New Type

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New type booklet_BB 2 1/26/04, 2:54:13 PM
 New Type
A compilation of typographic
novelty from the last year
Cover image: CNI0773005 CSA Printstock Rights-managed Type: Brea Corey Holms 2 faces Umbrella $79 A Veer Exclusive

Veer uses strict guidelines when choosing new typefaces

and foundries to add to its selection. In this book, you’ll find
a discriminating exhibition of type from established brands as
well as brilliant new selects from underexposed type designers
through Umbrella, Veer’s type collective. And the styles are as
varied as the designers who created them – from an Adobe
text face to a Fountain script, from a ShinnType monospace to
an Umbrella blackletter. Veer has searched the world to bring
you only the best, most original typographic specimens.

More new faces and 5,500 other fonts online

veer.com/type

New type booklet_BB 3 1/26/04, 2:54:19 PM

 Alita 5 faces (including ligatures for regular and bold weights) Fountain $69

Mr. Ta∫e
Profession: sampler of ale & beer

PALATABILIT Y
Measured in 429 fi∏ing a∞eπs

BANQUET
Of liquor whi∂ mu∫ be ∞† out

{Tragic!}
Alas – Consumption Would Surely Impair His Judgement

4 Order toll free 877 297 7900

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 Wayne
Paul & Koziupa 2 faces Umbrella $39 A Veer Exclusive Amorinda

Passaic County
c. 1847
Schuyler -Colfax House
New Jersey
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New type booklet_BB 5 1/26/04, 2:54:20 PM

 Andantino 1 face Jukebox $39 A Veer Exclusive

Angelo’s
Restaurant & Bar

26 Tables
“Wonderful!” – Zagat

Since 1953
— Reservations and major credit cards accepted —
35 Fifth St. (at Marine Drive)
6 Order toll free 877 297 7900

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 10 faces Alias $280 Anomoly

GSM OK
Roam (if you want to)

Telephony
ENABLED BY ACRONYMS

DQPSK
Is but one fine example.
It stands for “Digital Quadrature Phase Key Shifting.”

C: (418) 673-5290
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New type booklet_BB 7 1/26/04, 2:54:21 PM

 Argenta Alejandro Paul 2 faces Umbrella $35 A Veer Exclusive

Schoolteachers
Molding and shaping our young citizens

Grades K-12
From “nap time” to calculus
4.8% drop out
8 Order toll free 877 297 7900

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 1 face Letraset Fontek $40 Avalanche Script™

Li≤h∑
½ the calories
Wal≥er’s
∏Fat-fre±π
Salt & Vinegar Potato Chips
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 Borgstrand 2 faces Fountain $49

120X
OPTICAL ZOOM
2.5” Lcd viewfinder

•USB
6.8 megapixel

UPLOADS
10 Order toll free 877 297 7900

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 Corey Holms 2 faces Umbrella $79 A Veer Exclusive Brea

Alert!
12 o’ clock and all’s well

Hear Ye!
Online Piracy
AND BAD TYPOGRAPHY

Not Tolerated
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New type booklet_BB 11 1/26/04, 2:54:23 PM

 Brioso™ Pro Poster 2 faces (extended OpenType® characters) Adobe $65

Winthrop’s
Antiquarian & Rare

BOOKS


Established 1896
№ 3½ WIttEr STREET
“Sequestered pools of obsolete literature” 
12 Order toll free 877 297 7900

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 10 faces (extended OpenType® characters) Adobe $259 Brioso™ Pro

P. G. Wodehouse
T
he word “back” froze on his lips. He hadn’t got any further than a
b-ish sound, when the handle of the door began to twist and rattle. He
sprang from the bed, and for an instant stood looking exactly like a pic-
ture my Aunt Agatha has in her dining-room—The Stag at Bay—Landseer. Then
he made a dive for the cupboard and was inside it before one really got on to it that
he had started leaping. I have seen fellows late for the 9:15 move less nippily.

Gussie Fink-Nottle

£500
PONGO TWISTLETON
 Market Snodsbury
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New type booklet_BB 13 1/26/04, 2:54:24 PM

 Cantaloupe 1 face Device $39

ORDER NOW FOR YOUR

bonus
With $58,000 purchase

SALE!
Act Quickly
Limit: 12 per customer
NO GUARANTEES EXPRESSED OR IMPLIED.

14 Order toll free 877 297 7900

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 6 faces Red Rooster $195 Canterbury Sans

AMUSEMENT for EVERYONE.

State Fair
May 4 to 13, 2005
Agri-Dome
NORTHWEST EXHIBITION GROUNDS

Fun & Educational

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 Dekoria 2 faces (including ornaments) Fountain $49 A Veer Exclusive

lmlm

MAster
@ work
over 25,000 ideas served
Try our C , W, a , R, etc

LMMMN diseño

IJK ta k e- o u t
ava i l a b l e

lmlm

16 Order toll free 877 297 7900

New type booklet part 2_BB 16 1/26/04, 2:56:58 PM

 2 faces Device $69 Egret

I downloaded a cabbage

PATCH
WAS LOOKING FOR SOME

Easter Eggs
CLICK!
But they were scrambled.
I HAD TO SEEK THE ASSISTANCE OF A “CODE TURKEY”

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New type booklet part 2_BB 17 1/26/04, 2:56:59 PM

 Downtempo Alejandro Paul 6 faces Umbrella $59 A Veer Exclusive

The ∑ronicler
365 ENTRIES
DIARIST
noteworthy blog
January 3rd
Post regarding cat:
28 COMMENTS
18 Order toll free 877 297 7900

New type booklet part 2_BB 18 1/26/04, 2:56:59 PM

 as daft as tzara
6 faces ShinnType $99 Eunoia™

PAPPERBÖK
Beautiful Thinking
Universal Lipograms, Inc.

MIX & MATCH

5.26 5.26 5.26 5.26 WOw
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New type booklet part 2_BB 19 1/26/04, 2:57:00 PM

 FTN Farao 7 faces Fountain $89

XXXXXX
BOSTON, MASS.
TOUR
SEE T CITY
YYYYYY
Copley Square, Beacon Hill,
Faneuil Hall, & Newbury St

Depart Here
8 am, 12 pm, & 3 pm
HISTORIC•&•FUN!
20 Order toll free 877 297 7900

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 Mi les Newlyn 2 faces (including alternates) Umbrella $60 A Veer Exclusive Ferox

Wright, Ames & Co.

Lawyers 541-600 Main Drag Street (403) 264-7901

Bankruptcy
Insolvency and Reconstruction

Affordable Rates
Ask about our Pro Bono work!
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New type booklet part 2_BB 21 1/26/04, 2:57:02 PM

 Girl 2 faces Fountain $49

A Field Guide to

INSECTS
VOLUME 12:
Lepidoptera
Butter f lies & moths
90 FAMILIES
From Adelidae to Satyridae
TRY TO CATCH THEM ALL!
22 Order toll free 877 297 7900

New type booklet part 2_BB 22 1/26/04, 2:57:02 PM

 1 face Letraset Fontek $40 Goo Goo Gjoob™

Things for b-day party:

Case of beer (24)
Potato Chips
LIQUOR?
Shrimp Ring
LOTS OF FOOD! ¬
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New type booklet part 2_BB 23 1/26/04, 2:57:03 PM

 Gravel 6 faces Device $159

GARMENT FACTORY
Productive
23 hours per day
UNOFFICIAL
corporate logos
Gray Market
24 Order toll free 877 297 7900

New type booklet part 2_BB 24 1/26/04, 2:57:03 PM

 1 face Jukebox $39 A Veer Exclusive Hucklebuck

Refreshing!
Min†}
4 tasty flavors
Powerful
Odor- fighting Agents
©1957, The James-Ka\ Candy C{.®

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New type booklet part 2_BB 25 1/26/04, 2:57:03 PM

 Jolly Roger 3 faces Red Rooster $120 A Veer Exclusive

Easy-‡œ ™

Modern & Beautiful

Superflex
Now 50% smoother!

Krispy
®

Quick* Tronix
26 Order toll free 877 297 7900

New type booklet part 2_BB 26 1/26/04, 2:57:04 PM

 1 face Jukebox $39 A Veer Exclusive Kitti Casual

Welcome to Anaheim!

California
Incorporated 1876
Orange Groves & Halloween Parade|

Theme Park
Easy Freeway Access
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New type booklet part 2_BB 27 1/26/04, 2:57:04 PM

 Luce Neil Summerour 6 faces Umbrella $99 A Veer Exclusive

Softly softly catchy monkey

Poison Darts
Taken from deadly frogs
1mg can kill a man in 24hours
Jungle Survival
Office personnel learn useful skills from coworker
28 Order toll free 877 297 7900

New type booklet part 2_BB 28 1/26/04, 2:57:04 PM

 Paul & Koziupa 2 faces Umbrella $39 A Veer Exclusive Malbeck

The Birds of Arkansas

Find over 256 species in swamps & woodland

Sprague’s Pipit
Ospreys
Pomarine Jaeger*
Black-throated Green Warbler
Magnificent Frigatebird
Order online veer.com/type 29

New type booklet part 2_BB 29 1/26/04, 2:57:05 PM

 Mercano Empire 2 faces Device $69

Everything for the backyard

Barbeques
37 PROPANE, CHARCOAL, and GAS MODELS

Lawn Furniture
Chaises, recliners, tables – even adorable gnomes

POOL EQUIPMENT
30 Order toll free 877 297 7900

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 Alejandro Paul 4 faces Umbrella $49 Mobley

< FULL DEMENTIA >

STEREO
sexiphonic
Massively Voluptuous Bass Licks

DJ HAUCK ON DECKS
Mixin’ It
FREAK COOL. HAVE FUN. VANCOUVER ‘03
Order online veer.com/type 31

New type booklet part 2_BB 31 1/26/04, 2:57:06 PM

 Montara® 5 faces Adobe $125

Thrills! Chills! Glyphic Violence!

TALES
of the typOgraphic underground

PARKINSON
& THE BLACKLETTER NAMEPLATE

The 58 Points
DANGER ON THE BASELINE SHIFT

Just $4.95
32 Order toll free 877 297 7900

New type booklet part 2_BB 32 1/26/04, 2:57:06 PM

 2 faces ShinnType $59 Morphica™

The Genuine Particle

ACCELERATOR
Scientists Lepton Opportunity

Excited
Phosphors & Researchers

75 rads/hr
Lab residents enjoy charm-flavored quarks™

STRONG INTERACTIONS
EXCEPT FOR PLANCK’S CONSTANT WHINING

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New type booklet part 2_BB 33 1/26/04, 2:57:07 PM

 New Global Stefan Hattenbach 8 faces Umbrella $89 A Veer Exclusive

MONEY MARKET REPORT:

Fiscal quarters, dimes, and nickels

PENNIES
CAN TAKE CARE OF THEMSELVES

Convertibles Risky
$1US=¤1.29
Let’s Exchange Rates!
34 Order toll free 877 297 7900

New type booklet part 3_BB 34 1/26/04, 2:58:09 PM

 Michael Doret 1 face Umbrella $45 A Veer Exclusive Orion

Synthetic Farms
Hydrogenated & Saturated
™
Creamish
Coffee Whitener
Includes 115% R.D.A. of fat
Genetically Engineered — for Great Taste!

Laboratory fresh
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New type booklet part 3_BB 35 1/26/04, 2:58:09 PM

 Panoptica™ 10 faces ShinnType $199

“monospaced
AND UNICASE
letterforms
provide new
TYPOGRAPHIC
OPTIONS FOR
INFORMATION
IN TABLES &
OTHER KINDS
OF LAYOUTS”
36 Order toll free 877 297 7900

New type booklet part 3_BB 36 1/26/04, 2:58:10 PM

 3 faces Device $99 Paralucent Stencil

THE OFFICIALLY AUTHORIZED

biography
Volume 1: The Early Years

1928-43
PROLOGUE TO GREATNESS

Family Tree
TODDLING & ACHIEVING
PRECOCIOUS
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New type booklet part 3_BB 37 1/26/04, 2:58:10 PM

 Popgod 1 face Device $39

Gifts
TACKY, USELESS

Porcelain Kitten
SOUVENIR
Snowglobe from Hawaii
NOVELTY APRON
Future eBay treasures
SO BAD, THEY’RE GOOD
38 Order toll free 877 297 7900

New type booklet part 3_BB 38 1/26/04, 2:58:11 PM

 12 faces ShinnType $175 Preface™

24-hour security cameras police public square

SURVEILLANCE
Video recordings saved to central hard drive

high-resolution
TERABYTES
DATA SOLD TO HIGHEST BIDDER

Nothing
for law-abiding citizens to fear

You’ll also receive:

MARKETING OFFERS BASED ON YOUR HABITS!

Order online veer.com/type 39

New type booklet part 3_BB 39 1/26/04, 2:58:11 PM

 Progress 5 faces Alias $150

80:20 rule
“THE VITAL FEW & THE TRIVIAL MANY”

Dr. Pareto
PRODUCTIVITY
Wealth Distribution

1906 Theory
IMPORTANT CAVEAT:
Applies to tasks, not people
40 Order toll free 877 297 7900

New type booklet part 3_BB 40 1/26/04, 2:58:11 PM

 6 faces Adobe $169 Sava™ Pro

the quest for

DREAMTIME

Eastern & Western Traditions

РИТУАЛЬНЫЙ
 NEOLITHIC
MEDIEVAL  MODERN

Buddhist Satori
Hildegard Von BingeN 1098–1179

enlightenment
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New type booklet part 3_BB 41 1/26/04, 2:58:12 PM

 Shock & Awe: Enola Gay

VICTORY
2 faces (includes Tomahawk) Virus $99 A Veer Exclusive

COUP DE GRACE
Aug. 1945
A mighty superfortress
sunao tsuboi
B-29-45-MO-44-86292
Explosive
major T.W. ferebee
national air & space museum
42 Order toll free 877 297 7900

New type booklet part 3_BB 42 1/26/04, 2:58:13 PM

 2 faces (includes Enola Gay) Virus $99 A Veer Exclusive Shock & Awe: Tomahawk

civilians
Embedded in

USA
cruise
sporT Utility
vehicles
guzzling quarTS @

14 MPG
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New type booklet part 3_BB 43 1/26/04, 2:58:13 PM

 Sneakers Script Neil Summerour 4 faces Umbrella $79 A Veer Exclusive

Enjoy the sounds of…

SOLENOID

Fid√e¬
Underscore
E*VAX
Bernhard Fleischmann’≈
Mr. Honda
On FUZZY BOOMBOX Vol. 1

Buy it online today!

44 Order toll free 877 297 7900

New type booklet part 3_BB 44 1/26/04, 2:58:14 PM

 13 faces Fountain $129 A Veer Exclusive Stalemate

VYACHESLAV KOZLOV
#33 Zigmund Palffy
OFFENSIVE POINTS LEADER

Robert Lang
M. Naslund, 6'0", shoots left

JAROMIR JAGR
Eleven million dollars per year

HOCKEY STATS
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New type booklet part 3_BB 45 1/26/04, 2:58:14 PM

 Sylvia 10 faces Alias $280

CONDOMINIUMS FROM

$69,500
Close to school & sports facility

5YR FIXED: 4.1%

First-time owner?

“Yes!”
Apply now before mortgage rates rise

Occupancy: Spring ‘05

46 Order toll free 877 297 7900

New type booklet part 3_BB 46 1/26/04, 2:58:15 PM

 2 faces (including extras) Fountain $49 Vitus

H Hobbies & crafts H

lion’s
2c Annual

ei
SAVE up to 65% Z
Model kits
shop earlY for best senction!

U EPOXY + dope
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New type booklet part 3_BB 47 1/26/04, 2:58:16 PM

 Waldstein 12 faces Fountain $119

24 Fragrant Varietals
Breakfast Blend
Organic beans from Costa Rica

hawaiian
Premium Extra Fancy Kona: $30/lb

Coffees
Nutty & Mellow
Roasted and ground to your specifications

 Take A Break 
48 Order toll free 877 297 7900

New type booklet part 3_BB 48 1/26/04, 2:58:16 PM

 3 faces Fountain $65 Zanzibar

g Martin i Johnson d

Exotic Goods
H Official Suppliers of Wares to

Z
a Thomas Du¬erin Kinµley

I Est. A 1652 J
Order online veer.com/type 49

New type booklet part 3_BB 49 1/26/04, 2:58:16 PM

 Buying type from Veer

Choose from over 5,500 fonts from venerable foundries and newly discovered type
designers. All typefaces are provided as digital files via download from the Veer web
site. Complete libraries are provided on CD. Search the Veer web site for the specific
font you want by name or by style, or browse Veer type by individual foundry.

We’ll help you find it, then get it working. Not sure what you’re looking for? Need
help identifying a font? Contact us. We know our libraries inside out, and even some
we don’t carry. Ask us about that font ‘from that movie/book/logo’. E-mail or fax us
type samples. We love a challenge. Once you have the font you want, we can help
you – from downloading to installing, from PostScript to OpenType, Mac or Windows.

Extend your licensing. Typefaces from Veer come with a standard end user license.
To use typefaces on additional computers, or as corporate faces in larger offices,
contact us. Veer has been authorized by Adobe to provide official license certificates
for their typefaces in North America. Veer can also provide licensing assistance and
extensions for other foundries.

Call toll-free: 877 297 7900

E-mail: service@veer.com
Fax toll-free: 877 297 7977

Choose from over 5,500 fonts at veer.com/type

If you want it, Flont it. Flont is Veer’s online type

preview tool. Just enter your words, choose a font,
choose a size, and hit preview. You can even use the
preview as a comp. Flont is available on every type
display page.

veer.com/flont

Trademarks in this catalog: Alita, Borgstrand, Dekoria, Farao, Girl, Stalemate, Vitus, Waldstein, and Zanzibar are copyright Fountain/Peter
Bruhn. Amorinda, Argenta, Downtempo, Malbeck, and Mobley are copyright Sudtipos. Andantino, Hucklebuck, and Kitti Casual are trade-
marks of Jukebox/Jason Walcott/Veer. Anomoly, Progress, and Sylvia are copyright Gareth Hague/Alias. Avalanche Script and Goo Goo Gjoob
are trademarks of Letraset Fontek. Brea is copyright Corey Holms. Brioso, Montara, and Sava are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other countries. Cantaloupe, Egret, Gravel, Mercano Empire, Paralucent Stencil,
and Popgod are copyright Rian Hughes/Device. Canterbury Old Style and Jolly Roger are copyright Red Rooster Type Founders. Eunoia,
Morphica, Panoptica, and Preface are trademarks of Shinn Type Foundry Inc. Ferox is copyright Miles Newlyn. Jukebox, Umbrella, Veer, and
the Veer logo are trademarks of Veer Incorporated. Luce and Sneakers Script are copyright Neil Summerour/Positype. Orion MD is copyright
Michael Doret. Plastock is a trademark of CSA Images. Shock & Awe: Enola Gay and Shock & Awe: Tomahawk are copyright Virus Fonts.

Copyright © 2004 Veer Incorporated. Printed in USA. Prices in US dollars.

50

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New type booklet part 3_BB 51 1/26/04, 2:58:18 PM
 Over 5,500 fonts from 14 foundries
Order online: veer.com/type
Call toll-free: 877 297 7900

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