Solved: Suppose Gene determines that next year s Sales

Division activities include

Suppose Gene determines that next year s Sales Division activities include

Suppose Gene determines that next year’s Sales Division activities include the following:

Research—researching current and future conditions in the industry

Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at
retail stores to trace shipments and correct errors

Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses

Basic ads—placing print and television ads for the Sleepeze and Plushette lines

Ultima ads—choosing and working with the advertising agency on the Ultima account

Office management—operating the Sales Division office

The percentage of time spent by each employee of the Sales Division on each of the above
activities is given in the following table:

Additional information is as follows:

a. Depreciation on the office equipment belongs to the office management activity.

b. Of the $21,000 for office supplies and other expenses, $5,000 can be assigned to telephone
costs which can be split evenly between the shipping and jobbers’ activities. An additional
$2,400 per year is attributable to Internet connections and fees, and the bulk of these costs (80
percent) are assignable to research. The remainder is a cost of office management. All other
office supplies and costs are assigned to the office management activity.

Required:

1. Prepare an activity-based budget for next year by activity. Use the expected level of sales
activity.

2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that
might be taken to reduce expenses.

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 Suppose Gene determines that next year s Sales Division activities include

ANSWER
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