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    8150 Be 377 FCFD 9807 Ca 3

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    This document compares two major retailers - Zara, a global fast fashion brand, and Trendyol, a Turkish e-commerce platform. While Trendyol sees more total website visits, Zara performs better in key metrics like average visit duration, pages viewed per visit, and bounce rate, indicating more user engagement. It is difficult to say definitively which site has better overall engagement. Both retailers saw traffic increases during the pandemic but Trendyol's growth was more substantial. The document analyzes traffic sources, advertising partners, and trends for each company.

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    8150 Be 377 FCFD 9807 Ca 3

    Uploaded by

    api-538834918
    78 views2 pages
    This document compares two major retailers - Zara, a global fast fashion brand, and Trendyol, a Turkish e-commerce platform. While Trendyol sees more total website visits, Zara performs better in key metrics like average visit duration, pages viewed per visit, and bounce rate, indicating more user engagement. It is difficult to say definitively which site has better overall engagement. Both retailers saw traffic increases during the pandemic but Trendyol's growth was more substantial. The document analyzes traffic sources, advertising partners, and trends for each company.

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    Original Title

    8150be377fcfd9807ca3

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    This document compares two major retailers - Zara, a global fast fashion brand, and Trendyol, a Turkish e-commerce platform. While Trendyol sees more total website visits, Zara performs better in key metrics like average visit duration, pages viewed per visit, and bounce rate, indicating more user engagement. It is difficult to say definitively which site has better overall engagement. Both retailers saw traffic increases during the pandemic but Trendyol's growth was more substantial. The document analyzes traffic sources, advertising partners, and trends for each company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    78 views2 pages

    8150 Be 377 FCFD 9807 Ca 3

    Uploaded by

    api-538834918
    This document compares two major retailers - Zara, a global fast fashion brand, and Trendyol, a Turkish e-commerce platform. While Trendyol sees more total website visits, Zara performs better in key metrics like average visit duration, pages viewed per visit, and bounce rate, indicating more user engagement. It is difficult to say definitively which site has better overall engagement. Both retailers saw traffic increases during the pandemic but Trendyol's growth was more substantial. The document analyzes traffic sources, advertising partners, and trends for each company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    vs

    Retailer specializing e-commerce platform


    in selling fashion, cosmetics,
    fast fashion electronics,
    home & furniture
    global rank:

    #181 website traffic sourced from all


    global domains
    #150

    category rank:
    website traffic sourced
    #2 from domains in the lifestyle #1
    category Fashion and apparel

    visitor trends:
    + 4.5% Aug 2020 - Sep 2020 + 7.9%
    + 13.5% sep 2020 - oct 2020 + 9.2%
    + 25.7% oct 2020 - nov 2020 + 20.5%
    - 3.8% nov 2020 - dec 2020 - 11.2%
    - 4.7% dec 2020 - Jan 2021 - 5.5%

    trends decrease in november - a result of


    covid-19 pandemic regulations

    Avg. Visit Duration Avg. Visit Duration


    00:08:15 00:06:11

    Pages per Visit: 18.31 Pages per visit: 7.33

    Bounce rates:
    27.80% 38.17%

    traffic sources:

    Direct - users are familiar


    with the site and
    DIRECT: 52.66% specifically visit it SEARCH: 46.64%
    Search - engine results from
    SEARCH: 40.56% DIRECT: 38.74%
    users who search for
    specific products or have no
    prior knowledge of the site

    Top destination site:


    Tracking Turkish
    PayPal
    Post (PTT)

    Social media sources:


    5% of zara's traffic comes from russian social
    media & networking site Vkontakte, while 5%
    of Trendyol's traffic comes from WhatsApp

    Top advertising site:


    Skimlinks: Google Display:
    a content-monetizing a platform for displaying
    platform, specialized in advertising content,
    automatizing technology either in search engine
    which connects products results or in search
    and other commerce- unrelated sites,
    related content videos, or applications

    Maja Andrić & Laura Milinković


    vs

    It is hard to determine with full certainty


    whether Zara or Trendyol has better
    engagement. This is due to the fact that even
    though Trendyol has a significantly larger
    number of total visits, Zara has a better, longer
    average visit duration and their users click on
    more pages per their visit.
    Also, Trendyol has a higher bounce rate
    percentage, which indicates that a greater
    number of their visitors land on the website
    and do not do anything while they are there.

    References:
    https://www.similarweb.com/website/zara.com/?competitors=trendyol.com
    https://www.similarweb.com/website/zara.com/
    https://www.similarweb.com/website/trendyol.com/
    https://support.google.com/google-ads/answer/2404190?hl=en

    Maja Andrić & Laura Milinković

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