Pointers:

- Choose any two.

- Be as creative as possible with the strategy. But be relevant to the

brand or the particular ad.

- We like details in research.

- Understand the brand and it’s market well.

- A thorough yet simple thinking will be needed to come up with the

strategy.

- Complete the test in 24hrs and email the document at

avisruti@akartha.com
- After you complete the test, our team will go through it.

- Follow us on social media because the names of the selected ones

will be announced there, one by one. After that you’ll

- Don’t forget to email your complete resume with the test’s answer
document. Both of them can be in a PDF or MS word format.

- Due to Covid-19 outbreak, this will be an entirely work-from-home

internship, but please note that it’s not on a part time basis.

1. Follow our social media profiles, website and YouTube to watch all
our works, and then, analyse and write about that one element
present in most of our works. Also discuss about those ads in which
the element isn’t present.

2. If you get a chance to pitch to a chocolate brand like SMOOR

during the Covid-19 outbreak, what are the analysis that will be
required to do and discuss the strategy that you’ll pitch. Also state
the channels to be used. Design a complete presentation for this.
(Tip: Understand the target audience and study the brand.)

3. What is the advertising strategy that ‘Khatabook’ should follow at

this hour of crisis (Covid-19 outbreak). Give a research backing for
the strategy provided.

4. What is the advertising strategy that ‘Simpl’ should follow at this

hour of crisis (Covid-19 outbreak). Give a research backing for the
strategy provided.