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  • Business Case The World of Work Day - FMCG - Unilever

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    Andre Mikhael
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    Sales of ice cream decreased over the past two quarters during the Covid-19 pandemic. To improve sales, ideas could include marketing ice cream for at-home enjoyment, developing new flavors suited to current tastes, or offering family-sized packages for quarantined households. Creativity and assumptions will be needed to generate strategies during uncertain times.

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    Business Case the World of Work Day - FMCG - Unilever

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    Sales of ice cream decreased over the past two quarters during the Covid-19 pandemic. To improve sales, ideas could include marketing ice cream for at-home enjoyment, developing new flavors suited to current tastes, or offering family-sized packages for quarantined households. Creativity and assumptions will be needed to generate strategies during uncertain times.

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    © All Rights Reserved
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    25 views2 pages

    Business Case The World of Work Day - FMCG - Unilever

    Uploaded by

    Andre Mikhael
    Sales of ice cream decreased over the past two quarters during the Covid-19 pandemic. To improve sales, ideas could include marketing ice cream for at-home enjoyment, developing new flavors suited to current tastes, or offering family-sized packages for quarantined households. Creativity and assumptions will be needed to generate strategies during uncertain times.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

    BUSINESS CASE

    THE WORLD OF WORK DAY


    Unilever Chemical Engineering Alumnae X KSTM

    15/11/2020
    During the Covid-19 Pandemic,
    the sales of ice cream decrease to
    negative percentage over 2
    quarters this year. Give the best
    Idea on how to improve ice cream
    sales. Use your creativity and
    assumption

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