Scribd Logo
Upload

Welcome to Scribd!

  • 72 views

    Team 1 Starbucks

    Uploaded by

    Perpetual Learners
    Starbucks has found great success with its mobile payment and loyalty program: 1. Mobile payments through Starbucks' app accounted for 20% of US payments within 3 months, reducing transaction costs. 2. The mobile app was initially introduced as a digital version of Starbucks Cards and saw high adoption rates, encouraging further investment in innovations like geolocation tracking, convenient payment and tipping options, and personalized offers. 3. While Starbucks did not run campaigns on Facebook initially, a 2014 Twitter gift card campaign was hugely successful, suggesting similar campaigns on Facebook could also be successful.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Team 1 Starbucks

    Uploaded by

    Perpetual Learners
    72 views10 pages
    Starbucks has found great success with its mobile payment and loyalty program: 1. Mobile payments through Starbucks' app accounted for 20% of US payments within 3 months, reducing transaction costs. 2. The mobile app was initially introduced as a digital version of Starbucks Cards and saw high adoption rates, encouraging further investment in innovations like geolocation tracking, convenient payment and tipping options, and personalized offers. 3. While Starbucks did not run campaigns on Facebook initially, a 2014 Twitter gift card campaign was hugely successful, suggesting similar campaigns on Facebook could also be successful.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Starbucks has found great success with its mobile payment and loyalty program: 1. Mobile payments through Starbucks' app accounted for 20% of US payments within 3 months, reducing transaction costs. 2. The mobile app was initially introduced as a digital version of Starbucks Cards and saw high adoption rates, encouraging further investment in innovations like geolocation tracking, convenient payment and tipping options, and personalized offers. 3. While Starbucks did not run campaigns on Facebook initially, a 2014 Twitter gift card campaign was hugely successful, suggesting similar campaigns on Facebook could also be successful.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    72 views10 pages

    Team 1 Starbucks

    Uploaded by

    Perpetual Learners
    Starbucks has found great success with its mobile payment and loyalty program: 1. Mobile payments through Starbucks' app accounted for 20% of US payments within 3 months, reducing transaction costs. 2. The mobile app was initially introduced as a digital version of Starbucks Cards and saw high adoption rates, encouraging further investment in innovations like geolocation tracking, convenient payment and tipping options, and personalized offers. 3. While Starbucks did not run campaigns on Facebook initially, a 2014 Twitter gift card campaign was hugely successful, suggesting similar campaigns on Facebook could also be successful.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 10

    Starbuck’s Loyalty

    Reigns
    TEAM 1
    Dhruv Kansal H029
    Edwin Thomas A061
    Himanshu Arora A005
    Nimish Goyal H022
    Parth Shankar A054
    Sameer Dhuri I017
    The MVP
    01 Feature
    MOBILE PAYMENT MATTERS

    Reduced

    20% 7M COSTS
    Payments in US came Orders paid per week • Less transaction cost
    from mobile app within 3 months • Reduced payment
    duration
    Physical
    Reward Card or
    02 Mobile
    Application
     No, Starbucks may not have been as successful had it offered only physical Starbucks Rewards
    card and have never introduced an app

     Initially, the mobile app was introduced as a digital version of the Starbucks Card. The adoption rate
    to this was so encouraging that the company decided to continue the investment and also try out
    new innovations with it

     Also, the mobile transactions reaped in greater ROI for Starbucks because they were able to get rid
    of high fees of traditional transactions like credit/debit cards.

     The app also had defining features like geolocation tracking, convenience of payments and tips,
    bundling offers direct to customers, gift tabs, updates on Starbucks products, incentives to
    customers, purchase history etc.

     Dynamic suggestive selling

     Most importantly, it helped in adapting to changing consumer behaviour

     Integrated with twitter giving new features like purchase coffee for friend
    Starbucks
    03 overlooked social
    media channel ?
    No campaigns for Facebook

    Buy a coffee

    94% $20 Twitter


    Fans of Starbucks on • 2014 campaign
    Twitter gift card campaign
    Facebook or friends with • Similar campaign for
    of 2009 hugely successful.
    someone who was Facebook can be successful
    Rewards and
    Features to Stay
    04 Relevant in the
    Future
    Real- time Loyalty program Introduction of mobile
    Personalization app

    Customized replies
    Starbucks celebration User Generated content

    Such benefits can easily create brand loyalty, however, the success of Starbucks’ Rewards Program lies in putting customers first and
    leveraging their data. Through centralizing its members’ purchase and behavioural data via the app, Starbucks began to provide a plethora
    of customized offers and targeted communication that powered them to build longer-lasting relationships with their members
    THANKS
    PO
    PI
    DO YOU HAVE ANY QUESTIONS?
    C·
    CA
    FE

    You might also like