SAN MATEO MUNICIPAL COLLEGE

General Luna St., Guitnang Bayan I, San Mateo, Rizal

Tel. No. (02) 8997-9070
www.smmc.edu.ph

COURSE SYLLABUS

Course Title Consumer Behavior

Course Code PMCM1
Course Unit 3 units
Credit
Course none
Prerequisites
Course This course gives students the knowledge and skills necessary to perform useful consumer analysis to be used in developing
Description effective marketing strategies. The course focusses on relevant and timely behavioral concepts on which the consumer
behavior is based. This also guides future marketers a foundation for creating and satisfied customer.
Course 1. Explain the consumer behavior conceptual framework that enhances understanding of consumer behavior principles to
Outcomes marketing strategy.
2. Conduct qualitative research to understand the various groups of consumers in the marketplace.
CONTENTS
Learning
Assessment Learning
Schedule Topics Objectives Activities / Mode of
/ Evaluation Resources
Delivery
 Sept. 1-5, 2020  Orientation Week  adhere to the school rules &  student handbook  online quiz student
regulations  power point handbook
presentation electronic
 online video gadget
 zoom/skype
 messenger
  google meet

Week 2 Topic 1  Understand the meaning of  modular flexible  online

 What is CB & Why consumption and CB, its role in learning assignment
Should I Care? business and society, and be  power point  online quiz Consumer
 Value and the Consumer familiar with basic approaches to presentation  online recitation Behavior by:
Behavior Value studying consumer behavior.  online video using google Babin/Harris
Framework  zoom/skype form Electronic
 messenger gadget
 google meet
Week 3 Topic 2
 Value & the Consumer  Describe the consumer value  modular flexible  online
Behavior Value framework and its basic learning assignment
Framework components; compare and  online quiz
 power point
contrast two key types of value;  online recitation
presentation
apply the concepts of marketing using google
 online video
strategy and marketing tactics. form
 zoom/skype
 messenger
 google meet
Week 4 Topic 3  online
 Consumer Learning  Define learning and perception  modular flexible
assignment
Starts Here: Perception and how the two are connected. learning
 online quiz
 power point
presentation  online recitation
using google
 online video
form
 zoom/skype
 messenger
 google meet
 online exam
 Preliminary Exam  Google Form using Google
Week 5
form
Week 6 Topic 4
 Comprehension,  Identify factors that influence  modular flexible  online
Memory, & Cognitive consumer comprehension learning assignment
Learning  power point  online quiz
presentation  online recitation
 online video using google
 zoom/skype form
 messenger
 google meet
Week 7 Topic 5
 Motivation and Emotion:  Understand what initiates human  modular flexible  online
Driving Consumer behavior and be able to classify learning assignment
Behavior basic consumer motivations  power point  online quiz
presentation  online recitation
 online video using google
 zoom/skype form
 messenger
 google meet
Week 8 Topic 6
 modular flexible  online
 Personality, Lifestyles,  Define personality and understand assignment
and the Self-Concept how various approaches to learning
 power point  online quiz
studying personality can be  online recitation
applied to consumer behavior presentation
 online video using google
form
 zoom/skype
 messenger
google meet
 Week 9 Topic 7
 Attitudes and Attitude  Define attitudes and describe  modular flexible  online
Change attitude components; describe the learning assignment
functions of attitudes  power point  online quiz
presentation  online recitation
 online video using google
 zoom/skype form
 messenger
google meet

Week 10 Topic 8  modular flexible

 Consumer Culture learning  online
 Understand how culture provides  power point assignment
the true meaning of objects and presentation  online quiz
activities; use the key dimensions  online video  online recitation
of core societal values to apply the using google
 zoom/skype
concept of cultural distance. form
 messenger
google meet
Week 11 Midterm Exam
 Google Form
Topic 9
 Microcultures  Apply the concept of microculture  modular flexible
learning  online
as it influences consumer assignment
 provide behavior; identify major cultural  power point
presentation  online quiz
schedule for and demographic trends.
 online video  online recitation
synchronous
 zoom/skype using google
sessions
form
 messenger
 flexible time for google meet
asynchronous
learning
Week 12 Topic 10
 Group and Interpersonal  Understand the different types of  modular flexible
Influence reference groups that influence learning  online
consumers and how reference  power point assignment
groups influence value presentation  online quiz
perceptions  online video  online recitation
 zoom/skype using google
 messenger form
google meet

Week 13 Topic 11  modular flexible

 Consumers in  Understand how value varies with learning  online
Situations situations; distinguish the  power point assignment
concepts of unplanned, impulse, presentation  online quiz
and compulsive consumer  online video  online recitation
behavior using google
 zoom/skype
 messenger form
google meet
Week 14 Topic 12
 modular flexible
 Decision Making: Need  Understand the activities involved  online
learning
Recognition and in the consumer decision-making assignment
Search process  power point
presentation  online quiz
 online video  online recitation
 zoom/skype using google
 messenger form
google meet
Week 15
Topic 13  Understand the difference  modular flexible  online
 Decision Making II: between evaluative criteria and learning assignment
Alternative Evaluation determinant criteria  power point  online quiz
and Choice presentation  online recitation
 online video using google
 zoom/skype form
 messenger
google meet
Week 16  modular flexible  online
Topic 14  Gain an appreciation of the link learning assignment
 Consumption to from consumption to value to  power point  online quiz
Satisfaction satisfaction presentation  online recitation
 online video using google
 zoom/skype form
 messenger
google meet
Week 17
 modular flexible  online
Topic 15  List and define the behavioral assignment
learning
 Consumer outcomes of consumption  online quiz
Relationships  power point
presentation  online recitation
 online video using google
 zoom/skype form
 messenger
google meet
 add links to
Google Form online learning
portfolio
Final Exam
 upload rubrics
 and guides to
 synchronous projects and
learning activities
 synchronous or
asynchronous  quizzes/long
learning tests/major
examinations
using Google
 add links to upload Form
activities, videos,
lectures

 consider time, place & mode  module, textbook,

(SMART) handout,
 worksheet

Course Requirements:

Attendance (students are required to attend in ALL synchronous meetings)

Quizzes/Long Tests/Major Examinations are through Google Form in synchronous and asynchronous modes respectively
Discussion participation (recitation)
Completion and submission of Learning Portfolio
Research Output/Projects/Activities
Assignments

Grading System
Major Examination 30%
Attendance 15%
Quizzes / Long Test 15%
Assignments 10%
Project/Activities 20%
Recitation 10%
TOTAL 100%

Submitted by: Checked by:

BELINDA C. STO. DOMINGO Dr. MELY S. TABUCOL

Name and Signature of Instructor Head/Dean

Noted by: Approved by:

Dean TERESITA C. DELA CRUZ Dr. ESTRELLA J. CINCO

AVP for Academic Affairs President