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A General Introduction Into Purchasing Management (Boer & Telgen)
A General Introduction Into Purchasing Management (Boer & Telgen)
1. What is purchasing?
There are many definitions of purchasing and all of them are true , but most of them, at
least partly, incomplete. Most of the definitions you will come across contain elements as
‘the right place’, ‘in time’ and ‘the right specifications’ and are quite long. Our definition is
short and comprises all that purchasing is actually about. In the end, everything that is
purchased will be accompanied or followed by an invoice because the supplier will want
its money. Therefore we define purchasing as ‘everything associated with an incoming
invoice’.
One of the first things to notice is that invoices are not only associated with buying, but with
renting and leasing as well. Second, this definition does not distinguish between the kinds of
items that are purchased, it states ‘everything’ associated with an incoming invoice. It applies
to goods as well as services and works. Furniture and computers are easily recognized as
‘purchasing’, but utilities, temporary labor consultants, auditors, and lawyers are purchased,
too.
Thirdly, both purchases for primary and supporting processes are considered. A distinction
can be made between primary (or BOM) and indirect (or MRO or NPR) purchasing, but when
looking at the purchasing function, both primary and indirect purchasing categories have to
be included. Primary purchasing is also referred to as BOM (Bill Of Material) purchasing.
Indirect purchasing is also called MRO (Maintenance, Repair and Operations) or NPR (Non
Product Related) purchasing. Typical examples of primary purchasing categories are raw
materials, production machines and maintenance. Common indirect purchasing categories
are stationary, catering services, office automation. Note that there are plenty of purchasing
categories that can be either primary or indirect purchases, depending on their intended use,
such as IT equipment, temporary labor and consultancy.
Direct Indirect
Goods Materials Office supplies
A fourth point that we would like to emphasize is that some forms of purchasing are not
always regarded as such because of their ‘disguise’ but they do fall under our definition. One
of them is outsourcing of entire tasks or departments. Another one is the internal expense
accounts. These are often booked as general, unclassified costs, but are definitely
purchases and can actually represent a wide range of purchasing categories and add up to
large amounts. A third one are contract extensions that are often agreed to tacitly. These
mean a commitment based upon which purchases will done.
When looking at the purchasing function fixed costs such as taxes and obligatory,
government dictated insurances (e.g. social security fees) are usually left out. These
expenses can’t be influenced.
1. 2. 3. 4. 5. 6.
Specification Selection Contracting Ordering Monitoring After-care
(what) (who) (how)
Specifying
Specifying is the most determining step with regards to the success of purchasing, simply
because this is the stage where is defined what is going to be purchased. It therefore
provides the basis for everything that follows. The result of this step is the Program of
Requirements, listing all requirements a supplier has to meet in its offer. These are not only
all requirements for the goods or services to be purchased, but may also include
requirements for the relationship with the supplier and additional services he has to provide,
such as maintenance and supply of spare parts.
The specifications are of key importance to the entire purchasing process. It will not be easy
to find a suitable supplier when the initial requirements were incomplete or even not right. A
common mistake is also to over-specify, which is often done out of insecurity of the buying
organization about getting the right offer.
A distinction is made between functional and technical specifications. Functional
specifications describe what the good or service actually has to do or provide. Technical
specifications describe in a very detailed manner which product or service is looked for. A
famous example to illustrate the difference between functional and technical specifying is of
an organization that wants to build a bridge and is looking for a contractor. A group that is
asked to draw up technical specifications comes up with a large pack of documentation
containing drawings, measurements, material characteristics, requirements for the
procedures on the construction site and so on. A group that defines the need in a functional
way comes up with a much thinner document stating that the organization is looking for ‘a
way to cross the river by foot, train, cars and trucks in a safe manner, 24 hours a day’ and
gives some requirements like the estimated number of vehicles passing the river each day
and maximum crossing duration. It will be clear that in the first case the suppliers will all
submit offers to build that one bridge and all offers will be identical, except for the pricing
because that is the only way in which the contractors can distinguish themselves. In the
second case, suppliers may not only be contractors proposing to build a bridge, but could
also be contractors proposing to build a tunnel, or a supplier proposing a ferry service, or
even an operator proposing some manner of transport through the air. Suppliers have more
freedom to compose their best offer when specifications are (more) functional. A combination
of functional and technical specifications is of course possible.
The last part of the specification stage is to draw up selection criteria against which supplier
proposals will be evaluated in a later stage.
The general effects that can be expected when using this form as well as the general
conditions for use that correspond with the form are (Harink, 2004):
Selecting
Selecting is first of all selecting the suppliers that are invited to submit their offer and second
it is selecting out of these the supplier with the best offer. Obviously the chances of receiving
Suppliers are invited to compose their proposal based upon the Program of Requirements
and all other relevant information such as a description of purchaser’s organization, the
proposed legal terms and conditions, and the desired format for the offer.
To make the initial selection it is necessary to define supplier selection criteria. These are
derived from the Program of Requirements. The evaluation of proposals is done by judging
them against the award criteria. The difference between selection criteria and award criteria
is important to note. The selection criteria all relate to the supplier and its organization, like
size, geographical presence, and experience. The award criteria all relate to the content of
the proposal, such as quality of the offer and price.
One main form of e-procurement that deals with selection is called an e-tendering
system. This system can be described as follows (Harink, 2004):
1. Developing requests for proposals
2. Establishing the assessment criteria and assessment procedure
3. Determining the long list of suppliers that receive a request for proposal
4. Sending out the request for proposals to suppliers of the long list
5. Supporting question and answer sessions
6. Receiving and assessing proposals of suppliers
7. Selecting the best supplier(s) (short list) using an e-tendering system
The general effects that can be expected when using this form as well as the general
conditions for use that correspond with the form are (Harink, 2004):
Once a contract has been concluded its content has to be communicated to the parties in the
organization that will be affected by the new contract. These parties probably already have
been consulted during the specifying and selection stages of the purchasing process.
· The legal department, which most likely has been involved in drawing up the contract and
discussing it with the supplier, will file the contract and may be assigned the task of
monitoring the contract’s validity in terms of duration period and correctness. In the past
contracts had to be updated, for example, to contain the Year 2000 clause, or a reference
to the Euro.
· Accounts payable has to be informed so they can set up a new supplier in the financial
system and arrangements about payments (e.g. collective invoices) can be briefed.
· End users of the new product or service may need information, a demonstration or a
course to work with it.
· Depending on the kind of product or service purchased: logistic services, technical
maintenance and facility management.
One main form of e-procurement that deals with this purchasing phase is called e -
reverse auctioning. This form can be described as follows (Harink, 2004):
1. Determining the short list of suppliers that participate in an e-reverse auction
2. Inviting and briefing the suppliers of the short list
3. Starting the e-reverse auction by entering the first prices (by the suppliers)
4. Adjusting prices (by suppliers) based on the prices of the competitors that can be seen
5. Ending the e-reverse auction when prices are not adjusted anymore using an e -
reverse auctioning system
The general effects that can be expected when using this form as well as the general
conditions for use that correspond with the form are (Harink, 2004):
Ordering
Ordering is the actual requesting of a delivery. An order can be a one -off, for example
because it is part of an extensive purchasing process for a large investm ent. In that case
the ordering process coincides with concluding the contract and does not need special
attention. More often the ordering is frequently repeated, for example the ordering of
supplies for the canteen or of laptops for new employees under a framework contract.
The design of the ordering process, including its steps and documents, should not be
underestimated. Mistakes in e.g. reference numbers, amounts, supplier or client detail s
can cause delays and confusion, creating unnecessary costs. Always make sure it is
clear what is ordered, when it should be delivered, to whom and where. Such details are
usually agreed upon with the supplier and laid down in the contract.
Monitoring
Monitoring is firstly monitoring the order once it has been placed. This includes the
processing of the incoming invoices and related payments, as well as the follow up of
late and faulty deliveries and invoices that have been received but are not correct.
Second, monitoring is about checking whether the operational purchasing process is
executed conform agreed standards. This includes surveying whether the performance
internally corresponds with the implemented quality system as well as surveying whether
the supplier’s performance corresponds with contractually agreed terms and conditions.
The task of monitoring orders is important but time spent can be limited when buyer and
supplier have made clear arrangements and adhere to these. The added value in this
stage of the purchasing process is very limited and monitoring orders should therefore
be done as efficient as possible. Monitoring the operational performance of the suppliers
generates important information that can be used to evaluate suppliers’ overall
performance and helps to improve this.
One main form of e-procurement that deals with ordering and monitoring is called an e -
ordering system. Such as system can be described as follows (Harink, 2004):
1. Requisitioning products and services out of an electronic catalog by employees
2. Approving requisitions by managers
3. Sending out purchase orders to suppliers
4. Monitoring requisitions and purchase orders by employees
5. Registering receipts by employees using an ordering catalog system
The general effects that can be expected when using this form as well as the general
conditions for use that correspond with the form are (Harink, 2004):
Servicing
Servicing is necessary when situations occur during the operational purchasing process
that need to be resolved. This kind of situation can be identified during the monitoring
stage but can just as well come up during the ordering stage of the purchasing process.
Servicing usually concerns occasional problems with a specific order or delivery. For
example, a couple of wrong deliveries or systematically wrong invoices. Servicing
usually involves talking to the supplier, not necessarily to complain but to learn why
things went differently and decide on how to do things better next time. When problems
are more structural or result in a serious issue, endangering the quality or continuity of
organizational processes, it may be necessary to evaluate a supplier’s overall
performance and either re-negotiate the contract or look for a new supplier. This is
called supplier management and is not part of the servicing stage.
A lot of people still think that the most important activities in purchasing are ‘negotiating’ and
‘concluding favorable contracts’ to squeeze out the last possible percent points of discount.
Professional purchasers do negotiate but will usually not use it to get that last financial extra
because the main cost driver have already been determined in the specification stage. With
regard to cost control, influence is definitely greatest during the specification stage. This is
500%
Impact on
total costs
50%
5%
During this specification stage the choice between a throwaway biro and a gilt-edged
fountain pen will have an enormous influence on the cost. Let’s say for the purpose of this
example the difference is 500%. During the selection stage potential suppliers of the
specified pens (retractable ballpoints with refills) are identified. Assuming the selection of
suppliers that are invited to offer is restricted to known ‘tested and tried’, local suppliers there
could be a price difference of up to 50% between the local store and warehouses, discount
suppliers or Internet-based services.
Finally, during the contract negotiations with the supplier with the best quotation, it may be
possible to add a little more discount on the basis of a long-term agreement for the future
supply of pens and refills. This discount will probably be in the order of around 5%. By the
time this stage is entered into, the entire deal is already defined to such extent that any
additional cost reduction is unlikely.
In all subsequent stages (ordering, monitoring, servicing) the price has already been
established. The only savings that can be made here will be on internal operational costs.
Even when covered by a blanket order, frequent purchasing of small numbers is more
expensive for the buying organization as well as the supplier, due to administrative costs per
order. While these stages should still be undertaken with due diligence, it is clear that the
degree to which the integrated cost of purchasing the pens can be influenced grows smaller
in each successive stage.
It is strongly advised to pay sufficient attention to the specification and (to a lesser extent)
selection stages when cost control is emphasized. However, this is not the only reason why
specifying is so important. It happens often that organizations find out what they actually
want during the purchasing process, or even after because suppliers give presentations,
submit proposals with all kinds of options or a product is purchased and used, a service is
delivered and people start to learn about the possibilities and change their mind about what
they want or need. It is also still common that part of the specifications are ‘forgotten’ which
means that an additional selection process has to be entered into, which will likely increase
costs. For example, machinery is bought but spare parts have not been included in the
Program of Requirements. To change specifications can delay the purchasing process
considerably, and to buy the ‘wrong’ item is obviously much more expensive than getting it
right the first time.
The individual steps of the purchasing process not always get the same amount of attention.
Purchases with a high financial or strategic importance such as capital goods get a lot of
attention during the tactical stage because of the apparent risks involved. The tactical and
operational purchasing often coincide as deciding on the supplier is in fact the same thing as
placing the order, so the operational process takes up virtually no time at all. For long
running contracts with a lot of repetitive orders for common consumables such as office
supplies the operational process takes up a lot more time. Agreements on how to execute
the operational process should therefore get sufficient attention during the tactical stage.
Another reason why organizations spent relatively little time on steps is unfamiliarity with the
importance of a step. Organizations do not realize that the most important decisions are
made during the specification and selecting stage and tend to put a lot of effort in negotiating
(because it is ‘fun’) or in discussing operational problems with the supplier that should have
been dealt with before the contract was signed.
Suppliers define the market that the purchasing function has to deal with. Suppliers are
purchasers’ main external counter part. It is obvious that they are a key party. The
relationship with suppliers is an important element in the purchasing function.
Procedures prescribe the way of working to standardize this throughout the organization. A
procedure describes which actions have to be done by whom. Standardization aims at
maintaining a certain level of quality and efficiency. Both procedures and methods have a
large influence on the quality of the purchasing processes. Of course, the people executing
the processes are key to the quality of the outcome, but prescribed procedures and
predefined methods will direct and guide them. Therefore, the quality of purchasing starts
with the quality of the procedures and methods. The design of these is an important part of
implementing a professional purchasing function.
One of the main questions is whether or not to establish a separate purchasing department
and where to position such department in the overall organizational structure. It is important
to realize that not all purchasing tasks will be assigned to purchasing personnel. Drawing up
a program of requirements, for example, will be a joint effort of a purchasing official and
people that will eventually use the contract, like end users, accounts payable, and the
logistics department. And evaluating supplier proposals is usually a team effort of financial
control to screen the supplier’s financial health, the legal department to screen comments on
the proposed contract, and purchasing officials, end users and others to evaluate the actual
content of the proposal. The purchasing function goes beyond the purchasing department.
Information services
Information is necessary and useful in all steps of the purchasing process. It serves different
objectives and can be used by several people and departments to better perform their task.
Information can be either qualitative or quantitative. Examples of quantitative information are
spend data such as amount spend, number of suppliers, number of invoices, order cycle
time, and pricing information. Examples of qualitative information are product catalogues,
supplier performance, client satisfaction, and reference programs of requirements.
Very important aspects of information are the availability and the accessibility of information.
Valuable information is generated in every organization, but often hidden in large amounts of
data, in systems that are difficult to access. The useful information has to be extracted from
these sources and put in an easily accessible and understandable format to supply it to the
people that can make use of it.
Performance indicators are those measurable indicators of the purchasing function that have
been identified as representative for purchasing performance as a whole. These indicators
are directly derived from the purchasing strategy. For example, when an organization aims at
improving operational performance, a useful performance indicator will be order cycle times.
Or when the main objective is cost reduction the number of suppliers and amount spent will
be important factors to monitor.
The general effects that can be expected when using this form as well as the general
conditions for use that correspond with the form are (Harink, 2004):
Purchasing policy
Information
Performance-indicators
Figure 4
Not all organizations have a purchasing department. Some may be too small, some may
not yet have recognized the added value of a purchasing professional. Mos t
organizations with a considerable spend however do have a purchasing department. The
responsibilities of this department vary largely, and the department can vary from an
operational ‘order processing unit’ to a highly professional tactical purchasing fu nction.
Once an organization has recognized the added value of the tactical purchasing
profession, operational tasks are delegated to the internal clients, automated by
implementing an electronic procurement system or even outsourced to a third party.
The spreading of purchasing tasks through the organization is increasing. A trend that
enhances this spread is the contracting out of entire responsibilities to external parties, such
as catering and security services. The decision to tender these tasks is not made by
purchasing but by management and a lot of the work involved is usually carried out by the
facilities department because they will have to cooperate closely with the new supplier.
Another reason why purchasing, especially the operational part, is increasingly done by other
people than the purchasing department are the growing number of possibilities of information
technology and the Internet. It becomes easier for people to look for and find suppliers and
place orders themselves.
The share of purchasing spend in the overall revenue is increasing because of developments
such as ‘back to core business’, outsourcing and specialization. All of these trends lead to
contracting out of activities that were done internally up till then or buying products that were
previously manufactured by the organization itself.
Production
Purchasing
0%
past present
Figure 6
An interesting signal that shows management’s concern with purchasing is the use of a
Purchasing Managers Index (PMI). This index reflects the intention to spend of a number
of purchasing managers that represent the industry. A rising index indicates an
improving economy, as more orders will be placed, a declining index shows vice versa.
Purchasing
Technology development
Human resource management
Firm infrastructure
Purchasing
Not:
Figure 7
4. Differentiations in purchasing
The circumstances will not so much influence the way the purchasing function itself is
organized internally but will influence the way tactical purchasing is done, especially the
go-to-market strategy and the expertise required for the category that is purchased.
Some sectors have their own legislation with regards to purchasing. Governmental
organizations and utility companies have to adhere to the EU-directives for the tendering
of goods, services and works with a financial value that exceeds certain thresholds.
These organizations also have to be aware of their public responsibilities because they
are spending community money. They are in a way more accountable for how and where
they spend their money than private companies. They cannot afford any ‘mistakes’ such
as buying from a befriended supplier without a having followed an open, transparent and
fair tendering procedure, or spend money on unnecessary items as community money is
involved. So, many rules and regulations (EU-tendering rules, GPA, etc.) are focused on
ensuring open and fair competition and put less emphasis on either an efficient
procurement process or a good result in terms of the interests of public organizations.
Whereas the situation in public procurement differs across countries and jurisdictions any
situation is just a snapshot in the development of the public procurement function over time.
The path this development follows is a result of internal (from the people involved, from
within the organization) and external pressure (from the general public, the press or even the
professional body) (Smith-Gillespie and Wittig, 1999).
In a second stage (appropriate use of public funds) the main issue is to prevent fraud and
corruption. On top of serving the organization the public procurement function is concerned
with doing that in such a way that the funds are used for what they are intended for. It is still
reactive, but now not only the result (availability), but also the process is important.
In the third stage (efficient use of public funds) the focus shifts to not spending more than
required or getting the most for a fixed amount of money, in addition to goals of the previous
stages. Now the public procurement function is concerned with getting ‘a bigger bang for the
buck’. The commercial aspects enter the scene, even though the attitude is still reactive.
In the fourth stage (accountability) the public procurement function’s main issue shifts
towards being able to explain (to the legislature, the general public, the press, etc.) that it is
doing its job well: required items are there, there was no fraud and we did get a good price.
In order to be able to do that the process has to be well designed and well executed. So, in
addition to the aspects of previous stage also the transparency of the process plays a role.
In the fifth stage (value for money) the scope is broader than before. It is not only costs (or
costs versus quality) that is important in public procurement, but also the value the items and
services procured contribute to the organization. The focus starts to change from reactive to
proactive. But the main objectives are still internally oriented.
In a sixth and final stage (policy delivery) the public procurement function is contributing to
the goals of the organization. As such it starts to have an external role as well. It is seen as a
lever for change/reform; it is aiding policy delivery. What policy that is, may vary across
public bodies and over time. Based on Sykes (2005) we suggest the following policy areas
as increasingly more difficult to contribute to from public procurement:
· Job creation and employment; e.g. by setting up purchases in such a way that jobs are
created or requiring suppliers to use unemployed (Erridge, 2006);
· Strengthening the industry; e.g. by offering long term contracts;
· SME / regional involvement: e.g. by splitting up orders in smaller lots so that smaller
companies can participate in competing for these smaller lots;
· Diversity: favoring various groups of suppliers (minorities, disabled, women, local firms). In
this area the question of opening up local markets for foreign competitors (Ssennoga,
2006) is also important;
· Stimulate innovation; e.g. by asking for innovative products or innovative processes;
· Sustainability and environment; e.g. by requiring or favoring sustainable and
environmentally friendly products or production processes;
· Development aid; using public procurement to support developing countries by favoring
suppliers or products from those countries.
An additional factor of influence when defining the strategy for a certain purchasing category
is the balance between supply and demand in quantitative terms. Does the supply capacity
meet the quantity of demand? May the supply exceed the demand, or the other way round?
This balance will influence the availability of products and services and hence the pricing.
The market itself will have some characteristics as well. Is it a local, national, regional or
global market, is it a seasonal market, is it a market in which certain financial constructions
are common, is it a forward market? Which regulations are applicable, such as production
norms, agreements, governmental regulations, and labor laws?
Supply
Number of
suppliers
e Captive Demand-
Demand-side
m One market (spare monopoly (weapons
parts) systems)
a
Few
n
Supply-
Supply-side
d Many monopoly (gas,
Competition (office
supplies)
electricity)
Figure 8
Category Considerations
Investment goods Often project basis: turn key or own supervision (how much?)
MRO Very large assortment, low value per item, low consumption per item
Components Standard (competition) versus specific (collaboration)
Raw materials Liquidity of the material, liquidity of the market; considerable price impact
Services Hard to measure, assess; not separable from supplier, often personal;
large personal influence of end user; time very important
Figure 9
In this chapter, we take a closer look at the axis of the ‘racecar model’: the purchasing
process. What does each of the steps comprise? How are the steps related to each other?
After a detailed analysis of the process steps – and decisions that must be made within and
about each step – the chapter concludes with a section about different configurations of the
purchasing process.
In this section, we explain and discuss in detail the basic steps in the purchasing process.
The first dimension covers the product requirements. More specifically, these are the
technical, physical attributes of the purchased product. For example, what should be the
physical dimensions? Should a particular material be used? In addition, the requirement can
also comprise logistical requirements in terms of volume and delivery times.
The second dimension comprises process requirements. In other words: how should the
purchased product be produced? What kind of tools or machinery should be used?
Nellore’s third dimension refers to what he calls customer requirements. In this case, the
customer is the ultimate user of the purchased product – or the more comprehensive product
in which the purchased product is used. For example, consider a purchaser working for a car
manufacturer. Suppose this professional buyer is responsible for buying steering wheels. In
preparing the specification for the supplier, he may complement product requirements like
exact dimensions and material and so on – coming from the engineering department – with
his expectations of what the ultimate user the car will find important regarding the steering
wheel, e.g. softness of the material and grip. So, a purchaser can look further than his
internal customer when preparing specifications by considering the customer of his internal
customer.
Another important dimension of the specification has to do with choosing an appropriate
mode of communication with the supplier(s). So far, we have assumed that writing
specifications is something that is being done entirely by the buying company. However, this
is often not the case. There are many situations – we recall the previous discussions about
information exchange between supplier and buyer – where the supplier modifies the initial
specification coming from the buyer, possibly in a series of iterations. This is not necessarily
a good or a bad thing. A supplier may contribute significantly by bringing in his knowledge
and skills. However, the purchaser should as much as possible consider the need for
supplier involvement in the specification process up front and if necessary make sure that the
desired communication can take place.
A dimension that is often neglected is the one that contains the functional requirements of
the product. This dimension can be considered as the counterpart of the dimension of the
product requirements. Functional requirements state what the product should do, the
problem it is supposed to solve or the outcome that should result from using the product. It is
not important how the product achieves the desired outcome. Functional requirements
provide the supplier with a certain amount of freedom to be creative in developing solutions
for the buyer.
Finally, a purchaser must decide to what extent the specification can or should make use of
standard specifications. As outlined by Lysons (1996) a standard may affect a product’s
dimensions, a product’s performance measures and safety and environment requirements.
Using standards may have many advantages, like removing uncertainty for the supplier,
increased reliability of the delivered product, saving of time and money in writing and
communicating the specification, a more accurate evaluation of suppliers’ offers and less
dependability on specialist suppliers (Lysons, 1966).
So far, we have not distinguished between specifications for products and services. Axelsson
and Wynstra (2002) suggest four specific bases for specifying services: input, throughput,
output and outcome. Traditionally, services were often specified in terms of the required input
and throughput required for performing the service. For example, when specifying a cleaning
service, the buying company would specify which cleaning materials should be used (input)
and how and where they should be used (throughput). However, in recent years purchasers
have started to focus more on the output and/or outcome of the service. For example, rather
than telling the supplier how – and how often – he should clean an office building, the buying
company develops a set of performance indicators which define when the offices are
sufficiently clean. The supplier is free to do what he wants to do as long as he meets the
agreed upon levels. These agreements are usually called Service-Level-Agreements.
In any given situation, a purchaser must consider which of the above dimensions should be
used in specifying the need. Using fewer dimensions provides the supplier with more
flexibility, which may be very beneficial. At the other hand, it may also have very severe and
unwanted effects. The supplier may take advantage of the situation – recall what we wrote
earlier on about the cost of opportunism – and supply the buyer with an expensive product
which it does not really need. Also, leaving out essential dimensions in a specification may
lead to faulty products or products that cannot be used in the subsequent processes of the
buying company. Summarizing, we can see that setting specifications is both very important
and very difficult.
It has been reported by various authors that by far the largest part of the total costs of
purchasing and using a good or consuming a service are born in the stage of specifying. No
matter how much care is taken in selecting a qualified supplier and negotiating a good
contract, the decisions made in and about the specification process are crucial.
Finally, we address some typical problems encountered in practice when specifying the need
in a purchasing process. Perhaps the most serious problem is that no clear specification is
prepared at all. Another problem concerns not consciously considering which dimensions of
the specification should be considered, resulting in either a too narrow or a too
comprehensive specification. In addition, it is important to have a clear division of
responsibilities regarding the preparation and approval of a specification, something that in
practice is often not the case.
The first phase involves the definition of the supplier selection problem. This phase consists
of ‘deciding’ or checking whether or not a certain problem is solved (or a purpose served) by
selecting one or more suppliers. It thus involves determining what the ultimate problem or
purpose is and why supplier selection is an appropriate course of action.
The next phase concerns the formulation of criteria. Once the supplier selection problem has
been defined, criteria for the selection of the supplier(s) are formulated. The criteria relate to
the supplier and/or the product or service purchased.
Qualification and selection are subsequent phases. We already indicated that the purchasing
literature generally distinguishes between (a) arriving at a set of acceptable suppliers and (b)
making a final choice from these suppliers. For example, Misker (1996) identifies the
following situations:
· Recognition: supplier selection with the purpose of creating or updating an approved
vendor list. From such a list, suppliers will be selected for frequently recurring and
important purchases;
· Pre-qualification: selection of suppliers with the purpose of creating a set of suppliers from
which subsequently a supplier will be selected for a specific, yet seldomly occurring and
important purchase;
· Direct selection of suppliers without prior pre-qualification and resulting from a specific
requirement;
· Final selection of a supplier from an approved vendor list and resulting from a specific
requirement.
The explicit distinction between prequalification of suppliers and subsequently a final choice
for one of these suppliers corresponds with the distinction made in the EC-directives on
public procurement. Although Misker identifies ‘direct selection’ (without prior pre-
qualification) we argue that, at least theoretically speaking, there will always be some form of
qualification. Implicitly, it is decided which suppliers (from all possible suppliers) will be asked
to submit a quotation. Nevertheless, purchasers will not perceive this implicit qualification as
a qualification in the usual sense. Moreover, one could argue that sometimes the supply
market itself (e.g. in the form of supplier catalogs, associations of accredited suppliers etc.)
constitutes an 'approved vendor list'. In the sequel of this book we use the following
definitions of supplier qualification and supplier selection. Qualification involves bringing
down the set of ‘all’ suppliers down to a smaller set of acceptable suppliers. This step is also
This process of qualification may be carried out in more than one step. However, the first
step always consists of defining and determining the set of acceptable suppliers while
possible subsequent steps serve to reduce the number of suppliers to consider. Selection
consists of making a final choice from (or ranking of) the set of qualified suppliers.
1.3 Negotiating
Once one or more suppliers has been – tentatively – selected, the next step will usually but
not necessarily consist of a process of negotiation between the supplier and the buying
organization. More specifically, the selection of the supplier as such does not yet mean that a
formal and binding agreement has been reached between the two parties. Rather, the
selection implies which particular supplier will be invited for the negotiations. In this process
the final deal may or may not be reached.
Traditionally, negotiations between buyers and suppliers have received a lot of attention both
in the academic and professional literature. Often, being a ‘tough’ negotiator is seen as the
desired profile of an industrial purchaser and his prime task. We will conclude in this book
that such a view is shortsighted and ignores the – often more dramatic – impact of the other
purchasing activities, especially specifying the need and selecting suppliers. Still,
negotiations are part of many daily purchasing processes and as we will come to see,
advances in Information and Communication Technology such as Electronic Reverse
Auctions blur the distinction between supplier selection and negotiations. Therefore, in this
section we discuss some of the main contributions in the area of business negotiations.
A first important distinction can be made between so-called ‘distributive’ or ‘fixed sum’
negotiations and ‘integrative’ or ‘variable sum’ negotiations (Kristensen and Garling, 1997). In
the former, an improvement for one party necessarily means deterioration for the other party
– usually the metaphor of a cake is used where a bigger slice for the one means a smaller
slice for the other. In the latter, an improvement for one party does not necessarily mean
deterioration for the other party. Rather, by changing an initial agreement, both parties can
usually achieve improvements. Achieving such a ‘win-win’ situation is usually done by
considering multiple issues, which brings us to a closely related distinction between single-
issue negotiations and multiple-issue negotiations. Clearly, single-issue negotiations are
distributive: party one’s gain equals party two’s loss. Multiple issue negotiations are almost
always integrative as both parties’ interests are usually not completely opposite on all issues
under consideration.
Based on Raiffa (1982) we explain the principle of a multiple issue negotiation between a
buyer and a supplier (consider figure 2.1).
30
400
50 V T
R
350 70 60
Time (days)
85 Q
40
300
S P
20
0
250
3.0 3.5 4.0 4.5
This figure depicts the preferences of both the buyer and the supplier regarding two issues:
delivery time and cost. The closed curves represent the preferences of the supplier while the
dashed curves show the preferences of the buyer. Obviously, the supplier will in general be
interested in high prices and long delivery times, hence the increasing utility of the curves
towards the upper right corner. Conversely, the buyer will be interested in low prices and
speedy delivery, hence the increasing utility of the dashed curves towards the lower left
corner. Given a certain combination of price and delivery time however, the supplier will be
prepared to guarantee a faster delivery but naturally will charge a higher price or vice versa.
The closed curve indicates to which changes he will be indifferent. For example, suppose
that point P represents the initial offer by the supplier, i.e. a delivery of 280 days and a price
of 4.4 million Euro. This offer would be based on the initial requirements of the buyer laid out
in the list of requirements. The utility of this offer for the supplier equals 20, the buyer’s utility
equals 50. How could negotiations lead to a win-win situation? The buyer’s utility could be
further improved by simply following the closed line left from P. Any position on that side of P
represents an improvement of the buyer’s utility, while the supplier’s utility remains the same.
Alternatively, the supplier’s utility could be improved by following the dashed line left from P.
It is clear that moving to any point within the space (P, Q, V, R) both the supplier and the
1.4 Contracting
Suppose that a purchaser and a supplier reach an agreement in their negotiation process.
Does this imply a legal, binding agreement between two parties? Basically, the answer is
‘yes’. Usually, the parties write up the most important aspects of their agreement in a
contract. A contract can thus be described as a formal description of a transaction agreement
between a supplier and a buyer. However, as we just noted, a written contract is not a
necessary condition for an agreement. In addition, we will see that contracts cannot be
perfectly ‘complete’ in the sense that they will cover all possible future events that may affect
the agreement between the supplier and buyer. Still, contracts are widely used – and may
take various forms. Subsequently, we discuss the minimal requirements for a legal
purchasing agreement, the basic outline of a contract, typical types of contracts and the
limitations and use of contracts.
Getting to an agreement
As outlined by Gelderman and Albronda (1997) a formal deal between a supplier and a buyer
requires the following conditions to be met:
· Buyer and seller must be ‘capable of contracting’, i.e. they must be legally authorized to
represent their company;
· A situation of ‘consensus ad idem’ must be present, i.e. one party makes an offer which is
subsequently accepted by the other party. There must be two expressions of will – one on
behalf of the buyer and one on behalf of the supplier – that are aimed at the same
outcome;
· The agreement should not violate existing law;
· It must be possible to determine the substance of the deal. In other words: there must be a
mechanism, which could be used to determine the characteristics of what is being
purchased.
From these requirements it follows that a binding agreement can also be reached verbally! In
addition, it also means that asking for a RFI or RFQ does not constitute yet an agreement.
Only explicit acceptance by the purchaser leads to an agreement.
While these elements will be part of most contracts, there can be huge differences between
contracts in terms of depth and coverage. Monczka et al. (2001) identify some typical
contract forms as is shown in Table 2.1.
However, as many authors have pointed out, it would be a futile exercise to try to write a
‘perfect’ contract in the sense that the contract would satisfactorily cover any possible ‘state
of the world’. Firstly, a purchaser cannot imagine all possible future events and their impact
on the agreement with the supplier, simply because of cognitive limits (Foss, 1996). In
addition, even if it would physically be possible to evaluate each and every contingency, the
cost of this massive evaluation process would outweigh the benefits of doing so. In that
respect, contracts therefore, are always incomplete. Besides the obvious negative aspects of
incomplete contracts, Foss (1996) also points to the possibility of viewing incomplete
contracts in the more positive context of learning: the adaptations and sequences of
problem-solving that are required to deal with unforeseen events contribute to the creation
and further development of the firm’s competencies.
Finally, we briefly touch upon the use of contracts. While the general purpose may be to
‘enforce’ appropriate behavior on the part of the supplier – at least seen from the buyer’s
perspective – Klein Woolthuis (1999) found that the use of contracts may change over time
and may also serve as a sign of trust and an instrument for further development of the
relationship between companies, rather than a means for monitoring and safe-guarding.
1.5 Ordering
Once negotiations have been completed and a contract has been put in place, the actual
order for the item or service may be placed. While ordering usually receives less attention
than setting specifications and selecting suppliers, there are some important ordering related
issues to consider, which will be the objective of the following subsections.
Stages in ordering
We may distinguish between three stages in the ordering process: (a) the notification stage
(b) the actual ordering stage and (3) post-ordering activities. The notification stage sees an
internal customer identifying the need for purchased items or service. In our discussion of the
purchasing process so far, the notification of the need has already occurred in the
specification phase. However, as we will see later, many purchasing needs in an
organization have a repetitive character. The notification stage consists of identifying again
that what has already been specified before is required again. The actual ordering stage
consists of the purchaser – or anyone in the buying organization for that matter – sending a
signal to the selected supplier(s) to physically deliver the product and/or service as agreed
upon in the negotiation and contracting phase. Post-ordering activities include a number of
administrative, logistical and financial tasks such as comparing the actually delivered product
with the ordered product, comparing the price and conditions mentioned on the supplier’s
invoice with the prices and conditions agreed in the contract with the supplier. If all matches
turn out satisfactory, a payment order can be created. Figure 2.2 shows the basic flow of
information and materials in an ordering process.
INVOICE
PURCHASE REQUISITION
PURCHASE ORDER
‘Purchasing’ Supplier
COPY OF
ORDER DELIVERY
Internal DELIVERY
customer $
Store
GOODS
DELIVERED
NOTE
RECEIPT
Administra- Administra-
tive unit tive unit
PAYMENT ORDER
Figure 2.2. A typical flowchart of the ordering process (Based on Telgen and Lenselink, 1998)
Usually, purchasers will only take action regarding the timely delivery of items of little
significance to the buying company if the ultimate users of those items indicate that problems
have occurred due to the late delivery. Again, developments in ICT – especially in the area of
Supply Chain Management solutions – greatly improve a purchaser’s ability to track the
status of orders downstream in the supply chain.
Follow up activities are necessary in case the products or services delivered by the supplier
deviate from the ordered products and services. Deviations often concern the quality and/or
the quantity of the products received from the supplier. Usually, it the purchaser’s task to
collect information about these deviations and take this up with the supplier concerned.
Depending on what has been agreed with the supplier – and specified in a contract – the
supplier will have to compensate the buying company for the deviations, either through
payments or by fixing the quality problems.
In the previous section we introduced the basic steps in the purchasing process. In this
section we briefly discuss some typical decisions that must be made about each of the basic
purchasing steps.
For example, consider the logistics function in a manufacturing firm. At the highest level, the
logistics function can be specified as a service comprising the design and management of all
activities related to the inbound flow of materials, internal storage and movement and
outbound transport to the firm’s customers. Some companies actually almost outsource their
logistics on this very high level using so-called third part logistics service providers. However,
the logistics function can be broken down into many subfunctions – like the mentioned
inbound logistics, internal transport and storage and outbound logistics – and each of these
subfunctions can in turn be broken down into smaller parts. At the lowest level for example,
the firm specifies and purchases the service to transport a certain load of items from a
location A to a location B. Similar examples can be given for specifying purchased products.
Buying a product or a service at a high level is often called ‘system sourcing’. System
sourcing has received a lot of attention in recent years. It seems to offer some clear
advantages (Gadde and Jellbo, 2002):
· It enables the buying firm to focus on what it believes are its core competences
· Supplier handling costs can be reduced drastically since large number of component
suppliers are replaced by one system supplier
· It fosters joint innovation and mutual learning
However, in practice system sourcing is not without problems and sometimes the buying firm
finds out that moving to system sourcing has been easier said than done. While the costs of
handling suppliers and inbound logistics may have dropped, the buying firm may find it
difficult to really rely on the system supplier to take over much of the parts engineering. Often
the buying firm finds it difficult to actually find capable system suppliers. Moreover, if a
problem occurs with fitting in the purchased system into the ‘overall’ product, the cost of
rework, problem solving and supplier training can be excessive. Gadde and Jellbo (2002)
developed a framework for understanding why system sourcing seems to work well in one
situation but not in another. They identify three main factors that determine the potential for
successful system sourcing:
· The modularity of the overall system in which the purchased system has to fit in: how
intertwined is the purchased system with the overall product it has to fit in?
· The capabilities of both the buying firm and the supplier: can the buying firm effectively get
the new kind of higher level specification across to the supplier and can the supplier
actually take responsibility for the additional engineering of parts?
· The degree of difficulty of separating development and production activities: can a system
be developed without much knowledge of technologies for producing (parts) of it?
In summary, it is very important to realize that (a) it is never given how any product or
process should be designed – or specified – in terms of its smaller parts and subprocesses
and (b) it is never given at what level the design – or the specification – becomes a
purchasing specification and how much of the refinement of that specification into more
detailed specifications should be left to the supplier(s).
Ever since the eighties, the so-called Just-in-Time (JIT) concept has gained a lot of attention
in the operations management and logistics literature and practice. The basic idea is to
consider inventory and stock as waste and to reduce ordering and set-up costs as much as
possible in order to obtain minimal replenishment quantities that are supplied ‘just in time’,
i.e. only when it is needed for processing (see e.g. Christopher, 1998). In fact, what triggers
the replenishment – and also the purchasing order – is the completion of the previous
supplied part. Implementing a truly JIT based production system has far reaching
implications for a firm’s suppliers. In many cases, suppliers must relocate closer to the
customer in order to establish JIT supply.
Whatever the materials flow control concept, in each case, the replenishment orders from the
operations and production process must be transferred into purchasing orders for the
suppliers. Therefore, the releasing of purchasing orders is closely linked to the design of the
firm’s primary operations and its materials flows.
Yet another question concerns the responsibility for and the organization of the ordering
process. In terms of organizational units in a firm, a Purchasing department is often but not
necessarily involved in the actual placing of the orders. More and more – and stimulated by
technological developments such as Enterprise Resource Systems and Electronic
Purchasing systems – internal customers take over the task of placing orders. An even more
drastic shift of responsibilities takes place in a so-called Vendor Managed Inventory (VMI)
arrangement. With VMI, the supplier becomes responsible for the actual stock level – or
more in general the availability of purchased items – in the customer’s warehouse. By
providing the supplier with more insight into the expected future demand of the particular
items, the supplier is now responsible for making sure that sufficient stock is present at the
customer’s premises and hence the supplier becomes by definition responsible for placing
orders instead of the buying firm.
Time spent on purchasing is shortest and the number of decisions that have to be made is
smallest in a Straight Rebuy situation, increases for a Modified Rebuy situation and is
highest for a New Task. Some Straight Rebuy situations do not take any time at all, for
example the monthly ‘purchasing’ of utilities. The degree of routine in the activities is highest
for a Straight Rebuy and lowest for a New Task.
In the final section of this chapter, we discuss the background and some of the implications
of the different purchasing process configurations and to what extent (purchasing)
management can or should try to influence the purchasing process types taking place in their
organizations.
A second implication is however that in doing so the purpose of efficiency must not be
ignored. Management has a number of options to standardize and ‘program’ each basic
purchasing phase. Examples are:
· Providing and prescribing standard specifications instead of newly designed solutions
· Prescribing mandatory use of pre-qualified suppliers
· Dictating the use of standard contract templates and texts
Purchasing management has some influence as to which configurations should be used for
different situations and categories of purchased items and services.