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Research Synopsis Rubina Shahin
Research Synopsis Rubina Shahin
Synopsis (MS/MBA)
Supervised by
RUBINA SHAHIN DR. Muhammad Asif
MBA : 1st YEAR Head of Department
Reg#MBA-20F-0066
________________________
__________________ (Signature of supervisor)
(Signature of student)
Submitted to the
DEPARTMENT OF MANAGEMENT SCIENCES
SHIFA TAMEER-E-MILLAT UNIVERSITY
ISLAMABAD
(2021)
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TABLE OF CONTENT
1.6 Hypotheses 06
1.10. Population 07
1
1.10. Sample and sampling technique 08
2
1.10. Instruments for the study 08
3
1.10. Preparation of the research tools 09
4
1.10. Pilot Testing 09
5
1.10. Collection of Data 09
6
1.10. Analysis and interpretation of data 10
7
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1.11 Operational plan 10
1.12 References 11
1.1 INTRODUCTION
traditions do not free individuals from the socially bound gender identities.
patriarchal trends. The working women in Pakistan have to carry dual responsibility
mostly seen as a disempowered group, due to its stereotypical image and negative
connotations. The low social prestige of this profession is based on roles typically
profession nurses face many challenges at various levels due to certain highly in
graved and inevitable socio cultural factors. The aim of this study was to explore the
social and cultural challenges faced by nurses while creating their professional image
of stigmas because of its negative portrayal by the media, interacting with and
touching male patients while caring, gender roles distribution on identity basis, and
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crossing social boundaries in the spotlight of Purdha, the religious and social practice
of female seclusion among Muslim communities. All of these stigmas are intensifying
1. Pakistan is a male dominated society whereas most of the nurses are observed to
be females
and medical staff are seen superior to nurses. Consequently, female nurses in
3. The media disseminates a stereotypical image of nurses, along with the concept
of objectification.
4. Marriage settlements for nurses in this society also emerged as a challenge. The
intimate nature of the nursing profession violates the social and cultural taboos in
attract many female as a career in Pakistan. The shortage of nurses has been a
Pakistan.
This shortage is associated with multiple factors that include the low
status and socio cultural issues related to nursing profession. Statement of the
problem to find out and enlist the socio cultural challenges face by women in
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1.3 OBJECTIVES OF THE STUDY
1. The study identifies the current status of nursing profession solely form
nurses perspectives about their clinical experience and also explore social
2. The study will be show there is a need for positive portal in the media. The
nursing profession.
3. The study will also help for understanding social and cultural boundaries
that have affected the nursing profession and ultimately cause the shortage
and retention in nursing profession. The study will also help in improving
5. The study also put forward recommendation for nursing profession bodies
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The study will answer the following research questions.
1. To explore what kind of social factors that shape the image of nursing
profession?
2. To what are the perceptions that prevail for nurses and nursing profession
3. To what type of gender differences and traditional values exist altering the
4. How did the media portraying the image of the nursing profession?
1.6 HYPOTHESIS
cultural factors.
1. Three THQ public sector hospitals within the regional context of Sargodha
(Punjab) Pakistan.
3. Only the social and cultural issues will be considered for the purpose of the
research.
The principle of gender performativity developed by Butler and Le Blanc was once
applied, along with the notion of objectification, in order to highlight this
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performativity and discover its linkage to the located identification of nurses within
the given social context. This concept emphasizes the developed identity of nurses
which they have gained thru their performativity of precise behaviors through
following the virtue script of femininity. These outcomes in a closure of culturally
conditioned norms and motives gender inequality for male nurses. The stereotypical
portrayal and objectification of nursing has placed nurses in a subservient position to
medical practitioner and compelled them to supply their emotional and bodily labour
to others, which has devalued the picture of the nursing profession.
Although there's an emphasis in Butler’s paintings at the way wherein discourses have
an effect on our behaviour: in place of gender overall performance being a function
performed and created through the person creatively, gender overall performance is
habitually always acted and finished on a everyday foundation in ordinary life.
Although as she shows in her exam of drag overall performance creativity can serve
to subvert the performativity of the jobs we're assigned to perform.
Butler’s key thoughts are consequently primarily based totally at the perception that
gender isn't always a simplified ‘function’ however a deep seated psyche gambling
out of identification and behaviour, there's additionally now no longer informal
hyperlink among sex, gender and sexuality. The per formative gender roles are
established upon repetition and re-new release in developing identification, which in
flip bring about instability of the ‘gendered roles’ we're assigned.
1.10.1 Population
The public sector THQ hospitals within the regional context of Sargodha
(Punjab) in Pakistan, including Sahiwal, Kot Momin and Bhalwal will be considered
No Nurses Nurses
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1 THQ Hospital Kot Momin 1 13 3
2 THQ Hospital Bhalwal 3 16 3
3 THQ Hospital Sahiwal 2 10 3
Cluster purposive sampling technique will be adopted from the three target hospital in
Sargodha to learn about nurses perception of social and cultural challenges in the
nursing profession. Thematic analysis will be conduct using the data analysis software
Participants Experience
1 Head Nurses 4 22 Years
2 Staff Nurses 4 10 Years
3 Midwife Nurses 4 08 Years
Questionnaires, observation focus group discussion will be used as research tools for
collecting data from the respondents. The detail of the tools will be as:
1. Questionnaire for the nurses will be used to collect their views regarding the
2. Observation during the session to analyze the perception of staff nurses about
the level and kind of the issues. An observation schedule will be used for the
purpose of observation.
3. Focus group discussion will be conducted separately for the nurses. `It will be
conducted to get the views of the nurses about their professional image related
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1.10.4 Preparation of the research tools
related materials and with the expert’s discussion in the fields and with the
consultation of the supervisor. Check list for the purpose of observation and the
questions for the focus group discussion will also be prepared in the same way.
Pilot testing will be done before the conduction of the research on the nurses
in sleeted three hospitals through the purposive sampling technique. (Which will be
part of the population but not included in the sample)? In order to determine the
validity of the questionnaires for the nurses, the researcher will be done pilot testing.
The researcher will also seek the expert opinions for the validation and
refinement of the research tools. The tools will be further simplified and reorganized
for large scale usage. Reliability of the observation schedule, questionnaire and
The data will be collected through post, emails and personal meeting from the
target sample of the population. And for the purpose of observation the researcher
himself or the will visit the hospitals and will observe the wards using the observation
schedule. Observation will be done with due consent of the concerned authorities.
The researcher will arrange the focus group discussion sessions and during the
discussion the researcher will try to get the answers of the questions designed to meet
tabulated, analyzed and interpreted. In the light of the objectives and research
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questions of the study, the suitable statistics will be applied in order to measure the
variables:
The suggestions given by the staffs during the focus group discussion sessions
the responses and suggestions will be categorized on the basis of more frequent
OPERATIONAL PLAN
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REFERENCES
Raisa B Gul (June 2008) The Image of Nursing from Nurses' and Non-Nurses'
Perspective in Pakistan
Josh Jone, (2018) Theorist Judith Butler Explains How Behavior Creates Gender: A
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