Assignment Cover Sheet

Student Name: Nhi Hoang

Student Number: 16213
Course: Advanced Diploma in Digital Marketing level 5

Assignment NO: 1

Marking Criteria:
We expect the learners to write minimum one well expressed point in three lines against each
allocated mark. This means one needs to write 15 lines with 5 well expressed points to get high
grades for a 5 marks question.

For high grades use examples and illustrations where appropriate.

Please insert your completed assignment (in word format) here:

Internet marketing
- Internet marketing is digital marketing
- Using to market the business online which is an element of overall business marketing
strategy.
- Typically cheaper and more effective method of targeting the potential customers

Marketing strategies
1. Web design and development
- The business is going to reflected by their own website, must be unique in the online
competitive market
- Content is the most important
- Considering:
o what the web presence will be?
o how much to spend on?
o what is the goal to accomplish?
2. Affiliate program
- Affiliate marketing is where you get third party to promote your company with a
commission paid for a lead or sale
- This program can be helpful if you do not have a lot of products to offer of your own
- Affiliate program connect to the third party either help business sell products or can also
buy products or attract potential customer
3. Email marketing
- Email marketing is marketing your business through delivery email to current and
potential customers
- Email is a primary from of online communication for a lot of people and business which is
 still quite effective at keep in touch. However, business must be careful of unwanted
online communication.
- Business should have the follow characteristic for the email marketing:
o Brand consistency
o Clear call to action
o Clean design
o Relevant, short, interesting
o Regular
4. Using social media
- Social media is an effective and growing resource that allows business to connect with
customers
- LinkedIn, Facebook, Twitter, Instagram, etc. are most essential channels for companies
with lot of customers using those sites, however the return depends on how companies
strategy on social media
- Need skill work and patience in order to see return on investment
5. Search engine optimization (SEO)
- SEO helps business have a stronger ranking in search engines such as Google and Bing,
etc.
o On page optimization
o Off page optimization

Email marketing is marketing your business through delivery email to current and
potential customers
Search engine optimization is a process use to optimate the business website so that it
appears more in the online research.

Student Statement:
By submitting this assignment, I confirm that this is my own work.

Student Signature Nhi Hoang Date 15 April 2020

For Tutor / Assessor Use Only

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