David Dehaven -

Essentials For
New Business
Plan
EXECUTIVE
SUMMARY:
Executive summary is the outline of
business plan. It is written after the
completion of business plan. Executive
summary includes brief introduction
about the company, vision, mission,
products or services, management,
funds required and financial plan.
Executive summary is not more than one
or two page.
 COMPANY OVERVIEW:
This section describes about the structure and
location of your business. Company overview includes:
description about your company, goals and objectives,
challenges and strengths.
Product/Services
overview:
Introduction about your products or
services, benefits and features of your
product, competitive evaluation and
why people need this service.
Market analysis:
IT CONTAINS: MARKET FACTS, MARKET DEMAND,
MARKET DESCRIPTION, MARKET POTENTIAL, MARKET
GROWTH, CHANGES IN THE MARKET, TARGET MARKET,
MARKET OPPORTUNITIES, MARKET SIZE AND MARKET
TRENDS. MARKET ANALYSIS ALSO INCLUDES: TARGET
AUDIENCE, POTENTIAL CUSTOMERS, CUSTOMERS
NEEDS AND DESIRES AND HOW YOU CAN FULFILL
THESE NEEDS AND DESIRES.
It includes information
about management team,
key employees, their needs
and desires; details about
your board members and
advisors are included in this
section.
 Operations:
OPERATIONAL PLAN INCLUDES THOROUGH
INFORMATION ABOUT: HUMAN RESOURCE PLAN,
SERVICE EXECUTION MODEL, LEGAL
ENVIRONMENT, CUSTOMER SERVICE AND
FACILITIES GIVEN BY THE COMPANY TO ITS
CONSUMERS.
FINANCIAL PROJECTIONS:
Description about your financial
position, which includes income
statement projection, balance
sheet projection, break-even
analysis, cash flow analysis, ratio
analysis and important
assumptions about financial
position, comes under financial
projections.