Q 1. Which brand comes to your mind when you hear the word “Chocolate”?

a. Cadbury (Dairy Milk)

b. Nestle
c. Amul
d. Parle
e. Others

Q 2. Are you aware with the following brands of chocolates?

a. Cadbury (Dairy Milk)

b. Nestle
c. Amul
d. Parle

Q 3. Have you seen Cadbury advertising campaigns?

a. Yes
b. No

Q 4. Which Cadbury slogan/tagline comes to your mind first?

a. Kya swaad hai zindagi mein

b. Khaane waalon ko khaane ka bahana chahiye
c. Kuch meetha ho jaye
d. Shubh aarambh
e. Others

Q 5. What according to you is the best feature of any Cadbury advertisement?

a. Emotional appeal
b. Jingles
c. Storyline
d. Visuals of chocolates
e. Celebrity appearances
f. Others

Q 6. What Cadbury advertisements are most appealing?

a. Television
b. Print
c. Outdoor (hoardings, billboards etc.)
d. Radio
e. Others
Q 7. Do you think the Cadbury advertising campaigns shown during festival season are better than the
ones shown during the rest of the year?

a. Yes
b. No

Q 8. Do you feel that Mr. Amitabh Bacchan is the right celebrity to endorse the brand?

a. Yes
b. No

Q 9. If no, then who according to you would be a better endorser?

a. Young actor/actress
b. Child artists
c. Models
d. Sports personality
e. Politician
f. Others

Q 10. Which chocolate by Cadbury, do you feel, is advertised the best?

a. Dairy mild range

b. 5-star
c. Temptations range
d. Bournville range
e. Perk
f. Others