SERVICIO NACIONAL DE APRENDIZAJE SENA

FASE DE PLANEACION

PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO

ACTIVIDAD DE PROYECTO 3

Especificar parámetros de diseño para la presentación del producto

y/o servicio según segmentos de Mercado

PROGRAMA: TECNOLOGO EN GESTION DE MERCADOS

Presentado por: Yury Zúñiga Celis

2020
Lea con atención el texto “Supply and Demand”, que se encuentra en el
objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine
the demand.

To determine the demand, the appearance, the price and the distribution

method are taken into account without forgetting the life cycle of the product

In addition, consumer preferences and the number of consumers you want to

reach are taken into account

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V ( x)

b. As greater the expectations are, the lower will be the offer from the

companies.

F (x) V ( )

c. One of the four Ps of marketing mix is Package

F (x) V ( )
d. Price is the amount a customer pays for the product

F ( ) V (x)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (x)

4. Answer the following questions

a. What is Benchmarking?

It is the process by which information is collected and new ideas are obtained,

by comparing aspects of your company with the leaders or the strongest

competitors in the market

What is the process of Benchmarking?

To properly design and carry out a benchmarking process in the company, it is

recommended to follow the following steps: planning, data collection, analysis,
action and monitoring.

 Number the aspects to be taken into account in Benchmarking:

the aspects to take into account are:

1. the price
2. the financial statements of the company
3. marketing, advertising and SEO positioning
4. human resources
 GLOSARIO

ANALYSIS: Detailed examination of a thing to know its characteristics

or qualities, or its state, and draw conclusions, which is carried out by
separating or considering separately the parts that constitute it.

BRAND: A brand is a primary commercial identification or the set of

various identifiers with which it relates and offers a product or service in
the market.

DEVELOPER: He is the one who is often also known as an analyst-

programmer, he is a computer specialist who is capable of conceiving
and developing computer systems (software packages), as well as
implementing and fine-tuning them

DATA: Specific information about facts, elements, etc., that allows to

study, analyze or know them.

DEMAND: The demand for a company establishes the volume or

quantity that a group of customers is willing to buy, within a period of
time, in a geographic area and in an environment defined by means of a
marketing plan or program.

EXCLUSIVE: Right or privilege by which a person or entity is the only

one authorized to do something inaccessible to others.

GENERAL MARKET: Marketing Association, the definition of the term is

as follows: "Marketing is an activity, set of institutions and processes to
create, communicate, deliver and change offers that have value for
consumers, customers, associates and societies in general"

GALERIES: Gallery is commonly called all those long spaces that are
used to connect the different areas of a building

HUMAN RESOURCES: Los recursos humanos de una empresa (RRHH)

o human resources (HR) en inglés, es una función y / o departamento
del área de 'Gestión y administración de empresas' que organiza y
maximiza el desempeño de los funcionarios, o capital humano, en una
empresa u organización con el fin de aumentar su productividad.

LIFE CYCLE: Es la progresión de un producto a través de las cuatro

etapas de su tiempo en el mercado. Las cuatro etapas de ciclo de vida
son: Introducción, Crecimiento, Madurez y Declive. Todos los productos
tienen un ciclo de vida y el tiempo en cada etapa varia de producto en
producto.

MASS MARKET: Mass marketing is a market strategy in which a

company decides to ignore the differences in market segments and to
appeal to the entire market with an offer or a strategy. The idea is to
convey a message that reaches as many people as possible

MARKET SEGMENTATION: Market segmentation divides a market into

smaller segments of buyers who have different needs, characteristics,
and behaviors that require differentiated marketing mixes or strategies.

SUPPLY: Supply is the endowment of a good, which must go through a

whole process to go from the producer to the consumer or final
beneficiary.

STRATEGY: is a plan to address an issue. A strategy is made up of a

series of planned actions that help make decisions and achieve the best
possible results.

PLANNING: Known as planning, planning or approach, it is a decision-

making process to achieve a desired future, taking into account the
current situation and internal and external factors that can influence the
achievement of objectives.

PROMOTION: is a term that is used frequently in marketing is one of the

elements of the market mix.