Abstract

Hema of Johor Bahru, Malaysia, has decided to take over her mother’s business,
Blitz, in
light of the poor health conditions of the mother. It is a bakery that sells Indian
cookies and
cakes along with goody bags and gift sets. She does not have any prior knowledge of
how to
run a business. The bakery industry has been on the rise and has been a constant
favourite
bringing so much competition. For Blitz, Manggalam was the biggest competitor that
sold
similar products but at a higher price and no delivery service but still managing
to grab more
customers. Due to the lack of supervision of her mother and lack of capital the
company has
not been performing well. Blitz has lost its two prominent customers mainly because
two of
the employees quit the job. After all, the salaries weren’t being paid and the
workload was
too much to the point it was getting difficult to fulfill the orders. Getting loans
from banks
was going to be difficult as Blitz has not made any profits for the last year.

Leaening Outcomes & Objectives

martket functions such as analsisng competitors,and thier uniqueness in the sense

how their produt differs from companies that poduce similar productss
2. The reason why competitors are gaining
3. productivity & promotional fators
4. Retain existing customers
5. Gain capital
proper planning

SWOT Analysis

Strength

- Good recipe
- brand name
- Already established business
- Customer base
- Delivery service
- Cheap pricing

Weakness
- Lack of funds
- Lack of promotion
- Increasing dissatisfaction of
employees due to lack of production

Opportunity
- Growth in the bakery industry
- Increasing influence of western
culture
- supply to events
Threat
- High competition
- High cost of ingredients
- her moms medical conditions and treatment costs

decision making
1. Why Manggalam was getting more success when it provided fewer services than
Blitz?
2. How employee satisfaction and cooperation can be achieved in this situation?
3. How can productivity be increased without increasing the number of employees?
4. How can the company acquire funds?