STUDENT ASSESSMENT

TASK 1
BSBMKG605
Evaluate international marketing opportunities

Student Name:
 2

Assessment Task 1: Project – review and assess global marketing opportunities

TASK SUMMARY

For this task you are required to research and analyse the global market environment, assess marketing factors and risks and
identify the viability of international marketing opportunities.

RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK

 Access to textbooks and other learning materials.

 Access to a computer, printer, Internet and email software (if required).
 Access to workplace international marketing evaluation documents, strategic plans and marketing plans

WHEN AND WHERE DO I NEED TO COMPLETE THIS TASK?

 This task may be done in your own time as homework or you may be given time to do this task in class (where applicable).
Write in the due date as advised by your assessor: ____________________________________________________________

WHAT DO I NEED TO SUBMIT?

 Report
 2 x SWOT analyses
 2 x PESTLE analyses
 2 x Risk assessments
 2 x Cost-benefit analyses

INSTRUCTIONS

This assessment task requires you to research and analyse the global market environment and identify two international
marketplaces that you would like to penetrate. Access and read an organisation’s international marketing evaluation
documents, strategic plans and marketing plans before you begin, to assist you with this project.
You are required to select a product that is made and manufactured in Australia and two countries that you would like to export
the product to.
You are required to document an analysis of the global business environment, assess market factors and risks and provide
recommendations as to which of your two chosen countries would be more viable to market to. You are required to conduct a
SWOT and PESTLE analysis as well as a risk assessment on the two counties that you would like to market to.

You are then required to conduct a cost-benefit analysis on each of the international marketing opportunities and identify which
opportunity is more viable.
You must submit your project as a written report along with the required supporting documents.
1. Review the global market.

Select one Australian made and manufactured product to market internationally.

Review the global market to determine the viability of international marketing opportunities and select two international
countries to market the product to.
You are required to submit a detailed, clear and concise report, remembering to reference your sources of information.

Orange International College Pty Ltd

BSBMKG605 STUDENT ASSESSMENT TASK 1 CRICOS No: 03446A | RTO No: 41315
Version 1.1
 3

You are required to include the following information in your report:

 Provide an overview of the product and/or company that you want to take into the global marketplace including the
manufacturing processes and location.
 List the current Free Trade Agreements currently in place between Australia and international markets and discuss the
how these agreements can assist with trading successfully in these countries.
 Discuss two Australian standards, policies and/or guidelines around importing and exporting products.
 Describe the environmental issues and guidelines that impact both Australian and international trade.
 Provide a brief overview of the Universal Declaration of Human Rights and three Australian human rights legislations.
Discuss the ethical considerations relating to international trade.
 Explain the role that the Organisation for Economic Cooperation and Development (OECD) plays on international
marketing.
 Based on your research, discuss the two countries that you have chosen to market your product to including a rationale for
your decision.

 For each of the two countries that you have chosen, briefly discuss their country’s economic, social and industry
directions.
 Discuss any trade policies, agreements or barriers that your chosen countries may have in place that could potentially
impact on your marketing opportunities.
 Discuss the Australian and International labelling and packaging legislation (commerce marking) that relates to the export
of your product to your chosen countries.
 Explain three negotiating strategies that could assist you when negotiating your Australian products into the foreign market
place.
2. Identify risk factors
Based on the information that you have researched, you are now required to assess the opportunities and risk factors
associated with the international marketing opportunities that you have chosen.

 Develop a SWOT analysis to determine the potential for exporting your product to each of your chosen countries. You are
required to develop a SWOT analysis for each of the two countries that you have chosen, identifying strengths,
opportunities, weaknesses and threats.
 Develop a PESTLE analysis to assess the social, cultural, political and economic factors impacting on your marketing
opportunities. You are required to develop a PESTLE analysis for each of the two countries that you have chosen.
 Based on your research, SWOT and PESTLE analysis, conduct a risk assessment to identify the potential risks associated
with marketing your product to your chosen countries. Identify and record potential risk control options. You are required to
source a suitable risk assessment template and conduct a risk assessment for each of the two countries that you have
chosen. Include the following risk factors in your assessment:

– Political risks
– Financial risks
– Corruption risks

– Any other risks that you have identified

You must identify the risk, rate the risk and determine the level of acceptability.
3. Report on international marketing viability

You are now required to conduct a cost-benefit analysis to determine if marketing your chosen product to your two chosen
international marketplaces would be viable.
You are required to submit a cost-benefit analysis for each of your chosen international marketplaces. Include the following
information in each cost-benefit analysis:
 Itemised tangible costs, including one time and ongoing costs

 Itemised intangible costs

 Estimated projected benefits (based on evidence from research on similar projects)
Calculate and compare each marketing opportunities costs and benefits.

Once you have completed your cost benefit analysis, record your findings in your report. Include the following information:
Orange International College Pty Ltd
BSBMKG605 STUDENT ASSESSMENT TASK 1 CRICOS No: 03446A | RTO No: 41315
Version 1.1
 4

 Discuss the probable return on investment the marketing opportunities will have for the Australian product/company.
 Explain what the financial viability of each marketing opportunity will be to the Australian company and which opportunity
would be a more viable option.

What do I need to hand in for this task? Have I completed this?

Report 

2 x SWOT analyses 

2 x PESTLE analyses 

2 x Risk assessments 

2 x Cost-benefit analyses 

Orange International College Pty Ltd

BSBMKG605 STUDENT ASSESSMENT TASK 1 CRICOS No: 03446A | RTO No: 41315
Version 1.1
 Orange International College Pty Ltd | ABN: 15 167 063 596
RTO No: 41315 | CRICOS Provider Code: 03446A
Level 6, 420 Collins Street Melbourne Victoria 3000
Phone: +61 3 9670 2985 | Email: info@orange.edu.au | Web: orange.edu.au