TABLE

Company SWOT Analysis

Marketin Strengths Weaknesses Opportunities Threats
g Mix
(4P’s)
Product  Good fit to  Imitative  Extend  Loss of
(same sa customer’s product our unique
competit needs. design. brand product
or)  Easy-to-  No into new feature.
use distinct areas  Possible
products product (brand product
 High features. extensio failures.
quality  Seen as n outside
products a Pasig
product Area).
follower.
Price  Affordable  High cost  Under-  Competitors
 Competitive of capital. price in with a lower
 Targeting order to price
price attack  Limited
inelastic competito profit levels.
markets. r.
Place  Attractive  Limited  Broaden  Increased
store sales our number of
design/lay area geograp competitor
out. coverage hic s.
 Highly . reach.
convenient  Difficult (Outside
locations. to of Pasig
generate area)
publicity.
Promotio  High  Low  Expand  Online
n ratings on brand our use fraud.
review awarene of social (Bogus
websites. ss. media buyers)
 Lots of  Limited platforms  Changes in
social market . the taste or
media appeal.  Develop needs of
likes/follow relations your
ers. hips with markets.
online  Limited
“influenc success in
ers”. creating
engaging
content
Product

Strengths

 Good fit to customer’s needs. – we will offer Spray Pen and Mist Sprayer with

Silicon sleeve and Carabineer that solves an important problem and does so with

a solution that pleases its customers.

 Easy-to-use products - easily able to use our product, there will be less need for

customer services, in turn saving our time and money as a business.

 High quality products – our product has the capacity to meet consumer needs

(wants) and gives customer satisfaction, making them free from any deficiencies

or defects.

Weaknesses

 Imitative product design. - We will enter a crowded market that is full of visible or

innovative competitors.

 No distinct product features. – there are no big distinct differences between our

offerings to others on the market.

 Seen as a product follower. - selling the same product as others, but with very

subtle difference.

Opportunities

 Loss of unique product feature. – we will struggle to win customers by promoting

our product alone. Instead, we need to promote our brand, our voice and our

values.
  Possible product failures. – The possible inability of a product to achieve the

anticipated life cycle as defined by the organization due to any reason.

Price

Strengths

 Affordable – we will offer a price that is low enough that our customer (or most

people) has enough money to buy it.

 Competitive price – our selling prices will be line with rivals.

 Targeting price inelastic markets. – if there will be a change in price does not

significantly impact demand for our product.

Weaknesses

 High cost of capital. - A high weighted average cost of capital, is typically a signal

of the higher risk associated with a firm's operations.

Opportunities

 Under-price in order to attack competitor. - our selling prices will be lower

compared to our rivals with a very short gap.

Threats

 Competitors with a lower price - selecting strategic price points to best take

advantage of a product or service-based market relative to competition.

 Limited profit levels. - having low price, as profits and sales are limited by intense

competition.

Place

Strengths
  Attractive store design/layout. - An Effective Design makes navigation easy for

customers.

 Highly convenient locations. – we can describe our place as convenient; our

target customers are located in Pasig area, they will be pleased because it is

near to where they are, or they can reach our place quickly and easily.

Weaknesses

 Limited sales area coverage. – Our geographical area is limited as our sales

are coverage.

 Difficult to generate publicity. – Due to pandemic, our coverage area to attract

customer is limited.

Opportunities

 Broaden our geographic reach. (Outside of Pasig area) – as the time goes by, we

will expand our target if we have a chance.

Threats

 Increased number of competitors. – This will not be avoided especially if our

Spray Pen and Mist Sprayer with Silicon sleeve and Carabineer are a good

choice for the current situation of pandemic.

Promotion

Strengths

 High ratings on review websites. - reviews are an invaluable source of feedback.

We will gather everyone’s opinions, first impression and comments to our product

and ways of selling it for improvements both to us as a seller and to our

business.
  Lots of social media likes/followers. - Our main benefit of having lots of social

followers on social media is that it makes our brand or business look more

popular or influential than it actually is. Potential customers, clients, and

employees are far more likely to be “wowed” if we have thousands of followers

rather than a few hundred.

Weaknesses

 Low brand awareness. – we are selling online and new to business so most

people have no knowledge about us.

 Limited market appeal. - Our geographical area is limited as our coverage market

to appeal is limited as well.

Opportunities

 Expand our use of social media platforms. – aside from Facebook, we will also

use other social media platforms.

 Develop relationships with online “influencers”. - Influencers and their audiences

can inform our brands on growing trends and provide opinions on our products,

and brands can source new ideas. Building long-term relationships with

influencers will be an advantage.

Threats

 Online fraud. (Bogus buyers) – Online fraud and bogus buyers are everywhere.

 Changes in the taste or needs of your markets. - An increase in the price of a

product can cause an increase in demand for substitute products.

  Limited success in creating engaging content. - Engaging content marketing can

help us to increase brand awareness. But since we are new in the market, we

have limited success in creating engaging content.

TABLE
Competitors SWOT Analysis
Marketin Strengths Weaknesses Opportunities Threats
g Mix
(4P’s)
Product  Good fit to  Imitative  Extend  Loss of
customer’s product our unique
needs. design. brand product
 Easy-to-  No into new feature.
use distinct areas  Possible
products product (brand product
 High features. extensio failures.
quality  Seen as n outside
products a Pasig
product Area).
follower.
Price  Affordable  High  Under-  Competitors
 Competitive cost of price in with a lower
 Targeting capital. order to price
price attack  Limited
inelastic competit profit levels.
markets. or.
Place  Attractive  Limited  Broaden  Increased
store sales our number of
design/lay area geograp competitors.
out. coverage hic
 Highly . reach.
convenient  Difficult (Outside
locations. to of Pasig
generate area)
publicity.
Promoti  High  Low  Expand  Online
on ratings on brand our use fraud.
review awarene of social (Bogus
websites. ss. media buyers)
 Lots of  Limited platforms  Changes in
social market . the taste or
 media appeal.  Develop needs of
likes/follow relations your
ers. hips with markets.
online  Limited
“influenc success in
ers”. creating
engaging
content

Product

Strengths

 Good fit to customer’s needs. – we will offer Spray Pen and Mist Sprayer with

Silicon sleeve and Carabineer that solves an important problem and does so with

a solution that pleases its customers.

 Easy-to-use products - easily able to use our product, there will be less need for

customer services, in turn saving our time and money as a business.

 High quality products – our product has the capacity to meet consumer needs

(wants) and gives customer satisfaction, making them free from any deficiencies

or defects.

Weaknesses

 Imitative product design. - We will enter a crowded market that is full of visible or

innovative competitors.

 No distinct product features. – there are no big distinct differences between our

offerings to others on the market.

 Seen as a product follower. - selling the same product as others, but with very

subtle difference.

Opportunities
  Loss of unique product feature. – we will struggle to win customers by promoting

our product alone. Instead, we need to promote our brand, our voice and our

values.

 Possible product failures. – The possible inability of a product to achieve the

anticipated life cycle as defined by the organization due to any reason.

Price

Strengths

 Affordable – we will offer a price that is low enough that our customer (or most

people) has enough money to buy it.

 Competitive price – our selling prices will be line with rivals.

 Targeting price inelastic markets. – if there will be a change in price does not

significantly impact demand for our product.

Weaknesses

 High cost of capital. - A high weighted average cost of capital, is typically a signal

of the higher risk associated with a firm's operations.

Opportunities

 Under-price in order to attack competitor. - our selling prices will be lower

compared to our rivals with a very short gap.

Threats

 Competitors with a lower price - selecting strategic price points to best take

advantage of a product or service-based market relative to competition.

 Limited profit levels. - having low price, as profits and sales are limited by intense

competition.
Place

Strengths

 Attractive store design/layout. - An Effective Design makes navigation easy for

customers.

 Highly convenient locations. – we can describe our place as convenient; our

target customers are located in Pasig area, they will be pleased because it is

near to where they are, or they can reach our place quickly and easily.

Weaknesses

 Limited sales area coverage. – Our geographical area is limited as our sales

are coverage.

 Difficult to generate publicity. – Due to pandemic, our coverage area to attract

customer is limited.

Opportunities

 Broaden our geographic reach. (Outside of Pasig area) – as the time goes by, we

will expand our target if we have a chance.

Threats

 Increased number of competitors. – This will not be avoided especially if our

Spray Pen and Mist Sprayer with Silicon sleeve and Carabineer are a good

choice for the current situation of pandemic.

Promotion

Strengths

 High ratings on review websites. - reviews are an invaluable source of feedback.

We will gather everyone’s opinions, first impression and comments to our product
 and ways of selling it for improvements both to us as a seller and to our

business.

 Lots of social media likes/followers. - Our main benefit of having lots of social

followers on social media is that it makes our brand or business look more

popular or influential than it actually is. Potential customers, clients, and

employees are far more likely to be “wowed” if we have thousands of followers

rather than a few hundred.

Weaknesses

 Low brand awareness. – we are selling online and new to business so most

people have no knowledge about us.

 Limited market appeal. - Our geographical area is limited as our coverage market

to appeal is limited as well.

Opportunities

 Expand our use of social media platforms. – aside from Facebook, we will also

use other social media platforms.

 Develop relationships with online “influencers”. - Influencers and their audiences

can inform our brands on growing trends and provide opinions on our products,

and brands can source new ideas. Building long-term relationships with

influencers will be an advantage.

Threats

 Online fraud. (Bogus buyers) – Online fraud and bogus buyers are everywhere.

 Changes in the taste or needs of your markets. - An increase in the price of a

product can cause an increase in demand for substitute products.

 Limited success in creating engaging content. - Engaging content marketing can

help us to increase brand awareness. But since we are new in the market, we

have limited success in creating engaging content.