Opportunities( SWOT)

*Tocotoco
-Milk tea is a beverage originating in Taiwan, so Taiwanese milk tea
brands will be preferred over domestic brands.
-Young people are easy to absorb and grasp new things.
-Large population, increasing income.
-People increasingly have the need to meet, chat with friends,
colleagues, partners, or simply solace alone.
-Tocotoco's space and products are perfect for relaxing and building
relationships.
-The Taiwanese Xueshan tea product only available at Tocotoco is the
biggest difference compared to other brands in the same market, thus
having the opportunity to develop and attract customers.
*Gongcha
- Income and drinking level of people are improving day by day.
- Customers are richer and more diverse every day.
- Imported into Vietnam early and has become a special habit for young
people.
- Gongcha tea has a special type of tea, especially alisan tea, which has
rained on the market and has yet to show signs of cooling off.
* Dingtea
- This is a famous tea brand, although it was introduced into Vietnam
quite late, it has attracted many customers.
- They associate many services to provide customer care before and after
using the product.
- Diverse drinks, frequently changing menus, with reasonable prices.
- Dynamic youthful space suitable for many ages.
* cho loại trà sữa của mình.
- Customers who come to use for the first time will be given 1 point card
for the next drink.
- We will regularly change the store's menu.
- The new generation of individuals and families has a far greater
appreciation of attractive packaging of the flower tea products.
- Increasing number of foreign firms.
- Internet marketing and sales- though still in its infancy.