AEHEC FS Chapter 1 3

Chapter 1
INTRODUCTION TO FEASIBILITY STUDY
Chapter 1 consist of seven parts: (1) Background and Rationale, (2) Description of the Proposed
Project, (3) Objectives of the Study, (4) Project Proponent, (5) Proposed Name of the Project, (6)
Types of Business Organization, and (7) Location of the Project
Background and Rationale
The accommodation service industry is dynamic and constantly changing in line with developments
in the tourism sector. Hotels are quite complex businesses in combining reliable and intangible
products provided for customers. It requires an appropriate business strategy analysis to maximize
competitive advantage. Due to a variety of competitive advantages sources, the hotels can make their
position, in terms of both costs and differentiation, hard to imitate by the competitors.
During the last years, ecological consciousness is gaining more and more ground amongst people
around the world. Inquiry and implementation of environment-friendly solutions is now the challenge
to all aspects of human activity. The hospitality industry has recently joined this effort and so the
term “green hotels” has evolved. Apart from the ecological aspect and the goal of sustainable
development, the financial profit is more than worth it. Visiting a “green hotel” seems to be attractive
to guests as well. Tourists, defining themselves as “eco-tourists”, consciously select environment-
friendly hotels for their stay and are usually willing to spend more in order to receive eco-friendly
services.
In the context of the developing “green entrepreneurship” in the tourism sector, the idea was to
conduct a feasibility study for an upcoming “green hotel”, in order to document the possible
solutions and to identify the most feasible one.
Description of the Project

The upcoming green hotel is scheduled to be constructed in Pook, Kalibo, Aklan, within close
proximity to Kalibo International Airport, Kalibo Jetty Port and the capital town, where the majority
of the population lives.
Considering that no such concept exists in the area, the challenge is to design, construct and
implement it, using the most feasible scenario. The location was carefully selected considering
factors as accessibility, landscape, orientation, view, deviation and of course the existing competition
in the hospitality sector.
The selected plot of 5,500 ha is square-shaped, spacious enough to host the main building and the
auxiliary infrastructure, as well as the surrounding space for al fresco events and outdoor activities.
Akean Eco Hotel and Event Center, a three-storey mid-upper range hotel property provides an
intimate boutique hotel experience with the environmental benefits of sustainable practices. The
property includes 45 guestrooms, main administration building of ______sq. meters with the
reception, office, a restaurant and bar, coffeshop and amenities such as a small to mid-size
conference center with banquet facilities, meeting rooms, a freshwater infinity pool, lush gardens, hot
tub, fitness facility, a gift shop of local products, and possibly a small spa and fitness center, will
serve to attract a broad market base, including families, local and out of town patrons, as well as
business/corporate patrons on a year-round basis. An eco-hotel, Akean Eco Hotel and Event Center
will manage the property following guidelines for best practices of sustainability. Some of these
practices include the trio of reduce, reuse, recycle, the completion of eco-certification programs,
constructing the property to preserve trees, composting food scraps, donating to local charities, and
educating guests about preserving the environment.
Other key features in order for the hotel unit to be more attractive to potential visitors will be:
- Standard services: security, 24/7 room service, free parking
- Unique and state-of-the-art amenities and services: bioclimatic design & operations, botanical and
butterfly garden themed coffee shop and a choice to adopt a plant during their stay
- Added value services and activities include childcare center services, playhouse services, mini-
library, tour services and free bicycles provision.
Objective of the Project

In order to assess the economic feasibility and viability of adding an eco-hotel and event center in
Pook, Kalibo, Aklan, a hotel feasibility study is conducted which focuses on addressing the following
framework questions:
1. Evaluate the market potential for the proposed hotel based on the analysis of the
market support for a lodging facility on the subject site.
2. To meet the locals’ desire of a local-friendly hotel that does not disturb the image of
Aklan, and help to preserve the cultural and environmental embodiment of Akeanon society.
3. To construct a hotel that meets the demand of local and international tourists to
appreciate Aklan and its culture, and to create sustainable employment and income for locals.
4. To build a financial asset for the owner of the property that is capable of generating
reasonable income. Thus, the hotel will contribute to the generation of income for local
businesses and Aklan’s overall economy.
5. Determine best practice initiatives of sustainability involved in the successful

development and management of Akean Eco Hotel and Event Center
Proposed Project Proponent
The project proponents could be the project designer(s), developer(s) and/or investor(s), or other
parties working on behalf of the project.
The main market that the proposed hotel aims to capture are tourists with leisure purposes and
business customers. These tourists include individuals, couples, families and business sector who
seek new experiences and pursue relaxation, demands that Aklan is able to satisfy. The target
audience will be the newer generation of travelers who are adventurous and are not afraid to attempt
local services such as boutique hotels and guesthouses.
Proposed Name of the Project

Ecology is a very strong trend, either convictions or a fashion, caring for the earth has become an
ideal of many. It includes "defense and protection of nature and environment". From what we
understand, to be green, what is sought is to defend and protect everything natural around us. As a
result, Akean Eco-hotel and Event Center is born due to an increasingly popular alternative of eco-
hotels in the tourism industry. The increase in demand has led therefore to a large range of hotels
with planet friendly options for all requirements.
An ecological hotel is one that is fully integrated into the environment without damaging the
environment, contributing in some way to progress and improvement of the local community and
sustainable growth of the tourism industry.
The term has been used on a more regular basis and hotel owners become more interested in
protecting the areas their guests have come to visit. Ecolabels are labeling systems that show the
environmental impact of good and services within regions around the world.
Akean Eco-hotel and Event Center, an eco-friendly hotel is an environmentally responsible lodging

that follows the practices of green living.
Type of Business Organization
Akean Eco-Hotel and Event Center operates as a sole proprietorship company that is characterized
by the combination of jobs, positions, management bodies which provide the fulfillment of the
strategic goals of the hotel company. The structure could be considered both vertically and
horizontally. Vertically, the organizational management structure reveals who is subordinated to
whom. In this sense it is characterized by the number of management levels: senior managers
(executives, e.g. general manager or CEO), middle-level managers (head of departments) and junior
managers (they directly manage the employees of non-management positions and include team
leaders, supervisors, etc.). Horizontally, the organizational structure is characterized by the nature of
work, type and number of units/ departments and number of employees in individual units.
Employees of the same departments perform similar specific tasks, which differ from those of the
employees of the other departments.
Location of the Project

The upcoming green hotel is scheduled to be constructed in Pook, Kalibo, Aklan close enough to
make a difference in demand at the center. The location is a perfect place for guests to escape the
tedium of every-day life and get-away from the norm.
The property has all the amenities, accommodations, and adventures that the typical tourist craves on
vacation with the added eco-tourism side to make them feel good about their choice of hotel.
The selected is located approximately ___km away from the airport and _____km from the jetty port
and it takes about ___ minutes and ___minutes to get to the hotel by car. The best scenario in terms
of ecology, economy, development and efficiency is selected, considering all typical and bioclimatic
costs, revenues, existing legislation and possibilities of exploitation through time.
The hotel has 45 rooms and supported with a total of _____square feet of function space. This
amount of ballroom and meeting rooms will allow the Hotel to host events, conventions and
meetings.
Akean Eco-hotel and Event Center may serve to spur additional development in Kalibo, Aklan, such
as additional restaurants, entertainment venues, and tourism type industries, and contribute to an
overall revitalization of downtown Kalibo.
Figure 1: Location of the Project [insert map]
Chapter 2
MANAGEMENT AND ORGANIZATION FEASIBILITY
Chapter 2 consist of three parts: 1) Organizational Structure, 2) Management Proposal. Management

proposal includes the qualifications, job descriptions, the duties and responsibilities of the executive,
managers, supervisors and rank and file staff. 3) System and forms
Organizational Structure
Used to establish the lines of authority, organizational structures are important tools that compliment
a hotel’s strategy. A probable organizational model for the eco-hotel and event center will include
functional departments for the owners, general manager, front office, housekeeping, food and
beverage, maintenance, human resources, accounting, and marketing. Within this structure,the
owners and management need to determine the degree of authority and independence that is exerted
over each department and each employee. Centralized decision making is when all decisions are
made at the top and passed down the line to employees. Advantages include tight control and fixed
accountability; disadvantages include lengthy response times, no encouragement of responsibility
among lower level employees, and discouragement of employees exercising any initiative. Whereas,
decentralized control gives managers and employees considerable decision making latitude in their
areas of responsibility. Advantages include new ideas and creative thinking, faster response times,
fewer layers of management, greater employee motivation and involvement, and employees to
exercising initiative; disadvantages include management’s lack of total control and the risk of
numerous bad decisions (Thompson Jr, Strickland III, & Gamble, 2010). Since Akean Eco-hotel and
Event Center employees represent a huge asset for the ecorhotel, a decentralized approach that
empowers staff members and managers would fit best with the believed strategy of the property.
Figure 2: Organizational Structure

Auditors
Internal
Accountant/Admin
Staff/Purchaser
Accounting
Manager
Maintenance
Maintenance
Maintenance
Supervisor
Personnel
Manager
Resort
Front Offi ce
Supervisor
Frontdesk
President/CEO
Offi cers
AVP-COO
Resident Manager
Laundry
Staff
Housekeeping
Supervisor
Attendants
Room
Helpers
Bakery
Baker
F & B Manager
Assistant
Helpers
Kitchen
Cook
Chef
Management Proposal
The success of any business is to a large extent dependent on the business structure of the
organization and the people who occupy the available role. Akean Eco-hotel and Event Center will
work with a business structure that will give room for employees to explore their creativity, have a
sense of belonging and grow through the corporate ladder of the organization. Right structure will be
put in place and ensure to hire people that are qualified, honest, customer centric and are ready to
work to help Akean Eco-hotel and Event Center build a prosperous business that will benefit all the
stakeholders (the owners, workforce, and customers).
The Chief Executive Officer will be the owner of the company and qualified and competent hands
will be hired to occupy the following positions;
 Hotel Operations Manager

 Accountant and Admin Manager
 Facility Manager
 Food & Beverage Manager
 Resident Manager
 Internal Auditor
 Chef & Baker
 Housekeeping Supervisor
 Food & Beverage Supervisor
 Banquet & Event Supervisor
 Front Office Supervisor
 Accounting Staff & Purchaser
 Front desk Officers
 Kitchen & Bakery Helpers
 Food attendants / Cashiers
 Banquet & Event Attendants
 Room attendants & Laundry Personnel
 Maintenance Personnel
Roles and Responsibilities
Chief Executive Officer – CEO
Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,

counseling, and disciplining managers; communicating values, strategies, and objectives; assigning
accountabilities; planning, monitoring, and appraising job results; developing incentives; developing
a climate for offering information and opinions; providing educational opportunities.
Duties and Responsibilities:

 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
Hotel Operations Manager:
The Hotel operations manager oversees the entire operations of the hotel. Operations include human
resources, housekeeping, security, public relations, food service, sales and finances. It is the hotel
operations manager's job to deal effectively with customers, bosses and staff workers while keeping
the hotel running smoothly.

 Developing and Implementing strategies that will ensure a positive experience that exceeds
guest’s expectations
 Work collaboratively with all department managers to make sure operations are running
smoothly in tandem with one another
 Anticipate all guest needs and respond promptly & accordingly
 Establish and maintain standards for staff performance and customer service
 Maintaining full knowledge of all inner working of the hotel, including room rates, hotel
policies, specials, availabilities, VIP guests, hotel events and more.
 Staffing the hotel appropriately
 Reviewing employee behaviour, appearance, and performance
 Conducting daily meetings to ensure that all departments are in working order
 Maximized efficiency by coaching and mentoring personnel on hospitality principles and
practices, and company policies and procedure
 Managed budget implementations, employee reviews, training, schedules and contract
negotiations
 Collaborates with the Chief Executive Officer in the over-all administration of the hotel
 Prepares budget and reports for the organization
 Handles any other duty as assigned by the CEO
 Acts as the Executive Secretary of the CEO
 Directly handles the marketing committee.
Requirements and Qualifications

 Bachelor’s degree in Hospitality Management or any related field
 With prior hotel or lodging experience; management training programs available
 Possesses leadership, motivational, communication, customer service, supervisory and
management skills
Accountant and Admin Manager

Duties and Responsibilities
 Monitors the financial results of the hotel.
 Deals with issues, such as acquisition and spending of funds.
 Responsible for cost controlling and providing revenues and profits.
 Performs activities, such as selection, recruitment and training of appropriate personnel of
the accommodation establishment, drafting contracts and preparing documents during hiring
and firing of staff, etc.
 Develops, reviews, and improves administrative systems, policies, and procedures.
 Works with management team to set budgets, monitor spending, and processing payroll and
other expenses.
 Plans, schedules, and promotes office events, including meetings, conferences, interviews,
orientations, and training sessions.
 Collects, organizes, and stores information using computers and filing systems.
 Oversees special projects and tracking progress towards company goals.
 Supervises clerical and administrative personnel by communicating job expectations,
appraising job results, and disciplining employees.
 Sets policies and procedures for training, coaching, counseling, and career development for
staff.
 Monitors and procures needed supplies for office, reception, mailroom, and kitchen.

 Certified Public Accountant
 With experience in related field, such as management or financial reporting, preferred.
 Exceptional leadership and time, task, and resource management skills.
 Strong problem solving, critical thinking, coaching, interpersonal, and verbal and written
communication skills.
Facility Manager
Manages the Maintenance and Security of the hotel.

 Oversees hotel infrastructure to ensure functionality and safety
 Manages maintenance teams (e.g. technicians, janitors)
 Inspects hotel regularly to ensure it meets safety standards
 Arranges for routine maintenance in hotel rooms, lobbies and facilities
 Acts fast to resolve emergency issues (e.g. power outages)
 Supervises team of Maintenance Technicians and Janitors
 Manages relationships with contractors and service providers
 Maintains budgets, expenses and activity logs
 Recommends measures to improve the efficiency and cost-effectiveness of the facility
 Supervises teams of staff across different divisions
 Ensures that basic facilities are well-maintained and conducting proactive maintenance
 Deals with emergencies as they arise
 Manages budgets
 Ensures that facilities meet compliance standards and government regulations
 Plans for the future by forecasting the facility’s upcoming needs and requirements
 Oversees any repair, installations, renovations, refurbishments and building projects
 Helps with office relocations
 Drafts maintenance reports

 Proven experience as a Hotel Maintenance Manager or Maintenance Supervisor
 In-depth knowledge of health and safety regulations
 Familiarity with plumbing, electrical, sewer and HVAC systems; hotel industry experience is
a plus
 Experience in administrative processes (e.g. budgeting, performance management)
 Ability to spot safety risks and address needs quickly
 Problem-solving aptitude
 Excellent organizational and leadership skills
 Bachelor’s degree in Engineering or any related field
Food & Beverage Manager
Responsible for the management and performance of the activities of the restaurants, cafes, bars and
confectioneries of the accommodation, as well as for the room service (offering meals and drinks in
guest rooms) and catering (serving meals and drinks during celebrations).

 Develops a relationship with regular customers
 Follows food and safety regulations
 Orders food supplies for the kitchen
 Ensures that customers are satisfied with food and service
 Assists with marketing events
 Creates restaurant policies
 Hires and trains new restaurant staff

 Culinary degree is preferred but not necessary
 Great organizational skills
 Ability to forecast how much food is needed
 Ability to delegate tasks
 Great leadership abilities
 Deep knowledge of the food industry
 Customer oriented mindset
 Ability to communicate with all levels of staff
 Ability to create reports to give to ownership
Resident Manager
Responsible for the efficient running of the hotel. By supervising staff and overseeing operations, the
Resident Manager aims to ensure that the hotel maximizes customer satisfaction, revenue and
profitability. He/She is available on call to deal with problems anytime, night or day.

 Responsible for the efficient operation of the front desk.
 Trains and supervises reception staff and develop policies and procedures to ensure that
guests can check in and check out quickly and easily.
 Monitors the accuracy of guests’ bills and resolve any queries.
 Ensures that sufficient staff are on duty to provide a prompt service to guests, while
controlling overall labor costs.
 Checks the work of hotel staff by inspecting rooms or monitoring check-in times to ensure
that the team is meeting quality standards.
 Analyzes income and expenditure.
 Sets room rates and adjust rates in line with seasonal demand with approval from the Hotel
Operations Manager.
 Develops marketing plans to increase occupancy or raise revenue from other sources, such as
hosting special events.
 Analyzes costs to identify opportunities for savings without sacrificing the quality of service.
 Checks all work given to the Room Assistants, Linen Porters and Maintenance throughout
the day to ensure standards are being adhered to.
 Regularly inspects guest rooms, public areas, recreational area for cleanliness, appearance
and also to make sure these areas are kept as per the hotels standard.
 Ensures all Maintenance work in Bedrooms, Laundry and Public Areas are rectified prior to
releasing rooms back to front desk.
 Maintains a par stock levels of stationary, linen and amenity requirements in order to
ensure consistency in standards.
 Knowledge of local and company hygiene, health and safety regulations
 Conduct meetings and training sessions as and when required.
 Interview, hire, train, and at times take disciplinary actions on staff members.
 To assist in the development and writing of Housekeeping departmental standards and
improved processes.
 To actively train all staff to the standards laid down in the Training Manual and monitor their
work performance.
 Monitor staff performance to ensure that guests are happy and that the hotel is well run
 Anticipate and handle any guest requests and satisfy their needs within acceptable guidelines
 Schedule the front office staff and supervise workload during shifts

 College degree in Hospitality Management is an asset or Graduate of bachelor degree and/or
diploma in hospitality related field preferred
 Proficient in Microsoft Office applications.
 Should be able to work on their own initiative and have the ability to lead and direct a large
team.
 Minimum 2 years work experience as a Executive housekeeper or assistant executive
housekeeper or assistant accommodation manager within the hotel industry as well as
possess excellent customer care and interpersonal skills.
 Excellent leadership, management, and team building skills
 Must have strong verbal and written communication skills
 Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook,
and Excel)
 Ability to multitask, prioritize, and manage time
Internal Auditor
 Identify and assess areas of significant business risk.
 Implement best audit and business practices in line with applicable internal audit statements.
 Manage resources and audit assignments.
 Identify and reduce all business and financial risks through effective implementation and
monitoring of controls.
 Develop, implement and maintain internal audit policies and procedures.
 Compile and implement the annual Internal Audit plan.
 Conduct ad hoc investigations into identified or reported risks.
 Oversee risk-based audits covering operational and financial processes.
 Provide an assurance on daily revenue generated by the company with reference to
occurrence, completeness, cut-off, accuracy and valuation.
 Provide control measures over all payables by ensuring that purchase orders and GRNs are
matched with suppliers’ invoices. Ensure the occurrence, rights and obligations, accuracy
and valuation of all payables
 Review the payroll to ensure rights and obligations as well as accuracy and valuation
 Cost control: Monitor all departmental costs and ensure that costs do not rise above budget.
Advise management when costs are skyrocketing.
 Management of the bar section: conduct daily stock taking of all drinks in the bar to avoid
losses
 Ensure compliance with law and regulatory bodies. Ascertain that all statutory deductions are
remitted as and when due.
 Responsible for monthly valuation of closing inventory. Coordinate monthly closing
inventory exercise. Match the physically counted inventory with system balance, analyze and
resolve differences
 Review the cash book on a daily basis to ensure occurrence, completeness and valuation of
income generated such as cash, POS, transfers
 Review and be a part of the approval process for all payment vouchers of the company.
 Ensure complete, accurate and timely audit information is reported to Management.
 Overall supervision of planned annual audits.

 Degree in Internal Auditing, Financial Accounting or Financial Management (essential).
 Two years of work experience in an internal audit environment.
 Two years of Fraud Auditing experience.
 Exceptional accounting skills.
 Analytical thinker with strong conceptual and problem-solving skills.
 Meticulous attention to detail with the ability to multi-task.
 Ability to work under pressure and meet deadlines.
 Ability to work independently and as part of a team.
 Excellent documentation, communication and IT skills.
Executive Chef
 Ensuring promptness, freshness and quality of dishes.
 Coordinating cooks' tasks.
 Implementing hygiene policies and examining equipment for cleanliness.
 Designing new recipes, planning menus and selecting plate presentation.
 Reviewing staffing levels to meet service, operational and financial objectives.
 Hiring and training kitchen staff, such as cooks, food preparation workers and dishwashers.
 Performing administrative tasks, taking stock of food and equipment supplies, and doing
purchase orders.
 Setting and monitoring performance standards for staff.
 Obtaining feedback on food and service quality, and handling customer problems and
complaints.

 2+ years culinary education.
 5+ years experience in similar position.
 Advanced knowledge of food profession principles and practices.
 Proficient knowledge of human resources management.
 Excellent knowledge of BOH systems, ordering and inventory.
 Excellent communication skills.
 Ability to meet deadlines.
 Available to work on call, shifts, after hours, over weekends and on public holidays.
Pastry Chef
 Create and prepare all pastry items as required by the business
 Prepare, clean and organize ingredients for use in the kitchen
 Come up with recipe ideas from scratch
 Plan the menu of desserts and pastry to complement savory items
 Ensure the kitchen is clean and sanitized at all times
 Oversee a team of junior pastry cooks and other staff members as necessary
 Maintain up to date knowledge about pastry arts and ingredients
 Carry out administrative duties to maintain an efficient workspace

 Proven experience working as a pastry chef in a fast-paced kitchen environment
 Able to follow recipes and instructions accurately
 Good knowledge of pastry arts and ingredients
 Confident culinary techniques and skills
 Good sense of planning and preparation for the day ahead
 Diligent and meticulous in making and receiving orders
 Strong organizational and time management skills
 Punctual and discipline to ensure optimal work performance
 Physically able to stand for long hours every day in a hot kitchen
Housekeeping Supervisor
 Train housekeepers on cleaning and maintenance tasks
 Oversee staff on a daily basis
 Check rooms and common areas, including stairways and lounge areas, for cleanliness
 Schedule shifts and arrange for replacements in cases of absence
 Establish and educate staff on cleanliness, tidiness and hygiene standards
 Motivate team members and resolve any issues that occur on the job
 Respond to customer complaints and special requests
 Monitor and replenish cleaning products stock including floor cleaner, bleach and rubber
gloves
 Participate in large cleaning projects as required
 Ensure compliance with safety and sanitation policies in all areas

 Work experience as a Housekeeping Supervisor or similar role
 Hands-on experience with cleaning and maintenance tasks for large organizations
 Ability to use industrial cleaning equipment and products
 Excellent organizational and team management skills
 Stamina to handle the physical demands of the job
 Flexibility to work various shifts, including evenings and weekends
 High school diploma is a plus
Food & Beverage Supervisor

Generally responsible for all of the business operations of a dining establishment. Duties typically
include interviewing, hiring, training, scheduling and managing employees, as well as overseeing
inventory, including food and beverages, supplies and other restaurant equipment. Responsible for
resolving customer complaints regarding food quality and service and making sure the business
complies with health and food safety regulations.
 Achievement of budgeted food sales, beverage sales and labor
 Maximum profitability and overall success by controlling costs and quality of service
 Participation and input towards F & B Marketing activities
 Control of Banquet china, cutlery, glassware, linen and equipment
 Completion of function delivery sheets in an accurate and timely fashion
 Help in preparation of forecast and actual budget function sheets

 Proficient in English
 Degree or three years Diploma in Hotel Management or equivalent
 Previous experience in similar job role or minimum 4 years experience as Banquet
Supervisor
 Ability to stand on your feet for several hours
Skills
 Communication
 Teamwork Oriented
 Maintains a Good Energy Level
 Thorough and Organized
 Professional
 Punctual
Front Office Supervisor

The work of the Front office Supervisor is to coordinate and manage the activities of the Front
Office. Accordingly, the supervisor reports its results to the Resident Manager

 Ensure outstanding customer care at all times.
 Maintains a friendly, cheerful and courteous demeanor at all times.
 Courteously and accurately answers inquiries from potential guests and accepts
hotel reservations.
 Responds to telephone and in-person inquiries regarding reservations, hotel information and
guest concerns.
 Uses suggestive selling techniques to sell room nights, increase occupancy and revenue.
 Supervise daily shift process ensuring all team members adhere to standard operating
procedures.
 Train, direct the work of, resolve issues/problems and coach and counsel the front desk team
members to ensure a quality operation.
 Resolve customer issues, complaints, problems in a quick, efficient manner to maintain a
high level of customer satisfaction and quality service.
 Adhere to company credit limit / floor limit policies.
 Allocate rooms to expected arrivals after checking the guest’s preferences and special
requests.
 Build strong relationships and liaise with all other department's especially housekeeping,
reservations etc.
 Operates the EPBX equipment, including, assisting incoming & outgoing calls, setting wake-
up calls, enabling DND (Do Not Disturb) and paging for in-house guests.
 Cross check all billing instructions are correctly updated.
 Controls cash transactions at the front desk and maintains complete responsibility for
personal bank as specified by hotel bank agreement policy.
 Supervise the operations of the front desk to ensure an optimal level of service
and hospitality is provided to the guests.
 Performs other duties as assigned, requested or deemed necessary by management.
 Ensure Front office log book and hotel log book is always updated and acted upon.
 Ensures safety by following guest check in and security procedures and reporting suspicious
activity to security, manager, or MOD.
 Participate in hotel committees and task force assignments.
 Assist all departments in servicing the guests during high volume periods.
 Takes responsibility in the absence of the Duty Manager / Front office manager
 As a supervisor you will be a role model, sharing your expertise and continually inspiring the
front office team.
 A positive attitude and excellent communication skills

 Experience of motivating and leading a winning team
 Ability to remain calm whilst under pressure
 Knowledge of Opera / Fidelio / Other world Class Property Management System is required
 Degree or Diploma in Hospitality Management is an asset or Graduates bachelor degree
and/or diploma in hotel or other related field
 Computer Knowledge and experience in MS office programs
 Minimum 2 to 3 years work experience as Front Office Associate / Front office cashier in a
hotel.
Accounting Staff
 Providing support to the Accounting Department.
 Performing basic office tasks, such as filing, data entry, answering phones, processing the
mail, etc.
 Handling communications with clients and vendors via phone, email, and in-person.
 Processing transactions, issuing checks, and updating ledgers, budgets, etc.
 Preparing financial reports.
 Assisting with audits, fact checks, and resolving discrepancies.

 Associate’s degree in related field with work experience.
 More education, experience, or additional certifications and licenses may be required.
 Proficiency with computers and bookkeeping software, strong typing skills.
 Exceptional time management and verbal and written communication skills.
 Familiarity with basic Accounting principles.
 Professional manner and strong ethical code.
 Ability to multitask and remain motivated and positive.
 Commitment to working efficiently and accurately.
Purchaser
 Conducting research on potential products, vendors, and services, and comparing price and
quality to ensure the best deal.
 Meeting with vendors and clients to negotiate the best contracts.
 Liaising with delivery and warehouse teams to ensure goods are received on time.
 Monitoring inventory and writing orders to refill stock.
 Attending events, shows, and exhibitions to network with vendors and view new products.
 Inspecting purchased products upon delivery and reporting any issues timely.
 Updating all records of purchased products.
 Writing reports on purchases made and performing cost analyses.
 Attending and contributing to meetings with staff and other stakeholders.

 High school diploma.
 BSc in Business Administration or similar.
 Retail experience or similar.
 Practical experience with purchasing software.
 Strong analytical skills.
 Sound research and networking skills.
 Great written, verbal, and interpersonal skills.
Front Office Receptionists

 Meet, check in, serve during stay and check out the guests. Usually, they also give and get
back the keys from the guests.
 Responsible for incoming and outgoing calls of guests and employees of the hotel company.
Carries the baggage of the guests from and to their rooms
 Provide an outstanding guest experience
 Maintain an orderly front desk
 Operate computer programs and multi-line phone systems
 Maintain guest records and book reservations
 Complete basic cashier and bookkeeping responsibilities
 Keep the accounts of guests; exchange local and foreign currency; give information to guests
about the accommodation and the region;
 Organize celebrations, make purchases and reservations on their behalf, etc.
 Communicates with Housekeeping division in connection with the requests from guests for
loading rooms with certain consumables
 Contact necessary staff to solve problems when challenges arise, ensuring guest comfort

 High school diploma or equivalent
 Significant work experience handling guest service responsibilities, preferably in a
hotel/reception setting
 Strong working knowledge of the Microsoft Office Suite and all other relevant computer
programs
 Excellent written and verbal communication skills;
 Fluent in English
Kitchen Helper
 Preparing meal ingredients for the Cook, which includes washing, peeling, cutting, and
slicing ingredients.
 Assisting kitchen staff to unload food supplies from delivery trucks.
 Properly washing and drying all dishes, utensils, cooking instruments and cutting boards.
 Neatly putting away all utensils, cooking instruments, dishes, and cutting boards in their
respective places.
 Packing take-out orders as needed.
 Removing garbage, replacing garbage bags, and washing garbage cans.
 Mopping and sweeping the kitchen areas as required.
 Storing ingredients and food items according to food safety standards.

 High school diploma
 Proven experience helping in kitchen settings.
 A food handler's license.
 The ability to stand for extended periods of time.
 The ability to safely use kitchen equipment and appliances.
 Sound knowledge of food safety standards and procedures.
 Strong communication skills.
 Excellent organizational skills.
Bakery Helpers
 Assists BAKER (restaurant industry) by performing any combination of following duties in
bread-baking department:
o Carries and distributes supplies, for example flour, shortening, and baking pans.
o Mixes, kneads, or shapes dough for bread, rolls, muffins, or biscuits.
o Cuts dough into uniform portions.
o Greases pans used to mold or bake breads and lines pans with waxed paper.
o Places pans of dough into oven to bake.
o Removes baked products from oven.
o Cleans bakery utensils, equipment, and work area.
o Performs other duties as described under HELPER (industry) Master Title.
 Prepare Baked Goods
 Fill and Decorate Pastries and Desserts
 Artistically arrange desserts on plates at restaurants or set up mouth-watering arrangements
in display cases.
 Monitor Supplies
 Train New Assistants
 Suggests altering recipes or testing new ones to see what results. Innovative offerings attract
customers and can lead to increased sales.
 Provide Excellent Customer Service
Skills and Qualifications

 Industry knowledge– familiarity with common baking ingredients, measuring techniques,
mixing methods, kitchen equipment, and baking times makes pastry assistants ready to pitch
in
 Multitasking – one dessert may be baking while an assistant is decorating a different goodie,
so keeping track of what’s going on is imperative
 Organization skills – a neat, arranged work area promotes efficiency and safety
 Teamwork – collaborating with others involved in creating, serving, and selling products
keeps operations running smoothly
 Physical requirements – pastry assistants spend a good deal of time on their feet and also
should be able to bend, lift, and perform arm and hand movements adequately
 Pride in one’s work– a commitment to excellence yields products that customers crave

Food attendants / Cashiers
Responsible for the waiter service in food and beverage establishments of the accommodation, in
guest rooms and during events and celebrations

 Organize and plate buffet items, break down and clean buffet, and refill foods on the buffet
as necessary
 Resupply napkins, cutlery, dishes, and condiments on food service stations as needed during
meal service.
 Assist with meal prep, making and serving items such as salads, in-house dressings, and
specialty drinks.
 Answer phones and take delivery orders from customers.
 Clean all dining, food service, and kitchen areas before, during, and after meal service.
 Follow all food safety standards and restaurant sanitation regulations. This includes washing
hands, emptying trash, and cleaning dining areas.
 Answer customer questions and make menu suggestions to sell more items.
 Collect money on customer bills to assist cashiers and wait staff.
Skills and Qualifications

 Efficient, detail-oriented professionals who can communicate effectively with customers and
all restaurant staff.
 Salesmanship – food attendants use sales skills to make menu suggestions to customers and
convince them to buy more items
 Customer service – food attendants address customer complaints, answer questions, and
speak with customers to verify satisfaction, so employers look for professionals who display
excellent customer service skills
 Math skills – because food attendants collect money and suggest menu items, basic math
skills are a necessity of the job
 Physical stamina – food attendants stand for hours at a time, lift up to 50 pounds at once, and
walk around dining room and kitchen areas, all of which require physical strength and
endurance
 Communication skills – food attendants use strong verbal communication skills to
successfully speak with kitchen and dining room staff, customers, and managers
Cashier
 Manage transactions with customers using cash registers.
 Scan goods and ensure pricing is accurate
 Collect payments whether in cash or credit
 Issue receipts, refunds, change or tickets
 Redeem stamps and coupons.
 Cross-sell products and introduce new ones
 Resolve customer complaints, guide them and provide relevant information
 Greet customers when entering or leaving the store
 Maintain clean and tidy checkout areas
 Track transactions on balance sheets and report any discrepancies
 Bag, box or gift-wrap packages
 Handle merchandise returns and exchanges

 Work experience as a Retail Cashier or in a similar role in sales
 Basic PC knowledge
 Familiarity with electronic equipment, like cash register and POS
 Good math skills
 Strong communication and time management skills
 Customer satisfaction-oriented
 High school degree
Room attendants
 Greeting guests and responding to queries.
 Changing bed linen and making beds.
 Replacing used towels and other bathroom amenities, such as shampoo and soap.
 Sweeping and mopping floors.
 Vacuuming carpets.
 Dusting and polishing furniture.
 Emptying trash containers and ashtrays.
 Restocking beverages and food items in the mini bar.
 Cleaning public areas, such as corridors.
 Reporting any technical issues and maintenance needs.
 Updating status of guest rooms on assignment sheet.
 Returning and restocking cleaning cart at shift end.

 HRM Graduate, preferred
 Previous guest service and/or housekeeping experience.
 Experience using industrial cleaning equipment and products.
 Flexible working hours.
 Ability to work with little or no supervision while meeting high-performance standards.
 Physical mobility and stamina.
 Ability to follow instruction.
 Professional and polite.
Laundry Attendant
 Sorting, washing, drying, pressing, and folding clothing and other textile items.
 Removing stains from items using the appropriate procedures.
 Performing minor sewing duties.
 Tracking which items belong to whom.
 Keeping an updated inventory of laundry detergents and sewing kits.
 Tracking maintenance and repairs on laundering equipment.
 Ensuring that the facility remains clean at all times.
 Anticipating and responding to customers' queries, concerns, and complaints.
 Keeping sufficient tokens or change for the washing and drying machines, if required.

 High school diploma or equivalent is advantageous.
 Prior experience in a similar role is preferable.
 Familiarity with cleaning detergents and laundering equipment.
 Ability to stand for long periods.
 Capacity to lift up to 20 pounds unaided.
 Basic arithmetic skills.
 Outstanding organizational and time management skills.
 Excellent analytical and problem-solving skills.
 Personable disposition with a knack for customer service.
 Available to work shifts and on weekends.
Hotel Maintenance Technician

 Give responses to all visitors in an effective and prompt manner.
 Give responses to duties involving the groundskeeper.
 Keep all mechanical areas in a neat and orderly condition.
 Carry out inspection on public areas on a daily basis in case of problems arising
unexpectedly.
 Offer maintenance and repairs to public areas, guestrooms and administrators office
buildings.
 Carry out consistent preventive maintenance programs on rooms and regularly updates
records on files.
 Guarantee that projects are all promptly accomplished and in line with appropriate
specifications.
 Work together with the front office manager and housekeeper, and connects with the
manager to discuss any aspect of operations which will involve the maintenance department.
 Carry out assessment of requirements for completion of reports, or work orders to the
management as stated by standard procedures.
 Engage in flexible work schedules to be able to perform well during emergencies.
 Assist in remodeling and construction of new projects as may be required.

 A General Education Degree or vocational training certificate in mechanical, plumbing,
architectural or electronics fields with two to five years practical and theoretical experience
in maintenance.
 Exhibit advanced dexterity in understanding of all computer and engineering programs
related to energy management and preventative maintenance; and devices that are connected
with such programs.
 Pleasant demeanor with ability to smile.
 Ability to handle internal and external clients with high degree of tolerance, diplomacy, and
tact.
 Ability to kneel, bend, carry, walk, stoop, climb, and lift items, in addition to possessing
manual skills.
 Commendable ability to manage stressful working situations.
Driver
 Transporting clients from airports to hotels and vice versa.
 Carrying out vehicle maintenance checks.
 Delivering packages to customers in a timely manner.
 Picking up office purchases or other administrative needs.
 Utilizing navigation apps to find the most optimal route.
 Interacting with clients in a professional conduct.
 Working at night and on weekends.
 Maintaining an organized travel schedule.
 Ensuring that vehicles have sufficient gas and are always ready for use.
 Arranging for vehicle repairs when necessary.
 Updating monthly mileage records.
 Driving a variety of vehicles, including motorbikes, cars, buses and trucks.

 A valid driver's license.
 1 year driving experience.
 Extensive knowledge of the operating area.
 Physical strength and ability to lift up to 70 pounds.
 Excellent organizational and time management skills.
 Exceptional interpersonal skills.
 Good verbal communication.
 Proficiency using GPS devices.
Spa Therapist
 Delivering a variety of spa services (body treatments, massages, facials, waxing and
manicure/pedicure) in a safe and comfortable manner
 Maintaining equipment and sample inventory of products
 Acknowledging and responding to relevant customer queries, needs and expectations
 Delivering a variety of spa services (body treatments, massages, facials, waxing and
 Maintaining equipment and sample inventory of products
 Acknowledging and responding to relevant customer queries, needs and expectations
 Deliver a variety of spa services (body treatments, massages, facials, waxing and
 Maintain equipment and sample inventory of products
 Keep documentation and maintain client’s files
 Keep a clean and stocked room
 Acknowledge and respond to relevant customer queries, needs and expectations
 Suggest and promote retail products or additional services
 Uphold hygiene standards and follow health and safety regulations
 Cooperate with and report on administration on any arising issues
 Apply best practices and be up to date with market trends

 Proven work experience as a Spa Therapist
 Hands on experience in massage techniques, manicures, pedicures, waxing and face/body
therapies
 Experience in sales will be considered an asset
 Excellent knowledge of English language
 Communication and customer service skills
 Positive attitude
 User level computer skills
 Degree or current license in aesthetics or physiotherapy
System and Forms

The recruitment process is a crucial step in the successful running of any organization. Hence a well-
developed Human Resource function is of utmost importance. Akean Eco-Hotel and Event Center
will do in-house hiring to find and hire the right individual who is the best qualifier and a match for
the company. The company will offer competitive and fringe benefits to its employees. Based on this
criteria, Akean Eco-Hotel and Event Center can attract the right candidates for the positions
available. Thus remain competitive against rivals. The company will also offer potential employees
a career advancement plan as part of their employment package. Once the recruitment phase is
completed an orientation program and on the job trainings must follow accordingly. Technical
training on software programs and tools must also be completed. Finally self-improvement programs
must be introduced to train and monitor employees in areas where they require development.
Figure 3: Company Identification Card
HOTEL & EVENT CENTER

Pook, Kalibo, Aklan, Philippines
NAME OF EMPLOYEE
Position
Email address
Mobile Number
Date of Employment: 00.00.0000

Date of Birth: Month.Day.Year
SSS No.: 00-00000000
TIN: 000-000-000
Address:
Blood Type:
Emergency No.:
Signature of Employee
This card is the property of Akean Eco-Hotel
& Event Center. If found, please return to us
immediately
Figure 4: Payslip
Ake a n Ec o Ho te l a nd Eve nt Ce nte r
Po o k, Ka lib o , Akla n
PAYSLIP
Na m e :
PERIO D CO VERED:
Po sit io n :
Ba sic Pa y No . o f Da ys: 0.0 0 0.00

Ext ra Pa y/ <Ab se nc e s> 0.0 0 0.00
Ext ra Ho urs No . o f Ho u rs: 0.0 0 0.00
Re g ula r O T 0.0 0 0.00
Re g ula r O T w / Nig ht Diffe re nt ia l 0.0 0 0.00
Sp e c ia l O T 0.0 0 0.00
Sp e c ia l O T w / ND 0.0 0 0.00
Nig h t Diffe re nt ia l 0.0 0 0.00
Le g a l Ho lid a y 0.0 0 0.00
Ta rd in e ss No . o f Min s. 0.0 0 0.00
TOTAL 0.00
Le ss: De d u c t io ns
W it h o ld in g Ta x 0.0 0
SSS Pre m iu m 0.0 0
PAG -IBIG Fun d 0.0 0
Ph ilh e a lt h Pre m ium s 0.0 0
PAG -IBIG Lo a n 0.0 0
SSS Lo a n 0.0 0
O t h e rs, sp e c ify 0.0 0
NET PAY 0.00
RECEIVED BY:
Figure 5: Contract of Employment

AKEAN ECO-HOTEL AND EVENT CENTER
Employment Agreement
THIS AGREEMENT made as of the ______day of__________________, 20__ , between

AKEAN ECO-HOTEL AND EVENT CENTER, a company duly organized and existing under and
by virtue of the laws of the Republic of the Philippines and having its principal place of business at
_______________________(the "Employer");
and [name of employee], of the complete address of the employee (the "Employee").
WHEREAS the Employer desires to obtain the benefit of the services of the Employee, and the
Employee desires to render such services on the terms and conditions set forth.
IN CONSIDERATION of the promises and other good and valuable consideration (the
sufficiency and receipt of which are hereby acknowledged) the parties agree as follows:
DATE OF COMMENCEMENT
Your employment under this contract begins on
JOB TITLE & DUTIES

You are employed as and you report to . As such your duties
will include those as may be assigned to you by the Company and laid down in your job description,
which may change from time to time in consultation with you. The Company reserves the right in
exceptional circumstances to expect you to comply with any reasonable request to perform duties
other than your own.
INDUCTION PERIOD
During the first three months of employment, you will be working on probationary period. If at any
time during this probationary period the Company considers you unsuitable for the job, the Company
may terminate your employment, with notice, or extend your probationary period further. The
Company reserves the right to pay in lieu of notice. Should you wish to leave the Company during
this period you are entitled to provide one week’s notice in writing. In the event that the probationary
period is extended the notice period to be given by the employer/employee throughout this period
will be one week.
SALARY
Your rate of pay/salary is ______________ per hour/per annum. This is payable bi-monthly and you
will be paid thru bank transfer within seven days following the 15 th and end of the calendar month.
Pay slips will be issued bi-monthly.
AKEAN ECO-HOTEL AND EVENT CENTER does not operate an overtime payment scheme. An
employee who works Public Holidays will be entitled to double the hourly rate for those days. No
pay will be due for these days if you do not actually work them. For the purposes of calculating pay,
apart from New Year’s Day, the public holidays defined above will be considered to start and finish
at midnight.
WORKING HOURS
Your working hours are as dictated by your department and you will be provided with as much notice
as possible with the hours you are required to work each week. The employee may at times be
expected to work overtime as necessary to meet the needs of the business.
You are entitled to take breaks at times agreed with your Manager in accordance with the Working
Time Regulations 1998.
HOLIDAYS
The Company’s holiday year runs from 1st April until 31st March in each year. You are entitled to 28
days holiday per year, including bank and public holidays, this will be pro-rated for part time
employees, and will be paid based on your normal working week.
Holiday must be applied for at least 14 days in advance and approved by your Manager. Holiday
must be taken when convenient to the Company and may be refused if it is inconvenient for the
Company.
No more than two weeks holiday may be taken at any one time. Exceptions may be made at the
Managers discretion.
Unused holiday will not be carried forward into the following year and you may not receive pay in
lieu.
If your employment commences part way through a holiday year, your entitlement will be calculated
pro-rata. Upon termination of your employment you shall either be entitled to receive pay in lieu for
any accrued holiday not taken or be required to reimburse the Company in the event that you have
exceeded your holiday entitlement.
SICKNESS/ABSENCE
If you are unable to come to work for any reason, you must inform your Manager prior to the start of
work or 9.30am, whichever is earlier, on your first day of absence. Failure to do so may render you
subject to disciplinary action. You should notify your Manager of your reason for absence and the
expected duration of absence.
For the first seven days, a self-certification form must be completed, these will be provided by your
Manager. For illnesses of more than seven days a doctor’s certificate must be produced on the eighth
day and weekly thereafter.
MATERNITY RIGHTS
Notification of pregnancy: It is important that you tell us as soon as your pregnancy is confirmed so
that we can ensure you receive your statutory rights.
Maternity pay and leave: your entitlement to maternity pay and leave depends on the law in force at
the time. The current situation and the company’s rules for claiming pay and leave will be explained
as soon as notification of pregnancy is given to the Company.
NOTICE PERIODS
Should you wish to leave the Company you are required to give 30-day notice in writing to your
Manager.
You will continue to perform your duties during any period of notice unless the Company requests
that you refrain from doing so. The Company reserves the right to pay in lieu of notice.
DISCIPLINARY PROCEDURE
A copy of this procedure is attached to this contract and employees are asked to read this carefully.
UNIFORM AND NAME BADGES
Where a uniform is provided this should be kept clean, ironed and worn at all times. Uniforms are
not to be worn outside of the workplace. Refusal to wear your uniform or follow our dress code
could lead to disciplinary action.
Employees issued with a name badge must wear this at all time whilst on AEHEC premises. Failure
to do so could lead to disciplinary action.
HEALTH & SAFETY

Employees are reminded that they have a statutory duty to observe all health and safety rules and
take all reasonable care to promote the health and safety at work of themselves and their fellow
employees. Health and Safety breaches may result in disciplinary action being taken.
CONFIDENTIALITY
During the course of your employment you will have access to and be entrusted with information
relating to the business, working methods and financing of the Employer and its dealings,
transactions, affairs and suppliers/customers, all of which information is or may be confidential. You
agree that you will not (except in the proper course of your duties) divulge to any person or otherwise
make use of such information either during the duration of your employment and after the
termination, any information which is deemed to be confidential.
RIGHT OF SEARCH
The Company reserves the right to carry out random searches of employees and visitors personal
effects, vehicles, bags etc. This is done in the interests of security and to protect our employees and
visitors.
DATA PROTECTION
As part of your terms and conditions of employment, you give the Company permission to collect,
retain, and process information about you and to hold on file and process all employment records.
This information will be held for a period deemed necessary by the Company and will be processed
fairly and in accordance with the Data Protection Act. The information which we hold will be
checked with you from time to time to ensure that it remains current. Should your personal details
change then you should inform the Company.
CHANGES TO TERMS AND CONDITIONS
The Company reserves the right to make reasonable amendments to the terms and conditions of your
employment in consultation with you.
STATEMENT
I confirm that I have read, understood and agree with the terms and conditions of employment.
Signature of Employee Date
_________________________________ ______________________
Full Name
Signed for and on behalf of AKEAN ECO-HOTEL AND EVENT CENTER
_________________________________ ______________________
Signature Date
Chapter 3
MARKETING FEASIBILITY
Market Description
The economic vitality of the market area and neighborhood surrounding the subject property
is an important consideration in forecasting lodging demand and income potential. Economic and
demographic trends that reflect the amount of visitation provide a basis from which to project
lodging demand. The purpose of the market area analysis is to review available economic and
demographic data to determine whether the local market will undergo economic growth, stabilize, or
decline. In addition to predicting the direction of the economy, the rate of change must be quantified.
These trends are then correlated based on their propensity to reflect variations in lodging demand,
with the objective of forecasting the amount of growth or decline in visitation by individual market
segment (e.g., commercial, meeting and group, and leisure).
The province of Aklan is consistent in significantly contributing to the national economy in

2014. Tourist arrivals in the Province reached 1.6 million contributing tourists receipts of more than
40 billion. The regular surge of tourists in the province translates to job creation and employment
generation that contributes to the country’s overarching goals of poverty alleviation and inclusive
growth. (Source:
Area and Geographical Coverage
The market area for a lodging facility is the geographical region where the sources
of demand and the competitive supply are located. Akean Eco-Hotel and Event Center is located in
Pook, Kalibo, Aklan. Aklan is most famous for Boracay, a resort island one kilometer north from the
tip of Panay. It is known for its white sandy beaches and is considered as one of the more prominent
destinations in the country. Kalibo Sto. Niño Ati-atihan Festival has also been known worldwide,
hence declared “The Mother of all Philippine Festivals.” It is a feast held annually in January in
honor of the Sto. Niño . Several tourist destinations that serve as an added attraction and experience
the rich culture and heritage of Akeanons to keep tourist coming to Aklan are the following:
Hinugtan Beach
Just a short boat ride away from Boracay Island sits Hinugtan—an exclusive beach with powder-fine
white sand, towering coconut trees, and a spectacular mountain view. There are no fancy hotels but
there are nipa huts that you can rent for only PHP200.The marine life here is abundant making the
place perfect for snorkeling and even fishing. If you’re feeling adventurous, you can also try jumping
over jagged cliffs or hiking one of the nearby mountains.
Pagatpat Mangrove Park

Wrapped with a maze of mangroves is the Pagatpat Mangrove Park in Barangay Panilongan,
Buruanga, Aklan. The place has connected bamboo bridges where you can stroll along, and admire
the trees and fishes below.
There are also several nipa huts with karaoke machines where you can enjoy a drink while singing
your favorite songs. The owners of the park even allow visitors to go down the huts to soak their feet
or take a dip in the sea.
Hacienda Maria
If you’re looking for something a little more adventurous, then try visiting Hacienda Maria—a newly
discovered eco-tourism destination located in Sitio Sapsapon, Brgy. Tigum, Buruanga, Aklan. In
order to reach the place, you’ll have to hike two kilometers up a steep mountain, and walk a few
more kilometers to tour the whole area. But trust us when we say the struggle is worth it because you
get to enjoy everything the place has to offer, starting with the waterfalls.
It doesn’t seem like it, but the deepest part of the waterfall’s base is actually over 10 feet deep, so it’s
pretty safe to jump from the rocks
Hacienda Maria has two caves where you can see various forms of the glittering stalactite and
stalagmite deposits inside. If you listen closely, you can even hear water kissing the stones, bringing
a feeling of peace and oneness with Earth.
The place also lets you experience a hot pot jacuzzi, where you’ll be asked to sit in a big metal bowl
filled with lukewarm water with assorted local limes and herbal leaves. A small fire is lit underneath
but don’t worry! You won’t be cooked to death. It’s perfectly safe—relaxing, even.
Jawili Falls
Another one of Aklan’s many waterfalls is the Jawili Falls, found at Brgy. Jawili in Tangalan, Aklan,
approximately 45 minutes away from Kalibo. This waterfall is definitely one of the most unique in
the country because of its natural pools cascading to form a gigantic limestone staircase. Spring
water pours from one basin to another, creating a series of seven mini waterfalls along its wake. And
believe it or not, the entrance fee here is only PHP5!
Ariel’s Point
Batason Point, or more commonly known now as Ariel’s Point, was featured in 2014 as Boracay’s
top tourist attraction. But what people don’t know is that it isn’t actually part of Boracay. This
famous diving spot is one of the tourist attractions that belongs to the town of Buruanga, which is a
completely different place.
The place has three different diving planks. The easiest one is the five-meter level, the other is eight
meters high, and the highest plank is a 15-meter dive. For those who are concerned about drowning,
you’ll be happy to know that the lifeguards are always ready to assist divers.
There are other activities too, like snorkeling and kayaking. The place also has a restaurant that
serves a BBQ lunch buffet and free-flowing drinks, creating a fun, party-like atmosphere.
Bakhawan Eco Park

Similar to Pagatpat, Bakhawan Eco Park is also a mangrove forest. The 220-hecatre park is actually
dubbed as the country’s most successful mangrove reforestation project. And a little fun
fact, bakhawan, in the local dialect, actually stands for the word mangrove.
The park is a good destination for tourists who just need to take a breather from busy streets and
crowded places. Its 1.3-kilometer long bamboo trail passes by several fish and crustacean farms, and
ends with a stunning view of the sea.
Malay Eco Park
A short tricycle ride away from Caticlan Port is Malay Eco Park. Here, you can relax in peace as the
place is very serene, and shaded with lots of trees. Cottages are scattered around the area for those
who want to have a picnic or maybe just sleep. There are also a few animals on the loose, like birds,
goats, and even rabbits.
Upon entering the park, you will immediately see a display of a giant fossilized Leatherback Sea
Turtle, and a few steps from it, a butterfly garden. The crew will help you pick up butterflies by
spraying your hands with sugar water. It turns out that while some butterflies love flower nectar,
others prefer to eat sugar from rotting fruits.
At the highest point in the park, an amazing view of the town awaits you. On one side, you can look
at mountains and the fields, on the other side, the sea.
INGUS-INGUS HILL, Buruanga
In Spanish time, it served as a lookout for approaching Moro pirates who used to maraud coastal
villages. Underneath the hill is a cave, which, according to folk tales, was used as an ambuscade of
English pirates, buccaneers, and other plunderers of Spanish galleons carrying precious cargoes.
AGTAWAGON HILL, Balete
Served as a camp and the last line of defense of Filipino soldiers and guerillas during World War II.
MUSEO IT AKEAN, Kalibo
A repository of antiques dug up in Aklan, which trace the province's rich cultural and historical past;
also houses famous works of arts.
MANDUYOG HILL AND AKLAN STATE COLLEGE OF AGRICULTURE (ASCA), Banga

Named after Datu Manduyog, successor of law-giver Kalantiaw III. It is 500 feet high with life-size
stations of the cross winding up the hillside and a chapel at the summit overlooking the countryside.
Down the hill is the ASCA, an agricultural institution spread on 69 hectares. Tropical fruit trees
such as rambutan, mangosteen, and lanzones abound in the school campus, as well as pasture land
and sprawling rice fields.
OB-OB HILL, Bgy. Songcolan, Batan

Stands 200 meters high like a lighthouse facing the Sibuyan Sea. At the foot of the rocky hill is a
fine beach.
TIGAYON HILL, Kalibo
A solitary mountain of solid rock amidst stretches of flat lands. One of the side is a shallow cave
with an arched entrance. Inside is an altar-like rock and two bench-like rock formations on its side.
IGNITO CAVE, Bgy. Tigum, Buruanga

Locally known as Elephant Cave due to its appearance. This and other nearby caves are managed by
the San Lorenzo Ruiz Farm Eco-Tourism Cooperative. Beautiful limestone formation of
stalagmites, stalactites, and other crystalline structures abound. It has a "skylight" in one of its
chambers that lets in a soft glow of light at noontime.
LILOAN CITRUS FARM, Brgy. Liloan, Malinao

A place where various fruits abound, interspersed with colorful anthuriums and heliconias.
BASANG AND HUROM-HUROM COLD SPRINGS, Brgy. Laserna, Nabas

These alternative summer destinations offer the beauty of fresh water gushing from nature-hewn
rocks and an exhilarating adventure down the Gibson River in a kayak.
AGNAGA FALLS
A scenic view awaits visitors as they swim in its clear waters. It is a perfect getaway especially
during summer as its cool water beats the heat.
TIGWATI-AN ISLAND (Crystal Cove), Sitio Tabon, Caticlan, Malay

Shells of varying sizes and kind lie on its predominantly white sand beach. Caves with interesting
crystalline formations abound the island.
TULINGON CAVE, Nabas

Believed to be one of the longest caves in the Philippines. It stretches 20 kilometers from Bgy.
Libertad, Nabas, Aklan to Bgy. Patria, Pandan, Antique with enormous guano deposits.
ALTAVAS UNDERGROUND CAVE

The undergroud cave is located in the town of Altavas, Aklan.
These are just some of the nice vacation spots in Aklan where you can visit during your stay in
Aklan. There are plenty more out there—from fields to rivers, and mountains to natural springs. The
hotel may make arrangement to vist these beautiful places. The locals in the area might even be nice
enough to accompany you during the tour of these places.
Figure 6: Map of Kalibo and Aklan
TARGET MARKET
Akean Eco-Hotel and Event Center will focus on being a sustainable, quality and luxurious
accommodation for leisure and business travellers who are interested in environmental friendly
surroundings and in exploring the places where our hotel is located. Our targetmarkets are people
from the middle and upper income groups and also tourists who are willing to travel to Aklan.
In view of that, we are in business to offer our hotel services and amenities to the following groups of
people and businesses;
 New visitors traveling to the area
 Middle- and upper-income bracket
 Returning visitors to the area
 Government and private offices needing a place to hold their trainings and seminars, small
overnight planning and strategy sessions
 Airline companies
 Travelling Agencies
 Area wedding parties ans special events
 Couples
SWOT Analysis
In order to help set a formal direction for the Events Strategy, Tourism and Culture Division Staff
have begun a SWOT analysis of events in Hamilton. This SWOT analysis provides information and
statistics that will guide further internal and external consultations. The discoveries from these
consultations will form part of the final Events Strategy.
Strengths
1. Unique design and concept/having an intimate an environment
2. Personalized service mentality
3. 24 hours operation
4. Offering lodging service in a province with a tourist influx
5. Good place for themed events
6. Employing qualified personnel and excellent sales staff with strong knowledge of existing
products and services
7. Comfortable and safe accommodations
8. Wide varieties of foods, drinks and local delicacies
9. Great comfort and warmer services for the people who want to escape from the turmoil of
big hotels
10. More affordable prices than rivals and advanced service quality
11. Unlike big resorts or city hotels, more leisure tourism (entertainment and pleasure travel) in
boutique hotels
12. Offering not just standard hotel rooms, but rooms with its own unique identity
13. Safe environment making customers feel at home/Hotel location is safe
14. Environment-friendly
15. Aklan ever increasing popularity
16. Location - on a major road/ easy to drive to/ close to the capital town/Easily accessible
17. Intimate indoor and outdoor spaces
18. Provision of authentic cultural or historical experiences and interesting services to guests
19. Target audience of people between the early 20s and mid 50s age group, and appealing mid
income and higher income level groups
Weaknesses
1. Limited number of rooms
2. New establishment
3. Operations are affected globally due to different government policies and parameters
4. Insufficient famousness or image in country-wide or world-wide
5. We are a new boutique hotel – business and we don’t have the financial capacity to compete
with multi – million dollars’ boutique hotels, hotels and motels operating all across the
country
6. Inadequacy of physical conditions:
- limited room capacity
- Rooms without view
- Narrow rooms
- failure to host large group accommodations or meeting groups with accommodation
- lacking big assembly hall
- lacking ball room
- lacking large-enough breakfast area or a restaurant may hinder to host large groups
X
Opportunities
1. Tourism promotion initiatives by the Local government

2. Trend on the rise
3. Competitive edge gained by Boutique Hotels against the hotels with gigantic budget on
reaching the customers as Its become cheaper.
4. The possibility of transforming the opportunities into sales through a good marketing policy
in an online environment without need to go anywhere
5. Similar products on the market are not as reliable or are more expensive
6. We are in one of the provinces in the world where tourism industry is booming due to
boracay island, one of the famous local tourist destinations in the Philippines with white
sandy beaches stretching for four kilometers. It means that loads of tourists, business
executives and travelers would want to visit Boracay and we are well positioned to welcome
them because our boutique hotel facility is just about 15-minute drive from Kalibo
International Airport
7. Big market opportunity
8. High potential in emerging markets
9. Possibility of increasing the number of potential customers in case of improvement in hotel
attraction as a result of efficient presentation and publicity on Social Media
Threats
1. Intense growing competitors
2. Competitors have a similar product
3. Competition on price point
4. Economic downturn. It is a fact that economic downturn affects purchasing/spending power.
5. Criticisms
6. Natural calamities
7. Off-season time
8. Other venues in local area
9. Potential building code/zoning issues
DEMAND ANALYSIS
The purpose of this section is to identify the market opportunity for Akean Eco-Hotel and Event
Center. It serves to focus the target market on several key cohorts, analyzing the characteristics of
each market segment in an effort to determine future levels of on-site room-night demand.
We will target three market segments that are likely to be the most effective for our company’s
strength and competitive advantage Based on area analysis, and knowledge of the local lodging
market, it is felt that the demand for hotel accommodation at the subject site can generally be
segmented into the following distinct submarkets:
1. The Commercial Segment
The commercial segment consists of individuals who travel to a market to conduct business.
Not surprisingly, commercial demand tends to be heavy from Monday through Thursday,
congruent with the business hours of local firms, and fall sharply through the weekend.
Commercial demand is relatively constant throughout the year, although some declines are
noticeable in late December and other holiday periods.
The cornerstones of the commercial segment are individual business travellers and high-
volume corporate accounts
2. The Meeting and Group Segment

Corporate groups and those from government, associations and educational groups make up
the bulk of meeting and group demand, which consists of seminars, conventions, trade
association shows, and similar gatherings of ten or more people. Demand in this segment is
highest in June to March, with activity slowing in the summer months. Travellers in this
segment typically prefer hotels with extensive meeting space, business technology, food and
beverage outlets, and the miscellaneous components required to host meetings and banquets.
As with individual commercial travellers, demand from corporate groups is strongest on
Monday through Thursday nights.
3.) The Leisure Segment

Unlike the weekday prominence of commercial and meeting and group demand, the leisure
market segment tends to fill rooms on Friday and Saturday nights. Leisure travellers also
book weekday stays during holiday periods, when commercial demand is traditionally down.
Leisure demand in markets is primarily generated by attractions such as amusement parks,
shopping malls, outlet stores, and museums. Events such as college graduation ceremonies or
visits among families and friends also provide incentive for leisure travel in a market.
Leisure travellers typically stay from one to four days. Leisure demand depends heavily on
disposable income.
SUPPLY ANALYSIS
Competitive supply
According to Agoda, an online travel agent website, there are nearly 57 hotels, guesthouses and other
lodging facilities listed within Kalibo area. The price ranges from P700 to P2500 per room depending
on the quantity of the offering and season. Competitors of the proposed hotel will be those with
similar amenities, architectural designs, room rates, location and target audience. The table below
reflects 7 competitive hotels with a total of 331 guest rooms with the price range of Php1,500-Php
5000. The hotels comprise of approximately 20 to 98 guest rooms with similar amenities. The 7
hotels are Discover Boracay Hotel, Hotel Metro, Marzon Hotel, The Premiere Business Hotel, GQ
Plaza, La Esperanza Hotel, and Royal Suites Condotel.
The location of the competitive are presented in Figure 7 (plot in the map the location of the 8
hotels).
Discover Boracay Hotel is located at Kalibo International Airport Complex, Pook Kalibo, Aklan, just
____ meters away from the proposed hotel. This two-storey Airport/Business hotel offers elegant and
comfortable accommodations offers 38 guest rooms and modern amenities. The hotel facilities
include a Business Center, Lounge Restaurant, outdoor pool and a fitness center.
The Hotel Metro offers are six room types offered; Superior, Deluxe, Premier, Executive room and
Family room. It is a boutique hotel located at Toting Reyes Street, Kalibo Aklan, City Proper,
Kalibo, just ___ meters away from the proposed hotel. This boutique hotel offers facilities such as a
restaurant, Business Center, Meeting/banquet facilities, Tour desk, and Spa and wellness centre.
The Marzon Hotel is located along Jaime cardinal Sin Avenue, Kalibo, Aklan, just ____ meters away
from the proposed hotel. It’s a five-storey complex with a contemporary coffee shop, as well as a
restaurant with al fresco dining by the 25m pool.Guests can choose from seven types of hotel
accommodations. The three-star property features a full-service salon and spa as well as semi-
Olympic-sized outdoor pool, a restaurant, a 24/7 convenience store, car rentals and airport transfers.
They also offer 2 deluxe and elegant Function Rooms for all occasions which can accommodate 50
to 100 pax.
The Premiere Business Hotel is located at J. Cardinal Sin Ave., Brgy. Andagao, City Proper, Kalibo.
It offers 38 forms of air-conditioned accommodation with a private balcony, a fridge and a trouser
press and free newspapers. It offers 3 types of accommodations: Economy, Standard and Deluxe
rooms. Tempur-Pedic beds feature premium bedding. Premium cable televisions are provided.
Bathrooms include a shower, bidets, complimentary toiletries and hairdryers. The Premiere Business
Hotel features a storage room, a cash machine and a car park. The hotel also provides
complimentary wireless Internet access. Business-friendly amenities include desks and telephones.
Additionally, rooms include complimentary bottles of water and blackout curtains. In-room massages
and hypo-allergenic bedding can be requested. A nightly turndown service is provided and
housekeeping is offered on a daily basis.There is a fitness area on site.
GQ Plaza is located at 19 Martyrs St., City Proper, Kalibo, Philippines, next to Museo It Akean and
Pastrana Park. This 40 air-conditioned rooms offer 6 room types that feature coffee makers, free
bottled water, and phones. 42-inch LCD TVs come with cable channels, and guests can stay
connected with free WiFi. Bathrooms offer rainfall showers, hair dryers, and free toiletries. Rooms
also include desks. A rooftop terrace and free WiFi in public areas are featured at GQ Plaza. You can
take advantage of free parking, along with a free airport shuttle (available on request). The front desk
is staffed 24/7 to help with luggage storage, and answer any questions about the accommodations.
La Esperanza Hotel is located in the lovely area of City Proper in Osmena Ave., Kalibo, Aklan, La
Esperanza Hotel enjoys a commanding position in the beaches, sightseeing, culture hub of Kalibo.
Guests can choose from 44 rooms offering 4 room types that features 24-hour room service, free Wi-
Fi in all rooms, Wi-Fi in public areas, car park, room service. Guests can also offers Massage service,
Coffee shop, Restaurants, Room service [24-hour], Safety deposit boxes, Luggage storage, Front
desk [24-hour], Airport transfer, Car park [free of charge], Rental car, Air conditioning in all rooms
Hotel Royal Suites Condotel is ideally situated at Rizal St. Poblacion, Kalibo, Aklan iwith 252 m
away from the proposed hotel The most proximate Kalibo Airport is located in 3.3 km from the hotel.
The condotel offers 31 air-conditioned rooms featuring flat-screen televisions. It offers 7 room types:
Standard, Deluxe, Superior, Premier, Honeymoon Suites, Family room and 2-Bedroom Suites.
Complimentary wireless Internet access keeps you connected, and cable programming is available
for your entertainment. Bathrooms have showers and bathrobes. Conveniences include safes and
desks, and housekeeping is provided daily. At Royal Suites Condotel you will find a 24-hour front
desk, restaurant and convenience store. Other facilities offered at the property include a fitness
centre, business and function facilities such as a board room, function room and penthouse. The
property offers free parking and complimentary scheduled airport transfer.
Figure 7: Location of Competitors
Table 1: List of Competitive Hotels
Number
Hotel Location Distance Types of Hotel Amenities
of Rooms
Discover Kalibo Airport/Business 30
Boracay Hotel International Hotel
Airport 24 Hrs Front Office, Business Center, Free WiFi
Complex, (Lounge), Lounge Restaurant, outdoor pool, fitness
Pook Kalibo, center , Standby Generator, Fully Air-Conditioned Room,
Aklan
32 inch LCD TV with cable, Mini Bar, Coffee and Tea
Maker Facility, Hot and Cold Shower, Bathroom
amenities, Complimentary Bottled Water, Wifi internet
access (Free inside the room)
Airport shuttle, Free WiFi, Bar, Business Center,
Toting Reyes
Meeting/banquet facilities, Airport shuttle (additional
Street, Kalibo
Hotel Metro Boutique Hotel 52 charge), Air conditioning in all rooms, Lift, Concierge
Aklan, City
service, Luggage storage, Tour desk, Express check-
Proper, Kalibo
in/check-out, 24-hour front desk, Spa and wellness centre
Swimming pool [outdoor], Restaurants, Wi-Fi in all rooms

and public areas, Garden, Spa, Massage, Coffee shop,
Jaime Cardinal
Restaurants, 24-hour Room service, Chapel, Laundry
Sin Ave.,
Marzon Hotel Boutique Hotel 98 service, Salon, Concierge, Luggage storage, Safety deposit
Andagao,
boxes, Car park [free of charge], Air conditioning in all
Kalibo, Aklan
rooms, Coffee/tea maker, Ironing facilities, Daily
newspaper
Jaime Cardinal WiFi in lobby, WiFi in rooms, complimentary instant

The Premiere Sin Ave., coffee, complimentary tea , Parking, Restaurant, 24-hour
Business hotel 36
Business Hotel Andagao, reception, Airport shuttle, Concierge, Laundry, service,
Kalibo, Aklan Parking lot, Wellness / Spa
Free Wi-Fi in all rooms and public areas , massage, Bar,

19 Martyrs St., Restaurants, Coffee shop, Room service, Luggage storage,
City Proper, Buzzer/wireless intercom, Front desk [24-hour], Security
GQ Plaza Bed & Breakfast 40
Kalibo, [24-hour], Elevator, Airport transfer, Car park [free of
Philippines charge], Shuttle service, Air conditioning in all rooms ,
Free instant coffee, Coffee/tea maker
Free Wi-Fi in all rooms, Wi-Fi in public areas, Massage,

Coffee shop, Restaurants, Room service [24-hour], Safety
La Esperanza Osmena Ave.,
Business Hotel 44 deposit boxes, Luggage storage, Front desk [24-hour],
Hotel Kalibo, Aklan
Airport transfer, Car park [free of charge], Rental car, Air
conditioning in all rooms
24-Hour Front Desk and Security, Concierge, Meeting and

Rizal St. Conference Venues, Express Check-in / Check-out,
Royal Suites Poblacion, Laundry Services, Daily Housekeeping, Facilities for
Boutique Hotel 31
Condotel City Proper, PWDs, Restaurant and Convenience Store, Lounge,
Kalibo Family Room, Airport Transfer, Luggage Storage, Fitness
Center
MARKET AREA ANALYSIS
The economic vitality of the market area surrounding a prospective hotel development is an
important consideration when evaluating potential lodging demand. Demographic and economic
trends are related to the volume of visitation. Industry growth may signal an increase in transient
visitors related to the growing business sectors. Growth in population and household prosperity,
often accompanied by amenity development, indicates desirability of an area and may signal
potential for greater leisure/social visitation. The purpose of the market area analysis is to review
available data to determine if the local market is likely to undergo economic growth, stay the
same or decline.
The location being studied is the downtown commercial district of Kalibo, Aklan.
DEMOGRAPHIC HIGHLIGHTS
 The estimated population of Kalibo is 80,605. More than 574,823 residents live within Aklan
province.
 The population of Kalibo is growing faster than the region overall. Kalibo’s population grew
8% between 2010 and 2015, while population growth in the region was 7% during the same
period.
 Aklan’s median household income for 1997 is 87,276 and 99,568 in 2000, with 14% increase
in the span of 3 years
 Aklan’s per capita income for 1977 is 19,411 and 21, 579 for 2000 with 4% increase
Table 2: Population
Population
Geography 2010 2015 % Change
Kalibo 74,619 80,605 8%
Aklan 535,725 574,823 7%
Western Visayas 4,194,579 4,477,247 7%
Philippines 92,337,852 100,981,437 9%
Source: Philippine Statistics Authority | Republic of the Philippines (psa.gov.ph)
Table 3: Income
Median Household Income Per Capita Income

Geography 1997 2000 % Change 1997 2000 % Change
Aklan 87276 99568 14% 20755 21579 4%
Western
86770 109600 26% 19411 24948 28%
Visayas
Source: Family Income and Expenditure Survey (FIES) | Philippine Statistics Authority (psa.gov.ph)
Economic Highlights
In 2013, Aklan ranks first out of 80 provinces in the Philippines with highest share of local income
to total regular income, with a rating of 45.3%.
The province of Aklan is consistent in significantly contributing to the national economy in 2014.
Tourist arrivals in the Province reached 1.6 million contributing tourists receipts of more than 40
billion.
The allure of Boracay Island and Ati-atihan Festival to both local and foreign tourists lead to
frequent air travels through the province’s 2 airports in Kalibo and Caticlan. The Kalibo International
Airport is considered the fastest growing airport in the Philippines in terms of passenger traffic with
more than 50% growth in 2010, and 2nd fastest for seats offered for June 2014 over the
corresponding month of the previous year (20%).
Aklan is the investment haven to consider as there are a lot of investment potential in the province.
Sectors and factors that could drive Aklan’s growth are the business process outsourcing-information
and communications technology (BPO-ICT), vital infrastructure like the KIA, efficient internet
connectivity, skilled manpower, an attractive business environment, a transparent local government
and vast natural resources.
PRICE
The Akean Eco-Hotel and Event Center services
Table 4: Price of Hotel Accommodation
ROOM ACCOMMODATION 24 Hours

STANDARD
Single Occupancy 1, 950.00
Double Occupancy 2, 650.00
Triple Occupancy 3, 310.00
DE LUXE ROOM 3, 590.00
(Good for 3 persons)
(Maximum of 4 persons)
PREMIUM ROOM 5, 290.00
GARDEN COTTAGE 1 5, 290.00
GARDEN COTTAGE 2 6, 350.00
FAMILY SUITE 6, 350.00
HONEYMOON SUITE 5, 600.00
With complimentary breakfast

Free use of swimming pool, gym
Free shuttle service upon check-in and check-out
Note: Child 12 years old & below is free of charge on room accommodation
as long as tthey share bed with parents/adults
CHECK OUT TIME: 12:00 NN
Table 5: Rates for Meeting Packages and Venue Rentals
SEMINAR PACKAGES RATE/PAX/DAY
Dorm Type Package

Php 1,150.00/pax
Minimum: 30pax
Quintuple Package
Php 1,300.00/pax
Minimum: 30pax
Triple Sharing Package
Php 1,460.00/pax
Minimum: 30pax
Twin Sharing Package
Php 1,700.00/pax
Minimum: 20pax
Single Occupancy Package
Php 2,200.00/pax
Minimum: 20pax
Food Inclusion:
 Buffet Breakfast AM & PM snacks

 Assisted Buffet Lunch (soup, 2 main courses, rice, dessert & drinks)
 Assisted Buffet Dinner (soup, 2 main courses, rice, dessert & drinks)
Amenities:
 Use of seminar venue for 8 hours with complete audio-visual facilities,

whiteboard,etc...(LCD at extra cost) ;
 Free welcome streamer and venue backdrop;
 Free swimming and use of the gym for all in-house participants only
Table 6: DAY MEETING PACKAGE
MEETING PACKAGE RATE/PERSON
Whole Day Meeting

Php 495.00/head
Inclusion:2 snacks & Lunch
Half-day Meeting
Php 385.00/head
Inclusion:1 snack & Lunch
Amenities:
 Use of seminar venue with complete audio-visual facilities, whiteboard,etc...(LCD

at extra cost) ;
 Free welcome streamer and venue backdrop;
 Free swimming and use of the gym for all in-house participants only
Table 7: Banquet Packages
Assisted Buffet A
Two-course meal ₱ 300.00/person
(Minimum of 30 persons)
Assisted Buffet B
Three-course meal ₱ 375.00/person
(Minimum of 30 persons)
Kiddie Meal ₱ 250.00/pax
Inclusions:
Covered Tables & Chairs with chair ribbons and top cloth
Use of venue with PA system for 4 hours
Additional Menu - Php 75.00/pax/menu (See F&B Menu Choices)
Table 8: VENUE RENTAL
VENUE RATE PER HOUR

Function Hall A P2,500.00
Function Hall B P 1,800.00
Fnction Hall C P1,200.00
Gazebo/Garden P1,000.00
Table 9: SPA SERVICES
Whole Body Massage P 500.00

Head & Shoulder Massage P300.00
Foot Spa P300.00
Body Scrub P550.00
Body Scrub w/ Massage P600.00
Facial Cleaning and
massage P550.00
Inclusions:
- Shower services
- Use of locker
- Tea and coffee
Table 10: OTHER AMENITIES AND SERVICES
GYM MEMBERSHIP P1,000/month

INFINITY POOL RATE P150.00
CHILD CARE SERVICES P100.00/hour
SHUTTLE SERVICE P500.00 within Kalibo
Table 11: COFFEE SHOP MENU
PRICE
ORGANIC COFFEE (in Philippine Peso)
MT. APO 150.00
SUMATRA 150.00
REGULAR COFFEE SMALL BIG
HOUSE ROAST 80.00 100.00
ARABICA DARK 80.00 100.00
BARAKO 80.00 100.00
ESPRESSO-BASED COFFEE SMALL BIG
MACCHIATO 80.00
ESPRESSO 80.00 100.00
AMERICANO 80.00 100.00
AMERICANO WITH HONEY 100.00 150.00
CAPPUCCINO 100.00 120.00
LATTE (iced/hot) 100.00 120.00
MOCHA (iced/hot) 160.00 180.00
DARK MOCHA 160.00 180.00
WHOLESOME TEA (140ml) 120.00
Table 12: BAR & RESTAURANT MENU
PRICE
BREAKFAST MENU (in Philippine
Peso)
MEAT AND EGGS PLATE 180.00
GREEN EGGS AND TOMATO OMELET 180.00
SMALL PLATES
LUMPIA WITH SALMON TUYO 250.00
VEGAN CHEESE 190.00
SPINACH DIP 190.00
CRISPY CALAMARI (DAILY CATCH) 250.00
VIETNAMESE SPRING ROLLS 320.00
SALADS
CHICKEN SALAD 320.00
SUPERFOOD SALAD 250.00
GREEK SALAD 350.00
SOUP
CURRIED SQUASH 185.00
FRESH MUSHROOM 195.00
SMOKED TOMATO 210.00
Add Garlic Bread
SANDWICHES & BURGERS
GREEK BURGER 250.00
ULTIMATE GRILLED CHEESE 250.00
ULTIMATE VEGGIE BURGER 350.00
POWER BOWLS
VEGAN POKE BOWL 220.00
THAI RICE BOWL 300.00
PASTA
CLASSIC SPAGHETTI BOLOGNESE 250.00
MIE GORENG 240.00
CLASSIC PESTO 320.00
WOODFIRED PIZZA
MARGARITA 370.00
THE BARCELONA 600.00
GRAZELAND PIZZA 550.00
MAINS
MEATLOAF 560.00
SIZZLING TENDERLOIN TIPS 620.00
GARDEN FLATBREAD · 375.00
VIETNAMESE-STYLE PORK 410.00
CRISPY SEAFOOD PANCAKE 420.00
BEEF KEBAB 420.00
CHICKEN KEBAB 390.00
TUNA POKÉ ADLAI BOWL 595.00
HAINAN-STYLE CHICKEN 370.00
GRILLED ORGANIC CHICKEN 495.00
BRAISED BACON 550.00
GRILLED ORGANIC PORK CHOP 370.00
GINATAANG KALABASA WITH SPICED DILIS 250.00
CHICKEN INASAL 300.00
SINIGANG NA SALMON SA MISO 420.00
DESSERTS
CREME BRULEE 160.00
SUPERFOOD STICKY RICE “BIBINGKA" 160.00
CHOCOLATE CHIA PUDDING 210.00
MANGO CHEESECAKE 180.00
GLUTEN-FREE CARROT CAKE 220.00
UBE VELVET CAKE 170.00
TABLEA ICE CREAM 200.00
TABLEA CHOCOLATE CAKE 150.00
BEVERAGE DESSERTS
SAGO AT GULAMAN 120.00
GUINUMIS 150.00
SABA CON HIELO 190.00
DRINKS
GOT HEART MIX 1 180.00
GOT HEART MIX 2 180.00
FRESH RIPE MANGO JUICE 260.00
MANGO YOGHURT SHAKE 110.00
CALAMANSI JUICE 90.00
FRESH DALANDAN JUICE 250.00
FRESH GUYABANO SHAKE 270.00
ALCOHOLIC BEVERAGES
SAN MIGUEL PALE PILSEN 70.00
SAN MIGUEL LIGHT 70.00
CERVEZA NEGRA 80.00
SUPER DRY 80.00
PREMIUM 80.00
BREW KETTLE 80.00
ALL KINDS OF COCKTAIL OR MIXED DRINKS 170.00
KAHLUA OR BAILEYS OR BRANDY 160.00
RUM & COKE 95.00
SCOTCH PREMIUM OR COGNAC 185.00
BLENDED WHISKY OR BOURDON 170.00
GLASS OF WINE 140.00
Price Analysis
Price experts argue that generally ecotourists are concerned on accommodation that are really
following ecotourism principles since the average rates are higher comparing to normal hotels, thus
they expect valuable experiences; nevertheless in many natural destination travellers chose mid-price
conventional accommodations due to a lack of mid-range ecolodges.
The pricing for our offerings was determined by evaluating competitor averages, costs of goods sold,
the initial investment of Akean Eco-Hotel and Event Center’s owner. Not only do these prices make
the Eco-hotel competitive with other offerings, but our expected sales at the following prices allow
Akean Eco-Hotel and Event Center to break even, recognize considerable profit, and return of
investment.
Launching a new business is not an easy task especially if you are launching a business/idea that is
not entirely new from what is obtainable in the location you intend launching it. So, part of the
strategy for entering the market is to leverage on pricing in gaining a good percentage of the
available market. Of course, the management will attract clients by offering quality lodging and
services at rock – bottom prices.
Although prices for lodging, foods, drinks and other related services will be lower than what is
obtainable in the industry, but it would not be so for a long time. As a matter of fact, Akean Eco-
Hotel and Event Center intends jacking up the prices gradually until it falls at par with what is
obtainable in the industry. We intend achieving this within a year of launching the business.
Akean Eco-Hotel and Event Center is aware that there are contracts for long – term lodging by
government, corporate organizations or big social organization; the management will ensure that they
abide by the bidding pricing template when theybid for such contracts.
General Marking Practices
Akean Eco-Hotel and Event Center will consider strategic approach and practices to market its
products and services. The following are the marketing practices that it should implement:
 Specific and measurable marketing goals and time frames
 Continued innovation to position itself as a unique hotel and event center in the
market
 Optimize visibility by making itself known and felt in multiple ways through social
media avenues, paid advertisements, emails, videos, network with peers and business
organizations
 Formalize, revisit and revise strategies on a regular basis in response to and in
anticipation of, changes in market demands.
 Meet customer’s need through market research, one-on-one interactions and
customer feedback. Akean Eco-Hotel and Event Center will meet and exceed every
service expectation of its hotel and lounge services. Guests can expect quality
service and a total quality management (TQM) philosophy throughout all levels of
the staff.
Competitor’s Strategy
In evaluating the competitive landscape for Akean Eco-Hotel and Event Center, we searched for
“eco-friendly”, “sustainable”, “green practices, “organic”, “child-friendly” hotel and venues near
Kalibo, Aklan . Although all hotels and venues in the Kalibo metro area could be considered
competitors, a focused in on this particular segment due to the target market and niche offering. The
potential competitors were evaluated and divided into two classifications: direct competitors and
indirect competitors. Any venue that marketed as eco-friendly hotel was considered to be a direct
competitor. Proximity to Akean Eco-Hotel and Event Center offering similar services, facilities and
target markets are considered indirect competitors. There is no direct competitor identified in the
metro area. From the list of indirect competitors, 8 top competitors were identified. The top
competitors have the most similar services and offerings to Akean Eco-Hotel and Event Center. (See
Table 1 for the list of top competitors). Marketing strategies will be implemented, taking advantage
of precipitating events, fostering word-of-mouth recommendations, and creating satisfaction through
interacting with the future or present guests.
Proposed Marketing Plan
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their
marketing strategy over a given time period. It contains one or more marketing strategies. It is the
framework from which all of the marketing strategies are created, and helps connect each strategy
back to a larger marketing operation and business goal through the following ways:
- A thorough market survey and feasibility studies in order to be able to penetrate the available
market and become the preferred choice for residents, visitors and corporate organizations
- A well-designed target market description as the most likely customers/buyers.
- Positioning Strategy: For its guests, Akean Eco-Hotel and Event Center will be positioned as
a new, beautifully landscaped, nature-filled, unique atmosphere hotel with a bar lounge
service that fits a family "getaway" market niche
- Develop marketing strategies that will help us achieve our business goal of winning a larger
percentage of the available market in Aklan – Western Visayas
- A well-developed marketing budget with established marketing success metrics to determine
if the activity is generating sufficient return on investment (ROI)
A marketing plan can be adjusted at any point based on the results from the matrix. The management
should ensure that every platform has sufficient time to show results. Analyzing the results and
keeping up to date with new marketing trends is important in keeping the marketing plan up to date
and reaching the business goals.
The marketing plan is the living guide that management should tweak and change as the business and
market grow and change.
Proposed Facilities and Services
Based on the demand for lodging accommodations in the competitive market area of the proposed
hotel, and the review of the pertinent characteristics of area visitors, the Following general comments
regarding the nature and scope of the facilities and services to be provided by the proposed hotel are
presented.
Reception/ Lounge
The hotel’s main lobby furnishings has a blend of midcentury and postmodern styles, with work from
local artists providing a true sense of place. The emerald brick and stucco exterior is meant to evoke
the nearby nature’s beauty. In the lobby, foliage-patterned fabric wall covering continues the natural
theme.
Figure 8: Reception/Lounge (picture)
Breakfast Area
The self-served hot breakfast area has table seating for 80 persons. Breakfast is served at 6:00 a.m. to
9:00 a.m. weekdays, and 7:00 a.m. to 10:00 a.m. on weekends.
Figure 9: Breakfast Area (picture)
Gift Shop
Conveniently located inside the hotel lobby, the Gift shop has a stylish but pocket-friendly one-stop
shop for hotel guests and tourists. The shops sell products from local makers on consignment.
Basically, they can display their products in their store and the shop gets a percentage of the sale.
The shop is packed with handicrafts such as simple baskets, bags, pina cloth and local delicacies.
They also stock goods specially made for the hotel that go beyond bathrobes and sheets. sell
souvenirs or pasalubong sourced from different regions of the country. Opens daily from 9:00 am-
9:00 pm.
Figure 10: Gift Shop (picture)

PARKING
Implementing the Town of Kalibo's Zoning ordinances and the Minimum Required Parking Spaces
for each class of building.
Figure 11: Parking (picture)
MEETING AND BANQUET FACILITIES

The Meeting Room which can also be converted into a fine dining hall can accommodate a
maximum capacity of 150 persons for theatre type ,80 people for seated type arrangement, 100 pax
for Conference Type and 40 pax for U-shaped arrangement. It is equipped with whiteboards and
markers, Overhead projector, LCD at cost, sound system, air-conditioned, WIFI internet access and
washrooms
The Botanical Garden can accommodate a maximum capacity of 100 persons. If you are looking for
a verdant landscape as a venue for your special occasion, the Oriental Garden is a perfect setting of
your choice. It gives a memorable flare to any reception, brunch, barbecue, graduation party or
awards ceremony.
Figure 12: Function Hall (picture)
HOTEL ROOMS & SUITES

The Akean Eco-Hotel and Event Center will have seven (7) types of rooms. Each type provides
guests with a distinctive appeal and comfort. The guest room key is a Radio Frequency Identification
(RFID) lock technology. All guest rooms feature:
• Hospitality Center of refrigerator/freezer, microwave and coffee maker
• Full open closet with ironing board, iron and luggage rack
• Free-standing lamps and 42-inch High Definition television
• Bedside convenience electric and USB outlets
• Full-size bath, shower/tub and two framed dressing mirrors
During their stay the guest can enjoy the following:

 Complimentary buffet breakfast
 Turn Down Service with Goodnight Cookie
 Room Service from 7am to 11pm
 Complimentary use of swimming pool and Fitness center
 Option to adopt a plant during their stay
 Free airport transfer
Room Types:
5 Economy Rooms
24 Standard Rooms
6 Deluxe Rooms
5 Executive Suites
2 Garden Cottages
1 Honeymoon Suite
2 Family Suites
Figure 13: Hotel Rooms & Suites (picture)
BAR & RESTAURANT

The bar and restaurant specialize on serving local and organic dishes. It is open from 9am until
11pm. The main restaurant can comfortably accommodate 50 persons. The organic restaurant
presents amazing opportunities for organic farmers, restaurant owners, organic handlers and the
organic community as a whole. While more and more organic foods are readily available, our organic
restaurants will maintain a unique sense of creativity in order to keep the menu fresh and to keep
costs down. The best way to keep costs low and food fresh is to go organic and local.
The hotel will partner with farmers whose produce are free from GMOs, chemicals, synthetic
fertilizers, herbicides and pesticides. It will also makes sure that none of the dishes contain MSG or
other synthetic flavorings. This is also a way of supporting local farmers and indigenous
communities around the Philippines.
Figure 14: Bar & Restaurant (picture)
Coffee shop
Consistently serving the finest espresso to pep you up in the morning and organic smoothies, juices
to fuel your day. Opens from 9am until 9pm.
Figure 15: Coffee shop (picture)
SPA & FITNESS FACILITIES

The Fitness Center features a state-of-the-art gym which is equipped with ample equipment for
guests and gym members to enjoy. Hotel guests can use the center free of charge. Opens daily from
8:00 am until 9:00 pm.
Revive your mind and body within the soothing healthy atmosphere of the Spa. A sanctuary from the
outside world, the Spa is a place to relax and refresh all your senses. Opens daily from 10:00am –
10:00 pm. Hours vary depending on reservations
Figure 16: Spa & Fitness Facilities (picture)
INFINITY POOL
the hotel features a stunning infinity pool that offers magnificent panoramic views over the horizon
and gives you a glimpse of the night sky especially on a moonless evening The infinity edge of the
pool is equipped with glass panels for extra safety, while allowing guests to enjoy the stunning
views. Modern loungers and a comfortable sitting area is available next to the pool, giving guests the
opportunity to relax and unwind in this unique area of the accommodation. The pool is accessible
daily from 6am until 7pm.
For the safety of the swimmers, a lifeguard is posted at the side of the pool for twelve hours every
day. Opens from 8:00 am – 8:00 pm daily.
Figure 17: Infinity Pool (picture)
CHILD CARE SERVICES & PLAYHOUSE SERVICES

A safe, well-run and aesthetically pleasing childcare facility that makes sure families with children
are facilitated for on all levels and are comfortable in the hotel, whether this is having supervised
childcare facilities, children’s activity areas or a fully trained babysitting service. Aklan Eco-Hotel
and Event Center provides facilities and services that are suitable for children aged 0-3, 4-11 and
12+. Daily child care is available from 09.00 a.m. to 09.00 p.m.
Figure 17: Childcare Center and Playhouse (picture)
MINI-LIBRARY
The mini-libirary has a collection of books about the customs ,traditions and local culture of Aklan.
Guest can borrow the books in exchange for a little donation to be given to Environmental
Organizations and Non-profits Organizations for a Sustainable future.. The library is open from
9:00am to 8:00pm.
Figure 18: Mini-Library (picture)
TOUR SERVICES
The services provided by the hotel include pre-arranged tours, custom packages according to
customers’ specifications, requirements & budget.
Figure 19: Place of Business

Promotion: Promotion strategies will vary depending on the target market segments. Given the
importance of word-of-mouth referrals among all market segments when choosing a "getaway" hotel
or small business meeting location, our efforts are designed to create awareness and build referrals. A
cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program,
and advertising—is being proposed.
Below are the platforms we intend to leverage on to promote and advertise Akean Eco-Hotel and
Event Center:
 PRESS RELEASE. The distribution plan will begin during the construction phase with press
releases going out through selected media and Akean Eco-Hotel and Event Center social
media. Introduce our boutique hotel by sending introductory letters alongside our brochure to
traveling agencies, government offices, corporate organizations, schools, event planners,
wedding planners, households and key stakeholders in Aklan
 SOCIAL MEDIA AND TRAVEL SITE PROMOTIONS. Akean Eco-Hotel and Event
Center will maintain a polished, creative, and constant presence on social media, focusing
primarily on Facebook, Instagram, and Pinterest and travel sites like Agoda, Tripadvisor,
Trivago, and Expedia.. This comes at no cost to the business as it plans on having a purely
organic presence on each of these platforms.
 SPECIAL PACKAGES.Create different packages for different category of clients in order to
work with their budgets and still deliver quality accommodation and services
 FLIERS AND SIGNAGES.Print out fliers and business cards and strategically drop them in
sport centers, offices, libraries, public facilities and bus stations et al. Position our
signage/flexi banners at strategic places around Aklan and nearby provinces.
 DIRECT MAIL. Adopt direct mailing coupon marketing approach
 REFERRAL MARKETING.. Encourage and reward referral marketing.
 GUEST REWARD PROGRAMS. Create a loyalty plan that will enable us reward our
regular customers. For present guests: "Stay 6 nights and get the seventh night for free"
promotion and as a means of building business by word-of-mouth, present customers should
be encouraged and rewarded for referring future guests. This can be accomplished by
offering a small "rebate" (5% or 10% rebate on first night stay) to current customers who
successfully refer a new guest.
 TRADESHOWS. Make our service known at local trade shows. Trade shows can be both
equalizers and accelerators for new, small businesses, and Akean Eco-Hotel and Event
Center will put much of its early marketing efforts into these events. By creating an
engaging, stand out booth and offering unique giveaways, our business will instantly catch
people’s eye at these shows
 NETWORKING. Join local chambers of commerce and industry with the aim of networking
and marketing our hotel
6 months 3 months
PROMOTIONAL ACTIVITIES Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
prior prior
PRESS RELEASE
SO C IAL M EDIA AND TRAVEL

SITE PRO M O TIO NS
SPEC IAL PAC KAG ES
FLIERS AND SIG NAG ES
DIREC TM AIL
REFERRAL M ARKETING
G UESTREWARD PRO G RAM S
TRADESHO WS SUBJECT TO TRADE SHOWS CALENDAR OF EVENTS
NETWO RKING
Pricing Strategy: The strategy for entering the market is to leverage on pricing in gaining a good
percentage of the available market. Akean Eco-Hotel and Event Center will attract clients by offering
quality lodging and services at rock – bottom prices. A price that probably will be the lowest in the
industry as introductory and for a limited period of time only. AEHEC intends jacking up the prices
gradually until it falls at par with what is obtainable in the industry. This is intended to be achieved
within a year of launching the business.
Figure 19: Business Logo
Figure 20: Brochure Front Cover
..where your eco-journey begins
Landline No.: (6336) 268-XXXX / Mobile No.: 09XX-XXXXXXX
Email address: akeanecohotel@yahoo.com
Figure 21: Flyers

EXPERIENCE
Facilities /Amenities and Services

Hotel Rooms & Suites
Convention and Meeting Facilities
Event and Special Banquet Amenities
Bar &Restaurant
Coffee shop
SPA /Fitness Gym/Pool Facilities
Child Care and Playhouse Services
Gift Shop
Mini-Library
Packages:
Wedding & Special Banquets
Seminar and Convention
Children’s Party
Tour Packages
For inquiries and reservations, please visit us at

Pook, Kalibo, Aklan or you may contact (6336) 268-XXXX
or 09XX-XXXXXXX. You may also email us at
akeanecohotel@yahoo.com
…where your eco-journey begins
Figure 22: Calling Card

Email address: akeanecohotel@yahoo.com
Phone Nos.: (6336) 268-XXXX/ 09XX-XXXXXXX.
…where your eco-journey begins
Figure 23: Guest Registration Card

R E G IS TR ATIO N F O R M RF No.:
Last Name (Mr./Ms./Mrs.) First Name M.I. Arrival Date

Departure date
Room Number/s
Address Daily Rate

No. of Guests
Telephone Number Email: Deposit
Company Name: Tel. No.:
Occupation FLIGHT DETAILS
Departure Date
Mode of Payment: Cash / Credit Card No.: Flight Number
Charge to Company Destination
Nationality Date of Birth Processed By:

Passport No.
IMPORTANT REMINDERS TO OUR VALUED GUESTS

1. Check-out time is 12:00 noon.
2. Visitors who wish to stay after 10:00 PM should register at the Front Desk.
3. Guests are asked to carry with them their valuables. The hotel shall not be liable for any valuable lost.
4. The guest agrees to pay all hotel bills and settle the same a s soon as total charges reach the amount of PhP 3,000.00
5. The hotel reserves the right to discontinue accommodation and service upon violation of the hotel's house rules and regulations.
Guest Signature
Projected Revenue

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Chapter 1

INTRODUCTION TO FEASIBILITY STUDY

Background and Rationale

Description of the Project

Objective of the Project

5. Determine best practice initiatives of sustainability involved in the successful

Proposed Project Proponent

Proposed Name of the Project

Akean Eco-hotel and Event Center, an eco-friendly hotel is an environmentally responsible lodging

Type of Business Organization

Location of the Project

Figure 1: Location of the Project [insert map]

Chapter 2 consist of three parts: 1) Organizational Structure, 2) Management Proposal. Management

Figure 2: Organizational Structure

 Hotel Operations Manager

Roles and Responsibilities

Chief Executive Officer – CEO

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,

Duties and Responsibilities:

Hotel Operations Manager:

Duties and Responsibilities:

Requirements and Qualifications

Accountant and Admin Manager

Requirements and Qualifications

Duties and Responsibilities

Requirements and Qualifications

Duties and Responsibilities

Requirements and Qualifications

Duties and Responsibilities

Requirements and Qualifications

Requirements and Qualifications

Requirements and Qualifications

Requirements and Qualifications

Requirements and Qualifications

Food & Beverage Supervisor

Requirements and Qualifications

Front Office Supervisor

Duties and Responsibilities

Requirements and Qualifications

 A positive attitude and excellent communication skills

Requirements and Qualifications

Requirements and Qualifications

Front Office Receptionists

Requirements and Qualifications

Requirements and Qualifications

Skills and Qualifications

Duties and Responsibilities

Skills and Qualifications

Requirements and Qualifications

Requirements and Qualifications

Requirements and Qualifications

Hotel Maintenance Technician

Requirements and Qualifications

Requirements and Qualifications

Requirements and Qualifications

System and Forms

Figure 3: Company Identification Card

HOTEL & EVENT CENTER

THIS AGREEMENT made as of the day of__________, 20 , between