LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
Term Paper
Lovely School of Business Department of Management
Name of the faculty member: Rajan Girdhar
Course No.: MGT631 Course Title: Customer Relationship Management
Class: MBA Semester: IV Section: SPL Batch: 2009-11
Max. Marks: 25 Date of Allotment: 28, Jan, 2011 Date of Submission: 11 April, 2011
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S. No Reg. Company/organization Topic Model*
No.
1 Tata AIG General All the students are required to Each student is required to
1080 Insurance: Individual –
5966 Motor Insurance explore entire information on given submit their ‘TERM PAPER’
2 Tata AIG General
1081 Insurance: Individual – organization and specific product or after taking few important
0520 Accident and Health
3 Tata AIG General service what so ever assigned actions into account: -
1080 Insurance: Individual –
2810 Travel individually. The areas of a) It must be submitted
4 Life Insurance Corp. –
1080 Insurance Plans - Children information must be as following:- HANDWRITTEN only.
8899 Plans
5 Life Insurance Corp. - (a) Introduction of organization and b) Students will be
Insurance Plans –
1080 Endowment Assurance each product or service under credited with marks for the
7371 Plans
6 Life Insurance Corp. - consideration; quality, accuracy, relevance and
1080 Insurance Plans – Special
7609 Plans - Health Plan (b) To know what kind of CRM clarity about topic of term
7 1080 Jet Airways
initiatives being taken by the given paper.
0482
8 1080 Indian Airlines organization (information about c) Students found guilty
8835
9 1080 Kingfisher Airlines each organization or of copying, late submission and
9975
10 1080 Hotel Taj Mahal, Mumbai product/services assigned to each negligence in order to comply
2715
11 1080 Hotel Oberoi, Bangalore student in sub-group); with given task would be
0509
(c) Every student has to create punished with negative marks.
12 1080 Hotel Leela Palace, Goa
7730 his/her own account on e)Evaluation criteria is as
13 1080 Maruti Udyog Ltd.
1041 ‘SUGARCRM’ and have to manage mentioned below:-
14 1081 Hyundai Motors (P) Ltd.
0863 at least 20 leads looking at the Topic (a & b) 7 Marks
15 1080 Tata Motors Ltd.
nature of product/service assigned Topic (c) 10 Marks
4088
16 1080 Dell – For home
 6498 separately and use all given options. Topic (d) 8 Marks
17 1080 Dell - For small and
4683 medium business (d) Prepare a complete report Total: 25 marks
18 1080 Dell – For public sector
including various possible CRM
0510
19 1080 HUL – Food brands techniques i.e. loyalty programmes,
0039
20 1080 HUL – Home care brands customer support, IT infrastructure
1354
21 1080 HUL – Personal care supporting CRM, retention
3979 brands
strategies etc. First of all define all
22 e-Bay – Mobile &
accessories, computer &
1080 the CRM techniques already being
peripheral, camera &
0700 optical
used and then recommend what else
23 e-Bay – Books &
magazines, consumer
1080 can be done to improve CRM
electronics, apparel &
5838 accessories
initiatives.
24 e-Bay – Jewellery, Kitchen
1080 & home appliances,
(Provide complete references for
0310 movies & music
25 1080 Tata – Credit cards any type of secondary source of
0328
26 1080 Tata – Home loans data/information used)
3507
27 1080 Tata – Mutual funds
0744
28 1080 Aditya Birla Nuvo – Idea
0690 cellular
29 1090 Aditya Birla Nuvo – Birla
0326 sun life insurance
30 1090 Aditya Birla Nuvo – Birla
0354 finance
31 1090 DLF – Homes
0898
32 1090 DLF – Offices
0928
33 1090 DLF – Commercial
0934 complexes
34 DTH Service – Dish Tv
1090
1064
35 1090 DTH Service – Tata Sky
1253
35 1090 DTH Service – Airtel
1288
37 1090 HP- Public sector, Health and education
1313
38 1090 HP- Large enterprises business
7281
39 1090 HP – Graphic arts
1332
40 1090 Airtel – Mobile
1333
41 1090 Airtel – Broadband
1342
42 1090 Airtel – Fixed line
1419
43 1090 Cisco – Small business
1428
44 1090 Cisco – Enterprise
1501
45 1090 Cisco – Service provider
5605
46 1090 Nokia – My next Nokia Products
1687
47 1090 Nokia – Accessories
1941
48 1090 Nokia – Music store
1980
49 1090 Domino’s Pizza
2083
50 1090 Pizza Hut
2175
51 1090 Pizza corner
7625
52 1090 Samsung – Mobile phone
8642
53 1090 Samsung – TV/Audio/Video
2411
54 1090 Samsung- Home appliances
2420
55 1090 HDFC – Bank
2421
56 1090 HDFC – Securities
2601
57 1090 HDFC – Mutual funds
2680
58 1090 Sony – Game & Mobile phone
2710
59 1090 Sony – Portable audio, In-car entertainment
2738
60 1090 Sony – Computer & peripheral, Video cameras
2755
61 1090 P&G – Beauty & grooming
2802
62 1090 P&G – Health & well being
2811
63 1090 P&G – Household care
3023
64 1090 Philips – Consumer products
3120
65 1090 Philips – Healthcare
3260

Date: Sig. of Faculty member