Meeting Objectives:

 Finalize opening promotions

 First 3 months of opening plan
 Instagram account launch plan (design meeting)
 Brand Identity

1. Bikin pros and cons of opening with lots of traffic (meaning we use decent amount of cash) vs
normal organic opening using friends and referrals (minor investment)

High Traffic Opening

Pros:

-Stop bleeding

-high sales

-fast exposure

-more social media reviews

-More experience for our staff

-higher inventory turnover

Cons:

-Danger for Corona (too many people)

-Staff overwhelmed

-food takes too long

-first impression bad people might not come back

-higher advertising expense

-less repeat customers

Low Traffic Opening
Pros:
-Less cost for marketing

-organic slow growth

-less pressure for staff

-more time to refine food to suit customers

-corona protocol safe

-able to serve food at a good pace

-get loyal customers instead of one off transactions

-home like vibe since not too crowded

Cons:

-bleeding

-less cashflow

-less exposure in social media

-perishable food might rot (loss)

-less inventory turnover

-staff might be bored

 2. Samples successful Selling promotions appropriate for our cafe (aim for quantity of examples,
doesn't have to be cafe industry)

Dollar Shave Club Ad

https://www.youtube.com/watch?time_continue=93&v=ZUG9qYTJMsI&feature=emb_logo

Email collection (facebook login for wifi)

Coffee Tasting (daily free coffee to try)
https://profitboss.com/the-100-best-restaurant-promotion-ideas/

 Steal a Competitor’s Customer for the Price of a Coffee

Offer anyone with a competitor’s loyalty card (e.g. coffee card) and offer to trade it in for a free coffee at
your restaurant.

Firstly, you’ll take a loyal customer away from your competitor, and secondly, you just got your own
loyal customer for the price of a coffee.

 Be Interactive with Your Customers

This is all about being interactive with your customers in an ever-competitive dining market.

So it can be as simple as having board games at the tables, or letting your customers roll a dice to
choose their drinks.

Returning customers spend 300% more; so it’s a great way to get them to come back.
Define Your USP

Your USP is your Unique Selling Point. What is it you do that no other restaurant can say they do?

Do you have the best ribs in town? Maybe you have the most expensive cocktail around?

It can be silly too – we’ve seen a whole campaign written around a waiter with a wooden leg – it really
can be anything.

This one can take a while and needs to be leveraged properly, so Google a restaurant promotion agency
that can help you.

Get podcast to talk about us.

Expore sms

Instagram photoshoot locations and props.

 3. Minimum 3 crazy ideas that doesn't have to be practical to get the name over the moon
(example a giant layang2 yang ada #overthemoonbali)

Funny car sales place mascot that is air powered with over the moon.

Free Yoga Class after closing at the parking lot

Dog show by the beach to promote over the moon

Meeting Objectives:

 Finalize opening promotions

 First 3 months of opening plan
 Instagram account launch plan (design meeting)
 Brand Identity

Notes From Ben:

Bring ur own mugs 5k off for coffee or juice ( initiate to reduce waste)

2 products for 50k daily, rotating items on daily basis

10% of coffee net sales goes to good cause, we write this on tent card :) and support different charity

Highlight suppliers like Seniman coffee and senin bakery, understand about products, sustainable, local
and ethical for example and highlight our suppliers and its supply chain process and how our action help
made a different.
We are doing re use for our products, oil, coffee waste( fertilizer garden) and others

Yayasan lengis hijau for soap another angle we can use