SOLUTIONARY PROJECT

Underage
Drinking: A
Teenage Epidemic
ABSTRACT

IN THIS MODERN ERA, UNDERAGE DRINKING IS AN EPIDEMIC AMONGST MANY

TEENAGERS. WITH INFLUENTIAL FACTORS SUCH AS SOCIAL MEDIA AND THE
ROMANTICISM OF THIS BEHAVIOR IN FILMS, THE RESPONSIBILITY AND SAFETY OF
MINORS ARE IN QUESTION. ALCOHOL IS THE MOST COMMONLY USED AND ABUSED
DRUG BY THE YOUTH. DRINKING HAS BECOME A NECESSARY INGREDIENT TO PARTIES
FOR TEENAGERS IN HIGH SCHOOL, OR EVEN YOUNGER. TEENAGE ALCOHOL
INTOXICATION NOT ONLY PUTS THE MINOR INTOXICATED IN DANGER, BUT THOSE
AROUND THEM AS WELL. THUS, WE HAVE CREATED A PREVENTATIVE MEASURE TO
REDUCE THE AMOUNT OF NEGATIVE EXPOSURE TEENAGERS EXPERIENCE TO UNDERAGE
DRINKING BY CREATING SOCIAL MEDIA ACCOUNTS ON MULTIPLE PLATFORMS. THIS
ENDEAVOR WILL BE CARRIED OUT THROUGH A TIMELINE OF TWO TO THREE DAYS, TO
CREATE, PUBLISH, AND ADVERTISE THE CONTENT WE WOULD LIKE TO PRESENT. THE
DESIRED OUTCOME OF THIS PROJECT WILL ULTIMATELY BENEFIT THE ENTIRE
COMMUNITY BY KEEPING THEIR BELOVED CHILDREN SAFE FROM IRRESPONSIBLE
ALCOHOL CONSUMPTION, AS WELL AS THE TEENAGERS THEMSELVES.

STATEMENT OF NEED

MANY TEENAGERS AND YOUNG CHILDREN HAVE CONSUMED ALCOHOL, RESULTING IN

THE ENDANGERMENT OF NOT ONLY THEMSELVES BUT THE PEOPLE AROUND THEM.
THEREFORE, OUR PROPOSAL IS NECESSARY BECAUSE WE BELIEVE THAT UNDERAGE
DRINKING SHOULD NOT BE NORMALIZED, AND WE WANT TO REDUCE THE AMOUNT OF
TEENAGE ALCOHOL CONSUMPTION. THE SOLUTION WE CAME UP WITH IS TARGETED AT
THE GENERAL YOUTH, AS ADOLESCENTS ARE THE FUNDAMENTAL OFFENDERS OF
UNDERAGE DRINKING. WE STRIVE TO LET THEM KNOW THAT ALCOHOL CONSUMPTION
AT THIS AGE IS NOT ONLY DANGEROUS, BUT ILLEGAL. WHILE THIS ISSUE HAS BEEN
ADDRESSED BEFORE, PEOPLE HAVE NOT TAKEN THE CORRECT STEPS TO SOLVE THE
PROBLEM. MOST ORGANIZATIONS HAVE CREATED WEBSITES WITH COMPELLING
EVIDENCE THAT VALIDATE THE SEVERITY OF TEENAGE DRINKING. ALTHOUGH THIS IS
HELPFUL WE BELIEVE THAT THEIR CONTENT IS NOT EFFICIENTLY CATERED TO THEIR
DEMOGRAPHIC, WHO ARE AVID USERS OF SOCIAL MEDIA RATHER THAN INTERNET
WEBSITES.
 METHODOLOGY

TO APPROACH THIS ISSUE, WE

WILL CREATE MULTIPLE
SOCIAL MEDIA ACCOUNTS TO
HELP SPREAD AWARENESS OF WEEK 1: CREATE SOCIAL
THE HARMFUL EFFECTS OF MEDIA ACCOUNTS
UNDERAGE DRINKING. THE
PRIMARY PLATFORMS THAT
WE WILL UTILIZE ARE TWITTER
AND INSTAGRAM, BUT TIKTOK WEEK 2: DESIGN AND
WILL BE AN ADDITIONAL
PUBLISH CONTENT
RESOURCE. TO SPREAD THE
MESSAGE OF OUR CAUSE,
HAVING A LARGE AUDIENCE IS
ESSENTIAL. THEREFORE, WE WEEK 3: PROMOTE/ADVERTISE
PLAN TO PROMOTE OUR CONTENT
CONTENT ON BOTH OF THE
PRIMARY PLATFORMS.
ACCORDING TO INSTAGRAM,
THE PROJECTED OUTREACH
OF VIEWS WE WILL OBTAIN
WEEK 4: COLLECT DATA
FOR OUR BUDGET OF $18 IS
4,600 TO 12,000 PEOPLE.
PROMOTED POSTS ON
TWITTER GAIN ABOUT 1,000
VIEWS PER $3.50, THUS WE DISSEMINATION
WILL INVEST ABOUT $21 TO
REACH AROUND 8,400 VIEWS.
AS TEENAGERS, WE HAVE
OUR CONTENT WILL BE
FAMILIARITY AND EXTENSIVE
EXPERTISE ON SOCIAL MEDIA, ADVERTISED THROUGH
WHICH MAKES US OPTIMAL TWITTER AND
CANDIDATES TO SPREAD THE
INSTAGRAM
MESSAGE TOWARDS THOSE
AROUND OUR AGE. EVERY PROMOTIONS. TIKTOK
YEAR, THOUSANDS OF WILL ALSO BE UTILIZED
TEENAGE LIVES ARE TAKEN TO GAIN ADDITIONAL
DUE TO ALCOHOL-RELATED
INCIDENCES. WITH OUR
EXPOSURE
COLLECTIVE BELIEF THAT WE PARTICULARLY TO
CAN MAKE A CHANGE, WE YOUNGER AUDIENCES
STRIVE TO GENERATE A
NOTABLE IMPACT
RANGING FROM TEN TO
THROUGHOUT THE COURSE OF NINETEEN YEARS OLD.
THIS PROJECT.
 EVALUATION

THE METHOD WE DECIDED TO USE

IS TO MAKE ACCOUNTS ON
INSTAGRAM, TWITTER, AND TIKTOK
TO ADVERTISE THE NEGATIVE
EFFECTS OF UNDERAGE DRINKING.
OUR QUANTITATIVE MISSION IS TO
POST ONCE A DAY AND GAIN AT
LEAST TEN COLLECTIVE NEW
FOLLOWERS EVERY DAY ON TWO
OF THE AFOREMENTIONED
PLATFORMS: TWITTER AND
INSTAGRAM. WE PLAN TO CARRY
OUT THIS INTENT BY PAYING TO
PROMOTE OUR POSTS TO EXPOSE
OUR CONTENT TO THE ESTIMATED
REACH OF 4,600 TO 12,000 PEOPLE.
TWITTER AND INSTAGRAM PROVIDE
INSIGHTS ON EACH POST, WHICH
WILL ALLOW US TO ACCURATELY
VIEW THE OUTREACH THAT WE
HAVE ACHIEVED THROUGH OUR
PROMOTIONS.

BUDGET AND FUNDING

Instagram Twitter

$18 $21
6-Day Exposure 6-Day Exposure

Estimated Reach: Estimated Reach:

4,600-12,000 6,000-12,000