HORLICKS:

GlaxoSmithKline plc (LSE: GSK NYSE: GSK), often abbreviated to GSK, is a global pharmaceutical,
biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is
the world's third largest pharmaceutical company measured by revenues (after Johnson & Johnson and
Pfizer).[3] It has a portfolio of products for major disease areas including asthma, cancer, virus control,
infections, mental health, diabetes and digestive conditions.[4] It also has a large consumer healthcare
division which produces and markets oral healthcare products, nutritional drinks and over-the-counter
medicines, including Sensodyne, Horlicks and Gaviscon.

GSKCH , a global nutritional healthcare company present in India since 1958 is showing a steep rise by
20% in 2010 because of the key brand “HORLICKS” performing really well.

PRODUCTS UNDER NUTRITIONAL SEGMENT :

1. HORLICKS
2. MALTOVA
3. BOOST
4. VIVA.

HORLICKS :
“THE GREAT FAMILY NOURISHER”
Horlicks is the leading food drink in India and as the most trusted drink brand in India and enjoys
half of the whole food health drink market. Although it has become a popular brand in Indian
market since 1930, it underwent a revamp in 2003 to further increase its relevance. The modern
and contemporary offers a “pleasurable nourishments” with a wide range of flavours including
chocolate, vanilla, toffee, elaichi, etc. with revitalized packaging synergized with a new brand
personality, it is a favourite for both mother for its nourishments and for children for its tastes
and varieties.

Horlicks is a malted milk powder that you mix with warm milk to make a drink. It is wheatier,
and less malty-tasting than other such drinks.

The basic ingredients Horlicks is malted barley, wheat flour and evaporated milk. It is now
available in many flavours including original, chocolate, banana, strawberry, light, etc.

Horlicks is served in some Chinese restaurants as a snack, usually sweetened with sugar. They
serve it hot or cold -- to serve it cold, they make it first with the warm milk, then add ice to chill
it.

It is very popular in India, where special flavours and formulas have been developed for the
market there.
It is also very popular in Malaysia, where it is present in 70% of Malaysian kitchens where it is
used as a drink for children.

Horlicks is owned by GlaxoSmithKline (current as of 2007.) The largest markets for Horlicks
are, in order, the UK, India and Malaysia. It is GlaxoSmithKline's top selling product in
Malaysia.

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