RETROGRADE A’S

BUSINESS PLAN
We are Retrograde A, a
vintage clothing company.
Classic vibes in a modern era.
01 BUSINESS RATIONALE 03 MARKETING PLAN

ABOUT THE BUSINESS 02 FINANCIALS 04

BUSINESS RATIONALE
 Customer Empathy
★ Vintage clothing is most ★ Quality vintage is scarce
marketable to younger yet rising in popularity
audiences

★ Younger audiences do not ★ Retrograde A brings quality,

have a lot of disposable affordable, name-brand clothing in
income one website
 Problem Statement

★ Need an easy and effective website to get sales

★ Drawing in customers through online shopping is more challenging

★ People who visit our site should be encouraged to buy more

★ Oversaturated market
 Solution Statement

★ Create an interactive website

★ Add grocery bag icons, search bars and “similar items”

★ Have models display all clothing for sale

★ Retrograde A offers a unique service so saturation isn’t an issue

 MILESTONES

MADE 2 TRADE DEALS SALES PITCH VIDEO CREATED FUNCTIONAL

WEBSITE
GOALS
⋆ Increase website traffic

⋆ Create our custom line

⋆ Develop returning customers

⋆ Make a profit
ABOUT THE
BUSINESS
 OVERVIEW
B I L

FASHION & CLOTHING VINTAGE FASHION C CORPORATION

L S $

AURORA, IL OCTOBER 2020 $220,000

ONLINE 5.5%
 Retrograde A promotes vintage style clothing offering
a variety of options that fits the affordable thrifting
style for customers. Retrograde A gives customers the
opportunity to represent an era they have not
experienced before in their lifetime.

OUR MISSION STATEMENT

 SWOT ANALYSIS
INTERNAL STRENGTHS
Clothing is essential
Nike, Adidas, Champion
Growing Market
Tiktok
INTERNAL WEAKNESSES
High prices due to supply
chain
EXTERNAL
OPPORTUNITIES
Variety of product lines
Adaptive to season brings
returning customers
EXTERNAL
THREATS
Replica companies
Possible Decline in market
leading to rebranding
MARKETING
PLAN
 Target Market

★ Age Group
☆ Teenagers
⋆ the clothes they wear play an important role in forming their identity.
★ Income
☆ Mid-range income
⋆ Vintage clothing is relatively expensive, with a mid-range income and financial
stability, the consumer will have the ability to purchase our vintage clothing.
★ Location
☆ Urban and Suburban Areas
⋆ exposed to a variety of different backgrounds and cultures, this causes an
interest in all types of clothing, including vintage.
 Market
Segmentation
Gender Preferences Age Group
★ Women: prefer more fashionable items ★ Teenagers
○ windbreakers, sweaters, and jeans ○ prefer graphics, jerseys, and bright
★ Men: prefer sportswear and jerseys, as colored clothing.
well as sweatshirts and comfortable ★ Young adults
clothing ○ prefer sweaters, jeans, and nice
shoes.
 Market
Segmentation
Seasonal Preferences Psychographics
★ As the season changes, we change out our ★ Late majority
products so that they best fit the climate and ○ Choose to follow a trend as soon as it
our customers desires becomes sufficiently influential.
★ Value-oriented
○ Value quality over quantity
★ Spendthrift Shoppers
○ Tend to spend money carelessly and
who are extravagant and recklessly
wasteful
 Marketing Mix
P P P

PRODUCT PRICE PROMOTION

★ Variety of shirts, sweaters, pants, shoes, and ★ Utilize the cost on a ★ Social media (Instagram, Twitter)

professional sports jerseys. competitive-based scale ★ Confirmation emails (occasionally

★ Nike, Adidas, and Champion ★ Our products range from include promotional codes)

★ Through our products, we plan on providing a vintage $40.00 to $1,200.00

vibe to modern outfits

P P
PLACEMENT POSITIONING
★ In the month of December, 26% of our sales came from
★ Our goal is to create a company that offers teenagers the ability
trade shows, 74% came from purchases off our website.
to express themselves with clothes that were popular in the past.
★ Website link appears on our Social Media accounts.
 Discussion of Risks
★ Economic Risks
☆ Fluctuation of the economy
⋆ Retrograde A must set aside as much money as possible in the case that we
are negatively affected by the economy.
★ Customer Preference
☆ Style changes
⋆ As customers go through style changes, they might choose to buy from other
stores instead of purchasing the vintage products that we offer.
⭑ Switching our products each season.
⭑ Provide staple clothing pieces (Jeans, T-Shirts, etc.)
 11 22 33

B FINANCIALS
C =
BREAK EVEN ANALYSIS
Average selling
price per sale -
$212.98

Average cost of
goods sold per
sale - $77.52

Average profit
per sale - $135.46
SUMMARY PROFIT & LOSS
SUMMARY PROFIT & LOSS
 Through
Balance Sheet December
Assets 2020
Balance Sheet Through
December
Liabilities + SE 2020
THANK YOU!