
chosen specializations, 1 elective from each of the chosen specializations and 1 elective from
either of the two specializations.
Catalog
Code
Core Courses
T2158 020621501(I) Fundamentals of Quality Management 4 100 - 100
FY BBA Page 18
T2208 020621502(I) Research Methodology 4 100 - 100

Stream wise Elective Courses
T2276 020621503(I) Cross Cultural Management 3 75 - 75
Emotional Intelligence for Personal
T2273 020621504(I) 3 75 - 75
Growth
T2468 020621505(I) Fundamentals of Rural Marketing 3 75 - 75
T2466 020621506(I) Fundamentals of B2B Marketing 3 75 - 75
T6163 020621507(I) India’s Foreign Trade 3 75 - 75
T1303 020621508(I) International Business Laws 3 75 - 75
T2093 020621509(I) Special Topics in Accounts 3 75 - 75
T2854 020621510(I) Mergers and Acquisitions 3 75 - 75
Spatial Monitoring Techniques in
T2834 020621511(I) 3 75 - 75
Natural Resources Management
Introduction to Environmental
T2487 020621512(I) 3 75 - 75
Pollution
Entrepreneurship
Group entrepreneurship and Self Help
T2345 020621513(I) 3 75 - 75
Groups
T2351 020621514(I) Technological Entrepreneurship 3 75 - 75
T2271 020621515(I) Industrial Laws 3 75 - 75
T2135 020621516(I) Sales and Distribution Management 3 75 - 75
T2384 020621517(I) Introduction to International Business 3 75 - 75
T2089 020621518(I) Auditing 3 75 - 75
T2492 020621519(I) Environment Impact Assessment 3 75 - 75
Entrepreneurship
T2349 020621520(I) Funding for Entrepreneurs 3 75 - 75
FY BBA Page 19
Semester VI
Catalog
Code
Core Courses
Basics of Management Information
T3218 020621601 4 40 60 100
Systems
Introduction to Contemporary
T2780 020621602 4 40 60 100
Business Practices
T2275 020621603 Compensation Management 3 30 45 75
T2277 020621604 HRD Instruments 3 30 45 75
T2460 020621605 Advertising and Public Relations 3 30 45 75
T2464 020621606 Fundamentals of Market Research 3 30 45 75
T2461 020621607 Basics of International Marketing 3 30 45 75
T6159 020621608 Public Finance : Theory and Practice 3 30 45 75
T2107 020621609 Working Capital Management 3 30 45 75
T2099 020621610 Direct Taxation 3 30 45 75
Wild Life Conservation and
T2490 020621611 3 30 45 75
Management
Introduction to Coastal Zone
T2485 020621612 3 30 45 75
Management
Entrepreneurship
T2350 020621613 Risk Management in Entrepreneurship 3 30 45 75
T2700 020621614 Corporate Entrepreneurship 3 30 45 75
T2274 020621615 Performance Management System 3 30 45 75
T2719 020621616 Elementary Retail Marketing 3 30 45 75
T2383 020621617 International Relations and Strategy 3 30 45 75
T2091 020621618 Financial Reporting and Standards 3 30 45 75
T2483 020621619 Environment Risk Management 3 30 45 75
Entrepreneurship
T2811 020621620 Building Lean Startups 3 30 45 75
Total 23 230 345 575
FY BBA Page 20
Note:
 All students are required to do all core courses.
 General BBA: Student has to complete 5 elective courses from any specialization.
Single specialization: Student has to complete 1 compulsory specialization course in chosen
specialization, 2 elective courses from the chosen specialization and 2 elective courses from any
specialization;
 Dual specialization: Student has to complete 1 compulsory specialization course from each of the chosen
specializations, 1 elective from each of the chosen specializations and 1 elective from either of the two
specializations.
programme since they are allowed exemption from taking external end-semester exams
Catalog
Code
Core Courses
Basics of Management Information
T3218 020621601(I) 4 100 - 100
Systems
Introduction to Contemporary
T2780 020621602(I) 4 100 - 100
Business Practices
T2275 020621603(I) Compensation Management 3 75 - 75
T2277 020621604(I) HRD Instruments 3 75 - 75
T2460 020621605(I) Advertising and Public Relations 3 75 - 75
T2464 020621606(I) Fundamentals of Market Research 3 75 75
T2461 020621607(I) Basics of International Marketing 3 75 - 75
T6159 020621608(I) Public Finance : Theory and Practice 3 75 - 75
T2107 020621609(I) Working Capital Management 3 75 - 75
T2099 020621610(I) Direct Taxation 3 75 - 75
Wild Life Conservation and
T2490 020621611(I) 3 75 - 75
Management
Introduction to Coastal Zone
T2485 020621612(I) 3 75 - 75
Management
Entrepreneurship
T2350 020621613(I) Risk Management in Entrepreneurship 3 75 - 75
T2700 020621614(I) Corporate Entrepreneurship 3 75 - 75
FY BBA Page 21

T2274 020621615(I) Performance Management System 3 75 - 75
T2719 020621616(I) Elementary Retail Marketing 3 75 - 75
T2383 020621617(I) International Relations and Strategy 3 75 - 75
T2091 020621618(I) Financial Reporting and Standards 3 75 - 75
T2483 020621619(I) Environment Risk Management 3 75 - 75
Entrepreneurship
T2811 020621620(I) Building Lean Startups 3 75 - 75
Summary
Internal External Total Total
Semester
Credits Credits Credits Marks
Semester I - 28 28 700
Semester II - 26 26 650
Semester III - 26 26 650
Semester IV 12 10 22 550
Semester V 2 23 25 625
Semester VI - 23 23 575
Total 14 136 150 3750
Guidelines
1. A student is required to complete 150 credits to qualify for a Bachelor’s degree.
2. Elective courses will be offered subject to enrolment of minimum 20 students.
3. On completion of 3rd year, student will earn 150 credits.
4. A student may choose to do a General BBA (No specialization) or BBA with single specialization
or dual specialization.
The international students under Exchange Programs from partner universities will earn their
required credits from the courses opted for and completed through a 100% internal assessment
of courses. Total marks & credits for all courses for such exchange students remain same as it is
for regular SIU students. Liberal Arts, IICT, SLC, Corporate Internship, Constitution of India
and Integrated Disaster Management courses are not available for the exchange students.
FY BBA Page 22
Semester I
Core Courses
Credit 4
FY BBA Page 23
Course Title: Management Essentials

Course Code: T2863/ 020621101
Number of Credits : 4
Level : 2
Learning Objective/Outcome (s):

1. To develop a strong base in management theories
2. To help understand the role of business in the economy
3. To enable students to better understand the mechanics of trade and commerce.
4. To handhold students into knowledge and skills in business and management.
5. To enlighten students on current and futuristic aspects of management
Pre-learning:Nil
Course Outline
Sr.No. Topic Hours
I Nature and Purpose of Business 6
 Meaning and Characteristics of Business
 Business, profession and employment – distinctive features
 Objectives of Business – economic and social objectives
 Business risks
II Types of Business Entities & their relevance 6
 Small Businesses
 Co-operative Societies
 Private and Public Sector
 Multinational Enterprises
Classification of Business Activities: Industry and Commerce 7
III Industry – Types: Primary, Secondary and Tertiary
Commerce: -
Types of Trade and Traders
Internal Trade:
Itinerant and Non- Itinerant traders,
External Trade - Importance, Export – Import Procedures
(Documentation not required)
IV Management 5
Levels of management- top, middle, supervisory
Principles of Management (An Overview)
Henry Fayol and FW Taylor’s contribution to management
Life in times of management thinkers (eg. Steve Jobs, Jack Ma,
Narayan Murthy, Elon Musk, Warren Buffet, etc.)
V Planning 5
Meaning and Types of Planning
Strategy – Corporate level, Business level, Functional level.
Strategic Planning Process
FY BBA Page 24
VI Organizing 5
Structure of organization – Functional, divisional and Administrative
Matrix organization
Formal and informal organization,
Managing teams – real and virtual
Delegation for impact
Centralization and Decentralization
VII Directing 8
Meaning and Importance
Elements of Direction:
 Supervision – meaning and importance
 Motivation – meaning and importance of motivation, extrinsic
Vs. intrinsic, job twinning, work-life balance
 Leadership – meaning, importance, qualities of a good leader
and Managerial Grid, Management v/s Leadership
 Communication – effective communication
VIII Staffing 6
Meaning, need and importance of staffing
Recruitment – meaning and sources.
Selection – meaning and process.
Training and Development – Meaning and Methods of Training and
Evaluation of Training, Knowledge sharing
IX Controlling 4
Meaning and importance
Relation between planning and controlling
Steps in the process of control
X Managerial perspectives in the new era 8
New business models (E-commerce, M-commerce, outsourcing)
Business and social challenges
Ethical issues in business decision making (overview)
Triple bottom-line approach
Pedagogy: Class room lectures, presentations, discussions, debates, hands-on project work, role
playing.
Books Recommended
1. A new Course in Organization of Commerce – Sheth Publications – A. N. Rangaparia and Others
2. Organization of Commerce – Narendra Prakashan, Pune by Dr. P. C. Shejwalkar, Prof. A. G.
Gosavi & Others
3. Modern Business Organization and Management: - Himalaya Publishing House by S. A.
Sherlekar and V. S. Sherlekar
4. Modern Business Organization and Management: - Galgotia Publishing Co. by Moshal, Mahajan
& Gujral
5. Administration of Public Enterprises in India: Himalaya Publishing House by Jagdish Prakash,
Rao & Shukla.
6. Principles and Practices of Management: Tata McGraw Hill Publication by Burton & Thakur.
FY BBA Page 25
7. Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee

8. Principles of Management – Tata McGraw Hill Publication by Tripathi and Reddy
9. Management Theory and Practice – Gargotia Publishing Co. by Moshil
Management Concept and Practices – Himalaya Publishing House by Manmohan Prasad
10.
Suggested Assessment/ Evaluation Methods: Written tests, projects, presentations,

news analysis, MCQ, assignments
Course Title: Business Accounting

Course Code: T2111/020621102
Level: 1
Credits: 4
Objective:
1. To understand the basic concepts of accounting;
2. To ensure that the students are able to prepare and understand the financial statements like Profit
and loss account, Balance Sheet;
Course Outline
S.No. Topic Hours

Introduction of Book-Keeping and Accountancy: Introduction,
1 meaning and definitions of Book-Keeping, Objectives, Importance and
Utility, Difference between Book-keeping & Accountancy, Exercises. 2
Basic Terminologies, Accounting Principles, Concepts and
Conventions: Cash transactions, Goods, Profit/Loss, Assets,
Liabilities,Net-worth,ContingentLiability,Capital&Drawings,Capital
expenditure, Revenue expenditure and Deferred Revenue expenditure,
Cash discount and trade discount, Solvent and Insolvent, Accounting
2
year ,Trading concerns &Non-Profit Concerns. Exercises. Meaning and
8
Importance of Principles, Entity concept, Money Measurement concept,
Cost concept, Consistency/ Continuity, Conservatism, Going concern
concept, Realisation concept, Accrual concept, Dual aspect concept,
Disclosure Convention, Materiality Convention.
Double entry book keeping: Study of double entry Book-keeping,
3 Advantages of double entry system, Double entry Book-Keeping and
4
conventional accounting system.
Journal: Meaning, importance and utility of journal. Specimen of
4
Journal, How to journalize the transactions, Exercises. 6
Ledger: Ledger: Meaning and utility, the form of an account, Posting,
5 5
Balance and Balancing of Accounts, Exercises.
Subsidiary books: Meaning, need and specimen, Simple cash book,
Cash book with cash and Discount columns, Cash book with three
6 10
columns i.e. discount, Bank and cash, Petty cash book, Purchase book,
FY BBA Page 26
Sales book, Bank book Journal proper.

Bank Reconciliation Statement: Meaning, Need/ Importance,
Reasons for different balances, Preparation of Bank reconciliation in
7 8
actual practice, Specimen of Bank Reconciliation Statement.
Trial Balance and Final Accounts of a sole trading business:

8 Trading account Profit & Loss A/c, Balance Sheet. 16
9 Introduction to IFRS 1
60
Total
Methodology:
The teaching method in the classroom would comprise of lecturing, explaining, questioning as well as
collaborating. The teacher will lecture in each preplanned session of an hour’s duration on the subtopic of
the syllabus assigned for the day according to the teaching plan. He or She can demonstrate the phenomenon
with real life examples. As supportive aids the teacher can use various audio visual tools like power point
presentation, white board etc. As recapitulating exercises questioning can be a part of the session. The
teacher will also play the role of the facilitator of learning by collaborating amongst the students in team
work such as project assignments, group discussions etc.
Books Recommended
1. Mr.M.C.Shukla&T.S.Grewal -Fundamentals of Accounting
2. Principles & Practice of Accounting - Mr.Ghosh, Banerjee and Bansal.
3. Book keeping and Accountancy by L.N. Chopade and D.H. Choudhary
4. Book-keeping & Accountancy by M.G Patkar
5. Book-keeping and Accountancy by Dr.Mahajan, Dr.Kulkarni, Dr.MrsVenkataRamani
Dr.MrsChadda
6. A textbook of Book-keeping and Accountancy by Dr S. S. Alurkar, V. S. Nargund,Dr SP
Nadgauda and S. Y. Patanka
Course Name: Principles of Micro Economic

Course Code: T6156/020621103
(UG/PG): UG
Number of Credits: 4
Level: 3
Learning Objective(s):
1. The students should be able to illustrate the different market conditions through the concepts of
Economics
2. The student should be able to interpret the different market conditions from the practical point of
view.
3. The student should also be able to analyze the forecasting of demand of different products.
FY BBA Page 27
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Course Outline
Learning Outcomes:
1. The students will be able to learn the basics of Micro Economics.
Unit Contents Hours
I Micro Economics – understanding basic concepts 10
Nature and Scope of Economics
Definition of Economics
Utility meaning and types, Law of diminishing marginal utility, Indifference
Curve Analysis and Budget line Consumer’s equilibrium. Firm and its goals.
II Demand and Supply Analysis 15
Meaning of demand, Demand equation, Factors affecting demand, market
demand, Law of Demand, Exceptions to Law of Demand, Changes in Demand,
Elasticity of demand-price, income and cross. Income Effect, Substitution
Effect and Price Effect.
Demand forecasting- meaning, need, objective.
Meaning, factors affecting supply, Law of Supply, Exceptions to Law of
supply, Elasticity of Supply.
III Production function , Costs, and Revenue concepts 15
Factors of Production-meaning & characteristics, Production function- Law of
variable proportions, returns to scale. Total, average and marginal costs, short
run cost output relationship (With examples), Long run cost curves- Envelope
curve
Revenue concept- total, average and marginal revenue. Revenue curves of
perfect and imperfect markets.
IV Market categories 20
Firm, plant industry- meaning equilibrium of firm, Perfect competition -
Features, Assumptions, Short run Equilibrium, Long run Equilibrium,
Monopoly- Features, Short run Equilibrium, Long- run Equilibrium,
Monopolistic competition. Oligopoly - Features, Kinked demand curve.
Total 60
2. They interpret the different market conditions from the practical point of view.
3. They forecast demand for some commodities
FY BBA Page 28
Books Recommended
1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press, London.
2. Layard, P.R.G. and A.W. Walters (1978) Microeconomic Theory, McGraw Hill, New
Yark.
3. Ahuja H.L. (2003) Advanced Economic theory : Microeconomic Analysis, 13th Edition, S.Chand
and Co. Ltd. New Delhi.
4. Sen, A (1999) Microeconomics: theory and Applications, Oxford University Press, New Delhi.
5. Chaturvedi, Gupta and Pal (2002) Business Economics: Text and Cases Galgotia Publishing
Company, New Delhi.
6. Samuelson, P.A. and W.O. Nordhaus (1998), Economics, 16th Edition, Tata McGraw Hill, New
Delhi.
7. Verian H. (2000) Microeconomic Analysis, W.W Norton New Yark.
8. Michale Perkin (1996) Economics, 3rd Edition, Addison Westey Publishing company, Inc. U.S.A.
9. Baumol W.J.(1982) Economic Theory and operations Analysis, Prentice Hall of India, New Delhi.
10. Green H.A.G.(1971) Consumer theory, P
11. Keat, Paul G/Young, Philip K.Y/Sreejata Banerjee, Managerial Economics, Pearson Publications.
12. MC Guigan/Moyer/Harris, Managerial Economics Applications, Strategy and Tactics, Cengage
Publications
Course Name: Business Communication

Course Code: T2495/020621104
(UG/PG): UG
Level: 3
At the end of this course, students will be able to:
1. Understand the meaning and importance of communication in current globalized scenario.

2. Communicate effectively in a professional environment.
3. Overcome communication barriers by using tools and methods of effective communication.
4. Effectively use latest communication technologies.
Pedagogy:
1. Class room lectures
2. Interactive Discussions
3. Case lets
4. Practice Group Discussions, Presentations, etc
5. Games and Activities
6. Audio and Video Sessions
Pre-learning:
 Basic comprehension of English language. 
FY BBA Page 29
Course Outline
S.No. Topic Hours
1 Introduction - Meaning, process, types, modes, channels and importance 2
2 Barriers of Communication and its consequences 2
3 Body Language 2
Presentation Skills and use of audio-visual tools Technology in communication -
4 3
video conferences, telephonic
5 conversations, skype, etc 2
6 Public Speaking 3
7 3 C's of Communication - Clear, concise and correct 1
8 Interpersonal Communication 2
9 Meetings & Discussions 2
10 Effective Listening Skills 1
11 Efficient Email and Letter writing 2
12 Report Writing 2
13 Essay Writing 2
14 Proposal Writing 1
15 Getting Feedback and asking questions 1
16 Cross Cultural Sensitivity and Diversity Communication 2
Books Recommended
 Business Communication by Shirley Taylor Pearson Publication 

 Basic Business Communication by Lesikar Flatley Mc Grawhill Publication 
 Body Language by Julius Fast MJF Publication 
 Basic Business Communication by Scott Ober 
 How to Speak Without Fear by Natalie Rogers 
Suggested Evaluation Methods:
  Class Tests 
 Group Discussions 
 Extempore and Presentations 
 Assignments and Projects 
FY BBA Page 30
Course Name: Business Mathematics

Course Code: T2202/020621105
(UG/PG): UG
Level: 3
To comprehend basic concepts in mathematics
To comprehend the application of mathematics in business
To capitalize on the power of computers in executing mathematical
operations
Pedagogy: Classroom lectures and laboratory sessions.
Suggested Evaluation Methods: Written tests
Course Outline
Sr. No. Topic Hours
Ratio, Proportion and Variation
Ratio-Continued Ratio,Inverse Ratio,Proportion-Continued
Proportion, Direct Proportion, Basic concepts of Variation – Inverse
1 4
Variation, Joint Variation, Simple problems related to the applications
of Ratio and Proportion to Business, Percentage – Computation of
Percentages
Profit, Loss, Commission and Brokerage
Terms and Formulae, Trade discount, Cash Discount, Problems
2 involving cost price, selling price, marked price, cash discount, trade 7
discount, Introduction to Commission and Brokerage, Problems on
Commission and Brokerage
Sets, Functions and Matrices
Functions- Definition, Functions specific to Business and Economics
(Cost function, Profit function, Revenue function, Demand function,
Average Cost function, Average Revenue function)
3 8
Introduction to Matrices, Types of Matrices, Matrix Algebra,
Determinants, Inverse of a matrix using Adjoint Method and
Elementary Row Operations, Solving Homogeneous System of Linear
Equations using Matrices, Applications of Matrices to Business
Permutations and Combinations
Fundamental Principle of counting. Introduction to Permutations and
Combinations.
4 3
Permutation of ‘n’ dissimilar objects taken ‘r’ at a time (with or without
repetition), Restricted permutations and circular permutations.
Combination of ‘r’ objects taken from ‘n’ objects, Applications.
Differentiation and Integration
Differentiation-Differentiation of simple algebraic functions,
Applications of Differentiation to Business and Economics,
Maximization of Profit functions, Minimization of Cost functions,
5 Calculation of Marginal Revenue and Marginal Cost, Use of Partial 8
FY BBA Page 31
Differentiation for calculating Price and Demand Elasticity,

Integration-Integration of simple algebraic functions, Applications of
Integration to Business and Economics Problems, Calculation of
Consumer surplus and Producer surplus by using Definite Integration
Books Recommended:
o Business Mathematics: Qazi Zameeruddin, Vijay K Khanna, S K Bhambri, Vikas Publication o
Business Mathematics: S P Rajgopalan, R Sattanathan, TMH
o Thukral.J.K (2006) Mathematics, 4th Edition, TAXMANN’S, New Delhi.
o Dikshit .A and Jain. J.K (2005) Business Mathematics, 1 st Edition, Himalaya Publishing
House, Mumbai.
o Rayarikar A.V. and Dixit P.G (2006), Business Mathematics and Statistics, 4 th Edition, Nirali
Prakashan, Pune.
o S.C. Gupta (2004), Fundamentals of Statistics, 6th Edition, Himalaya Publishing House,
Mumbai.
Course Name: Business Entrepreneurship

Course Code: T2340/020621106
(UG/PG): UG
Level: 2
After finishing the course ,the students will be able

 To have an insight about the lives of different entrepreneurs 

 To outline qualities and comprehend the concept of entrepreneurship To describe various
 support system in the country. 
 To discuss various processes involved in entrepreneurial venture 
Pedagogy:
1. Lectures( AV )
2. Case Studies, Workshops
3. Industry Interactions and visits
Course Outline
Hour
Unit Contents s
I Introduction to Entrepreneurship 15
Entrepreneurs. Entrepreneurship, Intrapreneur
Entrepreneurial Attributes and Characteristics
Types of entrepreneurs
Concept of evolution of Entrepreneurship
FY BBA Page 32
Leadership and Management

Effective Communication
Entrepreneurial Culture
Entrepreneurship Development Programmes- its impact.
Small Scale Industries ( SSI )
II Definitions & Classifications 15
Procedures to start a SSI – Licensing- Registration- Financing
Industrial Estates- Concept & Infrastructure for small business units
Compliances – Government Procedures
Entrepreneurship Development Agencies (EDA)
Government: Incentives, Subsidies, Grants, EOU, Fiscal and Tax
Concessions.
District Industries Centre(DIC), National Small Industries Corporation,
Small Industries Development Organization(SIDO),
Small Industries Service Institutes(SISI), Entrepreneurship Development
Institute Of India(EDII), National Institute of Entrepreneurship and Small
Business Development (NIESBUD), National Entrepreneurship
Development Board(NEBD).
III Entrepreneurial Ventures: Project Management 15
Business Planning Process
a. Idea Generation—Techniques and Classifications
b. Identification of Business Opportunity
c. Research, Environmental Scanning and SWOT Analysis
d. Business Plan-Technical Plan, Marketing Plan, HR Plan,
Operational Plan, and Financial Plan.
e. Technical, Marketing, HR, Management & Financial Feasibility
Appraisal.
f. Capital—Fixed, Working
g. Sources of Funds
1. Commercial Banks and Financial Institutions,
IDBI,ICICI,SIDBI,SFC
2. Angels and Venture Capital Funding
h. Incorporation and Incubation
i. Business Cycles, Valuations, Investments,Growth and Maturity
Entrepreneurial Venture :
Challenges, Successes , Failures & Turnarounds
IV Case Studies on – Specific to rural, Social Women , Regional entrepreneurs 15
Books Recommended:
a. Entrepreneurship -Theory and Practice by Raj Shankar
b. Entrepreneurial Development and Small Business Enterprises-by Poornima Charantimath
c. ‘Dynamics of Entrepreneurship Development and Management’ Himalaya publishing house
d. Khanka.S (2007) ‘Entrepreneurial Development’ S. Chand & Company Ltd. Desai .Vasant
(2008)
Suggested Evaluation Methods: Assignments, Projects, Written tests, MCQs , Case Analysis
FY BBA Page 33
Course Name: Elements of IT

(UG/PG): UG
Course Code: T3219 / 020621107
Level: 2
 Overall basic knowledge in computer fundamentals.
 Basic knowledge in database and networks
Pedagogy:
 Presentation slides
 Lab Sessions
Pre-learning: Not applicable
Course Outline
S.No. Topic Hours

1 Introduction to computer concepts- Anatomy of a computer, 08
advanced computer configurations, different types of electronic
devices.hardware and software concepts.
2 Basics of Networking: 08
Introduction computer network- Client and server – IP address
- types of network – Network devices: Repeater, Bridge,
Hub, Switch, Router, Gateways – Basic Network
commands - network topologies – client server 3 tier
architecture.ISO-OSI Reference Model.
3 Operating Systems- Concepts, types and functions of operating 08

systems, Classification of software.
4 Data Representation- 11
Number systems, conversions, Binary Arithmetic and 1’s & 2’s
compliment, Character representation.
5 Introduction to Database Management System 13
Definition – Data and Information – DBMS structures ,transaction -
Functions of DBMS – Concepts: Relation, attribute, tuple, domain,
primary and foreign key – Normalization – Introduction to distributed
DBMS,Object Oriented Databases,Querying databases.
6 Advanced Computer concepts- 12
Introduction and history of computer Language, 1GL,2GL,3GL
4GL,Machine level, Assembly level and high level language –
Language processors, compilers,interpreters,assemblers - The structure
of a typical program – Introduction to OOP’s.
Books Recommended
FY BBA Page 34
● 1. Henry F. Korth and Abraham Silberschatz, S. Sudarshan, Database System Concepts, 3 rd edition,
McGraw-Hill, 1997.
● Fundamentals of Computers- V. Rajaraman, Prentice hall India
● Introduction to Computers: Peter Norton (latest edition)

Lab/Assignment/Written Test/Quiz
Course Name:- Organizational Behaviour

Course Code: T2263/020621108
Number of Credits:_4
Level: 3
1. To describe how behavior affects the organizational performance and effectiveness.
2. To identify the factors affecting individual behavior at work place.
3. To demonstrate the importance of team dynamics in organizations.
4. To appreciate the differences in organizational cultural values.
5. To distinguish between the characteristics of managers and leaders.
6. To understand and apply the knowledge of individual differences at workplace.
Pedagogy:
1. Lecture
2. Discussion
3. Case let
4. Experiential exercises
Pre-learning: Nil
Course Outline
S.No. Topic Hours

I Introduction to Organizational Behavior 05
The Meaning, Goals of Organizational Behavior, Fundamental
concepts in Organizational Behavior ,
Historical background of Organizational Behavior
Models of Organizational Behavior (Autocratic, Custodial, Collegial,
Supportive, Systems)
II Individual differences at work place 15
Biographical Characteristics
Age, Gender, Marital Status, Tenure
Ability- Intellectual Ability, Physical Ability,
The Ability- Job Fit
Attitudes
Definitions, Types, Cognitive Dissonance Theory,
FY BBA Page 35
Values- Definition, Types, Values across Culture-Hofstede and Globe

value survey
Personality- Meaning, The Big Five Personality Traits, Major
Personality attributes influencing OB,
Achieving Personality –job Fit
III Foundations of Group Behaviour
Group Dynamics and teams in modern workplace
Defining and classifying groups, The dynamics of groups in
organizations –group role, norms, structure and cohesiveness, Theories
15
of group development-five stage model and punctuated equilibrium
model, The nature and types of teams
Creating effective teams
Dysfunctions of groups and teams
Motivating teams
Definition, Early Theories of Motivation (Maslow’s Hierarchy of
needs, Theory X, Y, Herzberg’s Two Factor theory)
Contemporary Theories- Equity, Vroom’s Expectancy Model , Porter
and Lawler Expectancy theory
Motivation: Application of the concepts in Organizations
-Management by Objectives
-Employee Recognition Programs
-Variable Pay Programs,-Skill-Based Pay Plans,Flexible Benefits
IV Organizational culture and role of Leadership 20
Definition, types, layers , functions of organizational behavior
How culture is embedded in organizations
The organization socialization process- three phase model
Leading people
Definition, difference between leaders and managers, leadership styles
Theories of leadership-Trait theories, Behavioural theories, Hershey
Blanchard’s Situational leadership theory, Fiedler’s contingency
approach, path goal theory
Modern concepts of leadership- charismatic leadership, Transactional
vs transformational leadership, level five leadership
Team Assignment 05
Total 60
Books Recommended
1. Aswathappa.K (2012) Organizational behavior: Text, Cases and Games.10 thed Himalaya
Publishing House
2. Parikh.M and Gupta.R(2010) Organizational Behaviour. New Delhi: Tata McGraw Hill
3. Robbins, S.(1991) OrganisationalBehaviour: Concepts, Controversies and Applications. 13th ed.
New Jersey: Prentice Hall
4. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.). Upper
Saddle River, NJ: Pearson Prentice Hall.
5. Kinicki, A. & Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best
FY BBA Page 36
practices. 2nd edition. McGraw Hill.

6. Luthans, F. (2005) Organisational Behaviour. 10thed. McGraw Hill
7. Newstrom, J. & Davis, K.(1989) Organizational behavior: readings and exercises. 8 th ed. New
York: McGraw Hill.
8. Udai Pareek, (2004)“Understanding Organisational Behaviour”, 1sted, Oxford University Press,

Class Test, Caselet, Assignment, Presentation
FY BBA Page 37
Semester II
Core Courses
Credit 4
FY BBA Page 38
Course Name: Management Accounting

Course Code T2668/020621201
UG/PG: UG
Level-3
 Strong Conceptual 
 Beginners Analytics 
  Foundation For Decision Making 
Pedagogy: 
  Class Lectures 
 Problem Solving 
 Practical Applications 
Pre-learning:
Basic Mathematical Skills
Course Outline
Unit Topic Hours
1 Introduction to Management Accounting 15
Meaning, Advantages, Disadvantages and Functions of Management
Accounting
Financial Statement Analysis (Meaning and Technique)
Comparative Analysis-Common Size and Trend Analysis
Ratio analysis-Meaning, Importance, Limitation and Classification of
Ratios
Predictive power of Financial Ratios
Meaning, Advantages, Disadvantages and Classification of Ratios
2 Statement showing the changes in financial position 10
Funds Flow Statement
Cash Flow Statement (as per AS 3)
3 Marginal Costing for decision making 10
Meaning and Behavior of Fixed Cost and Variable Cost, Break Even
Analysis, Marginal Cost Statement, Problems on Marginal Cost.
Budgetary Control: Cash and Flexible Budget
4 Standard Costing 10
Concept, Process, Variance Analysis.
Types of Variances
Material (MCV,MPV,MUV,MMV,MYV)and Labour
Variances(LCV,LRV,LEV, Idle time Variance)
5 Budgetary Control 10
6 Financial System- Introduction 05
Books Recommended
 Pardeshi P.C (2002) Management Accounting,1st Edition, Nirali Prakashan ,Pune 
 Rajendran C (2009) Management Accounting,1st Edition,Regal Publications,New Delhi 

Pillai R.S.N & Bagavathi(1996), Management Accounting,8th Edition,S.Chand &co ltd, New
FY BBA Page 39
Delhi
 Pandey I. M,(2008),Management Accounting, 3rd Edition, Vikas Publicating House Pvt Ltd,
 Noida 
 Rao . A .P (2006), Management Accounting, 7th Edition, Everest Publishing House , Pune 
Suggested Evaluation Methods: Class Test, Assignment, Group Activity
Course Name: Macroeconomic Theory.

Course Code: T6157/020621202
(UG/PG): UG
Level: 3
 Students should be able to define and apply the concepts of national income and money and also
 interpret how and why the value of money changes over time. 
 Students should be able to relate the reasons behind the different growth rates of the different countries
and why some countries are rich and why some countries are poor. 
 Students should be able to write the occurrence of the trends of business cycles and its importance for
the country
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be highlighted
with the help of PowerPoint presentations followed by discussions on the material provided in class or
through email. Relevant articles/ case studies will be circulated wherein there will be group discussions and
debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Learning Outcomes:
  Students can calculate National Income and related problems . 
 The students relate to the reasons behind the different growth rates of the different countries and
 why some countries are rich and why some countries are poor. 
 Students can understand the occurrence of the trends of business cycles and its importance for the
country 
Unit Contents Hours
I
Objectives of Macroeconomic policies, National Income Accounting- concept of 10
GDP, NNP, methods to calculate GDP, or national income, shortcomings in
FY BBA Page 40
calculation of GDP, practical significance of measuring GDP.

II
Money- Functions of money, Importance & significance of money, Fisher’s and 10
Cambridge’s quantity theory of money. Keynes demand for money, Keynes
liquidity preference, Liquidity trap, Measures of money supply, Credit
creation by banks.
III
Classical theory of Employment, assumptions, Says Law of Market, wage price 30
flexibility, full employment, Keynes criticism
Keynesian theory of Employment- aggregate demand function, aggregate supply

function, effective demand, concept of full employment, equilibrium of the
economy, equilibrium at less than full employment level ,Consumption
Function- Meaning, propensity to consume, Psychological Law of
consumption,Determinants of the Consumption function, Importance of
consumption function.
Investment function- Meaning, induced investment, Autonomous investment,

Marginal efficiency of capital
Concept of investment multiplier, leakages in the multiplier, importance of

multiplier
IV
Business cycles-meaning, types and phases. 10
Inflation-meaning, causes, degrees, types- Demand pull, Cost push, Interaction of

demand & Cost push, Phillips Curve – Short run & long run, Natural rate of
unemployment, Supply Side economics.
Total 60

Books Recommended
1. Mankiw G. (2011) Macro Economics,6th Edition, Worth Publisher, New York.

2. R. Dornbusch, Fisher, Startz(2004) ,Macro Economics,9 th Edition, Tata McGraw-Hill. New Delhi.
3. D. M. Mithani (2010), Macro Economics, 1st Edition, Himalaya Publishing House , Pune.
4. H. L. Ahuja,(2005), Macro Economics-Theory and Policy –9th Edition ,S. Chand & Co. Ltd. , New
Delhi.
5. Dr.Vasudha Garde and Dr. Sunayani Parchure (2006), Business Economics (Macro),1 st
Edition, Narendra Prakashan, Pune.
6. G.S.Gupta (2008), Macro Economics -Theory and Applications,3ed Edition, Tata McGraw-Hill,
New Delhi.
FY BBA Page 41
Course Name : Corporate Governance and Ethics

Course code : T2783/020621203
(UG/PG) : UG
Level : 3
Learning Objective(s)
1. To introduce students to the basic theoretical framework of corporate governance and various ways
it can be ensured.
2. To introduce and emphasize the basics of Business Ethics
Learning Out comes :
1. At the end of the course students will have a broad understanding of governance and ethics
related aspects within a corporate atmosphere.
Pedagogy:
7. Lecture
8. Case Study
9. Projects/Assignments
Pre-learning: Nil
S.no Topic Hours

1 4
Introduction:
a. Introduction to Governance
b. Governance of an enterprise
c. Models of corporate governance-western vs. Indian
d. A case study on corporate governance
2 Theoretical Approaches: 3
a. Agency theory
b. Stewardship theory
c. Shareholder Vs Stakeholder theory
d. Dynamic Capability Approach
3 Practices of Corporate Governance: 5
a. Selection, compensation, succession, and removal of Board of
Directors, composition and role of board
b. Auditors: roles and responsibilities
4 Overarching Institutions: 6
a. SEBI clause 49- Key points of governance
b. Corporate social responsibility
c. Business responsibility report
d. Whistle Blower Policy, Insider Trading
5 Business Ethics: 12
a. Theory and practice of ethics- -meaning, rights and duties,
justice and fairness, ethics of care
FY BBA Page 42
b. Ethical and moral dilemmas-ways to resolve

c. Utilitarianism vs. universalism
d. Institutional framework in ethics-
i. Intellectual property rights protection
ii. Consumer protections
iii. Environment protection
e. Welfare as a base for ethical practices:
stakeholder perspective
f. Social justice and corporate governance
g. Ethical practices in various functions: marketing, human
resources, operations, and finance
Books Recommended
1. Harvard Business Review on Corporate Governance. (2000), Harvard Business School Press.
2. Adrian Davies. 1999. A Strategic Approach to Corporate Governance. Gower Publishing
Limited.
3. Anthony Williams. 2007. Corporate Governance: Who will Guard the Guardians? Jaico
Publishing House.
4. Darryl Reed and Sanjoy Mukherjee. 2004. Corporate Governance, economic Reforms, and
Development: The Indian Experience. Oxford University Press
5. N Gopalsamy. 1998. Corporate Governance: The New paradigm. Wheeler Publication.
6. Ram Charan. 2005. Boards that Deliver: Advancing Corporate Governance from Compliance to
Competitive Advantage”. Jossey-Bass.
7. SM Dewan, 2006. Corporate Governance in Public Sector Enterprises. Pearson Longman.
8. Vasudha Joshi. 2004. Corporate Governance: The Indian Scenario. Foundation Books Pvt. Ltd.
9. Larcker, D. & Tayan, B. Corporate Governance Matters. Upper Saddle River, NJ: Pearson, 2011.
10. Baker, H.K. & Anderson, R., eds. Corporate Governance: A Synthesis of Theory, Research, and
Practice. Hoboken, NJ: Wiley & Sons, 2010.
11. Clarke, T. & Branson, D. The SAGE Handbook of Corporate Governance. Thousand Oaks, CA:
Sage, 2012.
12. Leblanc, Richard & Gillies, James, Inside the Boardroom: How Boards Really Work and the
Coming Revolution in Corporate Governance. Toronto: Wiley, 2005.
13. Monks, R.A.G. & Minow, N. Corporate Governance, 5th ed. Boston: Wiley & Sons, 2011.
14. Vinnicombe, A., et al., eds. Women on Corporate Boards of Directors: International Research and
Practice. Cheltenham, UK: Edward Elgar, 2008.
Additional Core Readings:

1. Oliver Williamson. 1985. The Economic Institutions of Capitalism. New York: Free Press.
2. Jan Sammeck. 2012. A New Institutional Economics Perspective on Industry Self-
Regulation. Springer Publication.
3. T. N. Satheesh Kumar, 2010. Corporate Governance. Oxford University Press.
4. Jayati Sarkar, Subrata Sarkar. 2012. Corporate Governance In India. SAGE Publications India
Pvt Ltd
5. Claude Ménard, Mary M. Shirley. 2008. Handbook of New Institutional Economics. Springer
FY BBA Page 43
Publication.
6. David Levi-Faur. 2012. The Oxford Handbook of Governance. Oxford university press.
7. Aris Soloman Jill Soloman. 2010. Corporate Governance And Accountability. Wiley India Pvt.
Ltd
8. Ghosh B.N. 2011. Business ethics & corporate governance. McGraw-Hill.
9. Andrew Crane, Dirk Matten. 2010. Business Ethics: Managing Corporate Citizenship and
Sustainability in the Age of Globalization. Oxford University Press, USA
10. S. Rao Vallabhaneni. 2008. Corporate Management, Governance, and Ethics Best Practices. John
Wiley & Son.
11. Robert A. G. Monks, Nell Minow. 2011. Corporate Governance. Wiley publishers.
12. Jill Solomon. 2010. Corporate Governance and Accountability. Wiley publishers.
13. Wim Dubbink, Luc van Liedekerke, Henk van Luijk. 2011. European Business Ethics
Casebook: The Morality of Corporate Decision Making. Springer Publisher.
14. Norman E. Bowie, Meg Schnieder. 2011. Business Ethics For Dummies. Wiley publisher.
15. Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability.
Edward Elgar Publishing ltd.
16. Alexander Brink. 2011. Corporate Governance and Business Ethics. Springer Publisher.
17. Marianne M. Jennings. 2012. Business Ethics: Case Studies and Selected Readings.
CENGAGE Learning publication.
18. SAGE Publications. 2012. SAGE Brief Guide to Business Ethics. Sage Publication.
Articles:
1. Aguilera, R.V. “Corporate governance and director accountability: An institutional

comparative perspective.” British Journal of Management, 16(s1), 2005: S39-S53.
2. Basel Committee on Banking Supervision, “Principles for Enhancing Corporate
Governance.” Bank for International Settlements Communications, October 2010.
3. Bonn, I., & Pettigrew, A. “Towards a dynamic theory of boards: An organisational life cycle
approach.” Journal of Management and Organization, 15(1), 2009: 2.
4. Carter, D. A., D’Souza, F., Simkins, Betty J. and Simpson, W. Gary, “The Gender and Ethnic
Diversity of US Boards and Board Committees and Firm Financial Performance.”
Corporate Governance: An International Review, 18(5), 2010, 396-441.
5. Dalton, D.R., & Dalton, C.M. In press. “Board of directors: A collision of theories and collapsing
applications,” in R. Fredrick and J. R. Boatright, eds., A Companion to business ethics. Hoboken,
NJ: Wiley.
6. Erakovic, L. & Overall, J. “Opening the ‘black box’: Challenging traditional governance
theorems.” Journal of Management and Organization, 16(2), 2010: 250.
List of Journals focused more in Governance
1. Decision Sciences. Decision Science Institute, Atlanta, USA.
2. Family Business Review. Sage Publication.
3. Industrial and Corporate Change. Oxford Journals.
4. International Journal of Corporate Governance. InderScience Publishers.
5. International journal of Disclosure and Governance. Palgrave Macmillan publication.
FY BBA Page 44
6. Journal of Business Ethics. Springer publication.

7. Journal of Corporate Governance: An International Review. Wiley publications.
8. Journal of Management & Governance. Springer Publication.
Journal in Indian Context
Indian Journal of Corporate Governance. Published by Institute of public Enterprise, Hyderabad.
Video
1. Barbarian at the gate
2. The corporation
3. Corporate Governance Matters – Ira Millstein
4. Corporate Failures
1. Projects
2. Research paper review and presentation
Benchmark
1. Harvard University
http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf
2. Georgia Tech University
http://ile.gatech.edu/files/Courses/Mgt4803_Corporate_Governance_spring2013.pdf
3. CIMA http://www.cimaglobal.com/Documents/Student%20docs/cert-
level/C05_guide_v3.pdf
4. LSE http://www.lse.ac.uk/study/summerSchools/summerSchool/courseoutlines/law/LL135-
2013.docx
Course Name : Human Resource Management
Course Code : T2264/020621204
(UG/PG) : UG
Level : 3
1. To define the objectives, scope and functions of HRM
2. To differentiate between HRM and Personnel Management
3. To enumerate the qualities of HR managers
4. To list steps in the recruitment and selection process
5. To name and describe the main sources of internal and external sources of recruitment
6. To apply the knowledge of job analysis process
7. To assess the training needs
8. To distinguish between the evaluations of employee training programmes
9. To reconcile the pros and cons of using different performance appraisal tools
10. To explain and illustrate the problems to avoid in appraising performance
11. To describe the role of HRM in various Quality assurance techniques
Course outline
FY BBA Page 45
S.No. Topic Hours

Introduction 10
Importance for HRM
Evolution of HRM
1
Difference between Personnel Management and HRM
Role of HR manager
Duties and responsibilities of HR manager
Manpower Planning 12
Objectives
Estimating Manpower requirements
2
Recruitment and selection
Retention of manpower
Succession Planning
Job Analysis, Job evaluation & Job Design 12
Job Description
Job Specification
Job Evaluation
Meaning
3
Methods
Job Design
Job Enlargement
Job Enrichment
Job Rotation
Training and Development 12
Meaning and Objectives
4 Training Needs Analysis
Methods of Training
Training Evaluation
Performance Appraisal
Definition and Importance
Methods of Performance Appraisal
5 Barriers to effective performance appraisal 08
Role of HRM in Quality assurance in organization
6 Introduction to Quality Circle 06
Kaizen
Total Quality Management (TQM)
Six Sigma
Just in Time (JIT)
Pedagogy:
1. Lectures
2. Caselet
3. Presentations
4. Role Play
Pre-learning:
FY BBA Page 46
Nil.
Books Recommended
1. Human Resource Management: Gary Dessler
2. Human Resource Management: Mirza and Saiyadin
3. Managing Human Resources : Arun Monappa
4. Human Resource Management : Anjali Ghanekar
5. Human Resource Management- Text and Cases: VSP Rao
6. A hand book of HRM practice- Michel Armstrong
7. Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi.
8. Managing Human Resources- Gomez. Megia, Luis, David Balkin, and RobertyCardy,
Pearson Education.
9. Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc.
10. Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning Inc.

1. Written Test
2. Presentations
3. Projects/Assignments
Course Name: Business Statistics

Course Code: T2720 / 020621205
(UG/PG): UG
Course No. QS&A U 4
Level: 3
1. To enable a student to present data in graphical and tabular form
2. To enable a student to summarize data sets using different statistical measures
3. To enable a student to analyze data using statistical concepts and tools
4. To enable a student to use Microsoft Excel for statistical applications
Pedagogy:
1. Classroom lectures
2. laboratory sessions
Course Outline
Unit Contents Hours
Introduction to Business statistics:
Types of data: Primary and Secondary data, Methods of collecting primary
data, Sources of secondary data, Data classification, Frequency distributions-
1 10
Discrete and Continuous frequency distributions, Data Representation-
Tabular and Graphical Representations, Line diagram, Bar diagram,
Histogram, Ogive Curve, Pie Chart, Lorenz Curve. Use of Excel in graphical
FY BBA Page 47
representation of data
Descriptive Statistics (Central tendency, Dispersion, Correlation)
Measures of central tendency - Mean, Median, Mode, Harmonic Mean,
Geometric Mean
Partition values - Quartiles, Deciles, Percentiles
Measures of dispersion - Range, Mean Deviation, Standard Deviation,
2 15
Quartile Deviation, Coefficient of Variation, Skewness and Kurtosis
Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s Rank
coefficient of correlation, Use of Excel in drawing scatter diagram and
calculating coefficient of correlation
Use of Excel in calculating the above statistical measures
Introduction to Probability theory
Random experiment, types of events, definition of probability, addition
theorem, multiplication theorem, problems based on permutations and
3 combinations, independent and dependent events. 12
Random variable, probability distribution of a discrete random variable,
probability distribution of a continuous random variable, mathematical
expectation and variance
Probability Distributions
Binomial distribution, mean and variance of Binomial distribution, Poisson
distribution, mean and variance of Poisson distribution.
4 15
Normal distribution, equation of normal probability curve, standard normal
distribution, area under standard normal probability curve, importance of
normal distribution
Regression: Regression coefficients, Linear Regression equations of X on Y
5 and Y on X, Use of Excel in calculating slope and intercept of linear 8
regression equation
Books Recommended
1. Statistics for Management: T N Srivastava and Shailaja Rao
2. Statistical Tools for Managers using MS Excel: D.P. Apte
3. Fundamentals of Statistics, Gupta S.C. (2004), Himalaya Publishing House, Mumbai.
4. Business Statistics, Thukral, Taxman Publication
Suggested Evaluation Methods: Written tests & Excel evaluation
Course Name: Fundamentals of Marketing

Course Code: T2465/020621206
Level - Level 3
1. The objective of this paper is to identify the basic concepts of marketing.
2. To give the students an understanding of the marketing elements and marketing process.
Pedagogy:
FY BBA Page 48
  Case Studies. 
  Industry / Field Visits. 
  Assignments. 
  Projects. 
 Workshops. 
Pre-learning:
None.
Course Outline
S.No Topic Hours

1 Introduction 2
Nature, Scope and Importance of Marketing
Basic Concepts of Marketing and Marketing Environment
2 Types of Marketing 4
Features & importance of Tele Marketing, E-Marketing, Service Marketing, Rural
Marketing
Suggestions for Improvement of Rural Marketing
3 Analyzing Consumer Markets; Cultural, Social, Personal factors; Psychological 8
processes: Motivation, Perception, Learning and Memory; Five Stage Buying
Decision Process Model; decision making based on level of involvement and brand
differentiation; Methods of profiling buying decision process
Analyzing Business Markets; Organisational buying, business buying process, stages
in buying process, B to B customer relations
4 Market Segmentation & Marketing Research 8
Meaning and Different Ways to Segmentation
Essential of Effective Market Segmentation
Difference between Differential Marketing & Concentrated Marketing
Meaning & Scope of Marketing Research Procedure
Types & Techniques of Marketing Research.
5 Product decisions: 6
Product Lifecycle and Product Mix
Product Development
Product Strategy
Product Innovation and Diffusion
6 Price 5
Meaning, Importance and Objective
Factors Affecting Pricing, Pricing Policies
7 Place 8
Marketing Channels: Retailing, Wholesaling, Warehousing and Physical Distribution.
Conceptual Introduction to Supply Chain Management & Customer Relationship
Marketing
8 Promotion Mix 8
Personal Selling, Advertising, Sales Promotion, (push versus pull strategy)
FY BBA Page 49
Publicity and Direct marketing

Recent Trends in Promotion and Advertising
9 Introduction to IMC. 4
10 Sales Management 4
Recruiting, training, compensating, motivating, compensating sales force
Structuring sales force
11 Contemporary trends in marketing 3
Books Recommended
1. Kotler / Koshy / Keller / Jha [ 2009 ] – Marketing Management – A South Asian Perspective,
13th Ed. – Pearson Education ( Reference Book)
2. Kotler Philip, Marketing Management Analysis, Planning, Implementation and Control, Prentice
Hall, New Delhi (2008)
3. Kotler Philip / Armstrong Gray [ 2006 ] – Principles of Marketing - 11th Ed. – Pearson
Education .
4. CZINKOTA/Kotabe/Mercer [1997] – Marketing management Blackwell Busines.
5. Boyd/Walker/Larreche [1995] – Marketing management -2nd Ed.- Irwin Pub.
6. Etzel/Walker/Stanton [2004] – Marketing – 13th Ed.-TMH
7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and
Namakumari S
9. Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An Introduction,
Financial Times Prentice Hall (2009)
10. Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher Education
(2009)
11. Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)
12. P. K. Saxena, Principles of management: A Modern Approach, Global India Publications(2009)
13. Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14th Edition(2012)
14. Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New
Delhi(2010)
15. Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi, 4th
Ed. (2008)
16. V. S. Bagad, Principles of Management, Technical Publications (2009)

 Group project/ Industry project. 
FY BBA Page 50
Course Name: Core Environmental Studies

Course Code: T2484/020621207
(UG/PG): UG
Level: 02
1. This course will reinforce and expand on student knowledge of both physical and life science by
applying them to environmental concepts.
2. It will provide another option for students interested in studying science.
3. It also helps to create environmental awareness among the students by protecting and
conserving the environment.
4. This can make a student a globally responsible citizen.
Pedagogy:
1. Class room teaching
2. PPT presentations , Documentaries and Videos
3. Field Visit and study of local issues.
Pre-learning:12th with Environment Science as one of the subject
Course Outline
S.No. Topic Hours
The Multidisciplinary Nature of Environmental Studies
Definition, scope and importance
Need for public awareness
Natural Resources
1. Renewable and non-renewable resources
Natural Resources and associated problems 15
Forest Resources: Use and over-exploitation, deforestation, case studies, Timber extraction,
mining, dams and their effects on forests and tribal people.
Water resources: Use and over utilization of surface and ground water, floods, drought, conflicts
over water, dams- benefits and problems.
Mineral resources: Use and exploitation, environmental effects of extracting and using mineral
resources, case studies.
Food resources: World food problems, changes caused by agriculture and overgrazing, effects of
modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.
Energy resources: Growing energy needs, renewable and non-renewable energy sources, use of
alternate energy sources, case studies.
Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and
desertification
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
Ecosystems
2 Concept of an ecosystem
Structure and function of an eco-system
Producers, consumers and de-composers
FY BBA Page 51
Energy flow in the ecosystem

Ecological succession
Food chains, food webs, and ecological pyramids
Introduction, types, characteristic features, structure and function of the following ecosystem:-
Forest ecosystem
Grassland ecosystem
Desert ecosystem
Aquatic ecosystem (Ponds, streams, lakes, rivers, oceans, estuaries) 15
Bio-diversity and its conservation

Introduction – Genetic, species and eco-system diversity
Biographical classification of India
Value of biodiversity: consumptive use, productive use, social, ethical, aesthetic and option
values.
Bio-diversity at global, national and local levels
India as a mega-diversity nation
Hot-spots of bio-diversity
Threats to bio-diversity: Habitat loss, poaching of wildlife, man-wildlife conflicts.
Endangered and endemic species of India
Conservation of bio-diversity: In situ and Ex-situ conservation of bio-diversity
Environmental Pollution
Définition, Causes, effects and control measures of: -
Air Pollution, Water Pollution, Soil Pollution, Marine Pollution,
Noise Pollution
Thermal Pollution
Nuclear Hazards
Solid Waste Management: Causes, effects and control measures of urban and industrial wastes.
Role of an individual in preventive of pollution
Pollution case studies
Disaster management: Floods, earthquake, cyclone and landslides
Social Issues and the Environment
From unsustainable to sustainable development
Urban problems related to energy
Water conservation, rain water harvesting, watershed management
3
Resettlement and rehabilitation of people, its problems and concerns – Case studies
Environmental Ethics: Issues and possible solutions
Climate change, global warming, acid rain, ozone layer depletion
15
Nuclear accidents and holocaust
Case Studies
Wasteland reclamation
Consumerism and waste products
Environment Protection Act
Air (Prevention & Control of Pollution) Act
Water (Prevention & Control of Pollution) Act
Wildlife Protection Act
Forest Conservation Act
Issues involved in enforcement of environmental legislation
Public awareness
FY BBA Page 52
Human Population and the Environment

Population growth, variation among Nations
Population explosion – Family Welfare program
Environment and human health
Human Rights
Value Education
HIV/AIDS
Women & Child Welfare
Role of Information Technology in Environment and Human health 15
Case Studies
Field Work
Visit to a local area to document environmental assets- river/forest/grassland/hill/mountain
4
Visit to a local polluted site – Urban/Rural/Industrial/Agricultural
Study of common plants, insects, birds
Study of simple eco-systems – ponds, river, hill slopes, etc
Books Recommended
1. Perspectives in Environmental Studies by Kaushik and Kaushik (2011) New Age
International, Publications, New Delhi
2. A Text Book of Environmental Science by Arwin Kumar (2010) APH Publishing
Corporation, New Delhi
3. Environmental Studies Basic Concepts by V K Ahuwalia (2013) Published by TERI (The Energy
& Resources Institute) Darbari Seth Block Habitate Place Lodhi Road, New Delhi- 11 0003, India.
Students are also requested to refer and go through following Monthly and Fortnightly
Terra Green by TERI, National Geographic, Down to Earth by Centre for Science and
Environment.
Suggested Evaluation Methods: Class Test, Study Tour, Report Writing, Viva & Presentation.
FY BBA Page 53
CODE OF CONDUCT
Symbiosis International (Deemed University) – Refer Annexure 1
SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

This code of conduct is drawn in line with Symbiosis International (Deemed University) guidelines and the
students are required to comply with it in letter and spirit.
1) Dress Code
As per the guidelines of Symbiosis International (Deemed University) the student dress should befit the
institute that they represent and reflect the stature and the class of Symbiosis. They shall not be permitted to
wear revealing clothes. The appearance of the students at all times on campus should be neat and tidy
with well kept hair.
The following will be the dress code to be followed by the students:
 Monday and Tuesday: Uniform prescribed by the Centre with leather shoes.
 Wednesday and Thursday: Formals
Formals for this purpose include;
For Boys- Open collar Shirts, Formal trousers (or Only Black Jeans without patch or torn ), leather
belt and Leather shoes.
For Girls- Formal shirts, Formal trousers (or Only Black Jeans without patch or torn ), Knee length
formal skirts and Leather footware and Salwar Kameez or Churidar Kurta.
 Friday and Saturday : Casuals.
Casuals for this purpose mean;
For Boys- T-Shirts or Kurta with full jeans. (Low waist jeans / patched or torn jeans are not
allowed) with sports shoes / floaters.
For Girls -T-Shirts or Kurti with full jeans. (Low waist jeans / patched or torn jeans are not
allowed), Salwar Kameez, Churidar kurta .
Note: 1. Students have to be in Uniform for Guest lectures, Workshops, Industry visits
and Examination (Internal and External), Presentations and any other Formal
functions.
2. Track suit- pants, sleepers are not permitted the college premises .
Students not adhering to the above dress code will not be allowed to attend the exam / test & will forfeit
the attendance for that day.
2) Attendance
Every student must have actually attended minimum 75% of the total number of lectures conducted in the
class by the faculty. The student will not be eligible to appear for the examination if he/she fails to put in the
required attendance.
The concession in attendance is meant to take care of medical leave and leave on personal grounds
including the demise of immediate family.
No attendance will be granted for any illnesses. However in extreme cases, the expert opinion of Symbiosis
Centre of Health Care and the Director’s discretion will prevail leave on medical grounds
a) Any absenteeism due to sickness has to be notified by the student to the Campus Medical Officer, SCHC
on the very first day of illness. Students can inform about the sickness to SCHC by e-mail / SMS. Students
should also keep informed the Institute about the medical leave.
FY BBA Page 54
Below are the contact details of SCHC:

Medical Officer I/C
Symbiosis Centre of Health Care,
Symbiosis Vimannagar Campus- 01 (Old)
Email:- mo.svc1@schcpune.org
Mob. :- 9552525654
Phone :- 02O-26632484
b) It is obligatory for students to send a medical certificate issued by the doctor treating him/her and giving
details of his/her medical condition by e-mail to SCHC .
Following is the Protocol/Format to be followed to avail the Medical Leave for Students Students have to
submit the following documents to SCHC once resume the college/duties
1. Prescriptions
2. Fitness Certificate affixed with the Doctor’s stamp and indicating the Registration number
3. Investigation reports. (investigations also required in case of fever more than 5 days).
4. Discharge card (if hospitalized)
c) Please note that except in the case hospitalization authenticated by SCHC, absence on medical grounds
beyond 25% shall not be condoned i.e. the student is still required to have 75% attendance.
d) In case of hospitalization duly authenticated by SCHC, absence beyond 25% may be condoned as per the
advice of the doctors at SCHC and at the discretion of the Head.
However, for no reason including hospitalization will the student be permitted to appear for the semester
end examinations, if his/her attendance has fallen below 50% for the semester.
e) No back dated medical leave will be granted to the students on any ground whatsoever.
f) On no account will students be allowed to remain absent for any mid-semester, term-end
examination conducted by the institute or continuous assessment conducted by faculty in class. The student
will be entirely responsible for such absence. This may be detrimental to the overall performance and results
of the student.
g) No student should leave the station without the prior permission (written) of the concerned authority.
Students will also have to take prior permission to remain absent from any activity of SCMS-PUNE.
h) The students should be punctual in attendance and must be in his/her seat at the commencement of
lectures.
Note: The total number of lectures missed on the grounds mentioned above should not in any case exceed
25%. Grant of permission does not mean that the absence has been condoned for the purposes of computing
attendance. However, cases under hospitalization may be exceptions.
Leave Travel Concession

Since Railway rules prescribe that travel concession will be allowed only for designated vacations, such
concession forms will not be made available for travel in between vacations whatever be the reason.
Absence from the Guest lecture, Workshops and Seminar:

Attendance for Guest lectures, Workshops and Seminars is compulsory.
a) Students are required to strictly observe the uniform code prescribed and wearing the
Identity cards is compulsory.
b) Students should be punctual in attendance and must be in his/her seat at the commencement of seminars
and workshops.
FY BBA Page 55
c) Students are expected to maintain the decorum in the institution and interact meaningfully with the
faculty.
3) Identity Card
Purpose: Symbiosis International (Deemed University) urges students to understand the spirit of wearing of
identity cards and to comply with this rule as it is;
i) A symbol of belonging to a premier institution.
ii) A means of identification in the event of accidents, medical and other emergencies.
a) Every student of the programme must have an identity card. He / She should always wear it on
person while on campus and should produce it whenever called upon to do so by the concerned
authorities.
b) At the beginning of the year, each and every student of the college should take his/her Identity Card
and Library Card for Home Lending, from the coordinator /Library. This will be available two days
after he/she produces his/her Identity Card size photographs along with Admission Receipt and the
correctly filled in prescribed form available in the Library.
c) A student is required to collect his/her I- Card within 15 days from the date of admission.
d) The loss of library card and I-card should be reported immediately to the coordinator with an
application. The librarian must also be given the copy of the same and Rs.100/- will be charged for
duplicate library card and Rs. 500/- for duplicate I-card (including tag and holder).
e) At the time of issuing a book, the Identity Card must be presented along with the Library card.
Without I- Card the reader may be refused the use of the Home Lending facility.
f) Every student entering the Library must present his/her own Identity Card as well as Library card,
otherwise the use of the Library will be denied.
4) Discipline
Any act of indiscipline /insubordination or misbehavior by any student will attract severe penalties /
punishment.
a) Use of mobile phones in the academic block of the institute is strictly prohibited. Violation of the
rule will result in confiscation of the SIM card.
b) Loud/impolite talk/use of parliamentary language which offends the listener would be dealt with
seriously.
c) Damage to institute & campus property due to negligence/lack of care would attract punishment and
compensation for loss caused.
d) Instigating or abetting collective insubordination will be viewed very seriously.
e) No society or association of the students will be started without written permission of the concerned
authority.
f) No person shall be invited to address or entertain the students of the college, without the previous
written permission of authorities.
g) Consumption or possession of alcohol / drugs and being under their influence while on campus or at
functions is prohibited.
h) Theft, gambling, sexual harassment, physical fights / bouts with each other,smoking on Symbiosis
campus, indecent behavior in public places will be dealt with severely by the Head of the institute.
Any other offence not included in this list will be dealt with on a case to case basis by the Head
i) Ragging: - Anyone found indulging in ragging in any form within or outside the campus, shall be
instantly expelled from the Symbiosis International (Deemed University)
(Provisions of The Maharashtra Prohibition of Ragging Act, 1999.
FY BBA Page 56
a. Ragging within or outside any educational institute is prohibited.

b. Penalty ragging : Whoever directly or indirectly commits, participates in, abets or
propagates ragging within or outside any educational institution shall, on conviction, be
punished with imprisonment for a term which may extend to two years and shall also pay
fine of thousand rupees.
c. Dismissal of student: Any student convicted of an offence under penalty for ragging shall be
dismissed from the educational institution and such other educational institution for a period
of five years from the date of order of such dismissal.
Anti Ragging Committee and squad has been constituted and all Anti ragging measures
have been taken as per UGC norms.
Helpline Number: 9552525725
Admin Officer, SCMS, Pune: 7798830697
j) Eatables are not permitted in classrooms, computer lab, AV Room, library and office area.
k) Use of net connectivity for non-academic purpose is not permitted during institute hours.
l) Littering in the campus will attract either monetary or non-monetary punishment.
m) The behavior of the students at all times, within or outside the campus must be above board and
must reflect a sense of responsibility.
n) The admission of a student who had been admitted to the programme / institute based on any form
of misrepresentation of facts, will be cancelled as soon as such misrepresentation comes to surface
no matter at what stage of the programme he / she is studying in. Further, he / she will forfeit the
tuition fees paid for the programme.
o) Any student misbehaving in class and behaving arrogantly towards the faculty & staff or fellow
students will be severely punished. The nature of punishment will depend upon the severity of the
offence and will be decided by the Director on a ‘case-to-case’ basis.
p) Students are allowed to use the lift that is designated for them and shall not use the lift meant for the
Faculty and VIP’s who visit the campus.
5) Communication to students
a) Any changes affecting the students or class schedule will be communicated to the students via the
Notice Boards or other modes of communication. It is important that the students keep themselves
abreast of any changes of timetable details and other announcements.
b) It is the responsibility of students to update themselves with these communications made from time
to time, irrespective of whether they are attending or not attending sessions.
6) Grievance Cell
Constitution of Grievance Committee:
The committee shall comprise of -
i) Director / Senior Professor of the institute
ii) Three Senior Faculty nominated by the Director .
iii) Two student Representatives
iv) Admin officer
Procedure:
a) The aggrieved student would submit in writing his /her grievance to the Registrar / Admin Officer /
Office Superintendent.
b) The Registrar / Admin Officer /Office Superintendent would convene a meeting of members within
ten days of receiving the complaint.
FY BBA Page 57
c) Where the Director is not a member of the committee, the report of the committee must be submitted
to him / her within 5 working days of the meeting.
d) The decision taken would be communicated to the student within 3 further working days.
e) Further the student can appeal to the University Grievance Committee (appellate authorities) within
5 working days.
7) Appeals and Redressal

Every aggrieved student has a right to appeal. Such appeals will be made in writing to the Vice Chancellor.
8) Examination
a) Students are required to strictly observe the dress code prescribed and carrying Identity cards is
compulsory. Students will be sent back if this is not adhered to.
b) Students are expected to carry Hall tickets during examination.
c) Students are required to carry the required stationary for writing examination.
d) Mobile phone / will not be carried into the examination hall.
e) Students should not resort to any unfair practices. Symbiosis International (Deemed University)
views unfair practices during examination very seriously.
f) All the students shall comply with the examination rules as prescribed by the Symbiosis
International (Deemed University) which shall be notified from time to time.
9) Library rules
The following persons will be eligible for making use of the college library.
a) Students of Symbiosis Center for Management Studies – SCMS-Pune
b) All members of the Teaching staff and Non-teaching staff of the Symbiosis Institutions.
c) Members of Symbiosis Society.
d) Others: - (Only in exceptional cases) The Head and the Librarian may in their personal discretion
allow some other persons to use the Library.
Home Lending Facility
a) Home Lending Facility is available to the members of the Teaching and Non-Teaching staff and
students.
b) The Library Book must be returned on or before the last date stamped on the Due Date slip,
pasted on the first page of the book.
c) On failure of returning books on due dates a fine of Rs.20/- per day will be charged. A fine of
Rs.50/- per day will be charged in case of reference material issued for reading is taken away by
the student.
d) Students should use their own library card, and I-Card. The students should not lend their library
card, and I-Card to others. If they do they will have to suffer the losses incurred in process of
loss, damage, fine etc.
e) All Reference books are available in library use only. No reference book will be issued to
student.
General Rules
a) The Library Attendants at the entrance and the counter are authorized to examine everything that
passes into or out of the library.
b) Students are required to present their own Identity Card and are advised not to keep any personal
items in their Identity Card.
FY BBA Page 58
c) Readers are responsible for any damage caused to the reading materials or any other property of the
Library, and shall be required to replace such books/property as has been damaged or injured or be
required to pay the full value there of as determined by the Library Authorities.
d) Smoking, spitting, eating, loud conversation and similar objectionable practices are forbidden in or
near about the Library or anywhere else within the campus.
e) CDs or any other accompanying material available with books may be viewed/ used only in the
library.
f) Readers shall not write or mark (by underlining, putting brackets, etc.) on the reading materials or
the Library, property or furniture of the library are to be handled with utmost care.
Readers’ suggestions
Readers’ suggestions will be appreciated and welcome. Readers desirous of proposing any title or
others types of additions to the materials of library may do so by filling the details of the “Books
Suggestion Form” available with the Librarian.
Note: For the smooth functioning of the Library and for the collective convenience the Head/Librarian
holds the power to suspend the use of the Library to the readers who are found negligent regarding any of
these rules or who fail to cooperate with the Library staff.
Important notices and information regarding the library as well as changes, if any, will be notified from time
to time on the Library Notice Boards.
10) Computer Lab

a) Net connectivity in the computer lab for e-mailing, chatting, browsing or downloading for personal
use during working hours will be considered as misconduct and punitive measures including
monetary or other penalty will be invoked if found guilty.
b) The computer lab has extremely delicate equipment and is a restricted area where entry is granted
with permission from the authorities.
c) Students need to remove footwear before entering the lab and handle the equipment with caution.
d) Any damage caused due to negligent or unprofessional behavior will result in punitive action as
decided by the institute.
e) All students should produce their identity cards during practical.
f) The students without identity cards will not be allowed to enter the lab.
g) The students coming for the practical 10 minutes later than their batch time will not be allowed to
enter the lab.
h) The students who wish to do extra practical should take prior permission of the lab faculty.
i) The students are not allowed to move, attach, detach the hardware equipment (printer, cable,
monitor, mouse, etc) or carry any belongings of the lab outside it.
j) The students should use their own login IDs only.
k) The students are not allowed to do any personal work besides their regular practical.
l) The students should maintain silence in the lab. They should not roam around in the lab.
m) The students should keep their mobiles switched off during practical sessions.
n) They are not allowed to use walkman/ ipod during the sessions.
o) Caps, chewing gums, etc. are not allowed in the lab.
11) Rules Towards Co-curricular Activities
a) It is mandatory for the students to be a part of at least one club during their tenure in the college.
FY BBA Page 59
b) Students should take active part in game, debates, dramatics and such other co-curricular activities,
as they are absolutely essential for the development of the student.
c) Any student allowed to represent the institute in any activity will not do anything, which will affect
the prestige and reputation of the institute. Any student found doing so will be punished severely and
decision given by the Head will be binding and no justification to any effect will be entertained.
d) Any advance taken by a student towards any activity of the college should be settled with the
accounts assistant/faculty- in -charge within four days from the completion of the activities. To
substantiate the expenses proper receipts must support the statement.
e) Students will not be granted attendance for practice sessions.
Important Rules:
a) The students are bound by all the rules and regulations made by the institute from time to time. Any
matter not expressly provided for in these rules shall rest at the absolute discretion of the concerned
authority, which also reserves the right of modifying these rules as and when felt necessary.
b) All disputes pertaining to sale of prospectus, conduct of examinations and admission to the
centre/institute are subject to the jurisdiction of Pune, Maharashtra only.
Appendix ’A’
Code of Conduct
SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
Article 1: PREAMBLE
The student code of conduct [Code] is established to foster and protect the core missions of the Symbiosis
International (Deemed University), Pune, to foster the scholarly and Civic development of the University‘s
students in a safe and secure learning environment, and to protect the people, properties and processes that
support the University and its missions. However, the establishment and maintenance of a community where
there is freedom to teach and to learn is dependent on maintaining an appropriate sense of order that allows
for the pursuit of these objectives in an environment that is both safe and free of invidious disruption. Rules
and regulations are necessary to mark the boundaries of this needed order.
Article 2: APPLICABILITY
The Code is applicable to all students, which includes all persons taking programmes at various constituent
institutes / departments of the University, either fulltime or part-time, pursuing undergraduate, graduate,
professional studies. Persons who withdraw after allegedly violating the Code, who are not officially
enrolled for a particular semester or term, but have a continuing relationship with the University, or who
have been notified of their acceptance for admission are considered as “students”. The Code applies to all
locations of the University.
Article 3: JURISDICTION
The Code applies to the on-campus conduct of all students at all the location / campus of the University.
The code also applies to the off-campus conduct of students in direct connection with:
FY BBA Page 60
A. Academic course requirements or any credit-bearing experiences, such as internships, field trips, study
abroad / student exchange;
B. Any activity supporting pursuit of a degree, such as research at another institution or a professional
practice assignment;
C. Any activity sponsored, conducted, or authorized by the university or by registered student organizations;
D. Any activity that causes substantial destruction of property belonging to the university or members of the
university community or causes serious harm to the health or safety of members of the university
community; or
E. Any activity in which a police report has been filed, a summons or indictment has been issued, or an
arrest has occurred for any act or omission.
Students continue to be subject to the laws of the land while at the university, and violations of those laws
may also constitute Violations of the code. In such instances, the university may proceed with university
disciplinary action under the code independently of any criminal proceeding involving the same conduct and
may impose sanctions for violation of the code even if such criminal proceeding is not yet resolved.
Article 4: RESPONSIBILITIES OF STUDENTS
Students are members of the University community and citizens of the state. As citizens, students are
responsible to the community of which they are a part, and, as students, they are responsible to the academic
community of the University.
Admission to the university carries with it the presumption that students will conduct themselves as
responsible members of the academic community. As a condition of enrollment, all students assume
responsibility to observe standards of conduct that will contribute to the pursuit of academic goals and to the
welfare of the academic community. They are expected to practice high standards of academic and
professional honesty and integrity and also to respect the rights, privileges, and property of other members
of the academic community and the Society. They should refrain from any conduct that would interfere with
university functions or endanger the health, welfare, or safety of other persons.
As a citizen of State, a student should not discriminate on the basis of race, color, creed, age, religion,
gender, national or ethnic origin, marital status, sexual preference, physical disability, or any other legally
protected status. They should at all times conduct themselves in a manner, which is not prejudicial to any
law of the land. Their conduct should aim to achieve the meaning, mandate and manifestation as enshrined
in the Constitution of India.
Article 5: DISCIPLINARY MISCONDUCT
Any student found to have committed or to have attempted to commit the following misconduct is subject to
appropriate disciplinary action under this Code. The instances of misconduct are not to be interpreted as all -
inclusive of situations in which disciplinary action will be invoked. These instances are illustrative, and the
FY BBA Page 61
University reserves the right to take disciplinary action in appropriate circumstances not set out in this
article.
The illustrative list of misconduct is as follows (Not exhaustive) :
DMC 1: Academic Misconduct: Academic Misconduct means plagiarizing; cheating on assignments or

examinations.
DMC 1[a] : Cheating: The act of obtaining or attempting to obtain credit for work by use of dishonest,
deceptive, or fraudulent means.
DMC 1[b] : Plagiarism: The act of taking ideas, words, or specific substances of another and offering them
as one's own.
DMC 2: Disruptive Conduct - Conduct that intentionally and substantially obstructs or disrupts teaching or
freedom of movement or other lawful activities on university premises or in connection with any university-
sponsored event or activity;
DMC 3: Discrimination - Engaging in verbal or physical behavior directed at an individual or group based
on origin, race, creed, gender, religious beliefs, or sexual orientation that, according to a person of
reasonable sensibilities, is likely to create an intimidating or demeaning environment that impedes the
access of other students, faculty and staff to the educational benefits available to them. It also includes
wearing articles of Clothing With derogatory, racist, discriminatory, patently offensive, profane, sexually
explicit, or graphic messages either in words or pictures, which demonstrate bias or discrimination against
any individual or group within the University.
DMC. 4: Falsification - Falsification means willfully providing University offices or officials with false,
misleading, or incomplete information; forging or altering official University records or documents or
conspiring with or inducing others to forge or alter University records or documents.
DMC 5: Refusal to Identify - Refusal to identify or falsely identifying one's self when requested by an
authorized University official.
DMC 6: Illegal or Unauthorized Possession or Use of Weapons - Illegal or unauthorized possession or

use of weapons means possessing or using weapons or articles or substances usable as weapons, including,
but not limited to, firearms, incendiary devices, explosives, and dangerous biological or chemical agents.
DMC 7: Illegal or Unauthorized Possession or Use of Drugs or Alcohol, Smoking - Symbiosis strongly
supports the goals of "Drug Free Campuses". It is policy of Symbiosis that no student shall distribute,
possess, or use illegal drugs, a controlled substance, on its premises. Possession of paraphernalia associated
With the illegal use, possession, or manufacture of a controlled substance is also prohibited. It is also the
Policy of University that smoking is prohibited in all the campuses of Symbiosis.
DMC 8: Unauthorized Access and Use of property & facilities - Unauthorized access means accessing
without authorization University property, facilities, services, or information systems, or obtaining or
FY BBA Page 62
providing to another person the means of such unauthorized access, including, but not limited to, using or
providing without authorization keys, access cards, or access codes.
DMC 9: Act of Violence, Threatening, Harassing, or Assaultive Conduct - Act of Violence,

Threatening, harassing, or assaultive conduct means engaging in conduct that has caused injury to other
residents of the campus, endangers or threatens to endanger the health, safety, or welfare of another person,
including, but not limited to, threatening, harassing, or assaultive behavior.
DMC 10: Theft, Property Damage, and Vandalism - Theft, property damage, and vandalism include theft
or embezzlement of, damage to, destruction of, unauthorized possession of, or wrongful sale or gift of
property.
DMC 11: Recording of Images without Knowledge - Using electronic or other means to make a video or
photographic record of any person in a location where there is a reasonable expectation of privacy without
the person's prior knowledge, when such a recording is likely to cause injury, distress, or damage to
reputation. This includes, but is not limited to, taking video or photographic images in shower/locker rooms,
residence hall rooms, and restrooms. The storing, sharing, and/ or distributing of such unauthorized records
by any means is also prohibited.
DMC 12: Causing Disrepute to other students - Engaging or inciting other students to engage by any
means whatsoever and performing or attempting to perform an act, which bring disrepute to other students /
faculty of the University.
DMC 13: Failure to comply with university or any other authority - Failure to comply with legitimate
directives of authorized university officials, law enforcement agency in the performance of their duties or
Violation of the terms of a disciplinary sanction.
DMC 14: Ragging - Any act which amounts to ragging in any form as defined under the Maharashtra
Prohibition of Ragging Act, 1999 and also under the UGC Prohibition of Ragging Regulations, 2009.
DMC 15: Illegal Contracts - Students are prohibited from entering into verbal or written agreements or
contracts that purport to bind, obligate, or create liability of any kind for University. The University Will
hold all such students individually liable for any financial or legal consequences or damages that may result
from such unauthorized actions.
DMC 16: Abuse of Electronic Communication - Using University or personal telecommunications, data
communication networks for illegal or improper purposes or in violation of University regulations and
policies, or related laws.
DMC 17 : Media Contact - Students are expressly prohibited from speaking on behalf of, or for,
University with any media organization or publication, or from inviting the same to any University-owned
or operated property, facility, or event without the express written permission of the Office of University
Communications.
FY BBA Page 63
DMC 18: Organization and Event Registration - A Student or group of Students shall not form any
organization, society or organize any event or collect any fund or subscription without the specific written
permission of the University.
DMC 19: Presenting False Testimony - Knowingly making false statements regarding a disciplinary
matter before, during or after the disciplinary adjudication process.
DMC 20: Violation of University rules - Violation of other published university regulations, policies, or
rules, or Violations of law. These university regulations, policies, or rules include, but are not limited to,
those rules, which regulate dress code, which regulate submission of assignments, which regulate
examinations, which prohibit the misuse of library, misuse of computing resources, miscues of laboratory,
which regulate acts which amounts to sexual harassment, rules for student and hostel rules and regulations.
Article 5 (a): Grievance Redressal Committee of Institute:
Every Institute/Department shall constitute a Grievance Redressal Committee to address grievances of

students. The students should be informed about the existence of such a committee, the members and the
procedure of submitting grievances.
Constitution of Grievance Redressal Committee:
The committee shall be constituted by the Vice Chancellor and shall have following members:
i. Professor / Associate Professor-Chairperson
ii Three Senior Faculty members on rotation basis nominated by Vice Chancellor - Member
iii. A student representing the college nominated based on the academic merit— Special Invitee
iv. Administrative Officer / Office Superintendent (Convener of the meetings)
Procedure:
 The aggrieved student would submit in writing his/her grievance to the Administrative Officer/
Office Superintendent.
 The Administrative Officer/Office Superintendent would convene a meeting of members within five
days of receiving the complaint.
 The report of the committee must be submitted to the Director within 2 working days of the meeting.
 The decision taken would be communicated to the student within further 3 days working days.
 Further if the student is aggrieved by the decision of the Grievance Redressal Committee he/she may
appeal to the Ombudsman within 6 working days. The details of the same are uploaded on the
website of the university.
Procedure in redressal of grievances by Ombudsman and Grievance Redressal Committee:-

1) Each institution shall establish a registry, headed by Administrative Officer / Office Superintendent
Where any aggrieved student may make an application seeking redressal of grievance.
2) The address of the registry shall be published on the notice board and placed on the website of the
Institute/ Department.
FY BBA Page 64
3) On receipt of an application by the registry, Administrative Officer / Office Superintendent shall inform
the Ombudsman or the Grievance Redressal Committee, and shall immediately provide a copy of
application to the institute for providing reply to the aggrieved student within seven days.
4) The Ombudsman or the Grievance Redressal Committee shall fix a date for hearing the complaint which
shall be communicated to the institute and the aggrieved student either in writing or electronically.
5) An aggrieved student may appear in person.
6) The Ombudsman or the Grievance Redressal Committee shall ensure disposal of every application as
early as possible as and not later than a month of receipt of the grievance.
7) The institution shall co-operate With the Ombudsman or the Grievance Redressal Committee, in redressal
of grievances.
8) On the conclusion of proceedings, the Ombudsman or the Grievance Redressal Committee shall pass
order, with reasons for order, to redress the grievance.
9) Every order shall be provided to the aggrieved student and the institute shall be placed on the website of
the institute.
10) The institute shall comply with the order of the Ombudsman or the Grievance Redressal Committee
11) In case of any false or frivolous complaint, the ombudsman may order appropriate action against the
complainant/ student.
Article 6: HEARING AND APPEALS
Any student charged with Violation of the Code shall have the opportunity to receive a fair hearing. To
safeguard the rights of students, the Vice Chancellor shall ensure that there is an appeal procedure to govern
the alleged violations of this policy. The appeals procedure shall provide both substantive and procedural
fairness for the student alleged to have violated the Code and shall provide for resolution of cases within a
reasonable period of time.
 Composition:
 The Vice - Chancellor-Chairman
 The Associate Dean - Student affairs
 The Registrar
 The Faculty Member (Female) Other than the institute from where the students submit’s
grievance.
 The Campus Administrator - Lavale Campus.
Article 7: PUNISHMENT AND PENALTIES
One or more of the following punishments may be taken When a student has been found to have violated
the student code of conduct:
1. Warning: A written letter of reprimand resulting from a student's misconduct.
2 Suspension: Suspension is a sanction that terminates the student's enrollment at the university for a
specified period of time.
3 Monetary Fines: Monetary Fines is a sanction in which a student is required to deposit amount as penalty
or any amount deposited by him is forfeited or adjusted, resulting from misconduct. It also includes
Restitution Which means making compensation for loss, injury, or damage.
4. Confiscation: Confiscation means confiscation of goods used or possessed in violation of University
regulations.
FY BBA Page 65
5. Restriction of Privileges - Restriction of privileges means the denial or restriction of specified privileges,
including, but not limited to, access to a student facilities, placement programmes, university events for a
defined period of time.
6. Withholding of Diploma or Degree. Withholding of diploma or degree means the withholding of diploma
or degree otherwise earned for a defined period of time or until the completion of assigned sanctions.
7. Rusticate: Rustication is a sanction which permanently separates a student from the university without
opportunity to re-enroll in the future.
8. Other sanctions: Other appropriate sanctions may be imposed by the Competent Authority of the
University singularly or in combination with any of the above-listed sanctions.
FY BBA Page 66

Course Structure Batch 2018-2021

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Course Structure Batch 2018-2021

Uploaded by

Copyright:

Available Formats

Symbiosis Centre for Management Studies- Pune

STUDENT HANDBOOK (2018-2021)

Bachelor of Business Administration

Vision, Mission and Objectives 3

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, PUNE

Objectives of the Centre

LIST OF HOLIDAYS- 2018

Date Day On Acount of

16-Jun-2018 Saturday Ramzan — Id

15-Aug-2018 Wednesday Independence Day

13-Sep-2018 Thursday Ganesh Chaturthi

02-Oct-2018 Tuesday Mahatma Gandhi Jayanti

18-Oct-2018 Thursday Dussehra

25-Dec-2018 Tuesday Christmas

& Thursday 2018

SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES-PUNE

1. OBJECTIVE The objective of imparting instructions for this programme is to

2. DURATION Three Years Full Time

3. INTAKE 240 Students

4. RESERVATION I. Within the sanctioned intake:

II. Over and above the sanctioned intake:

5. ELIGIBILITY Candidate should have passed Standard XII (10+2) or equivalent

6. 1. Symbiosis Entrance Test(SET)

8. PROGRAMME PATTERN Semester Pattern – 6 Semesters

9. COURSES & As per Annexure A

10. FEE Indian Students

13. AWARD OF DEGREE Bachelor of Business Administration will be awarded at the

T2465 020621206 Fundamentals of Marketing 4 40 60 100

T2855 020621310 Financial Services 3 30 45 75

Stream Wise Compulsory Specialization Courses

Stream Wise Compulsory Specialization Courses

Design Thinking and

T2782 020621402(I) Workforce Planning 3 75 - 75

T2208 020621502(I) Research Methodology 4 100 - 100

Human Resources Management

Course Title: Management Essentials

Learning Objective/Outcome (s):

7. Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee

Suggested Assessment/ Evaluation Methods: Written tests, projects, presentations,

Course Title: Business Accounting

S.No. Topic Hours

Sales book, Bank book Journal proper.

Trial Balance and Final Accounts of a sole trading business:

Course Name: Principles of Micro Economic

Course Name: Business Communication

At the end of this course, students will be able to:

1. Understand the meaning and importance of communication in current globalized scenario.

 Business Communication by Shirley Taylor Pearson Publication 

Suggested Evaluation Methods:

Course Name: Business Mathematics

Suggested Evaluation Methods: Written tests

Differentiation for calculating Price and Demand Elasticity,

Course Name: Business Entrepreneurship

After finishing the course ,the students will be able

Leadership and Management

Course Name: Elements of IT

Pre-learning: Not applicable

S.No. Topic Hours

3 Operating Systems- Concepts, types and functions of operating 08

Suggested Evaluation Methods:

Course Name:- Organizational Behaviour

S.No. Topic Hours

Values- Definition, Types, Values across Culture-Hofstede and Globe