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UNIT 2 - LESSON 1 - Overview To Qualitative Research
UNIT 2 - LESSON 1 - Overview To Qualitative Research
Lesson 1
Overview of Qualitative Research
Practical Research 1
Senior High School Applied - Academic
What do you
think is the
importance of
qualitative
research in
your daily lives?
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Describe the characteristics of
Learning qualitative research.
Objectives
Objectives:
At the end of the
Discuss the strengths and
lesson, you should weaknesses of qualitative
be able to do the
following: research.
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What is the
first word that
comes to your
mind if
someone says
“QUALITATIVE
RESEARCH?”
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Characteristics of Qualitative Research
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● Qualitative research is a form of
Natural natural inquiry because it focuses
Inquiry on studying its subject in a natural
setting.
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Characteristics of Qualitative Research
It is like
documenting
people in real-life.
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Utilize
Inductive
Analysis
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Characteristics of Qualitative Research
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Utilize
Holistic
Approach
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Characteristics of Qualitative Research
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Requires
Personal
Immersion
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Characteristics of Qualitative Research
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Objective
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Characteristics of Qualitative Research
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Empathic
Neutrality
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Characteristics of Qualitative Research
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Flexible
Research
Design
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Characteristics of Qualitative Research
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Qualitative
Data
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Characteristics of Qualitative Research
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Strengths and Weaknesses of Qualitative Research
Strengths Weaknesses
Results are based on observations in a natural Qualitative data can be more difficult to analyze because of non-
uniformity in the observed data.
setting.
Can utilize multiple methods for gathering data on Results can be unpredictable since changes in objective can
happen based on the flow of the research process.
sensitive subjects
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After knowing the characteristics of
qualitative research, what research
questions come to your mind?
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Quick Check
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Quick Check
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Quick Check
1. The use of a limited number
of sample sizes to focus on
more detailed data collection
Evaluate each scenario if it that can be applied to a
is considered as a strength bigger population in the
or weakness in using a society
qualitative approach for 2. Total immersion of the
research. researcher to the event or
phenomenon being observed
for more detailed data
collection procedure
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WrapUp
Wrap Up
28
WrapUp
Wrap Up
The following are the characteristics of
qualitative research:
● Based on natural Inquiry
● Utilizes inductive analysis
● Utilizes holistic approach
● Requires personal immersion of the
researcher
● Objective
● Requires empathic neutrality
● Exhibits flexible research design
● Uses qualitative data 29
Wrap Up
Wrap Up
30
Bibliography
Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd
ed. California: SAGE Publications Inc., 2009.
Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and
Community-Based Participatory Research Approaches. New York: The Guilford Press, 2017.
Neuman, W. Lawrence. Social Research Methods: Qualitative and Quantitative Approaches, 7th ed.
Essex: Pearson Education Limited, 2014.
O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications Ltd., 2004.
Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday Life: Blending
Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.
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