Our Founding Mindset

Solution # OFM Description

CUSTOMER FOCUS 1 Always put yourself in our customer’s shoes Everything starts with the customer. We always ask: are we delivering our customer promises?
2 Solve something that matters Are we creating
We start with an memorable
experience moments?
worth creating and then work backwards. To achieve desired
3 Put purpose first, ego second outcomes, we focus
We stay humble andon critical
trust inputs
that our that wesuccess
personal can control.
comes from making the best decisions for
SPEED 4 Think big, act fast the
Thiscustomer.
is a race. Every day matters. We seize big opportunities without delay. We think “big” and
5 Keep it simple, Sherlock get concrete.
Simple Quick,
solutions adaptive
scale quicklyexecution of an imperfect
and are robust. planones
Complicated beats slow
are execution
often of the
a sign that we perfect
6 Disagree and commit haven’t understood
Decisiveness breedsthe problem
speed. yet. the best decisions, we invite constructive, truth-seeking
To make
ENTREPRENEURSH 7 Start with “yes” debate.
OptimismTocreates
make them count, weWe
opportunities. seek commitment,
focus not consensus.
more on what Until
can be gained newwhat
than information
can be lost.
8 Act like an owner And while weisstart
“Ownership” aboutwith yes,responsible
being we don’t necessarily end on yes.
to our customers, We separate
partners real priorities
and colleagues, from
not about
9 Fly high and dive deep being
We keepentitled.
the bigWepicture
own our destiny
in mind. At and are nottime,
the same stopped by circumstances:
we stay Zalando
in touch with reality, is what
always youto
ready
10 Don’t meet because it’s “Thursday” dive measure
The into details
of when
a goodnecessary without getting not
day is accomplishment, stuck there.We challenge our routines. We
activity.
EMPOWERMENT 11 Make us better, not bigger never justify our
We promote andapproach with the
hire to shape “that’s how things
company are done
we want aroundnot
to become, here.”
to fill the roles we need
12 Be your team’s biggest fan today. happens
Magic We createinateams.
company as diverse
To build strongas the customers
teams, webest
we give our serve.
and hold each other to high
13 Live high challenge and high support standards.
Feedback isWhen
a gift.colleagues do receive
We give and great things,
honestweand
make surefeedback.
timely to recognise those
At the same responsible.
time, we
14 Default to transparency provide
We eachcontext
provide other with
and support, and we care
share information about the
by default person informed
to enable beyond their role. making and to
decision
flag problems early. We don’t share when it does more harm than good.