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Course Title: Agricultural Marketing Course Instructor Shajib Kumur Ghosh
Course Title: Agricultural Marketing Course Instructor Shajib Kumur Ghosh
Course Title
Agricultural Marketing
3rd Year BBA (hons.)
Course Instructor
Shajib Kumur Ghosh
Presented By:
Faisal
Ahmed
(FAB)
Most people think that marketing is only
about the advertising and/or personal
selling of goods and services. Advertising
and selling, however, are just two of the
many marketing activities.
To provide facilities for lifting all produce, the farmers are willing, to sell at an
incentive price,
To reduce the price difference between the primary producer and ultimate
consumer, and
To make available all products of farm origin to consumers at reasonable price without
impairing on the quality of the produce.
To establish among its members a machinery for systematic interchange of information and
experiences regarding various aspects of food marketing activities
To establish and maintain appropriate relationship with FAO of the United Nations and other
international and regional organizations pursuing similar or related objectives.
For the purpose of achieving its objectives, the
Association performs the following functions:
Food industry is the part of a larger economy in any country and is therefore
affected by macroeconomic trends in growth, employment, inflation and interest
rates.
Food consumer and their wants and needs are also reshaping the nature of
the food system. Todays consumers demands increasingly diverse,
healthy. Convemently prepared and economical food products.
►Infrastructure:
Everyone sometimes neglect or take for granted the role that social capital
or infrastructure plays in the development of an efficient food marketing
system. These are the resources created by the society for the benefit of
all.
►Competition:
The behavior of the marketing system is also limited by the rules, customs and
values of a society. Though such rules may be changed by society, at any given
time the marketing system must rework out its activities within the currently
existing framework.
To create value for customer marketers need to
emphasize on the following points:
The most basic concept underlying marketing is that of human needs.
Human needs are states of felt deprivation. They include basic physical
needs for rood, clothing, warmth, and safety; social needs for
belonging and affection; and individual needs for knowledge and self-
expression.
Wants are the form human needs take as they are shaped by culture
and individual personality
.
Many sellers make the mistake of paying more attention to the specific
products they offer than to the benefits and experience produced by
these products.