Philippine Christian University

Taft Ave., cor. Pedro Gil St., Manila

GRADUATE SCHOOL IN BUSINESS AND MANAGEMENT

Course : STRATEGIC MANAGEMENT I

Professor : EDILBERTO A. LAGUNDA, Ph.D.

Instructions for Topic Assignment:

1. Each student will be assigned a specific topic, as outlined in the topic-matrix below.
2. The assigned topic will be presented in the online-class, using powerpoint slides. Oral presentation, with a time
limit of twenty (20) minutes, will be in accordance with the session-schedule.
3. A topic report, structured into Introduction-Body-Conclusion-References (IBCR) format will be emailed to
edilberto.lagunda@gmail.com, on or before the last session of the course.

SESSION SUBJECT MATTER Presenter/s

Feb. 1 The Nature Of Strategic Management

15  Evolution of Strategic Management and Strategic Management Model Catubao, Jovelyn A.
2 Strategic Management In Organizations
 Strategic Management in Profit and Not-For-Profit Organizations Dala, Luis Cardoso
3 The Business Vision And Mission Demandante,
 Definition, Importance & Evaluation of Vision and Mission Kimberly D.
22 4 Situation Analysis Of Firm’s Environment
 SWOT Analysis and TOWS Matrix Espaldon, Girlie S.
5 The General Environment’s Opportunities And Threats Gemao, Jonathan
 Social, Cultural, Demographic, Natural, Economic & Other Forces Jr. M.
6 The Operating Environment’s Opportunities And Threats Guinto, Christian
 Competitive Forces; Porter’s Five-Forces Model Grace L.
Mar. 7 Macroenvironment And Industry Analysis Limheya, Lester
01  External Factor Evaluation Matrix, Competitive Profile Matrix Glenn R.
8 The Firm’s Strengths And Weaknesses
 Resource-Based View; Value-Chain Analysis; Functional Analysis Ramos, Richard C.
9 Company Environment Analysis
 Internal Factor Evaluation Matrix
08 10 Business Strategies
 Levels & Types of Strategies; Porter’s Generic Strategies
11 Functional Area Strategies
 Marketing, Finance, Production & Other Units’ Strategies
12 The Matching Stage In Strategy Formulation
 Internal-External Matrix & Grand Strategy Matrix
15 13 The Decision Stage In Strategy Formulation
 Quantitative Strategic Planning Matrix
14 The Implementation Of Strategies
 Issues in Marketing, Finance & Other Functional Areas
15 Strategy Evaluation And Control
 Nature of Strategy Evaluation; Strategic Control Process
22 16 Leadership And Power
 Definitions and Types of Leadership
17 Strategic Planning
 Strategic Planning Process; Strategic & Operational Plans
18 Organizational Structures
 Organizational Configuration, Types of Organizational Structures
19 Strategic Plan Development
 Formulation of a Corporate Strategy, Steps in the Development of a
Strategic Plan (Sample Corporate Strategic Plan)

David, Fred R. (2011). Strategic Management: Concepts and Cases. 13th ed. Singapore: Pearson Education Inc.
Dess, Gregory G., Lumpkin, G. T. & Eisner, Alan B. (2010). Strategic Management: Creating Competitive Advantages. 5th
ed. New York: McGraw-Hill/Irwin.