What is Economic Environment of Business?
Macroeconomics & (some) International Economics
= An analysis of the backdrop of economic conditions
against which firms and consumers make decisions
* Different scale that Microeconomics= To understand the background in which businesses
operate
= Short run behavior of economies/countries
= Long run behavior
* Policy framework --- Government and others
® International Economics: exchange rate and linkagesCore: Growth
and
Lalor la(e)a
= Study of aggregate performance of the economy
= Study of growth and fluctuations of broad national
aggregates like
~- National Income or GDP
- Components of national income like private
consumption, investment, government expenditures, etc.
- Unemployment
- Price (including wage rates, interest rates, exchange
rates)
~ InequalityCore: Policies