(Human Computer Interaction)

Activities

1
(Norman’s Principle)

Name of Student Name of Professor

Serdan, Michael John B. Prof. Villanueva
Date Performed Date Submitted
Feb. 10, 2021 Feb. 14, 2021

PROF. JAEVIER A. VILLANUEVA

I. OBJECTIVIES

At the end of the experiment students must be able to:

Cognitive

a.) understand the Norman’s principle of everyday life.

.

Psychomotor:

a.) determine which things violates the Norman’s principle.

Affective

a.) appreciate the concept of Norman’s principle in the design of everyday things.

II. BACKGROUND INFORMATION

To accomplish this task, the student must have a clear understanding of the following topics:

● The concept of HCI

● HCI Design Rules
● Norman’s 7 Principle of Design

III. PROCEDURES

Take a picture of everyday things, must not be IT related and answer the following:

● Where did you get the picture?

● What Norman’s principle was violated in the picture you have taken?
● Explain how it violates the Norman’s principle.

Present the picture in the class and discuss your assignment.

PROF. JAEVIER A. VILLANUEVA

IV. Assessment

Criteria Descriptions Points

Validity of the photo Photo must be taken by the student 25%

Norman’s principle used Correctness of the principle used for the 25%
photo

Explanation Clarity of the argument for the principle being 30%

violated in the photo

Presentation Delivery of the homework 20%

Total 100%

Note: The following rubrics/metrics will be used to grade students’ output in the lab 1.

PROF. JAEVIER A. VILLANUEVA

Norman’s Principle

1. Principle 1

Example:

PROF. JAEVIER A. VILLANUEVA

 • In this photo shows the prices of their products. I ordered and paid 650
pesos. I wondered why I need to pay for their Large Palabok itself. The
delivery man said that the delivery fee is 50 pesos and the Large Palabok
is 600 pesos. So, based in the Norman's Principle, this photo violated the
Concept of Consistency which has to cause the same reaction every time.
The Signage or Their ads failed in terms of product pricing and delivery
fee as it should be all consistent unless change their signage or ads to the
actual or real price to avoid confusion.

2. Principle 2

Example:

• In this photo shows the two pictures which are the ice cream tub and the
ice cream tub filled by fish. So, based in the Norman's Principle, this photo
violated the first principle which is Use both knowledge in world &
knowledge in the head. Generally speaking, as Filipinos like to reuse
some things, it is better to put a label to avoid any misconception or
misuse of things that may also cause possible accident. Not expecting too
much also helps.

PROF. JAEVIER A. VILLANUEVA

3. Principle 3

Example:

• This photo shows improper road sign and it creates confusion and worst
ended up in accident. This photo violated the concepts of Norman's
principle which are the Mapping and Consistency. The design should be
something that will closely resemble on what they effect but, on this photo
shows "Keep Right" but the "Arrow" is pointing to the left.

PROF. JAEVIER A. VILLANUEVA

References
1. Reference 1
* Taken Feb. 08, 2021 (Lakay’s Local Dining)

2. Reference 2
https://www.facebook.com/photo/?fbid=468176933329054&set=basw.Abp0fbGb
KbTN4RPvJx2GJejF5DjnFNWnf6ofldIykTRkBD71zBBv_5Vxr6_n7VcQ59YBNdS
Dsg8RbdWCcsLQIbQgBrFT-
kCnu7tJ9kes8e0mF9ahP_T3TYtNwe6R1FUtEiRlgIWGok8Ncmb4HDZNRCEd&o
paqueCursor=Aboz2_JCkvb-
gPu8XqE7FaQovqLg_6m4CvPOlb1PBFHoVZJxmp9QGTUplybQQpLrw-
I9zuW50acI89eJpJ1m_WA9bxOKTyNyO_tGpz-
BAV1UeSP16ajLuwxW5TURl96r7M1YvfBoeST3vfFpzRvFYLQMP9rNpbY15aUu
nQHbbwgYb5nJDAz60TfWrjnq539cjJNH__pzNO3B9qvENfcUk2ef265fg9XnBibF
3WWzDW_PXbiLEM9Q2ELYcy9w5mAwVt4DUk6ihLBhiX0fICtlY_SZJE6P_J4W_
9gQDkgS6Qm4Oixzvo8foBnXHcQu7DfLvSPa9eZTgaM6lM2DVHoo3aS5CCbNG
RSunej-KiLUZI4hFNZ78upOGLF1lUl0LfIlz5H9Ltaxm2jiN3NocqIB5dNs9IwX-
ahGH-
DLG4rbMytEh21FKGJRuzETNAAYL9seW7ocNJxHgsmffl1ECagmb_YvzLDOFrk
XLgT24epP_v8CIsjVjWXHdEXQTshTRmyFr51RlECNoO0jbMPbmtwDkZyFDjlL5
yi_Y_B_MgBisXeQ35EQDlidOfl9K13dysRJIQUo0m3xzPSn6z_Oiuq47g2MXSe9
MC605rZZW2VihVpclKzfYhfjsyd8OMG2PRlioBy7AEm7RtL7SD4cvD_3jxKxAsDl
9KkA0KcUO3bU47bnCE1B_wChUta4687boavJxRe5vjLw0Q0Z3vq2L4GytDZrcu
EYVbvyhqomHOb0XAnyGqnsIqjEd9FbDBI6VelFyxh-
1GPgtsyTRDsGfqJnTYNgoSX6w7971l3nYC8LBQKTU9pytaprb6jgTjB9Mv8vJlui
GG3AqPothHli_xGag6zXuTaVAnJ-svJq0M0IMD-
fTDNECJwiOjmM1bJ6t476Czzkr_-5bPynaGv-
K7FaYCmaBOqIfNxISUqz322oThXPfeDRHaEOb23M2BHzyaMWrSedQjCzzH0
mwmv3o3fMsrNi
3. Reference 3
http://lightburst.weebly.com/blog/category/road%20signs?fbclid=IwAR0K8FnA16
OSo-hQ9a_K3AQfcDQJs7HeGQ-xPCF105e_SkqONTjn9HSkv5Y

PROF. JAEVIER A. VILLANUEVA