Bax Consultings Facebook Columns

Delivery
CPM
Impressions
Unique CTR (all)
Unique CTR (Link-Click)
Unique link clicks
Content Views
Adds to cart
Checkouts initiated
Adds of payment info
Purchases
Cost per content view
Cost per add to cart
Cost per checkout initiated
Cost per add of payment info
Cost per purchase
Budget
Amount spent
Purchase conversion value
Purchase ROAS
Frequency
Relevancy

* This is the best layout I have found for ecommerce SMMA clients. It essentially
shows the entire funnel that someone goes through from seeing the ad all the
way to purchases. It easily allows us to see fall off points and areas we need to
improve on. In addition we can see the cost of every action, again helping us see
what areas of the funnel needs work