JONATHAN

GABRIEL
Digital storyteller, community builder, and passionate lifelong learner with
10+ years of experience in writing, design, and social media/email marketing

jonathan.gabriel@gmail.com | linkedin.com/in/jonathangabriel

RECENT EXPERIENCE SKILLS

U.S. Hunger (Feeding Children Everywhere) Adobe Creative Cloud

Longwood, FL — Digital Content Strategist (Photoshop, Illustrator, InDesign,
November 2020-February 2021 Premiere Pro, Audition, Acrobat)

• Created an individual donor program from scratch and strategically Strong writing and editing skills,
connected with our audience of donors including Associated Press (AP) style
• Used Google Ads, email marketing automations and social media
(Facebook, Instagram, LinkedIn) to promote the donor program Microsoft Office 365
• Utilized custom donor and food applicant data portal to inform outreach
strategy Social media content creation, listening and analysis
(Canva, Animoto, Hootsuite, Sprout Social,
University of Central Florida Burnett Honors College Google URL Builder, bitly, Google Analytics)
Orlando, FL — Coordinator, Marketing and Communications
April 2019-August 2020 Email marketing platforms
(Mailchimp, Constant Contact, Emma, GroupMail)
Implemented and oversaw a creative, relevant, and comprehensive
communications, social media, and marketing program for the college. Managed Photography and video editing
social media platforms (Facebook, Twitter, LinkedIn, Instagram) and website
content (WordPress CMS). WordPress

• Designed print materials, including annual reports, brochures, posters, and Basic proficiency in front-end web design
pop-up banners (HTML, CSS, SEO)
• Designed and distributed email newsletters, including Inspire, a bi-monthly
e-newsletter promoting college highlights to an alumni and donor audience PROFESSIONAL DEVELOPMENT
(average of 27% open rate and 6% clickthrough rate)
• Increased Instagram reach by 50% and follower growth by 14%
year-over-year through usage of UGC and Story takeovers Certifications
Inbound Marketing, Social Media Marketing,
• Identified relevant stories, interviewed subjects and wrote stories for the
Email Marketing, Digital Advertising (HubSpot);
college website, university news sites and other outlets Analytics, Ads (Google)
• Supervised a team of 2 student interns
Florida Public Relations Association
University of Central Florida College of Medicine Orlando Area Chapter
Orlando, FL — Coordinator, Digital Marketing & Social Media Received Professional Partner Award,
June 2016-April 2019 UCF Nicholson School of Communication

Established social media strategy and developed engaging, impactful content for Founder and moderator,
college social media channels (Facebook, Twitter, Instagram). Wrote news pieces HigherEdSocial Slack community
and coordinated with traditional news outlets to garner earned media. (international community of social media marketers
featured in the book Digital Leadership in Higher Education)
• In one-year period, increased followers by 19% on Facebook, 56% on
Twitter and 72% on Instagram; increased engagement by 33% on Facebook, Served as social media ambassador for
17% on Twitter and 31% on Instagram; and increased reach/impressions by Orange County Government and the
18% on Facebook, 18% on Twitter and 17% on Instagram Orlando Economic Partnership
• “Faces of Research” campaign: month-long video series highlighting student
and faculty research that garnered an average of 1,300 organic views per EDUCATION
video
• Global Health Conference campaign: two-week Facebook campaign
targeted to health sciences students in the Southeast reached more than University of Central Florida
20,000 people; ads were directly responsible for more than $200 in revenue B.A., Digital Media (summa cum laude, university honors)
August 2001-May 2006
• Secured earned media placements at Spectrum News 13, WINK-TV,
Ivanhoe Broadcast News, FOX35 WOFL and 90.7 WMFE