ASSIGNMENT # 01

COURSE: STRATEGIC MANAGEMENT

TOPIC: IDENTIFICATION OF MISSION COMPONENTS IN MISSION & VISION
STATEMENT OF ANY TWO COMPANIES.

MISSION COMPONENTS:
 Products  Customers
 Markets  Employees
 Technology  Public image
 Survival, growth, profits  Self concept
 Philosophy

PAKISTAN STATE OIL

Vision Statement
To excel in delivering value to customers as an innovative and dynamic energy
company that gets to the future first.

The future of Pakistan state oil is very clear as it wants to excel in delivering the best customer
value by having new and innovative style of delivering and wants to be like a company who really
think for its future and wants to achieve its objectives first. In short company’s vision is good and
broad.

Mission Statement
We are committed to leadership in energy market through competitive advantage in providing the
highest quality petroleum products and services to our customers, based on:

 Professionally trained, high quality, motivated workforce, working as a team in

an environment, which recognizes and rewards performance, innovation and
creativity, and provides for personal growth and development.
 Lowest cost operations and assured access to long-term and cost effective
supply sources
 Sustained growth in earnings in real terms
 Highly ethical, safe environment friendly and socially responsible business
practices.
 Pakistan state oil’s mission statement mainly focuses on the products or services they are offering,
in which markets they are offering it, company’s growth & survival, its customers, employees and
self concept. But misses the technology, they should mention the new technology and ways they
are using for their products. PSO is also doing lots of good corporate social work within the society
they should mention that in their mission statement so that it will help the company to build its
good social image in front of everyone. Company should give importance to its norms and values
to build good and responsible working environment with n the company.

DEWAN GROUP

Mission Statement

The mission of Dewan Mushtaq Group is to be the finest Organization, and to conduct
business responsibly in a straightforward way.

Our basic aim is to benefit the customers, employees and shareholders, and to fulfill
our commitments to the society. Our hallmark is honesty, initiative and teamwork of
our people, and our ability to respond effectively to change on all aspects of life
including technology, culture and environment.

We will create a work environment, which motivates, recognizes, and rewards

achievements at all levels of the organization, because “IN ALLAH WE TRUST & IN
PEOPLE WE BELIEVE.” We will always conduct ourselves with integrity and strive to be
the best.

Dewan group’s mission statement mainly focuses on philosophy of the company which refers to the
values of the company, technology which they are using, its employees and their training & benefits
and its targeted customers. But misses the components of its products which they are offering, the
market in which they are working, its survival, growth, profits, means how the company is working
and growing in its respective field and its public image means if they are doing any corporate social
work they should highlight that, which helps the company to grow its social network.