Consumer buy clothing brands because of attractive color designs

I am pursuing my masters degree in MBA marketing at Karachi University Business School. I am writing
my report on consumer buy clothing brands because of attractive color designs.

I would appreciate you taking this survey. Thank you for your help.

Gender : male ☐ female ☐

Age 21 -25 ☐ 26 -30 ☐ 31 -35 ☐

The following questions are to be answered based on your personal preferences towards color design
of clothes when making purchasing decisions.

1 How do you shop: Shop for pleasure ☐

Shop for need and necessity only☐ Shop for both pleasure and necessity☐

2 At what frequency you go for shopping for clothes

After 2 or 3 weeks ☐ Monthly ☐ once in two monthes ☐ after three monthes ☐

3 Which factor is most important one in buying clothes?

Color ☐ design ☐ price ☐ any other ☐

4 Do you consider the color of clothes when making a purchasing decision?

Yes ☐ No ☐ sometimes ☐

5 What color tones you prefer normally?

vibarant ☐ softer color ☐ contrast ☐ sharp color ☐

6 Does the choice of color vary occasion to occasion?

Yes ☐ no ☐ sometimes ☐

7 Which brand you believe mostly fits in your choice mostly with respect to color tone?

Khaadi ☐ nishat ☐ j. ☐ sana safinaz ☐ any other ☐

8 Do you have any groups, pages, websites of specific brands?

Yes ☐ No ☐

9 If yes Which brand

Sana safinaz ☐ khaadi ☐ j. ☐ nishat ☐

10 Would you buy clothing that you did not need if it was the perfect color?

Yes ☐ No ☐ Sometimes ☐

11 Would you buy clothing you did not particularly like if it was the perfect color?

Yes ☐ No ☐ Sometimes ☐

12 Would you buy an brand clothes you loved even if the colors were not to your taste?

Yes ☐ No ☐ Sometimes ☐

13 Does choice of color changes with age?

Yes ☐ no ☐ may be ☐

14 Would you spend too much money on clothing even if you could afford it, if it was the
perfect color but overpriced?

Yes ☐ No ☐ Sometimes ☐

15 Do you check if the color of clothes matches your personality?

Yes ☐ no ☐ sometimes ☐