ASSIGHMENT#1

NAME: M FAHAD BATAVIA

CLASS: BBA 5
ID: 11184
FACULTY: SIR ABDULLAH KHAN
SUBJECT: MARKETING MANAGEMENT
The Scope of Marketing
1. Goods:
Physical merchandise constitute the real piece of a nation's creation
and showcasing exertion. Organizations advertise billions of
nourishment items, and a huge number of autos, iceboxes, TV and
machines.

FOR EXAMPLE:
1.Samsung led tv is a digital television that is, essentially, an Internet-connected,
storage-aware computer specialized for entertainment.  LED TV is the new word
for ultimate home entertainment! You can have at in your TV lounge or bedroom
and enjoy your favorite shows online.  

2. Samsung Mobiles are the best-selling mobile phones not only in Pakistan but
also all around the world because of their most selling models such as Galaxy
note, smartphone, android phones and dual sims. Samsung Mobiles now become
the first choice for students and professionals

3.Nesquik Cereal was first introduced in the Us. The cereal consists of small, 1
centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General
Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made
with whole-grains and is thus a whole-grain cereal.

4.Pepsi is a carbonated soft drink produced and manufactured by PepsiCo.

Originally created and developed in 1893 by Caleb Bradhamand introduced
as Brad's Drink. It was country of origin united states.

2. Services:
Services include the work of airlines, hotels, car rental firms, beauticians, software
programmers, management consultants, and so on. Many market offerings
consist of a mix of goods and services.
FOR EXAMPLE:
1. The Aga Khan University Hospital (AKUH) is a private, not for profit, university
hospital, focusing on the delivery of the highest quality health care in Pakistan for
over 30 years since 1985. It also serves as the teaching hospital for the brightest
doctors, nurses, and midwives in the Pakistan.

2. kasbit are giving greater emphasis on specially the higher education. The kasbit
plans programmes and project of social service. The students are be enlisted in
the social service corps also.

3. Emiates airlines is one of the premium airline that is based in the middle east. It
focuses on providing premium services to its customers in terms of product,
service, staff and quality of airline. It is best airline of the year 2013 in the world.

4.Alaska airline is an American airline headquartered in the seattle metropolitan

area of the state of Washington. The airline play a major role in air transportation
and operates many flights linking small towns to major transportation hobs.

3. Events:
Marketers promote events. Events can be public exhibitions, organization
commemorations, stimulation grant appears, neighborhood celebrations,
wellbeing camps.
FOR EXAMPLE:

1. Pakistan super league is one of the most fascinating leagues in the history of
Cricket. The tournament featured six team and HBL PLS was the debut session of
the Pakistan. Pakistan super league is hope in future that this fascinating league
of PLS may held in the stadiums of Pakistan

2. kasbit has great emphasis provide different levels of individual

Development by organizing business related events, CSR Activity, student week
and fun festival etc.

3. A world's fair, world fair, world exposition, or universal exposition  is a large

international exhibition designed to showcase achievements of nations. These
exhibitions vary in character and are held in different parts of the world. The most
recent international exhibition, Expo 2017, was held in Astana, Kazakhstan.

4.Global sporting events such as the Olympics or Common Wealth Games are
promoted aggressively to both companies and fans

4. Experiences:
Marketers create experiences by offering a mix of both goods and services. A
product is promoted not only by communicating features but also by giving
unique and interesting experiences to customers.
FOR EXAMPLE:
1.Qmobile come with proximately is a sensor able to detect the
presence of nearby object without any physical contact.

2.Q90 GPS tracking unit is a device and it may be transmitted to a

central location database or internet connecting computer.

3.Dodge comes with Bluetooth technology to ensure connectivity while

driving.

4.Braun Series 9 is a SyncroSonic technology with 40,000 cross-cutting

actions per minute.

5. Persons:
Due to a rise in testimonial advertising, celebrity marketing has become a
business. All popular personalities such as film stars, TV specialists, and
sportspersons have operators and individual chiefs.
FOR EXAMPLE:
1. Junaid Jamshaid considered a renowned Islamic scholar and influencer is often
used for brands to build trust e.g. campaign of Zong Hajj.

2. A very handsome hunk and heartthrob of uncountable fans all across the globe,
non-other than Fawad Khan. This Pakistani versatile artist carries the
endorsement of 9 brands. Fahad Mustafa could be seen advertisements for
brands such as Harpic Powder, Phoenix Batteries, Tarang, Bank Al Habib, QMobile,
Kolson, Servis Shoes, Voice Mobiles and Lemon Max Bar.

3. Sachin Tendulkar could be seen advertisement for brands such as Pepsi in soft
drinks, MRF tyres and Boost in Beverages. He is very popular around the world
and legendary cricket star across india.

4. Britney Spears is a pop star was the celebrity face of a famous ad campaign in
the late 90s. The singer's worldwide fame and popularity helped to connect Pepsi
with a new group of young soda drinkers.

6. Places:
Urban communities, states, districts, and nations contend to draw in travelers.
Today, states and countries are additionally showcasing spots to manufacturing
plants, organizations, new inhabitants, land operators, banks and business
affiliations. Place advertisers are to a great extent land operators and developers.
They are utilizing super occasions and presentations to commercial centers.

For Examples:
1.Karachi is a biggest city and busiest city of the Pakistan .It is a mega event,
exhibitions, festival , international sports and exhibition to market place.

2.Lahore is also known as green city. It is the country's second-most populous city
after Karachi. Lahore is the heart of the social, cultural, education, event in history
of Lahore. It is also a city of ancient buildings and mosques that depict Muslim
culture very well.

3. Dubai is the largest and most populous city in the United Arab Emirates. Dubai
especially attract tourists who travel to experience the culture and appreciate the
local lifestyle.

4. Al-'Ain also known as the Garden City due to its greenery, is the largest inland
city in the United Arab Emirates, the fourth-largest overall and the second-largest
in the Emirate of Abu Dhabi. Al Ain Book Fair presented by the Abu Dhabi Tourism
and Culture Authority, and enjoy a celebration of Emirati titles and authors.

7. Properties:
Properties can be ordered as genuine properties or money related properties.
Genuine property is the responsibility for homes, though budgetary property
identifies with stocks and bonds. Properties are purchased and sold through
promoting.
For example:
1.Bahria Town is a Rawalpindi-based privately owned real-estate
development company which owns, develops and manages properties
across Pakistan. It is the largest private real estate company in Asia.

2. Defence Housing Authority, or DHA is a public benefit corporation that governs

housing and municipal services for Defence neighbourhoods across Pakistan. The
DHA allows the construction of houses and commercial buildings according to
defined parameters, to create safe and environment friendly infrastructure.

3. Emaar Properties is a real estate development company located in the United

Arab Emirates (UAE). It is a public joint-stock company and is listed on the Dubai
Financial Market .The company operates internationally providing property
development and management services. With six business segments and 60
active companies, Emaar has collective presence in 36 markets across the Middle
East, North Africa, Pan-Asia, Europe and North America.
4. Jumeirah was founded with the aim to become a hospitality industry
leader through establishing a world class portfolio of luxury hotels and
resorts.

8. Organizations:
Organizations actively work to build image in the minds of their target public. The
PR department plays an active role in marketing an organization’s image.
Marketers of the services need to build the corporate image, as exchange of
services does not result in the ownership of anything. The organization’s goodwill
promotes trust and reliability. The organization’s image also helps the companies
in the smooth introduction of new products.
For example:

1.Edhi Foundation is the single best foundation across Pakistan and one of the
best social welfare service providers across the world running on non-commercial,
non-political, and non-communal basis, serving round-the-clock without any
discrimination of color, class, and creed is enjoying exclusive credentials in the
shape of awards

2. The Chhipa Welfare Association is a non-governmental organisation in

Pakistan, founded in 2007 by Ramzan Chhipa. Its activities include financial aid
and free or low-cost food to people with a low income. The association is
headquartered in Karachi and operates in the city.

3. Emaar Properties is a real estate development company located in the United

Arab Emirates (UAE). It is a public joint-stock company and is listed on the Dubai
Financial Market. The company operates internationally providing property
development and management services. Emaar Properties Dubai is one of the
largest real estate developers in the UAE.

4.Nakheel is one of the world’s leading developers and a major contributor to

realising the vision of Dubai for the 21st century: to create a world class
destination for living, business and tourism. Nakheel continues to deliver and
enhance an iconic portfolio of innovative landmark projects in Dubai across the
residential, retail, hospitality and leisure sectors.

9. Information:
Information can be produced and marketed as a product. Instructive
establishments, reference books, true to life books, specific magazines and daily
papers showcase data. The generation, bundling, and dispersion of data is a
noteworthy industry. Media transformation and expanded education levels have
augmented the extent of information showcasing.
For example:

1.Dawn news for the latest and top news from Pakistan and around the
world. It is the information technology magazine, aurora, an advertising,
marketing and media magazine.

2. Geo TV provides latest news, breaking news, urdu news from pakistan, world,
sports, cricket, business, politics and health. Geo tv information can be produced
in united arab emirates and globally broadcast.

3.CNN’s are latest breaking news and information on the top stories, weather,
business, entertainment and politics..Globally information programming by
viewers 212 countries and territories.

4. Khaleej Times brings to you a refreshing news app that will always keep you
updated on the latest news, gold rates, exchange rates, prayer timings, live cricket
scorecard and weather.

10. Idea:
Every market offering includes a basic idea. Products and services are
used as platforms for delivering some idea or benefit. Social marketers
widely promote ideas.

For example:

1. Cigarette smoking causes most cases of lung cancer. There is clear evidence
that tobacco package health warnings increase consumers’ knowledge about the
health consequences of tobacco use. Smoking severely harms you and the people
around you.

2. Honda has built numerous safety features and systems into our motorcycles.
Among them are ABS Brakes, Combined Braking Systems, and the only airbag-
equipped motorcycle in the industry, all of which have proven very effective in
reducing accidents and injury.

2.Mc donalds is promoting healthy lifestyle by introducing salads and organic food
in its menu.

3. Charley Revson of Revlon in the factory we make cosmetics in the store we sell
hope.